Report on Organisational Behaviour: A Burberry Case Study Analysis

This report provides an analysis of organisational behaviour within Burberry, a British luxury fashion brand. It examines the influence of business politics, power, and culture on individual and team performance, utilizing models such as Charles Handy's model to dissect Burberry's organisational culture. The report also analyses content and process theories of motivation, including Maslow's hierarchy of needs, Herzberg's two-factor theory, and Skinner's reinforcement theory, to identify techniques for achieving effective business goals. Furthermore, it differentiates between effective and ineffective teams and applies organisational behaviour philosophies to a given business situation within Burberry. The report concludes with suggestions for Burberry to enhance employee motivation and improve overall organisational performance. Desklib provides students with access to a wide array of solved assignments and study tools to aid in their academic pursuits.

ORGANISATIONAL
BEHAVIOUR
Table of Contents

INTRODUCTION ..........................................................................................................................3
PART- A..........................................................................................................................................3
P1: Explain how a business politics, power and culture that affect performance of individual
and team......................................................................................................................................3
P2: Analyse motivation theories and techniques that is enable to accomplish effective business
goals............................................................................................................................................6
Part 2................................................................................................................................................9
P3: What makes an effective team as oppose to ineffective group.............................................9
P4: Apply philosophies and concept of organisational behaviour in a given business situation.
...................................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Organisational behaviour is refers to an action that analyse the performance of individual
as well as group. This area assist to enhance knowledge in workplace that helps improve
performance in workplace. It is a systematic way of that can be used for defining workplace
environment that assist to interact with each other(Almeida, Lima-de-Oliveira and Schneider,
2018) . This report is based on Burberry, it is a British fashion brand who can deal in luxury
products such as apparel, cosmetics and accessories. Currently it is focus on design ready to wear
clothes that grabbing eye attention of customer. Its headquarters is in UK. This report will cover
analyse influence of culture, politics and power on organisational performance, Define process
and content theories of motivation for achieving effective goals, discuss effective vs in effective
group, define philosophies and context of organisation behaviour that is useful for a business.
PART- A
P1: Explain how a business politics, power and culture that affect performance of individual and
team.
This refers to an environment of company that can change constantly with the changing
in trends and technology. Following is the influence of power, culture and politics on Burberry.
Business Culture: It refers to a systematic approach that plan an action inside the organisation.
Basically this culture involves those qualities and conviction that can set by a leader and after
that it can be transfer through several techniques for evaluating the working environment,
performing activities and practices. With the help of Charles Handy Model, organisation culture
can be analyse in following categories.
 Power: An organisation can influence rapidly in this type of behaviour, they react
constantly on some particular events(Bickle, 2017). In general, it reflects a power of
person who faced various challenges in organisation. Those person who are decision
maker and taken in business are highly significant for working culture. Because, by the
help of which major problem can be solved in an effective manner.
 Task: It determine that culture of firm where different types of people are working in
same group for accomplishing desired goal and identify those problems that create a
conflict in workplace, they focus on solving it. Task culture reflect that who can aquire
different methodologies and report based on particular structure.

 Person: In this corporate world, there are various business employee's feel that they are
high essential for organisational growth. This type of culture acquire endures and staff
members just go in workplace for monetary benefits and never get connect. They are very
honest and dedicated towards their work that is helpful for achieving business success.
 Role: This culture defines that a person can decide by their own that what kind of work
they can do best and willingly require for accomplishing task and also ready to facing
conflict situation and challenges within the organisation(Carroll, 2017).
As per the above analysis, the respective company that is Burberry adopt task culture as they are
more concerned about on accomplishing goals that brings a competitiveness in entire
organisation.
Politics
It define the interest on individual in workplace and highlight their potential to to better
work that is helpful in gaining company success and handling stress related to task on a specific
job task. For better understanding about effect of company politics following are the methods
need to be used:
 The weeds: It refers to a rule that is informal in nature and affect personally. Its nature is
dynamic , they not need any maintenance that's why it can grow naturally.
 The rocks: It reflects to the power of single cooperation that require natural sources to
grow. For instance: potential, highlight spot and resource admittance.
 The woods: It access the security and safety procedure for individual within the working
place where different kinds of ideas and opinion are share and execute and and lost
unnecessary changes.
 The high ground: It refers to a term that can be used to identify guidelines and
standards, several rules and policies that is necessary for political activities.
Power
It is a potential for adapt what the things happen as per the individual stance that require
from others to do better for business. For understanding more about this, it can be spread out into
different forms which are as follows:
 Reward Power: It refers to that particular activity that can arise only for give motivation
to employee (Craft, 2018). It generally involves rewards, recognition, appraisal,and
various other benefits that relate to performance of individual in industry.

