Report on Organisational Behaviour: Leadership & Motivation at BrewDog

This report examines the organisational behaviour of BrewDog, focusing on the impact of leadership and motivation on employee performance. It identifies ineffective leadership and motivational strategies as key issues affecting employee behaviour and overall productivity. The research incorporates a literature review of relevant theories such as Maslow's Hierarchy of Needs and Vroom's Expectancy Theory, alongside primary research conducted through a survey of BrewDog employees. The findings reveal dissatisfaction with current leadership and motivational practices, highlighting the need for improved communication, feedback, and reward systems. The report concludes with recommendations for BrewDog to enhance employee motivation, foster positive behaviour, and improve organisational performance, emphasizing the importance of adopting effective leadership styles and strategies.

MG414 Organisational
Behaviour

Executive summary:
The research highlights the ineffective leadership and motivational aspects of the chosen
organisation. These issues have negatively impacted the human behaviour of their employees
leading to decreased performance. The research focuses upon various theories and strategy that
are vital for the organisation to ensure positive behaviour of employee's. In addition to this the
research involves primary research through effective survey highlighted the perspective of
employee's of the chosen organisation along

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAINBODY....................................................................................................................................4
LITERATURE REVIEW................................................................................................................4
TOPIC 1 ..........................................................................................................................................4
TOPIC 2 ..........................................................................................................................................6
PRIMARY RESEARCH ................................................................................................................8
FINDING AND DISCUSSION ......................................................................................................9
RECOMMENDATIONS ..............................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Organisational behaviour refers to the behaviours of individuals relative to their
workplace along with corporate setting. Organisation behaviour focuses upon the impact of an
organisational setting on an individuals behaviour and allows to gain the knowledge that chan
assists in explaining and predicting behaviour (Drenth and Den Hartog., 2020) This allows the
organisation to enhance its workplace performance along with its productivity. In addition to this
it allows the organisation to understand basis of motivation and how leaders should motivate
their employee's. For the following research BrewDog has been taken into consideration which is
a multinational brewery and pub chain based in Ellon, Scotland, UK. The research will focus on
issues of motivation and leadership with the chosen organisation along with its impact on human
behaviour. Moreover, the research will consist of finding relative to the topics and provide
suitable recommendation to the organisation.
MAINBODY
LITERATURE REVIEW
TOPIC 1
As per the view Treadway (2020), motivation plays a key role within an organisation and ensures
that the employee's performance at their highest level and achieve enhance productivity.
Motivation is also a key elements in ensuring that the management is able to develop a positive
employee engagement with its workforce in order to understand their individual perspective
relative to elements such as work conditions and rewards system. It is crucial for an organisation
to pay emphasis on motivating its employee's in order to ensure that all activists within the
organisation are performed in an effective and efficient manner (How Does Work Motivation
Impact Employees). In context to BrewDog, the management has failed in motivating its
employee's as they have faced various allegations relative to unsatisfied workers. The
organisation has not been able to meet the essential elements required to keep their work force
motivated resulting in low rate of retention along with reduced organisational performance as
well as productivity. In order to address the issues of motivation the organisation can use various
motivational theories and model that will allow in motivating employee's in an optimal manner.
Some of these theories and models are mentioned below:
Maslow's Hierarchy of Needs:

This motivational theory states that there are five categories relative to human needs that
dictate an individuals behaviour (Ferris and et. al., 2018) These needs are directly linked to an
individuals motivation and have an impact of their overall performance and productivity at a
work place. Given below are the five categories of this theory:
Physiological:
This need of motivation consist of essential elements such as food, water along with
monetary gain in order to keep employee's motivated.
Safety:
This category focuses on proving safety and well fare to employee's in order to keep them
motivated in order to perform.
Belonging:
This aspect focuses on instilling the feeling of belongingness among employee's by
involving them in organisation decision making in order to keep them motivated (Yang, Choi
and Lee., 2018).
Esteem:
This aspect focuses on the need of employee's to gain recognizant for their work in order
to be motivated and perform their task effectively.
Self-actualization:
This need of the theory focuses on the aspect that an employee aim to reach the highest
potential they can which serves as a motivational aspect.
Vroom's expectancy theory:
This motivational theory states that the relationship between an individuals behaviour at
work along with their goals are complex. The employee''s performance is based on an individuals
factors such as their particular skills, knowledge and experiences. The theory is based upon
specific beliefs which are mentioned below:
Valence:
This aspect refers to the importance an employee's places upon the expected outcomes,.
In order for valence to be positive employee's must focus on a specific outcome which they
desire (Yang and et. al., 2018).
Expectancy:

