ORGANISATION: Strategic and Operational Plan - Detailed Report

This report presents a detailed strategic and operational plan for ORGANISATION, a hotel aiming for expansion. The plan outlines the organization's mission, values, and vision, along with its goals, objectives, and strategies. Key areas of focus include serving customers, increasing reputation, maintaining business, and providing excellent employee experiences. The report includes SWOT analyses, planning grids for each goal, and contingency plans. It also incorporates an organizational chart, stakeholder analysis, a timeline of the organization's history, and a PEST analysis, providing a comprehensive overview of ORGANISATION's strategic direction and operational approach. The plan emphasizes customer satisfaction, stakeholder engagement, profit maximization, and employee well-being, aiming for leadership in the hospitality industry.

ORGANISATION
Strategic &
Operational Plan
Title
Timeline

WYNYARD FOOTBALL ORGANISATIONORGANISATION NAME
Signatories
The board of ORGANISATION adopted the following strategic and operational
plan in its entirety on the ** day of ******* in the year 20**
Name Position Signature
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ORGANISATION NAME
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Table of Contents
ORGANISATION .........................................................................
Our Mission ................................................................................
Our Values .................................................................................
Our Vision...................................................................................
Goals .........................................................................................
Objectives ..................................................................................
Strategies and Actions ...............................................................
SWOT Analysis of the ORGANISATION........................................
Planning Grid for Goal 1 ............................................................
Planning Grid for Goal 2 ............................................................
Planning Grid for Goal 3 ............................................................
Planning Grid for Goal 4 ............................................................
Contingency Plans .....................................................................
Attachment A1: Organisation Chart ...........................................
Attachment B1: Stakeholder Analysis .......................................
Attachment C1: Organisation History Timeline .........................
Attachment D1: PEST Analysis ..................................................
Attachment E1: SWOT of Goal 1 ................................................
Attachment E2: SWOT of Goal 2 ................................................
Attachment E3: SWOT of Goal 3 ................................................
Attachment E4: SWOT of Goal 4 ................................................
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ORGANISATION NAME
The ORGANISATION
The Hotel AApoly has been one of the famous hotels in the
Australia. The hotel has been looking for expansion in the country.
The hotel AAPoly management has proposed for utilizing am sunny
indoor section of the lobby as a service point for afternoon and
morning teas. The implementation of project has been approved as
this might provide an extra benefit to the hotel and also cost
Beneficial for the hotel. The hotel might get a good customer base
for future market. The project might help in increase the reputation
of the hotel in the market. The competitive advantage of the hotel
might get increased in the market.
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Mission
The Mission statement for the organization has been to meet and
exceed expectations of our guests by providing unremitting
dedication to our services.
Values
The value of the hotel is to be committed towards growth and
development of hotel with having welfare of our guests.
Vision
The hotel aims at leadership in the hospitality industry by providing
excellent services to our guests. The hotel demonstrate care for the
customers by meeting up their expectations and needs form the
hotel.
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ORGANISATION NAME
Goals
Goals that the ORGANISATION has determined to focus on are:
 Goal 1 – including : Serving Customers for their satisfaction
o Providing proper room service
o Providing proper food service
o Providing dining services
 Goal 2 – including : Increasing reputation by communicating
with stakeholders
o Planning communication plan
o Stakeholder management
o Proper decision making
 Goal 3 – including: Maintaining business and increase profit
o Proper marketing
o Increasing customer base
o Increasing sales of the hotel
 Goal 4 – including : Providing excellent experience for
employees to work with us
o Maintaining excellent employee engagement
o Looking for benefits of employees
o Providing proper respect to employees for their work
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Objectives
In line with the goals outlined in this plan the ORGANISATION has
developed specific objectives to be achieved throughout the 20**-
20** life of the plan.
The objectives for each of the key areas are:
 Goal 1
To become number one hotel in serving customers in the
market
 Goal 2
To improvise engagement of stakeholders in the decision
making system
 Goal 3
To increase sales of hotel by increasing customer base
 Goal 4
To increase employee engagement by providing respect and
rewards to employees for their excellent work
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ORGANISATION NAME
Strategies and Actions
There have been requirement of strategic plan and actions in
order to maintain a keen approach in the development of the hotel
in the market. These strategic plans have been depended on the
goals and objectives of organization. The hotel has been looking for
establishing indoor section of lobby for providing morning and
evening teas to guests and customers of the hotels. Therefore,
there have been keen approach in the development of the
strategies for growth of the project. The planning of the project has
been smart in nature. The budget of the project has been kept
attainable by the hotel. The hotel has been looking forward for
enhancing the services provided by the hotel.
SWOT Analysis
As part of the planning process those involved completed a SWOT
analysis of the ORGANISATION.
This identifies the strengths, weaknesses, opportunities and threats
associated with the ORGANISATION’s key areas of activity. Through
analysis of the SWOT the ORGANISATION can assess where it is
currently at in relation to each area. The SWOT ultimately assists in
helping the Organisation determine a preferred future.
The information collected as part of this stage of the planning is
included with the plan as Attachments E1 through E4.
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PLANNING GRID FOR <GOAL 1>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Benchmarking
Benchmarking helps
hotels for learning
from other competitors
in the market. This
hotel might create
same environment as
their competitors.
H 2
months
Budget Management
level of hotel
The reputation of hotel will
become equivalent to other
competitors.
Customer loyalty
management
Improving connection
between hotel and
customers.
M 2
Months
Internet and
Database
management
CRM department Positive customer feedbacks
Customer relationship
management
Replying customer
feedbacks
H 2
months
Internet and
Database
management
CRM department Positive customer feedbacks
PLANNING GRID FOR <GOAL 2>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Stakeholder Meeting with H One Hall, Manager Good stakeholder
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engagement stakeholders month conference management
Improving decision
making system
Including stakeholders
in hotel’s decisions
H One
month
Hall,
conference
Manager Improved decision making
system
PLANNING GRID FOR <GOAL 3>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
property
Responsibility
Who
Performance Indicators
Measurement
Improvising sales
department
Providing their goals to
be achieved positively
H Six
months
Training and
Motivation
Project leader Increase in the sales of the
hotel in monthly analysis
Motivating sales team
Motivating sales team
for improving their
sales record
H Six
months
Training and
motivation
Project leader Increase in the sales of the
hotel in monthly analysis
Improvising customer
base and record
Improving database of
the hotel for
contacting customers
H Six
months
Internet and
database
Database
administrator
Increase in the sales of the
hotel in monthly analysis
PLANNING GRID FOR <GOAL 4>
Objective:
Strategies
What
Actions
How
Priorit
y
L/M/H
Time
Frame
s
When
Resources
Human
Material
Financial
Intellectual
Responsibility
Who
Performance Indicators
Measurement
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