This report delves into the realm of organisational behaviour, examining its impact on business culture and employee motivation. The report begins with an executive summary, followed by an introduction to organisational behaviour and its significance in the business world. It then explores various theoretical models of organisational culture, including Hofstede’s cultural dimensions and Schein’s model, and identifies the organisational culture of BMW in line with a theoretical model of choice. The report further investigates how culture enhances organisational effectiveness, focusing on communication, and evaluates the role of culture on employee motivation, considering factors like absenteeism, retention, and profitability. Finally, it examines how BMW could leverage its organisational culture to enhance its success, incorporating aspects like staff training, employee engagement, and ethical practices. The report concludes with a summary of findings and recommendations.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