This aspect of the theory refers to the belief on an employee that if they increases their
efforts it will lead higher level of performance. The expectancy of employee's in influenced by
correct availability of resources, right skills for the job along with necessary support from
various departed on the business.
Instrumentality:
This aspect refers to the belief of employee's that if they perform well that will result in a
valued outcomes which they will receive. This belief is influenced by the relationship between
performance and outcomes (Kidron and Peretz., 2018).
TOPIC 2
As per the view Kaur (2021), it is crucial fort an organisation to have effective leadership as it
provide effective guidance to employee's. The beguines is able to enhance its overall
performance as well as productivity through optimal leadership and provide the employee's with
appropriate guidance along with direction which are aligned with organisation mission and
vision. In addition to this effective leadership allows the leaders to alter and understand the
behaviours of their employee's which is necessary when implementing changes and for the
development of positive employee engagement (What is the importance of leadership in
organizational growth). In context to BrewDog, the organisation has ineffective leadership
which has lead to revolt form employee's along with low rate of retention. In addition to this the
organisation has not been able to effectively understand the needs and opinions of their
employee's leading to low business performance along with decreased brand image in the
market. There are various strategies and styles of leadership which the organisation can adopt in
order to instil effective leadership within the organisation. Some of these strategies and styles are
mentioned below:
Leadership styles:
There are various leadership styles that a leader within an organisation can adopt in order
to effectively guide and direct employee's towards organisation goals and objective. Effective
leadership styles ensures employee's are motived and have a positive behaviour relative tot their
work as well as the organisation (Zheng and et. al., 2019). Given below are various styles of
leadership:
Democratic:

This leadership style focuses upon involving employee's into decision making process in
order to keep them motived and have high level of performance (Loi, Lin and Tan., 2019)
(Madhuri., 2017).
Coach:
This leadership style pays emphasis on solve issues that employee's may face in order to
develop a positive relation and keep employee's behaviour optimal.
Pacesetter:
This style of leadership is focused on setting high level of standards and expect
employee's to deliver high level of performance relative to their job.
Laissez-faire:
This leadership style focuses upon delegating task among employee's and providing little
supervision to the employee's. It allows the employee's to be creative as well as innovative.
Leadership strategies:
There are various strategics that are vital for a leaders to implemented in order to ensure
that the employee's are motivated and have a optimal behaviour. This allows the leader to ensure
that all the employee's are satisfied and the objectives of the organisation are met (Mueller,
Straatmann and Schefer., 2020). Given below are the various leadership strategies:
Communication:
This leadership strategy focuses upon developing a effective communication channels
which are essential fro understand employee's perseveration relative to work This helps the
leaders to solve issues of customers and ensure they have a positive behaviour relative to the
organisation (Zhang and et. la., 2019).
Feedback:
This strategy of leadership allows the leader to gain valuable understanding the view
point of employee's and the issues they are encountering within the organisation. This helps the
leader to develop effective solution to keep behaviour of employee's positive.
Reward:
This strategy of leadership pays emphasis on establishing a structured reward system
within the organisation that will allow to keep employee's motived and have positive behaviour
relative to the organisation through rewards (Rahmanseresht and Joneidi Jafari., 2018).

PRIMARY RESEARCH
The primary research was conduced through a survey iof current employee's of BrewDog
and focused on questing that are liked with its ineffective motivation of employee's along with
their improper organisational leadership. The survey included 20 current employee's of the
organisation.
Frequency Table
Q1) Do you think the leadership at the organisation is effective in
leading employee's effectively and provide proper guidance?
Frequency
a)Yes 5
b)No 15
Q2) Do you think the organisation should focus on changing its
leadership style to a more suitable approach?
Frequency
a)Yes 18
b)No 2
Q3) According to you which leadership strategy should the
organisation focus on?
Frequency
a)Communication 10
b)Feedback 6
c)Reward 4
Q4) Do you think the organisation provides you effective
motivation to work and performance you task efficiently?
Frequency
a)Yes 2
b)No 18
Q5) According to you does the organisation recognize your efforts Frequency

and fulfils your desired expectations relative to your performance?
a)Yes 4
b)No 16
Q6) Do you think your safety needs are being fulfilled by the
organisation relative to your work?
Frequency
a)Yes 5
b)No 15
FINDING AND DISCUSSION
Q1) Do you think the leadership at the organisation is effective in leading employee's
effectively and provide proper guidance?
Interpretation: From the above chart it can be interpreted that the employee's are not satisfied
with the current leadership at the organisation. The survey proved information which highlighted
that out of 20 individuals only 5 are sacrificed with the current situation of leadership at
a)Yes
b)No

BrewDog. The rest 15 employee's are not sacrificed and requires correct guidance as well as
directions relative to their work.
Q2) Do you think the organisation should focus on changing its leadership style to a more
suitable approach?
Interpretation: From the above chart it can be interpreted that employee's are keen on change of
leadership within the organisation. The survey highlighted that out of 20 employee's 18 were in
the favour of changing the style of leadership in the organisation. Only 2 employee's were
satisfied with the current style of leadership.
Q3) According to you which leadership strategy should the organisation focus on?
a)Yes
b)No

Interpretation: From the above chart it can be interpreted that out of 20 employee's 10 would
prefer the organisation to focus upon the leadership strategy of leadership, where as 6 would like
the organisation to pay emphasise on feedback strategy. The reaming 4 employee's would prefer
the organisation to focus upon reward strategy in order to be motivated.
Q4) Do you think the organisation provides you effective motivation to work and
performance you task efficiently?
a)Communication
b)Feedback
c)Reward

Interpretation: From the above chart it can be interpreted that out of 20 employee's of the
organisation only 2 are satisfied with their motivation levels. The rest 18 employee's feel that the
organisation does not provide enough motivate to work and perform their task in a productive
manner.
Q5) According to you does the organisation recognize your efforts and fulfils your desired
expectations relative to your performance?
a)Yes
b)No