Organisational Behaviour Report: Burberry PLC and Team Performance

This report delves into the multifaceted realm of organisational behaviour, examining its impact on individual and team performance within a business context, specifically using Burberry PLC as a case study. The report begins by exploring the influence of organisational culture, politics, and power dynamics on employee behaviour and productivity. It differentiates between various cultural aspects, such as power, role, task, and person cultures, and analyzes the significance of organisational politics and power, including legitimate, reward, and cohesive power. The report then investigates motivational theories, focusing on content (Herzberg's two-factor theory) and process theories, and their application in enhancing employee engagement and goal accomplishment. It further discusses the concepts of effective and ineffective teams, evaluating strategies for team improvisation and cooperation. Finally, the report concludes by examining how to enhance organisational behaviour philosophies to measure business objectives, incorporating both positive and negative influences on behaviour, and demonstrating the relevance of team development in improving employee performance. The report provides valuable insights into the interplay of these factors in shaping organisational success.

ORGANISATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1. Elaborate in the interpret way to the organisation role. Culture, power and politics impact
in individual and team behaviour as well as performance.....................................................1
M1. To getting analyse about the organisational culture, politics and power impact in the
individual and team behaviour performance..........................................................................4
Task 2...............................................................................................................................................5
P2. Analyse the impact of the content and process theory of Motivation can create the
motivational techniques enable in the purpose of effective accomplishment goal................5
M2. Having a observation of the factor about the motivation factor in the employees
behaviour along with performance criteria:...........................................................................7
D1. Detailed analysation about the relationship evaluation of the between organisational
culture, political and power through motivation that enables team organisation performance
justified...................................................................................................................................7
Task 3...............................................................................................................................................8
P3. Discuss the concept of effective team and ineffective team............................................8
M3. Evaluate the team group improvisation to encourage of dynamic co-operation..........10
Task 4.............................................................................................................................................11
P4. Drafting the enhancement of the philosophies related to the within organisational
behaviour in perspective of measuring environment business objective.............................11
M4. Critically examine of the philosophies and range of the concept about to influence of the
behaviour as in positive and negative procedure..................................................................12
D2. Demonstrate the relevance factor of team development along with application of
organisational behaviour impact in employees performance...............................................12
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................14

INTRODUCTION
An organisational behaviour is a propaganda related to the study of human behaviour that
scrutinize the attributes which excessively promote the better instruction of work discipline and
optimum approach by the human or employees as in organisation context the management
studies undertaken the detailed analysation is about human behaviour to for optimising the
perfect perception about the organisational cultural, politics and power along with other
substance which performed different subsequent where it measured to the efficient performance
which affiliated the better outcomes (McShane and et . al.., 2018). As it helps to scrutinize the
employees performances to supports which is increase the productivity.
Description of the Organisation
By opting the United Kingdom Companies where the suitable company would be the for
the organisation behaviour consideration that Burberry plc company is a British multinational
fashion industry business where as they opted to trade the product and services in premium
segmentation to deliberately provide the upper class clients as well as its having 15,456
employees are working to maintain the task accomplish fulfilled in the positive mannerism
(Balwant, 2018). The concept of organisation behaviour they are regulates in their premises
where it help them to manage the work pressure as well as the manpower in the every sort of
situation.
Task 1.
P1. Elaborate in the interpret way to the organisation role. Culture, power and politics impact in
individual and team behaviour as well as performance.
In the every aspect of organisation there is some sort of positive and negative influence
which makes organisation performance and employees productivity effective. There is
organisation behaviour that proceeding with the managerial aspect of completion of providing
the guidance that to scrutinize and should approach the optimum method of professionalism
behaviour that allows to certain behaviour (Jacobs and Manzi, 2020).
As following there is description about organisation Culture, Politics and power which construct
their better role in Burberry Company to making their performance effective and which approach
in these factor as they usually optimised.
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Organisational Culture
The concept of this culture is the majorly highlights about the norms and policies which
driven along with mapping the values and behaviour of individual, team and organisation as they
appearing to formulated the decades of opting compliance oriented culture which helps to make
their procedure systematic regulates. As below there is highlight points which is describing about
organisation culture where it refers the individual and team in perspective of the featured
regarding power, role, task and person are as follows:
 Power Culture: In this stage of culture as the individual having a power which
influence to the other performance identity which blowout towards the specific company
premises.
 Role Culture : As per the role culture it emphasis about to influence of role identity to
individual as well as the team that handles and monitored the job responsibilities as per
the presence of effective competency inherent (Nuckcheddy, 2018).
 Task Culture: As it describes about the particular work objective which is has to
accomplish in any form of situation based.
