Organisational Analysis Report: Case Study of a Failed Campaign

This report presents an organisational analysis of a company's failed social media campaign, aiming to improve its customer base. It begins with a risk management framework to identify and mitigate potential threats, focusing on stakeholder communication and planning. The analysis then exp...Read More

ORGANISATIONAL ANALYSIS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Risk management framework.............................................................................................1
2. Neohumanism conflict based perspective..........................................................................3
3. Radical Structuralist conflict based perspective.................................................................4
4. Set of questions which can be asked by project team to avoid future pressure..................6
5. Recommendation................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Organisational analysis plays a crucial role in understanding and reviewing development,
work environment and operation of business. The report is based on analysis of company which
wants to improve its customer base after massive failure of its social media charity campaign.
The report will outline risk management framework for the organisation which can assist in
understanding loopholes of campaign which created pressure and ways to minimize problems.
Further, the assessment will outline two conflict-based perspective that is Neohumanism and
Radical Structuralist to understand the reason behind failure of campaign. Lastly, study will
propose question and recommendation to improve situation.
1. Risk management framework
Framework of risk is structured process which aid in identifying potential threats for the
organisation and assists in determining ways and strategy to overcome problem. Risk
management framework of company will be focused on meeting requirement of internal
stakeholder when promoting services of company on social media. In accordance with the
analysis, it is evaluated that organisation formed a community practice within its employees to
establish positive image of company in community of Singapore. However, to develop corporate
reputation organisation set a budget for donation for nominates charities. The plan was accepted
by executive members of company that is Board members. On the other hand, few staff members
have personal reservation about campaign and therefore had own viewpoint to not promote this
on social media. Employees did not share their views because it would go against high level
executive which is not appropriate at organisation. Thus, in the end the campaign was a failure
and the company were forced to shut down the page.
In accordance with this, risk management framework will assist the company in deriving
points which organisation could have considered when launching and promoting social media
campaign. The framework is discussed below:
Identifying Analysing Planning and
managing
Controlling
Meetings,
Brainstorming and
considering learning
After identifying
problem, the
company can perform
The planning to
eliminate risk as per
present case can be
Monitoring
performance of
project based on
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from past project are
the few ways to
identify risk in
present project.
For example, meeting
with key internal
stakeholders that is
executives and
nonexecutives
separately is the way
by which firm can
involves both the
parties in decision
making. Further, this
is the way by which
the management
collate different
viewpoints on one
project. Meeting and
discussion are the
best way to identify
problems because it
encourages
communication. On
the other hand, Yang
and Zou, (2014),
stated about
brainstorming which
is also effective step
for identifying risk at
initial stage. It is the
analysis with the help
of different
strategically tools,
competency
assessment,
stakeholder matrix.
As per present case
analysis power,
interest and influence
grids are the model
which can be implied
by firm to examine
identified problem.
According to
Dafikpaku and Mcmi,
(2011), Employees
are the key
stakeholders of firm
who shares high
power and has
interest in
organisational
activities. Further, the
individuals are the
ones who get major
impact from change
in business activities.
In accordance with
this, it can be said
that analysis of
employee’s
done with the help of
stakeholder mapping,
appropriate
communication plans,
training and coaching
and lastly by
engaging
nonexecutive
employees in
decision making of
donation and charity
campaign.
As per the views of
Noland and Phillips,
(2010), it is outlined
that communication
plan for internal
stakeholders is the
best step to eliminate
errors when
establishing new
process, change or
working on new
project. This is about
briefing employees
about the process. In
this the individual are
free to share their
view and ideas to
make plan work for
company. Thus, it can
employee’s interests,
returns and
consumers behaviour
is the best way to
examine performance
and control project
plan. In this stage
company can deploy
use of 360-degree
feedback for
employee to gaining
their views on
success and action
(Wayne Gould,
2012). This is the
way which can assist
firm in making
changes in project in
continuity which is
the best way to
reduce the risk of
failure.
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method of generating
ideas to solve
problem. For
instance, as per brains
storming employees’
company can gaining
ideas and views of
employees on project.
This is effective
measure because this
would have helped in
understanding
different in
perception of
executives and
nonexecutives. Like,
the social media
campaign is good for
improving customer
base but as customer
point of view
promoting about
charity and donation
is publicity step
which has not relation
with consumer’s
buying preference
and behaviour.
viewpoint when
managing alternation
or change in business
operation is essential
to minimize the risk
of error. Bourne,
(2016), stated that it
is necessary for
organisation to
analyse views of
employees because
the individuals also
understands
perception of
customer and
therefore are key
internal stakeholder.
be said company can
focus on effective
communication with
employees via
meeting, training, etc.
This is the way to
consider individual
ideas and opinions
and eliminate risk
(Tsai and Wu, 2010).
2. Neohumanism conflict-based perspective
Neohumanism is a holistic philosophical theory that promotes collective and individual’s
progress. As per the view of Knights, (2018), Neohumanism theory is proposed by Prabhat
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Rnajan Sarkar to understand perspective conflict as the level of one person and group of person.
The perspective of theory is applicable in case of present situation where few employees of
company resigned, and few are working under pressure because the individual have no say in
decision making process of organisation. This approach supports in elevating humanism level of
universalism and helps in managing negative and positive impact in every situation (Nienaber
and Svensson, 2013).
