Organisational Behaviour Report: Impact of Culture on BBC Performance

This report delves into the realm of organisational behaviour, examining its influence on employee performance, motivation, and team dynamics within the context of the BBC. The report begins by exploring how organisational culture and behaviour impact individual and team performance, referencing models like Charles Handy's. It then investigates motivational theories, including Maslow's hierarchy of needs and Herzberg's two-factor theory, and how these are applied to enhance employee effectiveness within the BBC. The report also analyses various types of teams and their impact on organisational outcomes, including the application of Tuckman's model. Furthermore, it identifies barriers to performance and discusses relevant theories of organisational behaviour. Ultimately, the report provides insights into how the BBC has improved its organisational culture and employee motivation to achieve better performance and success.

Organisational Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A Individual and teams performance influenced by organisational culture and behaviour...1
B Culture, power and politics of organisation: ....................................................................3
TASK 2............................................................................................................................................4
A Process theories of motivations and techniques for effective achievements of goals........4
B Motivational techniques helped to improve the effectiveness in the teams.......................5
C Improved level of motivation within the BBC organisation...............................................6
TASK 3............................................................................................................................................7
A Various types of team in organisation .............................................................................7
B Effective team in BBC and Tuckman's model....................................................................8
TASK 4............................................................................................................................................9
A Barriers that effect performance and different theories of organisational behaviour ........9
B Barriers which affect team and individual performance...................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisational behaviour is a study to examine the human behaviour within
organisational environment and determine its impact over performance , motivation,
communication, leadership and job structure. It is human tool which is used by company for
employees advantage (Buelens andet.al., 2011). It deals with individual or groups behaviour in
the company. Normally, organisational behaviour is applied in company to create effective
management . For growth and development of company organisational behaviour play very
important role. This project report is about various organisational culture and behaviour and their
impact on employees performance within the company. Organisational good culture help to
increase high profitability, productivity and image of company in business market. Nowadays
every company is known for their good culture and behaviour not for building and locations.
Also, comprises about various motivational theories which is used by BBC company to improve
their employees performance so that they perform well in their work and task.
TASK 1
A Individual and teams performance influenced by organisational culture and behaviour
Every organisation is set by person or group where all employees come together to
achieve their common goals and objectives. In organisation it is important for the employees to
work as a team in coordination to deliver good services to customers and clients. For smooth
functioning of operation it is important for every organisation to follow some values, policies
and guideline which make different image of company from others (Mullins and Christy, 2013).
Every organisation have different culture or values which decided the way individual or
employees interact with other peoples within the organisation as well outside. There is various

models of organisational culture one of them is charles handy model. These are according to the
smith review:
 Power: In every organisation big or small,power remains in the hand of few selected
peoples who are authorized to take all important decisions. At workplace they are most
important peoples and decision makers for the high profit and production in the BBC
company. They transfer responsibilities and orders to all employees for effective
management within the organisation. Sometimes manager become partial with some
employees in organisation which decrease employees trust over manager and the policies
of company (Creed, 2011). Task culture: The organisations or company where employees formed teams to complete
any specific task or project follow the task culture to attain common goals. All
employees have common interest or specialisation for come together to form team in
BBC. There is normally four to five members in such kind of teams who contribute
equally to achieve same goals and objectives.
Illustration 1: Different types of typology of charles handy,
2017

 Person culture: There is so many company who follow person culture in their
organisation where employees feel that they are more important than organisation. In this
kind of culture employees are more concerned more about their own needs and wants
rather than the organisation. BBC suffer from loss as employees come to office just for
the sake of money. In person culture employees are rarely loyal towards their
management they give first priority to themselves and than organisation (Butler and
Rose, 2011).
 Role culture: In BBC employees are delegated towards their responsibilities and duties
according to their specialisation are follow role culture. They put full affords to achieve
goals and objectives of organisation and try to face all problems and challenges to
increase profitability and production. In such kind of work culture power comes with
responsibilities and duty.
According to the Smith Review company should follow strong culture, power, politics
and value so, that every employees do work according to them at work place. This will help to
increase production and profitability level in business market. Smith said that all these three
elements power, politics and culture play very important role in the high productivity. Culture of
organisation should be clearly explained by manager to all employees so that they follow them in
their work and task. For effective management there should be good power and culture in
organisation which help to encourage employees performance (Parikh and Gupta, 2010). Strong
culture influence the performance of employees in positive way which help to increase profit and
image of the company in business market. Smith said that the culture, politics and power have
impact over the performance of employees as well as company in positive or negative way. So
every company should focus on strong culture and power to increase efficiency level of
employees.
Culture within BBC
 In earlier time BBC company give bad treatment to their employees which create
negative working environment within the organisation so, employees were unable to
focus on their work and task. It decrease the performance level of employees within the
company and also profitability level.

