Organisational Behaviour Report: Amazon Culture and Motivation

This report provides an in-depth analysis of Amazon's organisational behaviour, examining its culture through the lens of Handy's cultural typology model, specifically highlighting power, role, task, and person cultures. The report explores how Amazon's organisational culture influences and enhances its effectiveness, with a particular focus on the role of communication in fostering transparency, flexibility, and employee understanding. Furthermore, it evaluates the impact of culture on employee motivation, referencing Maslow's Hierarchy of Needs to illustrate how Amazon addresses employee needs to improve job satisfaction and retention. The report concludes by discussing how Amazon can leverage its existing culture to further enhance its success and achieve its organizational goals. This report is based on the study of organisational behaviour and its impact on Amazon, an American multinational conglomerate company.

MG414 Organisational
Behaviour CW1

EXECUTIVE SUMMARY
The follow report talks about the organisation behaviour as it is the study of the about all
the individual and the group that are working within the company and this particular area
examine the different behaviour of a human in related to the working environment. It has major
impact on the job structure, communication, performance, motivation, leadership and many
others factor as well. The following report includes the primary and secondary research about the
theory of organisational behaviour, models of communication and the theory of motivation.

Table of Content
Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identify its culture in line with a theoretical model of your choice........................................1
Explore how culture improves organisational effectiveness with a focus on communication3
Evaluate the role of culture on employee motivation.............................................................4
Evaluate how the company could use the culture of the organisation to further enhance its
success....................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Organisation behaviour defines the study of the human behaviour and the organisation
and the interface in between both of them. As it is the primary goal of the business and with that
the company will realised the better concept of the life with that the satisfactory changes will get
induces. It is the multidisciplinary approach of the company as it influence the development of
different disciplines as like psychology, sociology and the experience of the practitioners. In this
the company’s attitude, belief, concern, values, communication, alertness, believes, interaction
that they have with their employee on daily basis (Ahmad, 2018). It is a collective effort of both
employee and companies with that the performance and productivity of both will get more
developed on continuous basis. The organisation behaviour will defines the procedure through
which the working ability of the employee will get enhance and with that the company will
accomplished their standardised goals and target with easiest manner. This report is based on the
Amazon n and it is an American multinational conglomerate company that is based on the
Seattle. It was get established in 1994 and have server their services all across the world with
having the headquartered in Seattle, UK. The below report includes the theoretical model of the
organisational theory, role of communication and the motivation of the employee.
MAIN BODY
Identify its culture in line with a theoretical model of your choice
The organisational culture will includes the behaviour, attitude, style, value, belief and
the norms of the business that will get shared by the employees while making the suitable
relationship with each other. The culture of the business has the utmost impact on the
performance of all and the mutual understanding by which the daily task and activities will get
attained in systematic manner. It will define the significant approach of the business by which
they have try to satisfy the basic and needed demand and requirement of the employee by which
they could remain with the company for the longer period of time (Alleyne, 2018). In this the
Handy’s cultural model will used to analyse the need and impact of the organisational culture
within the Amazon and it is classify below as:
Handy's cultural typology model: It is a model that was proposed by the Charles Handy
that will define the basic concept of the management towards the culture. Charles Handy
explains four theory of about the culture that has equal importance within the business and helps
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to make useful impact within the working norm of the business. It will basically defines the
learning, motivation of the human behaviour, thought process of an individual with that has huge
influence on the working nature of an employee (Barbaranelli, 2019). It is a theory that will
followed by the company to maintain adequate surround within the business and it will be
followed by the Amazon as well. There are some different classes of the culture that is as
explained below as
(Source: Handy's Model of Organisational Culture, 2018)
Power culture: It is the culture as in which the power will be in the hand of the higher
authority and senior level management of the company. In this they have take the several
decision for the betterment of the business and it is the power that will use by few of the people
only. It is privilege to them and their presence is more needed in the company with that have
designed the different roles and responsibility for the employee (Chou, 2019). The manager and
the lower level employee must have followed the instruction that will pass from the higher
authority. In Amazon the power will get assigned to the CEO and higher level authority only.
Role culture: In this culture all the employee have performed their work as per their roles
and specialisation that is more based on the educational qualification of an employee. It is the
culture that impart more freeness as in this all the employee will take several decision as per their
convenience as they themselves have more accountability of their own performance. The power
in the role culture will get induces within the business as per the role and responsibility. In
Amazon, the role culture will get assigned to the managers and with this they have worked with
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the roles and responsibility that is perfectly matched up with their workings skills and
acquaintance.
Task culture: It is the cultures in which the team will get build that have worked to attain
their gaols and objective in timely basis by which have collectively lead the performance of the
company. It is the culture that will emphasise the team work in which the member of different
specialisation have come together to accomplish the certain task in which all will share the
common goals and have induce different strategy to make effective outcome (Griffioen, 2018).
