Organisational Creativity and Innovation: Mobile App Business Plan

This project presents a mobile app business plan, outlining the business description, market analysis, and organizational management strategies. The plan focuses on launching a mobile application, conducting market research to identify opportunities, and designing the application based on customer feedback. The project details sales strategies, including app store optimization, and funding requirements. Financial projections indicate positive income from the first year, with funds allocated to marketing and operations. The analysis also emphasizes the importance of organizational culture, leadership, and employee feedback for proper management and innovation. The business aims to capitalize on the tourism market, addressing communication barriers and leveraging events to attract users. The project incorporates various marketing techniques, including app store optimization, blogs, and PR, to increase downloads and sales. The funding strategy includes a total source of $350,000 with a start-up expense of $270,000. The references include sources on change management, organizational culture, creativity, and innovation.