 Employees face so many problems in BBC company as manager do bullying or
harassment with their employees which disturb them and employee leave company in
short period.
 But after 2015, BBC company appoint new manager who provide strong culture and
power to all employees. As a result, company reduce high turn over problem as more and
more people want to join company because of their good culture and power and increase
profit level in business market by improving culture and behaviour. BBC follow Smith
review by providing positive and healthy working environment to its employees so that
they can execute their task and activities in most effective and systematic manner.
TASK 2
A Process theories of motivations and techniques for effective achievements of goals
Motivation is a process through which person can move towards goals. It is internal
process which can only be conclude by noting individual behaviour in organisation. Motivation
help to prompts people to act in certain behaviour or way to achieve organisational goals
effectively. There is various types of motivational theories which is used by many organisation
to encourage their employees performance so, that they perform effectively or efficiently within
the organisation. Some of them are as define:
Maslow's hierarchy theory: This theory run into form of hierarchy like physiological needs,
safety needs, social need and self actualization need. Every employees or organisation move
towards next level only after fully achieve lower level need. BBC company use this theory in
their organisation to motivate employees to achieve higher level of need. It help to increase
employees efficiency level to achieve the target and goal of organisation. This theory begin from
bottom and reach to the top most need of hierarchy which is self actualization need.
 Physiological needs: This theory include basic needs of employees such as food, shelter,
cloths etc. Any employee does not target other level of need until first level needs are
satisfied.
 Safety needs: It include safety and security of job. When employees met with their
physiological needs their safety needs start dominate them. So BBC should provide job
security to their employees so that they can only focus on their work.

 Social needs: Above two needs are based on survival which is necessary for all
individual. The third need include all human relations like love, belonging, friends,
family etc.
 Self esteem needs: This need include fame, respect, reward, recognition, attention and
awards. BBC should provide rewards and awards to their employees to motivate them. Self actualization: It refers to personal growth and development of individual throughout
life. This is highest level of maslow's hierarchy of needs through which person met with
their full potential (Adeniji, 2011).
Two factor theory: This theory is given by Herzberg's. It include two factors to motivate
employees according to their motivational factor which are define as below:
 Motivators : It come out from individual's need and wants to achieve personal growth and
development for example, job satisfaction. The motivators factors not only include job
satisfaction but also good performance in company. Some of motivators factors are
responsibility, status, opportunities for growth and recognition of employees within
organisation.
Illustration 2: Two factor theory, 2017

 Hygiene factors: This factors motivate employees to perform well in their work. In
organisation some of the employees get motivated by hygiene factors which include good
salary and any other financial support, by strong culture, good working conditions and
job security.
B Motivational techniques helped to improve the effectiveness in the teams
All these theory of motivational can be used by manager at work to encourage employees
ability to work more to achieve goals and objectives of company. The two factor theory can be
used by BBC company to analyse evidence of motivation to employees at work place. By
following this factors in their company BBC can encourage their employees to perform well in
organisation to achieve goals and objectives of company. Company should apply three methods
through which activity can be rearranged like job enlargement, job enrichment and job rotation.
Process theory help to explain how employees behaviour is directed, energized, stopped
and sustained within the organisation. It include four major theory of motivational which are as
follows:
Expectancy theory: It is mental process regarding behaviour and act of individual. Company
select specific behaviour of employees over others behaviour and than motivate them according
to the expected result from that selected behaviour. It is beliefs on ones effort to attain desired
goals. Normally it is based on employees past experience and self efficacy and predict difficulty
of standard performance or goal (Coccia and Cadario, 2014).
Reinforcement theory: It is process through which organisation can change behaviour of
someone by using punishment, extinction and reinforcement. Punishment are used by managers
to prevent the behaviour which is not appropriate according to companies norms and terms.
Where rewards are used to motivate and reinforce the behaviour so that they can perform good in
their work.
Goal setting: According to this theory setting of goals effects the performance of employees
within the organisation as well as outside. On the basis of this theory the person perform good
who set strong set of goals as compare to the person who set very normal goal.
Equity theory: Basically, it is idea that help to know how individuals are motivated in
organisation whether company show fairness or do inequity between employees. With the help
of this theory anyone can find out inequities in input and output ratio of themselves or others
group.

C Improved level of motivation within the BBC organisation
All the above techniques help to improve effectiveness in the company. The BBC
company use maslow's need theory to motivate their employees to perform better in their work to
achieve goals and objectives in specific time period. Also, two factor theory is effectively in
organisation to increase their profit and production level. Both theory help company to create
positive work environment for their employees so that they can their best to organisation (LA,
2013). BBC use all this method and theories in the organisation for motivating employees
towards work and activities so that they can work in effective way to accomplish high goals in
competitive market place.
TASK 3
A Various types of team in organisation
a) BBC organisation require best team to get best ideas or plans and to find best solution
of their different problems so that company run effectively. There are so many types of teams
such as virtual teams , functional teams, problem solving team and many more which help to
enhance the company's performance at high level of growth and development in less time period.
Teams are formed according to their goals and objectives. There are some common teams which
are formed in BBC organisations for effective management. Some of them are as define below:
 Virtual teams: They all are physically spread in different location but keep in touch with
each other by computer technology to achieve common goals and objectives. They all
are connected online to support their community at international level. There is so many
benefits ofvirtual teams as, they can promote their products and services at globally and
also identify new talents from different countries. They also enjoy profitability in lower
price as they are connected with each other with the help of internet (Walsham, 2012).
Example: BBC is a world wide channel as they deliver there content from all across the wide. So
any event which tends to become a news are reported by the reporter of particular country to the
headquarters in UK and then they show it on the world wide channel.
 Problem solving team: They are generally formed to solve any specific problem or
challenge in the organisation. There is four to five members are involved in such kind of
teams which is come together to identify the solution of problem . In the problem
solving teams people share their ideas, thoughts and knowledge to improve the methods

