Organisational Analysis: Case Study on Corporate Social Responsibility

This assignment presents a case study analyzing an organisation's unethical decision to leverage charity for profit, resulting in negative public backlash. The paper identifies key issues, including the exploitation of a noble cause and employee disempowerment, linking them to neo-humanism and radical structuralist theories to explain the conflict. It proposes a risk management framework to mitigate future issues and suggests alternative campaign strategies to improve the company's reputation and revenue. The analysis covers internal conflicts, social media criticism, and the company's failure to anticipate and manage the risks associated with their actions, offering recommendations for more ethical and effective business practices. The assignment also addresses the importance of employee involvement in decision-making and the need for thorough project planning to avoid negative outcomes, referencing relevant scholarly research.

Running head: ORGANISATIONAL ANALYSIS
ORGANISATIONAL ANALYSIS
Name of the Student
Name of the University
Author Note

1ORGANISATIONAL ANALYSIS
Executive summary
This paper is a case study about a company making an unethical decision to maximize their
profits. However, the company had failed because of the negative backlash. This paper talks
about the issues in the case study and aligns the issues with theories like neo-humanism and
radical structuralist theories that will help in understanding the reasons for the conflict and anger
that had resulted in the backlash. The paper will provide a risk management framework that will
help the company in the near future to make positive campaigns and also help the company being
prepared for any unavoidable circumstances that might occur. This paper will also provide an
alternative campaign that might help the company in the near future to gain a positive reputation
among the people and also help in generating positive revenues in the market.

2ORGANISATIONAL ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Brief overview of the case study.................................................................................................3
Identified issues in the case study................................................................................................4
Reason for the rise in conflict using Neo-humanism and Radical Structuralist theory...............5
Neo-humanism.........................................................................................................................5
Radical Structuralist.................................................................................................................6
Questions, project teams need to ask to avoid negative circumstances.......................................7
Risk management framework......................................................................................................8
Recommendation.........................................................................................................................9
Conclusion.....................................................................................................................................10

3ORGANISATIONAL ANALYSIS
Introduction
Risk in organisations is considered to be the potential for loss because of some kind of
uncertainty in the business. According to scholars, risk often arises in organisations due to lack
of proper regulations, operations, legal constraints, inefficient strategies and negative reputations
(Bromiley et al 2015). Risk in an organisation is considered to be inevitable and can arise at any
moment however it is important for organisations to analyze and make concrete decisions that
help in managing risks efficiently and properly so that risk do not arise in the business. It is also
important for organisations to take considerable measures to ensure risk management that help in
saving the company or organisations from loss and from the negative reputation of the company
that can pave way for loss of revenue. This paper is a case study that focuses o the issues and
risks of the case and provides recommendations that will help in avoiding situation that can
cause harm to an organisation or a company.
Discussion
Brief overview of the case study
This case study is about an organisation or a company who made a budget to donate to
nominated charities in order to gain a positive reputation in the market and increase their
customer base. The plan of the company was to give make this initiative a social media
campaign and also launch their initiative on social media so that the message is spread to a wide
audience and the people support the charities. The plan was positively received by the the
executive team of the company because of the exposure of the brand. Many employees of the
company thought it was a great idea and initiative and because of the demand of social media

4ORGANISATIONAL ANALYSIS
their company would have garnered appreciation and make a positive reputation which would
lead to market gain. However, there were many employees who did not approve of the campaign
but did not be vocal about their thoughts and perspectives of the campaign as it had become
popular and had already gained a widespread traction amongst the executives of high level.
These led to internal conflicts in the organisation which led to many employees resign from the
organisation and there were many employees who were unfortunate and did not find any
employment in other organisations thus could not resign the company but felt that they were not
given a platform to raise their voice, dis-empowered and felt they had become socially isolated.
Later it had been seen that the social media campaign garnered criticism at the launch of
their campaign on social media and there were many users of social media who made negative
comments about the company and stated that the company did all this for their own benefits and
not with a good intention. The people accused the company for using charity, a noble cause as a
means to increase their revenue in the market and called it unethical. The company did not
apprehend this backlash thus was not prepared to manage this risk thus the company shut down
their page on social media and also withdrew the campaign that they initiated.
Identified issues in the case study
From the above case study it can be seen that there are some issues in the decision
making of the company. One of the biggest issues that have led to the negative backlash of the
company is that they tried to use a noble cause for their own profit and increase their market
gains. This is came across as an unethical activity as the main intention of the organisation was
to maximize their profit by using the vulnerable section of the society.

5ORGANISATIONAL ANALYSIS
The other issue that has been identified in the case study is that the company did not ask
the employees of the organisation about the campaign which led to many employees feel socially
isolated and think that they were not a part of the company. According to scholars, employees
are said to be one of the biggest and most important stakeholders in an organisation (Benn,
O'Leary and Abratt, 2016). It is important to make the employees a part of the decision process
in order to motivate the employees to facilitate productivity in the workforce.
Reason for the rise in conflict using Neo-humanism and Radical Structuralist theory
The major issue that has affected the company is the rise in conflict of the users of social
media regarding the campaign that had been proposed and launched by them to make a positive
reputation and to increase their profit in the market. There are different theories that provide a
concrete reason for this uproar among the social media users against this campaign.
Neo-humanism
Neo-humanism is said to be a new ethical and philosophical theory which is introduced
by Prabhat Ranjan Sarkar that help in promoting collective and individual progress. According to
this theory, it broadens the understanding of what activities is human by promoting ecological
awareness of the relationship of people with the universe (Bussey, 2016). This theory is
considered to be a spirit of benevolence. It states that in order to embody love an individual
needs to see everything as divine and in order to everyone as divine individuals need to
contemplate the divinity within themselves. This theory is drawn upon the ancient teachings on
the degree of consciousness. This theory highly emphasizes on the ecological awareness which
means to cause less and minimal damage to the society and the environment and on benevolence
which means kindness.

