MG414 Organisational Behaviour Report: DPD Group Analysis, 2019

This report provides an analysis of the organisational behaviour within DPD Group, a multinational parcel delivery service. The report examines the company's culture, employee motivation, and communication strategies, utilizing both primary and secondary research methods. The primary research involves a survey of DPD employees to understand their perspectives on the company's culture and management effectiveness. The secondary research explores theories of culture, motivation, and communication, including Maslow's hierarchy of needs, and applies them to DPD's practices. The report identifies elements of DPD's culture, such as flexible working hours and a positive work environment, which contribute to employee motivation and organizational effectiveness. It concludes that DPD's culture is generally positive, and offers suggestions for further improvement, emphasizing transparency, rewards, and collaboration. The study highlights the importance of organizational culture in enhancing employee loyalty, brand identity, and overall company success. The report also discusses the role of communication in organizational performance and the importance of adapting to employee needs.

ORGANISATIONAL
BEHAVIOUR

Table of content
 INTRODUCTION
 Primary research
1. Company
2. Various elements of culture
3. Questions and answers
4. Culture, motivation and communication
 Secondary research
1. Theories of culture, motivation and communication
2. Theoretical model of culture
3. Ways of improving organizational effectiveness by culture
4. Role of culture on employee motivation
5. Importance and uses of culture of the company to enhance its success
6. Conclusion

INTRODUCTION
 Organisational behaviour can be define as the study of human behaviour
in nature in an organisation. The study is the interference between human
behaviour and the company. The present study based on DPD group that
is a multinational parcel delivery services for parcel weighing under 30
kg that delivers 5.2 million parcels across the world every day. DPD
group services are available in Brazil Europe and other countries
worldwide. The industry is owned by La Poste. The present report will
cover the importance of organisational culture, communication and
motivation.

PRIMARY RESEARCH
 Company:
 The selected company for this assignment is DPD, that is a service provider industry of
parcels around the world. The company is specialised in the providing parcels that weigh
under 25-30 kg.
 Elements of culture:
 There are various elements of culture including; attitudes, beliefs, religion, decision making
style, language, different customs and along with it, it also involve the way of doing things
by an individual and other activities perform by the person towards the boundaries.

CONTINUE
 Questions and answers:
 In order to understand regarding the perspective of each individual and employees
about the company and effectiveness of the management structure, various questions
had been asked regarding each element of culture that includes:

SUMMARY
 From the primary data research, it has been analysed that DPD company adapt and
concentrate on corporate culture in order to motivate employees. It can be said that they
have the best culture. The survey mentioned that the organisational culture of DPD has
various facilities and characteristics for example; they provide flexibility of working
hours to their employees, they also focus on developing positive working environment
so that employee do not feel stressed and able to focus on their task. It is beneficial for
both, employees and employers. Thus, it can be said that company is not require to
change the organisational culture but they are suggested to bring some innovative ideas
in the structure.

CULTURE, MOTIVATION AND
COMMUNICATION
 Culture refers to a social behaviour and a way of life of a specific group of individuals
that can be determined and identified through their social habits, language, cuisine, etc.
 Motivation is the willingness to perform all the activities and apply high degree of
efforts to achieve personal as well as organisational goals.
 Effective communication have significant role in performance and activities of an
organisation and to drive it in a positive manner.

Secondary research
Theories of culture, motivation and communication
 Motivation basically means a set of facts and a reason for people action and goals.
According to the theory of motivation comprising of five tier of human needs.
 As the most popular theory is Maslow hierarchy theory which is used to evaluate that
how human beings response to the behavioral motivation. As there are many different
types of motivation theory.
 As these theory helps to motivate the people in order to achieve the goals and objective.
It motivate the individual on the basis of various incentive , rewards etc.
 DPD company also believe that for retaining the employees it is very important to
motivate them as it require to implement various policies and procedures of equity by
giving them equal opportunities and treat the employees equally so that they feel
motivate and they put their hundred percent in order to achieve the goals and objective
of the organization and become loyal towards it.

Theoretical model of culture
 Cultural models can be defined as molar organization of knowledge.
 From the secondary data research it has stated or evaluated that there are mainly four
types of culture such as role , task , power and person culture.

Ways of improving organizational effectiveness by culture
There are various ways of improving organizational effectiveness by culture such as by
making the best use of human being, it is very important to invest in training and
development program as it essential for the company to invest in the latest technology as it
is very important to innovate the services for achieving the goals as it is important to make
a culture in which they give priority to employees and customers.
 Transparency – as it is the most important factor as transparency leads to positivity in
the business and also on business. There are some ways of making the environment and
culture transparent. As transparency is most important factor in the organization.
 Rewards – the other main important key to success and improving the organizational
culture is rewards and recognition so that employees work in the work in the right
way.
 Collaboration - It is also a big key and method of improving the company's efficiency
by culture

Role of culture on employee motivation
 It has been evaluate from the secondary research that culture influence employees
motivational within an organization.
 As it helps to determine the way of doing things. As motivational plays an important
role as it helps to increase the productivity of the company and helps to increase the
sales and promote higher innovation.

Importance and uses of culture of the company to
enhance its success
 As it has been identify from the secondary research that culture plays an important
role in an organization as it help the company for managing and retention of the
employees to increase the productivity of the company.
 it helps to enhance the success culture build brands indentity as it helps to increase
the brand image by maintaining the reputation of the company as the more people
know about the company then it will help the company to increase its productivity of
the company.
 the second benefit of cultures is that it helps to increase the loyalty of the employees
and they feel more dedication towards the goals of the organization.