Comprehensive Organisational Analysis of Harrods Department Store

This report provides a detailed organisational analysis of Harrods, a prominent department store. It begins with an overview of the company, including its sector, size, goals, mission, and values. The report then delves into the types of customers Harrods serves, categorizing them based on income and age groups. A comprehensive SWOT analysis is presented, highlighting the company's strengths, weaknesses, opportunities, and threats. The report further examines the roles of employees within Harrods, emphasizing the importance of training and development programs, including both on-the-job and off-the-job training. The crucial roles of managers are discussed, along with the essential skills and knowledge required for effective management. Finally, the report outlines the training and development requirements that need to be considered to enhance the skills and capabilities of Harrods' managers and employees.

Organisational analysis.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview about company............................................................................................................1
Types of customer........................................................................................................................2
SWOT OF Harrods......................................................................................................................3
Role of employees........................................................................................................................3
Importance of training and development.....................................................................................4
Role from Harrods and its importance importance......................................................................5
Skills and knowledge...................................................................................................................5
Training and development requirements need to be considered..................................................5
CONCLUSION................................................................................................................................5

INTRODUCTION
In present era, manager of each company always wants to adopt best practice in order to
sustain long term growth and applies tool that will be beneficial in improving the overall
performance (Burrell and Morgan, 2017). An organisational analysis is described as the business
process that aid manager of company to understand about their yearly performance, look for the
reason of problem, determine opportunities and develop effective plan that support in future
growth and development. In general, an organisational analysis is a review of the basic
components of an organisation. In this project Harrods is chosen to understand the impact of
organisational analysis.
This project cover, overview of company, SWOT analysis, role of employees, importance
of training and development. Report also describe the important role in company, skilled and
knowledge require to perform different task and various training and development program.
MAIN BODY
Overview about company.
Sector & Size:
Harrods is one of the most popular and famous largest department store in Europe.
Recently there are more than 330 department covering 1.1 million sq feet of retail space.
Recognised for its valuable sales, beautiful signature bags and food hall. Harrods sales various
luxury and daily use item across seven storey, so that demand of large number of customer base
can be fulfilled. However, studies indicate that some retail channels like women clothing and
speciality apparel stores are becoming more popular over recent year, a potentially positive
outlook for Harrods.
Goal, Mission and Values.
In today's world every departmental store wants to grow and provide almost every
necessary item under one roof with the motive to satisfy their customer. The main goal of
Harrods is to increase the productivity and profitability year by year so that their overall
performance and market share can be improved. Manager of Harrods have main mission to
become the number one department store across world that will deliver luxury merchandise.
Customer satisfaction is part of the core value of Harrods.
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Company with a combination of different valuable and luxury product, innovation and
strangeness things focuses to fulfil demand of each and every customer with a truly memorable
experience so that customer base keeps on enhancing and resulting in improving the profit of
Harrods (Clegg, 2017).
Types of customer
Customer are consider to be the most important part of retail sectors. They are defined as
the backbone for each company, the more number of customer will result in more profit and
increase market share. There are basically different types of customer that are classified on the
basic of different aspect such as income, age group, education level etc.
On the basis of Income: Customer's are divide in two group on the basis of their income
level like high and middle. Customer with high income level are focused to buy most suitable
product with perfect quality that fulfil their needs on time. On the other side middle level income
group individual are willing to buy product that are available at decent price and product those
do not have superior quality. In Harrods, different product are offered to large number of people
so each customer comes to store in order to buy best product according to their income level that
satisfy their needs more. Such as common people with high income level visit Harrods to
purchase various luxury goods like cloths, bags etc. with superior quality at higher prices. They
focus on quality not on prices. Whereas middle class customer first look on price of product and
then made decision to buy them from Harrods or move to other stores.
On the basis of Age group: Different age group people requires different product
according to their demands. Like in Harrods children wants to buy innovative toys and other
product with latest features that will satisfy them more. Whereas old people visit store in order to
find the best product that will provide them more comfort. And customer with middle age group
wants the best product according to lifestyle and fashion.
