MG414 Report on Organisational Behaviour, Culture, and Effectiveness

This report examines organisational behaviour, focusing on the culture of GlaxoSmithKline Plc and its impact on the company's operations. It begins with an executive summary and introduction, defining organisational behaviour and highlighting the company's role culture. The main body explores how culture influences organisational effectiveness through communication, the role of culture in employee motivation, and how the company can leverage its culture for further success. The report identifies GlaxoSmithKline Plc's role culture and analyzes how effective communication, including transparency and employee input, enhances organisational effectiveness. It also discusses how the company can utilise its culture to meet employees' needs based on Maslow's hierarchy of needs, thereby increasing motivation. The report concludes by summarizing the key findings and providing references to support the analysis.

MG414 Organisational
Behaviour

EXECUTIVE SUMMARY
This report is about the importance of organisational behaviour and how the culture of the
company affect its working. The term organisational behaviour is a study which gives insight of
the human behaviour and develop an understanding of the key aspects which can motivate the
employees. The GlaxoSmithKline Plc company follows role culture which helps it motivating
the employees and work according to their mission and vision which encourages transparency
and integrity. The culture plays an important role in improving the effectiveness of the
organisation which is supported by the channel of communication which involves effective
communication between top level and sub ordinates, the employees must have liberty to share
their views and many others. The culture also helps in motivating the employee as it helps them
to fulfil their hierarchy of needs. Moreover culture contributes the success of the company as it
plays an important role in enhancing the productivity and efficiency of the employees. This
report is completed with the support of primary and secondary research where primary research
is done through questionnaire where the culture of the GlaxoSmithKline Plc company identified
by the sample of 15 employees and secondary research is undertaken to complete the other
aspects of the report. Secondary research involved books and journals.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Identify the culture in line of the company.................................................................................4
How culture improves organisational effectiveness with a focus on communication................5
The role of culture on employee motivation...............................................................................7
How the company could use the culture of the organisation to further enhance its success......8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDICE..................................................................................................................................12

INTRODUCTION
Organisational behaviour is the study of the performance of both individual and group
and the activity which is undertaken within the organisation. It mainly study the human
behaviour in the work environment and then determine the impact of it on the job structure,
motivation, leadership, performance, etc. It helps in giving the insight of the employee's
behaviour and develop the understanding of the aspects which can motivate the workforce and
increase their performance. This will also help the company to establish the strong and trust
worthy relationship with their employees. Through this manager, the manager is able to
understand the needs and wants of the employees and also some other factors which can affect
their level of motivation (Balwant, 2018). The organisation chosen for this report is
GlaxoSmithKline Plc, which is a multinational company dealing in the Pharmaceutical sector. It
is headquartered in England and was established in the year 2000. this report shall deal with the
culture of the company and how organisational culture helps in improving the effectiveness of
the company through communication. Further it will cover role of the culture in the employee
motivation and how culture can help in enhancing the success of the company.
MAIN BODY
Identify the culture in line of the company
Organisational culture is a collection of the values, practices and the expectation which
inform and guide the actions of the team members. The organisational culture helps in setting the
level of expectation as to how people must behave and also work within the company. It also
helps the teams to work together as its sets guideline for them also to function together. In
context to GlaxoSmithKline Plc, the organisational culture of the company shall be identified
using Handy's culture model.
This model was given by Charles Handy. In this model, four different kinds of cultures
are defined which the organisations follow in their workplace (Miao and et. al., 2020). These
organisational culture is discussed below- Power- Under this, there are some organisations where the power of decision making and
authority remains in the hand of very few people. They only enjoy this special privilege
while working in the workplace. These people further delegate their responsibilities to
other and in such a culture the subordinates have to strictly follow the instructions of the

superior and had no other choice. The employees do not get liberty to express their
opinion or views and has to work according to their superiors. The chances of partiality
exist in this type of culture (Woodand et. al., 2016). Task- The companies which work by forming the teams in order to achieve the goals or
solve any critical problem follow this task culture. The teams are formed on the basis of
common specialisation and interest who work together. The teams carry four to five
members and each contribute equally to accomplish the task in the innovative manner. Person- Under this type of culture, employees feel that they are important more than the
company they work in. In this, the people are concerned with their self and not the
company. The companies which have this culture suffers the most as the culture takes the
back seat. The employees of these organisation just work in the company for the sake of
money and does not have any value attached to the organisation. The decisions are taken
by the employees keeping themselves in priority and the company.
 Role- Under this, the employees are assigned their roles and their responsibilities are told
according to their interest, specialisation and the educational qualification so that the best
can be extracted from them. The employees under this culture are willing to accept any
challenge and work on to do the best for the organisation. They are accountable for their
work and take ownership of it. In such a work culture, the power comes with the
responsibility for the staff (Kitchin, 2017).
The GlaxoSmithKline Plc company follows the role culture where the employees are
assigned their roles and work and the management expect them to act transparently and with the
integrity. The company value their employee and their work and continuously motivate them to
work better. The organisation focuses on honesty, transparency and integrity. The employees are
free to take their decisions but are accountable for it.
How culture improves organisational effectiveness with a focus on communication
The organisational culture plays an important role in improving the effectiveness of the
company as the employee's behaviour depend on the work culture of the company where they
work. The culture of the organisation is created by a leadership and may become ingrained in the
core fabric of a way things are actually communicated and the functions of the business is carried
out on daily basis. The positive work culture influence the productivity of the company and