 Expert Power: It refers to the skills of individual that is extremely require for a specific
department. In this particular situation, person focus on enahncing their power that helps
influence to others.
 Coercive Power: This term can involves use of threat and also staff will come soon and
go late without and appropriate reason. It basically force someone to fulfill the
requirement with lose anything.
Below is a table that define how Burberry affect behaviour and performance of team as well as
individual.
Classification Group Individual
Power Burberry can recognise the top
skilled performers and
appraise them according to
their performance(Crandall
and et.al., 2020). This up
gradation of level can be
accomplish through team
efforts for conducting or
achieving specific task with
full potential.
Burberry can bring reward in
the company. So that this
power is beneficial for
improving motivation and
confidence of person for
working hand to achieving
company goal.
Culture It define that entire working
environment of organisation. If
it is good and friendly in
nature then this create a strong
bonding between team
members and enhance working
capability within the group.
The working environment of
company are flxible in nature
then this can bring a exco
friendly behaviour, enhance
individual morale etc. By the
help of this they can share
their ideas and thoughts for
company success.
PoliticsNorming: The policy that can adopt by
respected industry ( Burberry)
is sustain then this can highly
Burberry can use distinct
policies that is useful for
maintain a network between

affect decision making and
task performance for each and
every employee who are
working together in a team.
staff members in
workplace(Guttenberg,
2020) . Thus, this is beneficial
for making better career
through attain firms objective.
P2: Analyse motivation theories and techniques that is enable to accomplish effective business
goals.
 Content theory: It refers to a inspiration that can use to differentiate that what kinds of
thing actually inspire individual for doing effective work(Hale And et.al., 2019). It is
highly require for feel person satisfied and bring enthusiasm in their personality, it can be
outer or may be inner.
This theory are divided into following category:
◦ Maslow's needs Hierarchy: this determine a thesis which can be utilise to enhance
workers motivation. This can relate to satisfy and inspired individual needs through
this hierarchy. Further, this can be sub divided into five levels:
▪ Psychological: This is main ans significant need of every human beings. It is
require to survive in world. It involves food, shelter and clothes.
▪ Safety: After fulfilling basic requirement, person is concerned about about their
security and safety. This is important for controlling life of people.
▪ Love/belonging: If any person is really satisfied above these two necessities then
this can affectionate about emotions, feelings and social connectivity with others.
▪ Self- esteem: While maintain effective relationship with their staff members then
it is highly concerned about self esteem part. Such involves achievement in order
to receiving respect from others.
▪ Self- actualisation: These all above necessities is high require for reaching with
self actualisation(Kiweewa And et.al., 2018). It comprises the capability of person
that can be acknowledge, self- satisfaction and motivation towards accomplish
something which derive a future growth.
Burberry is an industry who are highly facing issue related to employee appraisal. It is very
important in every company because this helps in bringing right skilled person in entire

