Organisational Behaviour Report: Nestle's Culture and Motivation

This report delves into the realm of organisational behaviour, focusing on a case study of Nestle. It begins by identifying Nestle's organisational culture using Handy's culture model, exploring dimensions like individualism versus collectivism and masculinity versus femininity. The report then investigates how Nestle's culture enhances organisational effectiveness, with a specific focus on communication strategies. Furthermore, it evaluates the role of culture in employee motivation, referencing Maslow's hierarchy of needs, and analyzes how Nestle can leverage its culture to further enhance its overall success. The report highlights the importance of effective communication, leadership, and employee satisfaction within the context of Nestle's organisational behaviour.

Organisational
behaviour

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Identify the culture in line with theoretical model of your choice..........................................3
2. Explore how culture improves organisational effectiveness with focus on communication . 6
3. Evaluate the role of culture on employee motivation.............................................................7
4. Evaluate how the company could use the culture of the organisation to further enhance its
success ........................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
Executive Summary .......................................................................................11

INTRODUCTION
Organisational behaviour is the study to both individual as well as group performance
and it also include the activity that are operate and perform in the company. It tends to make
study of human behaviour in the work environment and after that analyse the impact of it on
various factors such as motivation, performance, leadership and many others also. It helps in
giving the insight of the employee's behaviour as well as tends to develop understanding of
aspects which tends to get motivate employees as well as improve their performance. It helps to
maintain healthy relationship. With the help of these manager are tends to be able to easily in
simple way understand desires of workforce and analyse various other factors that make impact
on their motivation level. The company that was selected under this project is Nestle, which is a
multinational company dealing in huge variety of food products . It has their headquarter in
Vevey, Switzerland. It was incorporated in the year 1866. the project shall deal with the
organisation culture and how organisational culture helps to improving organisation
effectiveness with the helps of effective communication. Further it also cover role of the culture
in terms to employee motivation and how culture can leads to enhance the success of
organisation (Balwant, 2018)
MAIN BODY
1. Identify the culture in line with theoretical model of your choice
Organisation Culture is the collection of expectations , values as well as practices which
provide guidance and also provide information to team members regarding the actions. Think of
it as the collection of traits which make our organisation what it is. Organisation's culture
explains the most appropriate way method to behave in the organisation. The following
respective culture include share beliefs as well as those values that are established by leaders
and after that communicated as well as reinforced with the help of various methods , and through
ultimately shaping different workforce perception, understanding as well as behaviour. As
culture tends to create the environment in business and also make impact and influence nature

which is related to long term plans which tends to move the company in the direction of their
vision. As culture involves the policies as well as processes which tends to enable the company
to daily live their mission (Kitchin, 2017)
Impact on an organisation
Attitude: what most of the audience like to believe or say something regarding their
environment and work (Majumdar, 2018)
Behaviour: In what manner audience react to act interpersonally and whether they tends to
select to consistently deliver the desired result.
System and processes: ease method to implement the system as well as effectiveness and
processes helps to interact with many people on regular basis.
The organisation culture is the sum of belief as well as common attitude which posses by
individual on the basis of their experience. As these following experiences influences customers
behaviours as well as shows willingness of people to work along with or against processes &
system. Every company whether big or small has some culture. When it is demanded to change
the culture than fairly good job planning are tends to be perform due to the reasons of three
impacts on culture as describe above. Making variation in the planning is relatively simple. The
major factor which determines whether culture change is exist is relates to leadership.
Leadership practices, behaviour and attitude are tends to be discussed as areas to improvement at

the time when there is make change in the planing culture. As leadership is consider as major
element which make biggest impact to final outcomes in context to culture change (Miao, 2020)
Handy's culture model
Four dimensions of this respective model are explain as follows-
1. Individualism versus collectivism: As high score of IDV shows weak interpersonal
connection between those people who are not member of core family. In this situation
people are not interested to take responsibility of others.
In terms to collectivist society, individuals are tends to become loyal towards the group from
which they tends to belong. On the other hand group of people will tends to defend their
interests. As the groups are large in size and it is the duty of persons to take responsibility with
regards to one another's well being.
Application: Panama as well as Guatemala are tends to have very low scores in terms to IDV. In
respective countries marketing campaigns helps to give benefit to community so that people feel
that they are consider as the part of this respective group (Muchiri, 2019).
2. Masculinity versus femininity: In this roles are divided to men and women . As men in
the organisation are expected to behave in most assertive way. Their fast s well as strong
being shows their positive character. On the other hand in feminine societies there is
existence of chance to overlap between the roles of females & males. Maintaining
Healthy relationship with supervisors are great importance as it helps to make corporation
with each other.
Application: If the organisation expand their business in Japan than it tends to operate in such
type of society which involves the features of differential, hierarchical. So it tends to create
difficulty to female staff due to the reasons of long working hours.
3. Long v/s short term orientation: this tends to indicate “ Pragmatic v/s Normative” as in
a society it includes time horizon people. Countries that have orientation of long term
leads to be more modes, pragmatic and thrifty. On the other hand countries related to
short term orientation involve those type of people who emphasis more on consistency,
principles as well as on truth and also those who are nationalistic and are too religious.
Application: The country Unites states involves short term based orientation. It shows country's
strong sense of social standard and nationalism.