results in healthy working environment where as the negative culture have opposite effect where
the work productivity is stifled and ultimately it affect the bottom line.
In context to GlaxoSmithKline Plc, the company can utilise its culture for improving the
effectiveness of the organisation by using the adequate communication mechanism where
information can be exchanged and shared effectively. The communication helps in keeping the
internal process into smooth running and create the positive relation with the people from both
outside and inside the company. When there is breakdown in the communication between the
superior and subordinate, it results in misunderstanding and ultimately the conflicts in the
workplace (Muchiri, Shahid and Ayoko, 2019). In context to GlaxoSmithKline Plc, the
organisation can take care of the following points in relation to their culture and communication
in order to improve their effectiveness- Effective communication between top management and employees- As the company
follows role culture, the responsibilities and roles must be communicated to the
employees in an effective and clear manner so that they can get clarity of the task and can
work to achieve it. The roles must be clearly communicated with the key areas of
responsibilities so their they can deliver their best and the effectiveness of the company
can be enhanced. The top management must deliver the roles according to the
specialisation and interest of the employees. Liberty to share ideas- The employees of GlaxoSmithKline Plc company must have the
liberty to share their views, opinions and ideas so that a healthy culture can be developed
and employees feel valued and motivated which will help in improving the effectiveness
as employees will bring out their best and work for the benefit of the company. Consistent performers to have say- The workforce which have consistent performance
must be given liberty to share their opinion in any strategy or planning so that they can
feel motivated and a healthy culture can be maintained. This communication will further
help in retaining the employees as the workforce will be charged by having a say in the
organisation (Verma and Mohapatra, 2020).
 Superiors to be accessible to all- The GlaxoSmithKline Plc company must focus on
effectiveness communication between the superiors and subordinates and the top level
management be accessible to all so that any query of the employees can be directly
shared by them to top management and immediate solution can be given. Moreover the

top management can directly motivate the employees. This will increase the morale of the
employees to do better each day as they have the support of the top management.
So it can said that effective communication channel helps in improving the organisational
effectiveness and culture plays an important role in it as a healthy culture can help in building the
effective channel of communication (Majumdar, 2018). The GlaxoSmithKline Plc company
follows role culture where employees have their say and they are free to share and express their
views. This will help the company in improving its effectiveness.
The role of culture on employee motivation.
The culture of the workplace plays a prominent role in motivating the employees as the
culture defines the honesty and transparency in the organisation. A healthy and positive culture
will result in motivating the employee where employee feel safe while working and they inspire
to do better. The motivation of the employees is very important for the companies as it helps in
enhancing the productivity of the company and increasing the profitability. In context to
GlaxoSmithKline Plc, the company can utilise its role for motivating the employee so that
productivity and profitability can be increased.
According to Maslow' s hierarchy of needs theory, the employees may feel motivated by
fulfilling their needs of each level and they desire to achieve the need of next level. The culture
of the company plays an important role in meeting these needs so that the employee can feel
motivated. This theory has a pyramid of needs which involves firstly the physiological needs,
safety needs, social needs, self esteem need and self actualisation need (Omar, Jayasingam and
Bakar, 2019). In context to GlaxoSmithKline Plc, the company can use their culture to motivate
employee.
For instance, to achieve the physiological needs, the company can work to equal and fair
wages to its workforce so that they feel motivated to stay for long with the company and feel
valued that the organisation has thought to eliminating the discrimination and brought equality in
the workplace.
In order to achieve the safety needs, the company can have the strong ethical leadership
and transparency so that employees feel motivated and have a sense of security. This will help
the company to motivate the employee through their culture which involves transparency and
honesty.