According to Rüsen and Laass, (2015), neohumanism perspective at workplace is
effective approach to minimize errors and discrimination because it encourages consideration of
human perspective in every situation. For example, negligence of opinions of nonexecutive
employee in social media campaign results into job dissatisfaction because of which few of them
resigned. Further, few of them were working under pressure with no interest in work and
business activities as they do not have any other options. In accordance with humanist
philosophical perspective company will be able to resolve this conflict by focusing socio
sentiments of employees.
As per the view of Panizza, (2014), management in organisation as neohumanism theory
is effective because it aims at motivation of manpower. This is based on two principles that is
selfish pleasure and social equality. However, if company can ignore selfish behaviour and
focused on social equality among executives and nonexecutives, then it can assist the enterprise
in minimizing future risk of failure of social media campaign and improve customer base. Thus,
as per this, it can be said that equality among internal stakeholders is essential to analyse,
manage and control risk of failure of business plans. On the other hand, Knights, (2018),
articulated that neohumanism, two types of sentiment are common to human beings (in both an
individual and collective sense). As per this it can be said that when taking decision, it is
important for the organisation consider employees perspective as whole. Thus, it can be said that
theory provides clear differentiation between intentions of doing good by considering views
point of every related person. Hence, it can be outlined that in future company can improve
project plan by considering interests of executive and nonexecutive employees at same level.
3. Radical Structuralist conflict-based perspective
The perspective focuses on macro elements of society that social class, race, beliefs, etc.
This radical structure is most applicable to organisation serving consumer products and services.
As per this, it is necessary for the company to focus on consumer social norms when promoting,
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marketing or selling its products and services. According to Burrell and Morgan, (2017), Burrel
& Morgan presented sociological paradigms for organisational analysis. The structure of model
is based on four perspective that is radical humanist, functionalist, radical structuralist and
interpretive (Burrell & Morgan - Sociological Paradigms & Organizational Analysis, 2008).
The author focused on radical structuralist which is based on changed objective. The perspective
states that change for change in anything can be effectively managed only when there is
integrated process. Integrated process of change comprises regional, community, political and
interpersonal levels (Lucarelli and Brorström, 2013). In accordance with this, company failed to
consider perspective of employees and community and was focused on promoting its donation
for charity on social media which impacted beliefs of employees as well as community of
Singapore. Due to this organisation failed in this campaign and lost interest of its potential
employees.
Figure 1: Sociological Paradigm
(Source: BURREL AND MORGAN’S FRAMEWORK ON PHILOSOPHICAL PARADIGM, 2018)
As per radical structuralist, the major problem of marketing campaign was promoting and
publicity for donation made by company for charity. The community of Singapore found
marketing a hypocrite view of company because it was genuine the organisation would not have
publicised donations made by company. The company could have just created page for created
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awareness about charity the firm is involved (Kogetsidis, 2011). The marketing campaign was
criticised by people and the page on social media was full of complaints as it the community find
this as disrespect of charity which and campaigning by firm was with hypocrite intentions.
As per this it is important for the company to gaining trust of Singapore community
through this aspect only where company will have to promote its charity intentions rather than
donation which influenced interest of community. Thus, to eliminate future risk organisation will
have to identify sources which dominated marketing campaign and then will have set guidance
for this campaign because withdrawing from social media page will also impact corporate
reputation of enterprise. Hence, major focus of company will be community of Singapore based
on domination and alienation.
4. Set of questions which can be asked by project team to avoid future pressure
1. Do you think the project plan will work for the success of organisation?
2. What according to you should be our foremost consideration during social media
campaigning?
3. Do you feel the motive of project benefit all stakeholders of company?
4. What is the major drawback of project?
5. What according to you is the best mode of stakeholder communication in order to reduce
the risk of transparency?
6. Can you recommend measures which can be deployed in project to eliminate risk of
failure?
5. Recommendation
In accordance with organisational analysis with the help of risk management framework
and two conflict perspective, there are few recommendation which can be considered by the
company with a motive to improve its customer base of Singapore community and gain trust of
its employees. Some recommendations are as follows:
 Stakeholder mapping and appropriate communication plan according to it for every
project is the essential step which should be considered by firm. This will aid the firm in
deriving interest and influence of individual on project of the organisation. It is effective
for minimize risk of failure after establishment of plan.
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 Perspective of radical structure is important for the organisation to consider as it aids the
firm in determining intentions of plan and what needs to be change. During social media
activity it is important for the company to consider consumer perspective first regardless
of own benefits (Yilmaz Borekci, Rofcanin and Gürbüz, 2015). Corporate reputation firm
should be managed by promoting activities which are for good for consumer.
 In accordance with failure of social media marketing campaign company should focus on
creating another page where focus of organisation should only on the charity, its benefits
to society and how company is involved in it. The page should not include any element of
donation. It should comprise ways it will helps society and efforts of management for
benefit.
CONCLUSION
The report summarized with risk management framework according to which company
can minimize risk of future projects. Risk management framework outlined about problem
identification, analysis, managing and controlling problem by considering perspective of internal
stakeholders. On the other hand, report presented two perspective of organisational analysis via
Neohumanism theory and radical structuralist. Thus, it concluded with question which can be
asked by project team to reduce future pressure and recommendation which can be considered by
company in future projects.
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Yang, R.J. and Zou, P.X., (2014). Stakeholder-associated risks and their interactions in complex
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