The team will consist of minimum 4-5 number of people that has huge knowledge about their
own field by which get work with more perfection. It is the culture that will motivate the
employee by which their learning will get more improvised and with this their working ability
also get more enhanced. Amazon have uses this to induce the perfectness in the team by which
all employee have shared the common target by which their capability also get raised.
Person culture: It is the culture in which all the individual that get worked within the
company or get linked with the company have perform their own work and always have more
focused as well. Sometime it induce loss as well within the business as the employee will only
look forward to their own performance and didn’t shared any emotional connect. Amazon have
used this to stabilised the performance of an individual by which confidence will get build up
and have try to perform their work by their own.
Amazon mostly have uses the task culture as they have operated their business at larger
scale by which it is more important the employee will get worked with common sharing of the
objectives. It will develop the efficiency and the working rate of the company by which gain
continuous success and development.
Explore how culture improves organisational effectiveness with a focus on communication
The culture of an organisation will broadly consist of the rules, practices, principles,
ideologies, prospect of the business. The organisation culture will define the contribution of the
business towards the enhancement of the performance of the employee by which the better
interaction will get maintain not only with the employee that is being with the company but with
the people of outside the business as well (Hiekkataipale, 2018). The company will get identified
in the market because of their culture and it makes their services and working abilities different
from the other companies. The communication is being the most important factor in that with
that the effectiveness of the Amazon will get developed more. As much the stronger
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communication the company has that thus positivity will get induced within the workforce by
which more transparency and flexibility will get developed. It will introduce clarity within the
employee by which they could easily understand their target with that make suitable relationship
with other employee as well by which the complexity will get reduced. The culture will
improvise the effectiveness by focusing on communication and that is as explained below as:
 Communication in between the higher level authority and the employee must be more
adequate and for this Amazon have make sure that the same information will get
conveyed to all by which the clarity will get maintained (Jacobs, 2019). Thus all the
employee and aware about the target of the company and that path that has been followed
to get achieved that target. The employee will also understand their responsibility
towards the company and make all their efforts to by making effective utilization of skills
and abilities and attain continuous success and development.
 The company will provide some liberty and freeness to the employee thus they have
make connection with the other employee by which have shared their views and
information and have produce creative and innovative ideas that are in favor of the
business. Amazon have worked with multichannel thus provided more freedom to
employee by which they have make discussion with other and have generate better path
to gain more growth.
 The effective communication will get sustained if the company will conduct the meeting
on timely basis by which the overall working schedule will get discussed. Amazon must
have conduct that and provide equal opportunity to all to present their view and also
collect the feedback as well with that get the solution too at the same time.
 Amazon have make the effectual communicational by providing and circulating the
similar information as from the email by which the message get conveyed in the loop
with that the morale of the employee also get developed.
Evaluate the role of culture on employee motivation.
Motivation will improvise the trust and belief in the employee by which they have work
with more competence and get achieved higher heights in their life (Larijani, 2018). Amazon is
the wider company thus they always try to retain the employee for longer period of time and use
the Maslow Theory of Motivation that is as defined below:
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Maslow Theory of Motivation: It is the content based theory that was given by Maslow
and states the different need of an individual. He proposed that the human need will get enhances
as per the completion of one need that they have always look forward to achieve the next one.
The manager of Amazon will influence the working performance of an employee by making
better understanding about their need and it will categorise into different level that is as
described below as:
Figure 1https://www.managementstudyguide.com/maslows-hierarchy-needs-theory.htm
(Source: Maslow’s Hierarchy of Needs Theory, 2020)
Physiological needs: It is need that is more basic and is needed to get survived in the life
and includes need as food, air, sleep, cloth, shelter, water etc. The basic need of the employee
will get directly relates to the performance. In this Amazon provided the adequate wage and
salary to their employee with that timely break with facility of washroom, drink and food as well.
Safety and security needs: It is the need that will defines the requirement of the security
of the job and safety in the life that might be related to the health, protection from accidents,
personal security etc. In this the manager of Amazon have provide the insurance and health
safety to the employee and secured working surround by which more safety will offer (Mansouri,
2018).
Social needs: It is also known as the sense of belongingness and the love as well as
affection that get relates to the feeling of getting acceptance by the other people. It is more
important as provide the moral support that someone didn’t feel depressed and alone either get
surrounded by the people as like friends, family and others too. In this manager of Amazon get
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ensure that the employee have more suitable relation with other employee by which the
teamwork will get enhanced to access the better and stable life.
Esteem needs: It is the need that will impart the feeling of being more recognised and get
respect from the others. Thus the manager of Amazon will analyse the performance of the entire
employee and as per that provide rewards to them and suitable recognition. In this the employee
will get praised and thus the promotion will also get provided by which more responsibility will
get transmitted (McShane, 2018). In this the employee feel more valued and have make more
responsibility with that maintain adequate balance within the business.
