BSBINN601 - Lead and Manage Organisational Changes: Samson Media Plan

This project presents a comprehensive change management plan for Samson Media, a company facing declining readership and financial challenges. The plan outlines objectives such as increasing return on capital, restructuring staff, and transitioning to a digital format. It details the rationale for change, including market competition and technological advancements, and identifies key stakeholders. The plan encompasses various elements including stakeholder analysis, risk assessment, budget allocation, and a communication and education strategy. It addresses potential barriers to change, such as employee resistance and customer concerns, and proposes action plans to mitigate these risks. The plan also specifies performance measurement methods and reporting arrangements to ensure effective implementation and monitoring of the change process. The document includes templates for a communication and education plan, briefing report, staff survey results, and termination policy and procedures, providing a holistic approach to managing organizational change within Samson Media.

Change Management Plan for Samson Media
Student Name
(Affiliation institution

Introduction
Samson Media publishes several upmarket fashion magazine.
Samson Media has partnered with a number of high profile houses to feature their products in the
magazines and provide a source of advertising revenue to the Samson Media.
The target audience of the Samson products are women aged 35 to 54 years.
In the past two years, the Readership of the magazines has declined due to rapid competition from a wide
range of fashion magazine and customers switching to digital media.
With the decline in the readership, the Samson Media has experienced a decrease in share price as well as
decline in the profits by 20%.

Samson’s media Change objectives
 Increase return on capital to 8% within 2 years
 Relocation of the head office to a small office
 Restructuring the head office staff through shifting to a small core of permanent staff and contract staff
 Additional features to be made available for the subscribers through podcasts, video clips and discussion.
 Increase return on capital employed to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a digital format only.
 Close the printing and distribution site.
 Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.

Rational and vision for change
Digital marketing- Result in a Niche Market.
Competition from the brands specializing in the digital magazine- customers may not purchase products.
high quality in terms of content and features is required to neutralize the competition.

The proposed change in the organization
 relocating the head office to a smaller office
 convert all magazines to a digital format
 Restructure head office staff through moving to a smaller core of permanent
staff and more contract staff
 shut down the site and make all of the staff redundant.
 Retaining Employment contracts for all staff members employed in Head
Office.

Benefits of change
 Company sustainability in the competitive publishing industry it operates
 Improved working condition for employees
 Increased in profits.
 Additional features available to subscribers such as video clips, podcasts and discussion
 Addition of content to include health and beauty, fashion and celebrity gossip.

Components of change management plan
 Stakeholder analysis
 Risk analysis
 Budgets.
 Communication and education planning.
 Coaching and training for employees and managers

Steps for the Change
Create Urgency- Samson company identification of the needs for change .
Coalition formation- Strong leadership from the knew CEO and visible support to form a coalition, and influence all stakeholders
Vision Creation- The CEO coming up with a vision which the stakeholders can remember and understand the change necessity..
Communication of vision the vision- change vision will be communicated to the stakeholders. Powerful messages and frequent
communication.
Remove obstacles- Identification of the barriers of change implementation and removing them using appropriate strategies.
Create short term –creation of short-term targets which are specific, measurable, achievable, reliable and timely.
Building on the change- Running the change deeply and supporting employees during the period.
Anchor the changes in corporate culture- CEO to make the change stick and break existing organizational norms and cultures

Employees Input on change
 Survey to get gather ideas and opinions about the change identified
 Analysis responses to determine the aspects that should be considered in the change
 Consultation with senior management about the staff opinions, suggestions, feedbacks
and ideas about the change
 Meeting to brief and clarify to employees about the change.

Major Change requirement
provide employees with space to articulate themselves
Rewarding them to boost their confidence and morale working for the company.
 Improvement of communication through change management
Digitalizing the print of magazine (shifting to digital format).

Human resources policies and procedures and practices
of Samson Media
 Induction of employees
 Recruitment and selection policies and procedures
 Termination policy
 Ad-hoc performance review process in case of emergency of an issue.
 No formal process for professional development or training need analysis

Samson’s external environment analysis
Political Economic Social Technology Legal Environmental
 taxation due to
supply and
development of
content.
 Change in tariffs
increasing the
advertising costs
 Service tax increase
from 10% to 20%.
 -phosphorous
mixed market
economy
 The Gross
Domestic product
(GDP) is high
 low levels of
poverty.
 A trend that the
economy of
Australia is
expected to grow in
the near future.
- changing patterns of
customers to digital
advertisement
-New publishing
strategies enabling
readers to engage with
the magazines content.
-targeted audiences have
better access to the
media distribution
- Networking threat as it
can end to bad review.
- Increase in
competition due to
new technologies
emerging such as
revolution of
webzines.
-Emerging
lawsuits
due to
content
copyright
-shifting into
digital media
has save trees
used in paper
production for
magazine
printing.