 Person Culture: Through the organisation there is certainty of specific particular person
identity which compiled to influence or who having prominent working style in which it
represent the effective workforce performances.
On the above discussion about the organisational culture in the reference of Burberry Company
as they usually optimised the Task Culture which supports to the motivating the employees to
achieving the targets that belongs to eth organisation performance aspects, and it helps to create a
better performance improvisation in the workforce productivity of the Burberry company.
Organisation Politics
The description of Organisation politics defines about the compliance oriented which
propounded the systematic procedure of human behaviour in the perception of power and
authority which controlled and maintain the working surrounding in the organisation premises to
balanced the growth and productivity which has been driven by the workforce (Homberg, Vogel
and Weiherl, 2019).
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It introduced the four quadrant of the Metaphor of the organisation politics that stimulus
about the power along with it monitored the organisation in activities within the organisation
internal surrounding. As in following below it describes the major highlight few points of
organisational power given:
 Weeds: As per its meaning it derives about those informally activities are not at all in
format or structure which is uncontrollable and flexible on that organisation not having
any maintenance.
 The Rocks: The word rock is refers about the power influence which individual having
the authority to interact with people as to deliver or assigned them sort of job role,
expertise or any kind of optimised utilisation by the leader (Paull and Whitsed, 2018).
 High Grounds: On this politics it prescribed about the individual having the effective
source of decision making influencing undertaken who implement the rules and
regulation fluctuates or compliances oriented that governs by the procedure of through
political influence.
 Woods: Through representing the unwanted negative activities or impactful aspect
which disturb the organisational rules and a sit circulated within the premises and that
impact the organisation growth as well as the employees productivity.
Through the analysation above organisational politics through Metaphor in the perspective of
Burberry company where they always considered High Grounds that supports to the formulation
about the rules and regulation as it makes the company in the systematic sequence of working
assessment flows in the compliance format between employees and co employees as well as the
discrimination reduces and optimum direction of the employees in the approaching the target of
accomplish the improvised the higher authority or top level management (Barbaranelli and et . al,
2019).
Organisational Power
The source of ability or the higher form of capacity with potential authority for to
controlling the situation as per the way of strategical procedure. As the organisational power is
the factual describes about the presence of having effective behaviour that enforce the impactful
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the individual stake holder of all the decision making undertaken through organisation
concerned.
In the organisation there is featured of power that influenced the organisation decision making
are as follows:
 Legitimate Power: The power which is holds by the individual in the position particular
person that holds the context of the delivering the suitable jobs and responsibility
(Hiekkataipale, 2018).
 Reward Power: In this power is defines about the influence form the ability of the
particular person that have impactful allocation of appraising the incentive delivered of
facilitates towards the higher performer through reverting the better outcomes which
derives positive response (Jena and Pradhan, 2018).
 Cohesive Power: It is implies as in power in organisation where it circulated the
negative outcomes or any unwanted mistakes occurs in during of task assignment of
pursuing objective accomplish (Wilkinson and et . al., 2018).
As in the understanding of the Organisation power and its type in the perspective of the
Burberry Company as it suitable selected would be Reward Power where it supports to get over
the recognition to the better performer in the organisation who is proficient enough as well as to
help by motivating the workforce through which it influence in positive way of appraising the
initiatives that taken by employees skills and competencies.
M1. To getting analyse about the organisational culture, politics and power impact in the
individual and team behaviour performance.
Through above interpretation the scenario of the organisational culture, power and
politics in the better outflows of the particular company organised these factor to building up the
better infrastructure as well as the rules and regulation should be follows throughout the to
improvisation the mature employees behaviour and other attribution in the key factor of belong
in culture, politics and power that would promote the optimum positive environment (Odor,
2018).
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Task 2.
P2. Analyse the impact of the content and process theory of Motivation can create the
motivational techniques enable in the purpose of effective accomplishment goal.
Introduction of the Motivation
The concept of the motivation come through the managerial function procedure where it
actually perform in the individual influence or group towards their targets or goals which they
have to accomplish to getting it in optimum circulation as in the positivity manner and making
prepare the workforce to the further aspect of the challenges roles which will driven through
Content process and Process theory as it making the function of motivation fulfilled and
business oriented approached by the leaders and mangers (Pan and et . al., 2018).
Content Theory: In this process of theory it prescribed about the traits of human oriented factor
where it reflects about their needs and other goals or desire are propounded to get over satisfied
with them. The meaning and the methods which are confined through having a description
regarding of presence in the content theory which id propounded of the Burberry company to
demonstrate the Herzberg theory of motivation.