4. uncertainty avoidance index: In society people concentrate to uncertainty avoidance ,
as individuals make their life more predictable as well as controllable. It observe that
they do not control lives than they tends to be stop trying. As eliminating uncertainty are
not compulsory as avoiding risk (Omar, 2019)
2. Explore how culture improves organisational effectiveness with focus on communication
To improve organisation effectiveness, organisation culture plays most significant role as
behaviour of staff members are tends to be depends to firms work culture where they engage to
perform the activity. As leadership helps to develop culture in the company. And may tends to
become ingrained in the core fabrics of a way things are leads to be actually communicated. And
on regular basis business functions are tends to be carried out. As positive work culture in the
organisation tends to improve organisations profitability as well as productivity which tends to
develops in the company the healthy working environment where unfavourable culture make
negative impact where work productivity are tends to be stifled as well as it tends to make
impact on bottom line (Pastra, 2017)
With regards to the organisation Nestle, it tends to utilise its culture with regards to
improve firm effectiveness through using most appropriate method to communicate so that ideas
and views can easily be effectively shared. Internal processes tends to be run in the organisation
smoothly and develops healthy relation from both inside s well as outside the organisation. But
in the situation where there is existence of breakdown in the communication among juniors and
seniors. It tends to raise the problems of conflicts, bias as well as misunderstanding in the
organisation. To improve the effective organisation Nestle following points in context to culture
and communication.
 Effective way of communication between top authorities as well as subordinate staff
members- organisation tends to follow in their company the role culture as well as
communicate responsibilities with their staff members so that it tends to be clear to their
workers to what task they need to be perform so that they can easily achieve the targets.
As per interest and specialisation top management of the company delegates and fix the
responsibilities so that effectiveness in context to organisation can tends to be increased.
 have power to share their views and ideas- employees who continuously engaged and
regularly perform the task can tends to provide liberty in the organisation to exchange
their opinions and ideas so it tends to develop healthy culture in the company. As it tends

to develop the feeling of satisfaction as well as develop feel that their views are
considered and they values in the company by top management so it tends to improve
their motivation level which helps to retain them for long duration in the same company.
 Superiors to be accessible to all- Nestle concentrate to effective communication so that
company use most effective tool to communicate between staff members of department
to another as well as communication between top management to lower level employees
so that healthy culture maintained in the organisation. This leads to smooth running of
business by achieving the target in productive way.
3. Evaluate the role of culture on employee motivation
As workplace culture plays most significant role to motivate workers as the culture
defines transparency as well as honesty in the company. Positive culture in the organisation
leads to motivate their staff members as they feel uncomfortable and safe at the time they
engaged in business operations as this type of feeling inspires them to do better. Employees
motivation is necessary to business because it leads to increase the productivity of business entity
also improves the profit margin of the company. Nestle can utilise their role to motivate the
employee so it become possible to raise profitability & productivity.
As per the theory of Maslow's, workforce are tends to be get motivated by employer
through satisfying the desires of each level. The culture of the company plays an important role
in meeting these needs so that the employee can feel motivated. Maslow theory also known as
pyramid theory of desires which include safety needs, physiological needs,, self esteem need ,
self actualisation need, social needs. Nestle use this type of culture to motivate their employee.
To satisfy the physiological needs, organisation can work with proving fair and equal
wages to all employees who perform same task so that they get motivated and retain in the
organisation for long term and also feel valued that company not to discriminate their employee
and provide equal opportunity to both in the workplace.
In terms to safety needs, Nestle can have strong ethical leadership as well as transparency
which tends to get motivate employees and gives them feeling of security. It supports the
organisation to motivate the working staff with their culture as leads to include honesty and
transparency (Vaughan, 2019)
With regards to satisfy social needs, the culture can help in fulfilling it which helps to
get motivate workforce as well as they can committed to achieve the objective. For instance,