All these customer group are intentionally wants the best product from Harrods so that
their needs and requirement are fulfilled. They also desire to get the best sales and after sales
services form Harrods that make them feel special. This help Harrods to become number one
company in future.
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SWOT OF Harrods
SWOT stand for strength, weaknesses, opportunities and threats. All these factors are
needed to be examined and understood well, that help in increasing profitability and goodwill in
upcoming time ( Davies, 2018).
Strength:
 The company has the greatest strength that they have family owned business and have
strong customer base.
 Store has the effective and strong management system that help in smooth functioning of
different program.
 The main strength of Harrods is that store is located at great location across United
Kingdom.
Weaknesses
 Harrods do not provide any option for online customer, so they have to make physical
appearance in order to know about the new product.
 Company do not have their own label such as other brand offer e.g John, lewis and
Selfridges etc.
Opportunities
 Manager of Harrods have the main opportunities to strengthen online presences.
 They must make various advertising plan such as display their add through famous
celebrities and cooperation.
Threats
 Nowadays there are various macro environmental factor that may reduces the
productivity and performance of Harrods. Such as sudden changes in economic
condition, political issues etc.
 Customer are more preferred to buy product through online purchase, so there is a large
decrease in sales because of lack of regular purchases (Howe, 2017).
Role of employees.
Employees are the main factors that help in managing and controlling different
operational function within an organisation. Skilled and professional employees support in
growth and development. They understand their job role in effective manner and tries to
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complete allotted task in appropriate ways so that productivity will increased in future. Some of
the important role played by employees of Harrods are described below:
Stocking shelves: Employees of retail store secure that goods are available for consumer
so they can make purchase. Their main role is to ensure that shelves and replenish supplies of
any goods that are running low. In Harrods, they make sure that shelves are properly arranged
with the definite price labels so that customer can easily choose the suitable product.
Customer assistance: Nowadays, some in almost every retail stores employees help
customer to choose product. So more complex the product, the more likely the needs for the
customer assistance (Karimi and et. al., 2015). In Harrods, the retail employees are focused to
support customer and make a brief introduction about product so that customer make decision
weather to buy or not. A69299
Store operation: In recent time, the worker are also obliged to perform different basic
operational duties like managing reports and putting up the right essential sign. Like in Harrods
employees have responsibility for supervising deliveries to the store and managing the
warehouse. This will insure the proper supply of product in case of huge demand by customers.
Importance of training and development.
Training and development: The process of teaching, developing skills and knowledge
that help to perform specific function. The manager focuses to provide particular training in
order to attain certain gaols. Development is defined as the process that help in growth,positive
change and improvement in physical, economic and demographic components. Proper training
help in improving capabilities, capacity, performance and productivity of an individual. So
workforce with more skills and professional abilities help in reaching the desired goals and
objective in proper manner. So manager of Harrods wants to trained their existing employees and
hire new professional worker so that goals can be reached. They provide on the job training and
off the job training to their worker so that they perform different task in effective manner.
On the job training:
Manager use to assign different task and programs so that employees get the basic
knowledge about the operational activities of Harrods. Worker are given different project and are
guided to complete task according to timeline. It is very important to provide training and
education program so that performance and productivity of Harrods can be improved. Some
example of on the job training are job rotation, internship training case study method. Thus it
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help in developing the market share and increase goodwill to sustain long term financial
sustainability.
Of the job training
In recent time high authority of company focus to give of the job training by conducting
various training programs, seminars and arranging lectures. This help employees to get the basic
knowledge about the company process and operation. It will help in development and growth of
employees resulting in improved performance.
Role from Harrods and its importance importance.
Important role performed by manager of stores.
 The general role of manager is to provides the direction to the organisation towards goal
accomplishment. All medium or large organisation like Harrods trades for the specific
purpose or goals and the managers directs the organisation also in context of combining
and using of the organisational resources in order to accomplish the organisational targets
in time and costs effective manner.