organisation and those people are highly affectionate to search that plat where they can get
extreme benefits.
 Herzberg's Two Factor Theory: It refers to theory that can be acquire only for getting
inspiration in workplace and believe that individual are concerned about two basic needs
that cam meet in lower level as well as higher level for boosting employee morale.
◦ Motivation: It simply means inspiration that can coming out through various
factors(McKenna, 2020). This is helpful for satisfying discrete desire that basic aim is
to pursued after accomplishing such demand. This can be follow in a specific manner
that can use to motivate person, a scope of increment is major significance of job
holder. Such kind of factors involves : appraisal, recognition, awards, rewards,
advancement and so on.
◦ Hygiene factor: This determines an essential element that relate to job satisfaction and
reduce dissatisfaction within the organisation. It comprise the fulfilment that can
come through actual task. This factors helps to inspire a person to directly connect
with goal. It generally include relationship, policies, guidance, safety , status etc.
Suggestion: In case of Burberry, the propensity inspiration is clear assuming a portion of
beginning can change like work advancement – grants , compensates then this will
accommodating in upgrading worker character and increment their inspiration. Business need to
utilize the Herzberg's Two Factor Theory rather then Maslow's need hierarchy hypothesis that
relates to an individual popularity and development of representatives. Since person are
profoundly energetic with compensation bundle and appraisal part. If organization will
satisfying workers then they are very well fit for fulfil all their different necessities.
 Process Theory: This motivational theory helps to identify that how changes in industry
can develop(Rwehumbiza and Sakijege, 2021). This includes behavioural and intellectual
procedure that can affect motivation of worker. This thesis are further following into
categories:
◦ Skinner's Reinforcement Theory: this term is totally based on inner potential of
person that if any person take any kind of action then what will happen in industry. It
can comprise behaviour of individual. If it is positive then this can be appraise or
recognised but if its negative then this can be punished. Following are the different
factor of this.

▪ Positive Reinforcement: It refers to behaviour of person in a positive way like
praise a workers for their performance by providing reward and recognition
(Sinha and Israel, 2018). This is really helpful as it increase working capacity of
individual through motivation.
▪ Adverse Reinforcement: It can reflect the individual behaviour in a negative form.
Its basic aim is to reward a person by reducing undesired conflicts in business.
▪ Punishment : This factor can occur in workplace through unpleasant behaviour of
worker.
▪ Extinction: It refers to removing undesirable conducts and support desire
behaviour as it helpful in supporting working potential of person.
◦ Vroom's Expectancy theory: This thesis reflects the personality of individual
through inspiration in upcoming year. This can happen only when individual give
their best for organisation welfare.
▪ Expectancy: This refers to the expectation of person that can occur through their
own efforts. Basically it is a connectivity in between correct resources that can
highly influence the individual performance.
▪ Instrumentality: It is all about expectation of a person to getting a sufficient result
that is helpful for its growth. As every person have believe that they can doing
best just for getting positive response.
▪ Valence: It determine a estimation of whole response of workers that is totally
based on its own needs (Smith, Kemp and Duff, 2017). This can generate a high
reward as an outcome.
Suggestion: As per Burberry, the whole piece of cycle hypothesis is reasonable. For expanding
inspiration of workers in organization that need to utilize Skinner's Reinforcement Theory, a
purpose for that association staff are normally propelled by their motivators and
acknowledgement plans which will supportive in nature. This is useful for representatives and
association are respect or upraise individual, in case they are doing extraordinary for
government assistance of association.

Part 2
P3: What makes an effective team as oppose to ineffective group.
A compelling group is foundation of each productive affiliation,through which people
should get together with same point and to be convinced or focus on entire achievement of the
gathering. Following are the central issue of Burberry have a productive group:
Clear pathways: A cooperative individuals of Burberry should have an activity plan which
helps accomplishing wanted desire result first.
Obligated together: An organization have a group who accept their position, they don't fault
any person for group disappointment and usually responsible for complete cooperation.
Group trust: In Burberry, there is a trust between every one of gatherings provided that they are
permitted to air their perspectives unreservedly.
Responsibility: It refers to a way by which workers are profoundly not set stone in any event,
when complexities emerge. In Burberry, every single individual are energetic towards
organization objectives. Its essential spotlight on obligation to getting incredible outcome which
is useful for expanding business development.
For explaining this term team building the above theory is being applied:
Tuck-man's Theory
A person whose name is Tuckman defining a model that is based on handling team
allocate task from initial development of group member through leadership style and
maturity(Verma, Bhattacherjee and Kumari, 2021). Thus, this thesis is based on group
improvement in respect to achieving goal of business.
 Forming : This is a first stage of developing a group that alludes to direction time where
individuals needs to know one another and try to establish a great connection and group
pioneer take liabilities to coordinate with each person in group. Burberry organization
applying a group shaping movement which helps in develop trust between colleagues.
 Storming: This is the second stage where gathering begins to acquire individual trust.
This is totally based on assumption and cut off points are tested. Every people in
association contributes their viewpoints by assistance of this, cooperative people knows
capability of each individual.
 Norming: In this model, each player of group begin noticing and liking bunch
individuals qualities and this can happen just when a team are very much aware about