Herzberg Theory of Motivation: Through the theory describes about the motivation
in the aspect of two factor theory that prescribed towards the individual and group basis needs to
performs comparison featured like motivator and the other factor is Hygiene Factor (Rudani,
2020). Through the consideration of the Burberry Company they need to having the
understanding about the motivation characteristics in favour to their management team to
influence the workforce by to increase their efficiency level.
 Motivation: This propaganda factor is the describes about those factor in the detailed
ones by having high positive influencer that prescribed motivated high skills and
capabilities that needs to perform the achieve the objective accomplishment in effcient
mannerism. By the context of the Burberry company they are having appointed the
effective leader which are high form of influencer which competencies derives to
enhance the productivity as well as training the unskilled employees where they can also
participate in the task oriented opportunity through outcomes reverting appraisal,
recognition and growth.
 Hygiene Factor: On the aspect as in terms of influencer which are not enough that
negative realisation which are not getting appraised and does not accompanied the
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provides of enough opportunity where employees can get over to contribute their skills
and knowledge (Fida, Laschinger and Leiter., 2018). The main role is to having the
leaders or manger they need to identify that equality is circulated by allocating the task
opportunity a their workplace to appointed the deal in effective manner and generating
the sense of job satisfaction where the Burberry company get to focused through out the
mapping of workforce performance where they can allocate the working oriented
platform in their premises (Hackett, and et . al., 2018).
Process Theory:
By having the describing about the model which helps to driven about the procedure and
managerial rewards are the high factor reward system where it allows the positive aspect of
positive outcomes to the company perspective that allows to having a proper deliberately
responsibility in aspect of organisation to facilitates rewards as in terms of promotion, high
bonus salary, increment in wages etc. As it elaborate the completion of requirement where it
helps the full consideration of particular goal oriented people the factor which they performed
through the specific goal orientation of specific company motive.
To making the opted consideration the Goal Setting model which is scrutinizing by the
Edwin Locke that specify the details through it performed by the the actual higher one to
follows the outcomes in regarding of organisation to focus towards the goal oriented process and
preparation on the basis of the setting the pattern through performances for mapping by
increasing of productivity aspect measures.
The Goal Setting model applies in Burberry Company.
 Clarity: It is comprises that about anything is proceeding in the organisation it should be
need to clear about their goals and objective where the employees and superior can
applies their work approach.
 Challenges of inherent: By getting the face of challenges arises in the duration of the
goal determination there is must essential of difficulty way of platform to where the
target can accomplish in the every learning of goal highlights.
 Commitment: To elaborate towards the making the alignment about the work
commitment which have to fulfilled within the completion of working accomplishment
where the goal get over to its destination.
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 Feedback: By getting to an proceeding to the project or any sort of assignment of job
which are highlighted through basic organisational feedback which performed in the
background of progress maintaining approach of objective or targets in the favour of
company point of view which helps to access the goal activation. It play role in individual
and group oriented factor which driven the feedback somehow supports to the
performance lacking to the improvisation (Chou and et . al, 2019).
M2. Having a observation of the factor about the motivation factor in the employees behaviour
along with performance criteria:
On the behalf of the motivation factor describes through process and content theory and
their influence in the Burberry company as it presumes by the manager or leader presumes the
major factor that stimulus which involves the self assessment and outstanding performance t
making the situational task of company objective accomplishment (Abidin., 2020). As per the
elaboration of two theories about motivation Content theory is most influencer where it
demonstrate of Herzberg Motivation of two factor aspect where it explains about the Motivators
and Hygiene factor which helps to recreate the Motivator considered in Burberry Company to
making the equality rules enhancement where it allows to provide the appraisal, recognition and
achievement and rewards that directly improvised and generates the sense of accomplishment as
well as it helps to measured the individual and group behaviour for the examine the productivity.
D1. Detailed analysation about the relationship evaluation of the between organisational culture,
political and power through motivation that enables team organisation performance
justified.
To making the understanding of different scenario about the relationship related with
organisational cultural, politics and power in the specific company based structure to mapping
the situation arises in challenging format as well as to making circulation of compliance oriented
as well as the politics and power are the more essential inherent procedure of getting influencer
through appearance to handle the situation by analysation where individual highlights to
monitored as well as controlled the aspect on the basic of its skills and competency where it
optimised to overtake the issues eliminated. Though the condition which has arises Burberry
company perspective where they need to implies the managerial of motivation theory for getting
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the employees and mangers influence about their basic need and other factor of employees
having right to acclaimed in the during of working performance delivered.
Task 3.
P3. Discuss the concept of effective team and ineffective team.
