Executive Summary: Organisational Behaviour at River Island

This report offers an executive summary of organisational behaviour, focusing on the case study of River Island. The analysis begins with an introduction to organisational behaviour and defines organisational culture, discussing its impact on River Island. It then explores Handy's organisational culture model and communication theories, including the AIDA model. The report delves into motivation, examining theories like Maslow's hierarchy of needs and how River Island motivates its employees. It includes interview questions and responses to gain insights into employee perspectives. The conclusion summarizes the key findings, emphasizing the role of organisational behaviour in enhancing business strategies, improving company efficiency, and fostering employee determination. References are provided for further reading.

ORGANISATIONAL BEHAVIOUR

EXECUTIVE SUMMARY
Organisational behaviour is the study of behaviour between the
individual persons and company which helps them to reduce the
conflict among them which lead to achieve business goals and
objectives

TABLE OF CONTENT
Introduction
Organisational culture
Theories of organisational culture
Model of communication
Theories of Motivation
Conclusion
References
Appendix

INTRODUCTION
Organisational behaviour refers to as the
analyses which provide insights into the
actions and performance of workers at
their job. River Island is considered in
this report. The headquarter is in London,
United Kingdom and it is founded in year
1948. It is founded by Bernward Lewis
and brothers as they produce different of
fashion clothes of men’s, women’s as well
as Kids and many more accessories.

ORGANISATIONAL CULTURE
Organisational culture is defined as culture which includes
presumption, values and actions in order to give direction to
employees who work in a team. In context to River Island, they
include their employees in decision making process so that they can
give some ideas which also help organisation to motivate their
employees to create a good culture in organisation they effectively
treat their employees and use a hierarchy to communicate
information.

HANDY’S ORGANISATIONAL CULTURE MODEL
This model is developed by Charles Handy who have specialisation
in organisational culture.
 Power culture
 Task culture
 Person culture
 Role culture

IMPACT OF ORGANISATIONAL
CULTURE
The impact of organisation culture on River Island is that it helps
them to create a positive work culture which lead to achieve business
objectives. In this way they can manage their business in an effective
way. In other words, it can be said that the impact on organisational
culture is that they can survive in market for long time period.

COMMUNICATION WITH THEORIES
Communication is essential for business as it helps them to encourage
their employees to convey their messages to outsiders effectively. In
context to River Island, management communicate with employees
about their products such as clothing and accessories which helps
them to provide clear direction to sell their brand in marketplace. The
AIDA theories of communication which is adapted by River Island as
it described that AIDA model is a method that outlines the actions
taken by a buyer to purchase products or services.

AIDA MODEL
 Attention
 Interest
 Desire
 Action

MOTIVATION
Motivation is the method that activates and directs the actions that
targets. It inspires people to perform their work effectively and
efficiently and help them to achieve business targets. River Island
motivate their workforce by giving workers 30% off on clothes and
shoes in the shop and additional discount of 50% when they are
director. In addition to this, they give benefits of recruitment in order
to perform tasks effectively and efficiently.

THEORIES OF MOTIVATION
Maslow’s need of hierarchy
 Physiological needs
 Safety needs
 Social needs
 Esteem needs
 Self -actualisation needs

INTERVIEW QUESTIONS
Respondent 1:
Q1) How you look towards the future of the organisation?
 (A) Will survive for the long period of time.
 (B) Have strong presence.
 (C) Build performance of business.
 (D) Long term goals.
Q2) What makes you inspired to work for this enterprise?
 (A) Good working environment
 (B) Good remuneration
 (C) Good management
 (D) Development opportunities