impending contest and offer a typical objective. In Burberry each individual attempting to
learnt for acknowledge from members and settled all competition identified within
industry.
 Performing: In this stage, people are profoundly energetic and familiar with their group
and gave regard to that person who are in influential positions. If there should be an
occurrence of Burberry, individual achieve their errand with no direction and
responsibility or obligations likewise splitting between every one from gathering.
 Adjourning: In this stage, when colleagues accomplished business objective , an actual
gathering breaks down, in light of fact is that this stage suppose that bunch just exist for
a set time frame(Zeidan, 2021). In Burberry, team players commending their prosperity
and catch best establishment for sometime later. Organization offers a chance for group
to say bye to one another.
Classification Effective group Ineffective team
Meaning It refers to a bunch of
individuals who are working in
a group for accomplishing
organisational targets and
helps in inspire person.
It generate a conflicts between
performance of group as well
as individual. Thus, this can
affect whole organisation.
Workplace environment It is friendly, natural, effective
and comfortable
Too much boring, adequate,
Aims The main objective of this is
accomplish work in a effective
manner and that can lead to
discussed with in the group.
Its aim can be inflict through
pioneer and design in
competitive manner.
Express view In this situation, individual
have a right to express their
views, thoughts and opinion
related to specific problem.
This type of team are highly
effective as it builds respect,
In this case, people have no
rights to share anything in
between team. This create in
effective working in
organisation and that can avoid

trust for others. risk in work area.
P4: Apply philosophies and concept of organisational behaviour in a given business situation.
For defining this term, Path goal theory is being is to be used. This thesis is based on
expectancy that can define behaviour of leader , their performance, morale, employees
satisfaction. In short it refers to a procedure that can can operate through leaders as they select
generic behaviour that is extremely affect workers. For define this in a better way following are
the theories that has to be focuses:
 Directive: This in the first part in which leader's main target is to reduce conflicts in
workplace and give opportunities to individuals identify with company methods and
approaches. Like in Burberry, industry has to focus on bring out innovative technological
in market place. So that managers provides clear direction to employees like in what kind
of way they perform desired task within a specific situation that can achieving business
objective.
 Supportive: This kind of leadership defines that leaders are concerned about employees
necessity (Zheng, 2018). In Burberry, if manager can find out circumstances of workers
then they are focus on each and every person and genuinely treated them. Thus this
derive a support in professional as well as personal growth of workers and company
success.
 Participative: This stage refers to discussion or consult between workers and take an
important decision related to task, achiving target through a decision making process.
Like if industry can create come and go relationship among representatives. Then, this
particular way acquire to show and needs to participate in context of improving entire
business.
 Achievement Oriented: This level can made to enhance employee's motivation to try for
give their best and also build a potential to solve a specific issue. In Burberry, company
are highly concerned about workers welfare and try to take better decisions accordingly.
This will help entire business to think about employee's inspiration and provide them
various growth opportunities.

CONCLUSION
It is being conclude from above report is that it depends on behaviour of organisation. It
is attempting to observe how an individual act in an association including method for
communicating with one another . Burberry includes hierarchical culture , arrangements and
power for characterizing a specific scenario of the working environment and audited essential
inspiration hypotheses that have been created to clarify propelled conduct. Supervisors would
profit from getting what people need with such targets that exercises of representative's can be
seen and made due. It create a competitiveness in firm and also achieving success.