Introduction about Team
A team is a word which refer about the group of people are come together for an specific
organisation goal or in other business oriented activities where the effective mates are having
proficient skills and knowledge inherent to get achievement oriented behaviour towards the
leader and manager making that influence for contributing the best attribution (Lamprakis, and et
. al., 2018).
As it contains about the two factor team name in Effective and ineffective team in context of
organisation as they approached which type of forming the group or team as in their premises.
Following there is differentiate between Effective and Ineffective Team perception of Burberry
company.
Effective Team Ineffective Team
 As the formation of Effective team is
about to getting involvement of the
prominent mates of people who having
efficient source of skills and
competency where the source of
effective skills source of knowledge.
 To making encourage of the employees
and improvised the motivation
influencer in the motivation which
analysed to focus the goal pursuing
through rules and regulation factor.
 By allowing every member of the team
in decision making process to putting
the view thoughts of about the high
 An effective team is nothing to be
having an appropriate regulatory equal
participation where to not approaching
the task or objective sincerely.
 They having a minus point of not
gaining much unappropriated of
decision making procedure which it not
supports to gaining the outer most part
of the rightful approach which reduce
the inner morality.
 The requirement of the personality or
trait of ineffective leader is which
applies to not having any kind of
attributes that defines a strong thoughts
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resource of availability that improvised
the work quality.
 Through implements about the positive
personality and highly motivate team
leader whose having the skills of high
resources availability and developed
along with promotes the work quality.
along with there is unavailability of
equality power enhancement for not
sharing the thoughts and suggestion.
 They are not making any equality
presence of which they can easily get to
prevails about the importance of any
objective work as well as the not allows
the decision making process to share
their view points (Kuo. and Tsai.,
2019).
Above scrutinizing the differences between about the Effective and Ineffective Team
building of the company perspective where Burberry enterprise are more concerned for the
effective team approach where they can get accompanied to making the employees by instructing
through training where they can coordinate and communicate to allowing the equal sharing of
task oriented work within the objective get fulfilled in the professionalism manner through high
approachable of managerial task method implies in it.
In the following team approach role model there is better suitable model approach by Burberry
Company would be Belbin Team role model as per its factor includes in it.
Belbin Team Model:
As per this model of team role is describing the detailed orientation of investigation of a
specific team where it measured the strength and weakness through internal assessment of the
individual employees where it help to improvised to get the overcame to analyse the gap or the
conflicts which is creating to not reaching to acclaimed the outcomes by employees in a team
factor. Through the describing aspect of Belbin team role of Action oriented team featured that
defines the main agenda of team requirement to being successful enough.
Action Oriented Role:
 Sharper: As in this team role is describing about the factor and attribution about those
team roles who is having the faces the highly challenging arises situation tactics which
help to driven the intelligence and sense of the logical procedure includes in it.
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 Resource Investigator: The factor of the leader and manger are of particular monitored
of resource that allotment where they provide the optimum resource which are available
or not to be responsibility of manger and leader generate correct form of procurement
(Dwivedi and et . al., 2018).
 Coordinator: On the basis of the better allotment of the leader and manger where they
appointed their volunteers and guidance of approaching the outcomes accomplishment.
To getting the handling of the leader by supportive behaviour to making the team
motives encouragement.
Tuckman Theory
As this theory of compressed by Bruce Tuckman in 1965. In case of Waitrose manager
can follow this theory because it helps in developing the team member’s performance and also
helps in reducing the conflicts.
 Forming: At the first initiative of the team to be assembled through development theory
on which to complied the new people are getting interact to each other as their new
orientation.
 Storming- It is the second step where employees are giving their ideas and it shows the
state of competition. Through the Burberry Company where they allows the workforce
to invites their people to generate the idea through sharing and deliberating with mates.
 Norming – This next step shows the comfortable environment within the working place.
Through this stage where the leader or manger of a Burberry Company can allocate the
work to the team members after selecting the best plan.
M3. Evaluate the team group improvisation to encourage of dynamic co-operation.
As per the team theory is discussed in above statement of Belbin and Tuckman team role
method where it all composed for Burberry Company where they are enhanced the factor of
theory in the majorly high influencer to making the better solution of the team factor to implies
in their premises as it would be Belbin team role theory where they treats the team member to
monitored as per their performances as well the soft skills assorted during task performed,
resource are allocated in terms of utilisation the proceeding of objective to making it accomplish
along with the allotment the supporter who guide and make systematic approach of help as
provide a hand to team member. Tuckman theory supports the manager or leader to support by
monitoring the manger in team approach through reduce the conflicts employee turnover as well
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