 The manager of departmental store like Harrods engages with the task of assigning the
jobs or tasks to their employees and manages their workings.
 The manager along with the allotting the tasks are also responsible for evaluating the
works and analyse the records of accomplishment of the targets made by each
employee.
 The manager of departmental store like the Harrods is responsible for the management of
the each and every section of the store, as the manager has to keep the record of quantity
of different items of stocks purchased and the sales of different items. Besides this, the
manager also have to keep the record of inventory which is to be held with the store.
 Manager also responsible for the future planning, as it is the responsibility of the manager
to decide that what item and in what quantity should be purchase for the next season of
sale.
Skills and knowledge
The role of manager is crucial in every aspects related to managing of the organisation
like Harrods. But there are some skills and knowledge essential for performing the role manager,
are as follows.
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Knowledge : there are some knowledge that are essential for an individual for
performing the role of manager .
 Possessing factual and theoretical knowledge
 Finding and accessing information.
 Ability to apply information.
 Communicative knowledge
 Motivational knowledge(Theories of motivation)
 Intellectual Knowledge
Along with this, the manager of store or organisation must pertain the following crucial
skills.
Strategic and business skills: this involves the skills like business planning, industry
knowledge, strategic thinking and leadership.
Management skills: This involves the skills essential for people management, team
building and measurement.
Intellectual and Learning skills: This involves the skills essential for management such
as conflicts solving, mentoring, conceptual workings and ability to deal ambiguity.
Communication and Interpersonal skills: This involves the skills such as listening,
negotiating, marketing and team working and consulting.
Training and development requirements need to be considered.
In order to provide useful training to the manager of company, the higher authority use to
make effective plans and programs. This will help in development and growth of manager
quality so that different work can be managed and controlled in effective manner. In order to
develop skills and abilities within manager of Harrods, board of director are focused to provide
different training and development program (Katou and Budhwar, 2015.). Some of these are
described below:
Staffing: Manager needs to allot different task to their workforce according to their
knowledge and skills that help in achieving desired task. So proper training and development
must be provided to manager so that they can perform staffing function in proper and organised
manner.
Market knowledge: It is very important for a manager to have accurate and appropriate
knowledge about market conditions and environment. This will help them to keep those goods in
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store that are more in demand. Board of director focus to give proper training to the store
manager so that they will develop effective plan and strategies in order to achieve targeted
customer and attain goal.
CONCLUSION
From the above report, it has been concluded that organisation analysis help manager to
analysis the internal and external condition of of company. And help in formulating effective
plans so that overall market share and performance can be increased. SWOT analysis help
manager of an organisation to identify strengths, weaknesses, opportunities and threats that will
help in growth and development in upcoming future. Training and development are very
important as it help in increasing skills and ability of employees to perform different task in
particular manner. Manager of company must be properly trained with latest tool and techniques
so that they keeps smooth functioning with an organisation.
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REFERENCES
Books and Journals:
Burrell, G. and Morgan, G., 2017. Sociological paradigms and organisational analysis: Elements
of the sociology of corporate life. Routledge.
Clegg, S. R. ed., 2017. Organization theory and class analysis: New approaches and new issues
(Vol. 17). Walter de Gruyter GmbH & Co KG.
Davies, A., 2018. Industrial relations and new technology. Routledge.
Howe, D., 2017. An introduction to social work theory. Routledge.
Karimi, L., and et.al., 2015. The effects of emotional intelligence and stress‐related presenteeism
on nurses’ well‐being. Asia Pacific Journal of Human Resources. 53(3). pp.296-310.
Katou, A. A. and Budhwar, P., 2015. Human resource management and organisational
productivity: a systems approach based empirical analysis. Journal of Organizational
Effectiveness: People and Performance. 2(3). pp.244-266.
Seidl, D., 2016. Organisational identity and self-transformation: An autopoietic perspective.
Routledge.
Online
Role of manager. 2018. [online] Available through:
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