organisation can pay attention in terms to training their staff so that to encouraging them to male
communication with their peers , employers and colleagues so it become possible to develop
effective communication among people.
To gain the need of self esteem , organisation Nestle can tends to bring up the programs
such as related to awards, recognition so that workers have a sense of importance. It tends to
engage employees in the task of mission & vision of organisation and as it leads the company
towards success.
Through satisfying the need of self actualisation organisation can initiate educational
assistance as well as various programs so they can easily gain professional potential as it tends to
helps in achieving employees needs.
Thus culture plays a critical role to get motivate their staff members as it tends to support
to climb the ladder of success through satisfying every stage demands . Give motivation to
employees supports both individuals as well as to employer and organisation so that to improve
performance of employees and it tends to provide advantage to increase their profitability as well
as to gain their productivity also. To increase the efficiency of employees nestle use various
methods of motivation.
4. Evaluate how the company could use the culture of the organisation to further enhance
its success
In every organisation corporate culture plays a significant role in modern scenario. To set
company’s mission and values culture plays a crucial role as it helps workforce to achieve the
set targets on time. For business success and growth it is consider as necessary factor. Nestle
implement its culture in different ways for the purpose to attain success as these are discuss in
below mentioned bullet points. Keeping mission at the heart- Organisation basic culture is to set the objectives and
prioritises so that firms all the targets can tends to be achieved easily which tends to
improve the performance of the. The culture that leads to motivate workforce to engage
in the activity and work for the priorities as well as for goal can tends to provide great
success.
 Retaining employees- with maintain positive culture in the working place , motivates
employees to daily come to office and perform the task which are allotted to them by

their superiors. This can be assured when Nestle provide sufficient training to employees
so that they learn their job and perform well and get inspire to work for the overall
objective of the business entity. Strong as well as good culture force employees to retain
in the company for long time and serves their services in most effective way.
 Attracting new talent- the organisation adopt some smart strategy to retain talented
employee in workplace and to attract new talent as well as to satisfy new arrivals is the
most difficult challenge for companies. If there is existence of well established culture in
the firm, it attracts large number of people as it gives choices to the employer to select
the most appropriate candidate for the job profile. Nestle existence culture reflect the
inner working that attracts skilled, experience workforce who can responsible to produce
most productive outcome that support to enhancing business success .(Verma, 2020)
CONCLUSION
After deep study and analysis it tends to be conclude that company studies the human
behaviour in terms to develop the understanding of aspects that tends to get motivate the
employees. Organisation culture plays a significant role to improve its effectiveness as a healthy
and positive culture contribute to more productive outcome as compared to negative one. As role
culture is adopted by Nestle to get motivating their staff members through satisfying their
hierarchy needs. thereafter it also to concluded that effective way of communication are
beneficial to business it supports to increase effectiveness of organisation with the help of
utilising the culture in the company as it tends to develop strong connection between employer as
well as to the whole workforce which result to gain healthy as well as positive culture. In the
end it was concluded that organisation culture can help Nestle to gain competitive advantage as
well as enhance their success through different means such as retaining staff. keeping the
mission at heart as well as to attract towards the organisation other talented employees also.
EXECUTIVE SUMMARY
It is important to analyse the organisational behaviour so that it become possible to
observe business environment. In this we study regarding human behaviour and according to that
motivational tool are tends be adopted for the purpose to motivate employees and give
satisfaction to them. Identification of culture is done with the help of using various different
types of strategies, models and theories. As role culture is adopted by Nestle to get motivating

their staff members through satisfying their hierarchy needs. thereafter it also to concluded that
effective way of communication are beneficial to business it supports to increase effectiveness in
the organisation

REFERENCES
Books and Journals
Balwant, P.T., 2018. The meaning of student engagement and disengagement in the classroom
context: Lessons from organisational behaviour. Journal of Further and Higher
Education, 42(3), pp.389-401.
Kitchin, D., 2017. An introduction to organisational behaviour for managers and engineers: A
group and multicultural approach. Routledge.
Majumdar, B., 2018. Organisational Behaviour. Abhigyan, 36(2), pp.74-76.
Miao and et. al., 2020. Ethical Leadership and Unethical Pro‐Organisational Behaviour: The
Mediating Mechanism of Reflective Moral Attentiveness. Applied Psychology, 69(3),
pp.834-853.
Muchiri, M., Shahid, S. and Ayoko, O., 2019. And now for something completely different:
Reframing social processes of leadership theory using positive organisational
behaviour. Journal of Management & Organization, 25(3), pp.370-373.
Omar, S., Jayasingam, S. and Bakar, R.A., 2019. Does positive organisational behaviour and
career commitment lead to work happiness?. International Journal of Business
Excellence, 19(1), pp.44-64.
Pastra, A., Gkliatis, I. and Koufopoulos, D.N., 2017. Organisational Behaviour in Shipping.
In Shipping Operations Management (pp. 25-46). Springer, Cham.
Vaughan, J., 2019. Epimethean hope or Promethean expectation? The role of organisational
behaviour. In Organizing Hope. Edward Elgar Publishing.
Verma, P. and Mohapatra, S., 2020. Strong Identification, Weak Ideology, Organisational
Culture or All: Unethical Pro-organisational Behaviour in India. In War, Peace and
Organizational Ethics. Emerald Publishing Limited.
Woodand et. al., 2016. Organisational behaviour: Core concepts and applications. John Wiley
& Sons Australia, Ltd..