In order to achieve the social needs, the culture can help in fulfilling it which will result
in motivating the employees and they can work to achieve the desired goal. For instance, the can
pay attention on training the employees or encouraging them to communicate with other
colleagues and peers so that effective channel of communication can be build.
For achieving the self esteem needs, the company can bring up the programs like
recognition or aggrievement award so that the employees have a sense of importance. This ill
engage the staff in the mision and vision of the company and lead the organisation to success.
To achieve the self actualisation need, the company can initiate wellness programs or
educational assistance so that they can fulfil their professional potential and feel motivated to
work in such a thriving culture which helps in achieving the needs of the human (Vaughan,
2019).
So culture plays an important role in motivating the employees and help them to climb
the ladder of success by fulfilling each level of need. Motivating the workforce help both
organisation and the individual to enhance their performance and help them to increase their
productivity and profitability. So GlaxoSmithKline Plc can utilise its culture to motivate the
employees increase their efficiency.
How the company could use the culture of the organisation to further enhance its success
The importance of the corporate culture is nowadays highlighted in every company be it
small or large. The culture plays an important role in setting the values and mission of the
company into the minds of the employees so that they can work to achieve the desired goal.
Culture has been considered as the most important factor for the success of the company. The
following are different ways through which GlaxoSmithKline Plc can use its culture for the
success of the company which is discussed below- Keeping mission at the heart- The culture of the company is mainly to establish the goals
and prioritises so that overall target of the organisation can be achieved. A company
which has strong purpose and goal can encourage more people to work towards it which
will result in enhancement in the performance of the company. The culture which
motivate employees to work for the priorities and goal leads to higher success. Retaining employees- The companies who have a positive culture helps in encouraging
employees to come to office and work. This can be assured when the company
GlaxoSmithKline Plc offers adequate training to them so that they can get fit into their

job role and get inspire to work for the overall objective of the company. The strong
culture influence the employees to stay back in the company and lessen their chances to
leave the organisation. Encouraging passion- The culture of the organisation must be such which is more about
work than the quitting. The culture must inspire employees to truly invest themselves in
the work and they feel that their workplace is an extension of home and they feel
passionate and excited to work (Pastra, Gkliatis and Koufopoulos, 2017). The more
passionate the employee is, the productive outcome it shall give to the company. So the
culture can be used by GlaxoSmithKline Plc to keep their employees happy and push
them to work for the success of the company.
 Attracting new talent- The companies need talent to stay in their workplace but the most
challenging one is to attract the talent into the organisation. If the company has a well
established culture into its organisation, talented people will seek it out and can work for
the company and its success. The culture of the GlaxoSmithKline Plc reflect the inner
working which attracts the talented workforce who can produce productive outcome
which will help in enhancing the success of the company.

CONCLUSION
It is concluded from this report that organisational behaviour studies the human
behaviour in order to develop the understanding of the aspects which can motivate the
workforce. The culture of the company plays an important role in improving its effectiveness as
a healthy and positive culture contribute to more productive outcome as compared to negative
one. The GlaxoSmithKline Plc company follows role culture which helps in motivating the
employees by fulfilling their hierarchy of needs. Further it is concluded that communication
helps in improving the effectiveness of the company by utilising the culture as it builds strong
connection between the whole workforce which will result in positive and healthy culture. At last
it is concluded that culture of the company can help GlaxoSmithKline Plc company to enhance
its success by different means like encouraging passion, retaining employees, keeping the
mission at heart and attracting talented employees.

REFERENCES
Books and Journals
Balwant, P.T., 2018. The meaning of student engagement and disengagement in the classroom
context: Lessons from organisational behaviour. Journal of Further and Higher
Education, 42(3), pp.389-401.
Kitchin, D., 2017. An introduction to organisational behaviour for managers and engineers: A
group and multicultural approach. Routledge.
Majumdar, B., 2018. Organisational Behaviour. Abhigyan, 36(2), pp.74-76.
Miao and et. al., 2020. Ethical Leadership and Unethical Pro‐Organisational Behaviour: The
Mediating Mechanism of Reflective Moral Attentiveness. Applied Psychology, 69(3),
pp.834-853.
Muchiri, M., Shahid, S. and Ayoko, O., 2019. And now for something completely different:
Reframing social processes of leadership theory using positive organisational
behaviour. Journal of Management & Organization, 25(3), pp.370-373.
Omar, S., Jayasingam, S. and Bakar, R.A., 2019. Does positive organisational behaviour and
career commitment lead to work happiness?. International Journal of Business
Excellence, 19(1), pp.44-64.
Pastra, A., Gkliatis, I. and Koufopoulos, D.N., 2017. Organisational Behaviour in Shipping.
In Shipping Operations Management (pp. 25-46). Springer, Cham.
Vaughan, J., 2019. Epimethean hope or Promethean expectation? The role of organisational
behaviour. In Organizing Hope. Edward Elgar Publishing.
Verma, P. and Mohapatra, S., 2020. Strong Identification, Weak Ideology, Organisational
Culture or All: Unethical Pro-organisational Behaviour in India. In War, Peace and
Organizational Ethics. Emerald Publishing Limited.
Woodand et. al., 2016. Organisational behaviour: Core concepts and applications. John Wiley
& Sons Australia, Ltd..

APPENDICE
Questionnaire
Name:
Gender:
Q1. in your opinion, does culture plays an important role in the companies?
(A) YES
(B) NO
Q2. Which culture does GlaxoSmithKline Plc company follows?
(A) Role
(B) Power
(C) People
(D) Task
Q3. what are the benefits of having strong organisational culture ?
(A) Motivates the workforce
(B) Retains the employees
(C) lessen the employee turnover
(D) All of the above