6ORGANISATIONAL ANALYSIS
In recent years, neo-humanism has become an important theory and most people have
been following it to promote humanity and promoting the act of kindness to make the world a
better place socially however aligning this case study with this theory, it shows that the company
did not have any ethical consciousness when the plan was developed and the decision for charity
to suffice their own needs was considered to be highly unethical. It does not show the act of
kindness rather shows the act of a negative trait which is selfishness. It hinders the purity of
humanity and makes the noble cause corrupt and a negative activity. This had led the people
raise questions on their consciousness and benevolence which had led to the negative backlash.
Radical Structuralist
Radical structuralist is said to be based on the concept that the problems of a person are
mainly determined by the structural and social realities and not personal problems. There are
many things that cause injustice like class, cultural differences and inequalities. The primary aim
and objective of this theory is to empower the less powerful people in the world with kindness
and focuses on the overall change (Günbayi and Sorm, 2018). This theory is committed to social
change and prioritizes specific situations that are seen as barriers in the society and the
environment. This theory suggests on changing the social structure and critiques the existing
social works and social arrangements that mainly look at people with problems and try to help
them rather than changing the structure that does not see the less powerful as any less.
Aligning this theory with the case study, it can be seen that the market campaign
proposed by the company looks at the problems of the people in the organisation as helping the
needy and the less powerful however not digging to the root cause that is creating these barriers.
Most people now are bringing social change to make lives better for people who have been
deprived of it by making positive changes in the society and the environment and not by

7ORGANISATIONAL ANALYSIS
providing them amenities in order to break the barrier (Zavestoski and Weigert, 2018). This
perspective of the people has generated a negative backlash for the company and has made them
feel that actual contribution for the betterment of less powerful people is to bring change in the
society thus making them feel the company having selfish motives to create and launch the
charitable campaign.
Questions, project teams need to ask to avoid negative circumstances
In order to make projects that are successful and there is no negative consequences there are
some questions that project teams need to ask which the following are:
 Has the company come up with a project like this before and if yes then how did it go?
 Are there any obstacles and barriers that would hinder the success of the project?
 Who are the stakeholders involved in the project?
 Ask for the research data on the project campaign
 Has the project been communicated to everyone in the business and what are the different
ideas and feedback of different people associated with the project?
These questions are necessary while making a project. It is important to know if the company
has come up with the campaign for the first time or not. If the company is an amateur then it is
necessary to do thorough research on the campaign to ensure success. Svejvig and Andersen
(2015) research helps in providing the market trends, perception of people that determine the
success of projects. Analyzing potential risk is one of the most important aspects of making a
project. According to scholars, analyzing risks helps companies be prepared if any untoward
situation arises in the project and helps in minimizing negative impacts (Shenhar 2016). It is
important to communicate projects undertaken by organisations to every stakeholder of the

8ORGANISATIONAL ANALYSIS
company to maintain transparency. Asking for feedback from employees of an organisation
helps in gathering different views and perspectives which helps in enhancing the project.
Risk management framework
To make a successful project, one needs to manage organizational risks efficiently. Risk
management framework helps organisation helps in implementing risk responses.

9ORGANISATIONAL ANALYSIS
Fig: Risk management framework
The first step is to plan the risk management process by coming up with effective
strategies and categorize the types of risks. The next step is creating a risk register where all the
potential risks can be identified by the different individuals of the company and the project. Then
the company needs to perform qualitative as well as quantitative risk analysis that will help in
Plan risk
management
Identify risks Perform
Qualitative Risk
Analysis
Perform
Quantitative
Risk Analysis
Plan risk
response
Implement
risk
responses
Monitor
risks

10ORGANISATIONAL ANALYSIS
apprehending the risk and provide a list of individual project risks. Then a proper risk
management response needs to be created with the help of effective strategies. In this process,
the risk report needs to be updated in order to make changes in the risk response that was made
earlier for the project risk. The last process is to monitor risks which will show the current status
of the risks and recommendations to manage the risk effectively. This will help in risk
management and the company needs to follow this framework in the future to manage risks
effectively (Shrivastava and Rathod 2017).
Recommendation
In order to make a proper and fruitful campaign the company needs to make sure that
they take the advice of the stakeholders and also do proper research to come up with campaigns.
Every organisation incorporates corporate social responsibility activities in the framework that
help in gaining positive reputation in the market.
The company can come up with a campaign which supports climate change initiatives. In
recent times, due to globalization many social activists have been coming out to spread
awareness about the issue that is going to have negative impacts in the long run. The company
can partner up with Non-profit organisations and support the initiative and help in spreading
awareness without any cost. This will not only help in providing a positive reputation of the
company but will also help in generating profits in an ethical manner.
Conclusion
Risks in a business can occur anytime however, it is the duty and responsibility of the
company to be prepared with effective measures that may help in avoiding the situations or
overcoming the situations that arise in a company. The lack of risk management has led the

11ORGANISATIONAL ANALYSIS
company to have gained negative reputation in the market however it has been seen that the
company had been using charity, a noble cause for their selfish deeds and greed. The company
would not have to face backlash if the company had done some research and asked for feedback
from their employees. However, in the future the company should keep in mind and use the risk
management framework to be prepared from any kind of risks and make sure they come up with
positive campaigns that will help them to gain positive reputation in the market and not backlash.
Reference
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12ORGANISATIONAL ANALYSIS
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