Self-actualization: It is more relatable to the need as like all the individual must have
make higher achievements in their life with that work with more effort and implies all their
potential to achieve more heights. It will introduce the capability within an individual with that
has achieved more heights in their life. The manager of Amazon will promote an individual who
has more tendency and talent to attain better position in the life and imparts the feeling of
autonomy.
Evaluate how the company could use the culture of the organisation to further enhance its
success
The culture of the company defines the value and attitude of the business with that they
have encompass the performance of employee with that the rate or probability of attaining the
goals and objective will get more developed and enhanced by which the profitability ratio will
get more improvised. In this the Amazon also works to improvise the working ability and
competence within the business to enhance the success and for this follows some principles that
are as defined below as:
 Squeeze Transparency: The Amazon will impart the positive surround within the
surround by which the employee will get make more participation and engagement within
the employees. In this Amazon have also try to build more trust and believe under which
have used the modern methods of communication by which the complexity and barrier
will get reduced to emphasis the transparency within the business by which employee get
more relatedness (Odor, 2018). Transparent surround will produce more clarity within the
workforce by which employee get share the similar information. In this the company will
easily get over from the challenge and spreads more opportunity inside the business.
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 Reward and identify priceless input: It is more necessary within the business with that
the employee will full efforts of them and that get recognised by the Amazon by which
they get more motivated thus more perfection will get induced. In this the employee
turnover ratio will get reduced thus Amazon have analysed the ability and attitude of
employee by making peer recognition. It is more efficient method by which the
appreciation will get provided by which effectual relation will get acquire.
 Exercise flexibility: In this the communication will get induce more flexibility by which
Amazon have understand more belief and value to the employee by which they get
retained within the company for the longer period of time. In this the employee has
worked with more freeness by which has induced their own thinking and idea by which
more success get induce (Rudani, 2020).
 Communicate obsession and principle: The culture of the company will have followed
the adequate approach with more significance by which the desired of the employee will
get enhance by which they have work with more efficiency. The employee have worked
with the sense by which they work with more perfection to get motivate themselves and
get learn new things quicker. With this approach the Amazon will gain a lot of success on
continuous period of time.
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CONCLUSION
It has been summarised from the above report that the behaviour of an organisational will
get induce more positive surround within the business by which they have try to bring more zeal
and trust within the employee thus they furthermore, develop the performance of themselves
with more perfection. The working capability and attitude of the business will get maintained by
which all the task and activities get performed in timely manner in this Handy's cultural typology
will get used to make better understanding of culture. To motivate the employee Maslow Theory
has been used to focus the communication in the organisation.
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REFERENCES
Books and Journals
Ahmad, M. and et. al., 2018. Short measures of organisational commitment, citizenship
behaviour and other employee attitudes and behaviours. Business and Management
Studies: An International Journal, 6(3), pp.516-550.
Alleyne, P. and et. al., 2018. The moderating role of perceived organisational support in breaking
the silence of public accountants. Journal of Business Ethics, 147(3), pp.509-527.
Barbaranelli, C. and et. al., 2019. Positivity and behaviour: the mediating role of self-efficacy in
organisational and educational settings. Journal of Happiness Studies, 20(3), pp.707-727.
Chou, C.M. and et. al., 2019. Factors influencing teachers’ innovative teaching behaviour with
information and communication technology (ICT): the mediator role of organisational
innovation climate. Educational Psychology, 39(1), pp.65-85.
Griffioen, D.M.E. and et. al., 2018. Organisational influence on lecturers’ perceptions and
behaviour towards change in education. Studies in Higher Education, 43(11), pp.1810-
1822.
Hiekkataipale, M.M., 2018. Between a rock and a hard place: middle managers' ethical decision
making and behaviour in the organisational context. Jyväskylä studies in business and
economics, (186).
Jacobs, K. and Manzi, T., 2019. Conceptualising ‘financialisation’: governance, organisational
behaviour and social interaction in UK housing. International Journal of Housing Policy,
pp.1-19.
Larijani, F. and Saravi-Moghadam, N., 2018. The effects of positive organisational behaviour on
entrepreneurial personality and innovation. International Journal of Productivity and
Quality Management, 23(2), pp.247-272.
Mansouri, A.A.A. and et. al., 2018. Role of organisational culture, leadership and organisational
citizenship behaviour on knowledge management. International Journal of Knowledge
Management Studies, 9(2), pp.129-143.
McShane, S. and et. al., 2018. Organisational behaviour.
Odor, H.O., 2018. Organisational culture and dynamics. Global Journal of Management and
Business Research.
Rudani, R.B., 2020. Principles of management. McGraw-Hill Education.
ONLINE
Maslow’s Hierarchy of Needs Theory, 2020. [Online] Available through: <
https://www.managementstudyguide.com/maslows-hierarchy-needs-theory.htm>.
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