This report provides a detailed analysis of Burberry's organisational behaviour, encompassing a PESTLE analysis to examine the external environment, and a SWOT analysis to assess internal strengths, weaknesses, opportunities, and threats. The report delves into key aspects of Burberry's operations, including its HR employee relationships, leadership strategies for innovation, and the importance of culture alignment. It discusses how Burberry aims to foster a positive organisational culture and how the company addresses employee issues. The report also covers the significance of employee training and development, and the role of leadership in decision-making processes. The conclusion summarises the key findings and highlights the factors that can impact the company's profitability and overall success.