and process so that they get best result. In BBC this team help to improve the condition
of company by giving innovative and best idea throughwhich company grow their level
of business. Project team: There are generally four to five members in project team which formed
their team to complete any specific task or project and disbanded after complete the
project. Work in team provide best solution of problems to get best result. The all
member of this team come together to work on any specific project to get best result.
Their main objectives is to complete project on fixed time period in effective way so that
company achieve high growth in competitive business market place.
 Functional team: In company all members come from different functional
departments to achieve goals by effective work performance. They focus on all
operational activities of company which can increase productivity and profitability. This
team comprises of the many experts from different departments of the organisation who
come together to achieve best result for the growth and development of business. They
organise meeting for the discussion and use final conclusion after getting approval from
higher authority.
B Effective team in BBC and Tuckman's model
Problem solving team is most effective team in BBC company which assist in
accomplishing high profitability and productivity by making best solution of the problem which
arises at work place. In today's times there is rapid change in technology and methods for
effective growth of managements, these changes have impact over the performance of
organisation. BBC focus on adopting new ideas, innovative thoughts, skills, techniques and tools
in order to increase their performance in competitive business market. Both teams and groups are
so much different from each other but both play very important role in the organisation. Teams
are formed for any specific purpose or target in which they share their thoughts and ideas. Team
decision making process help BBC company to solve any non routine challenges or problem
easily. As, it always said that two brains are much better than one brains (Misra and Puri,
2011).There is so many benefits of team management in BBC company. Problem solving team
help to identify problem clearly and give best solution to solve out the problem as team member
see problem from all side so that they find out best solution. BBC company can collect most
useful data and information with the help of effective team members. Functional team is also

useful to create more alternatives for company rather than individual. By using various
techniques and methods like brainstorming, delphi techniques and groping BBC can grow and
develop their business scale in market place. They also provide best role to all team member
according to their skills and knowledge so that they give their best in their field by using their
mind. In BBC team members and group play very crucial role in effective management by doing
so much discussions on problem or issues they can produce positive work environment in
company. They also help company to select right person for the right place in the organisation by
using more objectives criteria (Dartey and Amoako, 2011). Company use Tuckman model for
the development of team so that they can give more efforts to achieve goals in certain time
period.
Forming: It is first stage where team is just formed and all members of group try to understand
each other. All people come together to achieve common set of goals and objectives.
Storming: In this stage communication process starts between all members due to this disputes
and conflicts arises. There is more chances to clash egos or interest among all of them.
Norming: In this member start to adopting things and puts their efforts to adapt the
organisational environment. All the conflicts start reducing in this stage which raised in the last
phase.
Illustration 3: Tuckman model of team Development, 2017

Performing: In this phase, all team member put their full ability and efforts to gain best result
and outcomes. They try to achieve goals in given period of time by using effective strategies and
plans.
Adjourning: It is final phase of team development in which all members of team celebrate their
achievements. This is stage where member accomplish their targets in given time period.
TASK 4
A Barriers that effect performance and different theories of organisational behaviour
Organisational behaviour play very important role in controlling and predicting the
employees behaviour within the organisation. It help to manage all employees in company and
provide required training and development programs according to their requirement and continue
motivate them so that company increase high level of profitability and productivity. With the
help of effective training and development BBC can increase their high performance so, thus
better outcomes can be seen in results. To maintain efficiency organisational behaviour give
flexibility in working environment. BBC should create strong organisational culture then
company will be able to perform every task and activities in ethical way. There are so many
concepts which is adapted by organisation to fulfil their needs.
Path goal theory: This is leadership style which help to link organisational activities and
operations with their goals and objectives. It is behaviour style which help to fit employees or
work environment to achieve goals effectively. This theory help to increase satisfaction,
empowerment and motivation in employees so that they become most productive member of the
company. This theory is based on vroom's expectancy theory in which person will behave act or
behave in certain way based on expectation to get outputs. This theory involves several steps:
 In this employee follow their leader's attribute to improve their skills and abilities so, that
they can perform good to achieve organisational goals. Thus, it is important for managers
to create best training and development programs to enhance their employees knowledge
and abilities.
 To avoid problems and issues leaders focus to identify external factors which can affect
the performance of company as well as employees.
 The leaders behaviour can improve employees performance effectively to attain best
outcomes from their inputs. There are various styles of leaders which can adopted by