Analysing Change: Strategy, Operations, Leadership Approaches in ASDA

This report provides a comprehensive analysis of organisational change, focusing on its impact on strategy and operations within companies like ASDA and Aldi. It evaluates internal and external drivers of change and their effects on leadership, team, and individual behaviors. The report also assesses measures to minimize the negative impacts of change and discusses barriers to change, examining their influence on leadership decision-making. Furthermore, it explores different leadership approaches for effectively managing change within an organisation, highlighting the importance of clear strategies and resource allocation for successful implementation. The analysis includes PEST and SWOT factors influencing strategic and operational changes, particularly within the context of ASDA's competitive landscape.

Understanding and
leading change

Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Compare different organisational example where there has been an impact of change
on an organisation’s strategy and operations....................................................................1
Task 2...............................................................................................................................................4
P2 Evaluate the ways in which internal and external drivers of change affect leadership,
team and individual behaviours within an organisation..................................................4
P3 Evaluating the measures that is taken in minimising the negative impact of change on
organisational behaviour.....................................................................................................8
Task 3...............................................................................................................................................9
P4 Explaining different barriers for change and how they influence leadership decision-
making...................................................................................................................................9
Task 4.............................................................................................................................................11
P5 Applying different leadership approaches to deal with change................................11
CONCLUSION..............................................................................................................................13
References:.....................................................................................................................................14

INTRODUCTION
The complex business environment is faced by the organisation as several challenges is
seen by managers for maintaining stability which looks for resist change. For achieving
successful outcome, it needs vision, big budgets, talent as the organisational change are difficult.
The change in the organisation occurs when company wants to have change in their strategies,
policies, culture for improving the performance and growth of business. The organisational
change defines the alteration in present state of business which includes the process, routines and
system of business having the aim of rising in short- and long-term performance. For leading
change in business, it needs clear strategy, proper resource allocation for implementing change
process effectively. The drivers of internal and external of change are determined including need
to change for meeting changing demand of stakeholders as in external driver cause of change and
impact of change is evaluated (Baldwin, L., 2018). In the internal driver for reducing overhead
cost the cause of change is identified which helps in increase of work process efficiently for
making consumer and employees more satisfied. The entire organisation is affected by the
change in strategy and brings a shift in business culture and on its image. The change in every
business is ongoing and constant phenomena.
The report covers impact of change over operational and strategical implementation in
companies and evaluating internal and external environment which is affecting leadership.
Further, measures will be taken for reducing the negative impact of change and discuses change
barriers by determining the influence of decision making of leaders and managers. In the end,
different leadership styles are evaluated which are useful for dealing with change. The report is
prepared on the two large competitors that are ASDA and Aldi. The whole report is based upon
ASDA which is British super market chain founded in 1949 by Peter and Fred Asquith in UK.
Task 1
P1 Compare different organisational example where there has been an impact of change on
an organisation’s strategy and operations.
The change management is study of why business needs change and how it is affecting
change. The change occurs from the entire working environment causing discomfort to people
initially in organisation. The change puts impact on organisation policy, culture and structure.
The change helps in achieving competitive edge and benefits from the rivals present in industry.
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With the help of change customer base can be increased and leads to accomplish in better results
in terms of productivity and performance on the ASDA. There are several change drivers in
ASDA such as political factor in UK affecting organisation for reconsidering approaches and
business plan. The economic factor regards to economic vulnerabilities like exchange rate,
inflation rate which evaluates profitability and financial performance. Technology can be other
driver affecting company due to advancement of technology like internet, growth of e commerce.
The change strategy are top in organisational hierarchy in regards to change process
which is associated with decision making and communication (Barton, L., 2018. ). The
organisational strategy involves all managerial decision and strategic plan for attaining vision
which affects business line due to change in strategy. The change in organisation strategy will
change the organisation operations and organisation structure of ASDA. New strategic directions
are provided by the change in strategy which helps in performing more effectively and cost-
efficiently.
The change in operations is taken for the change in process or system. The change in
process for reducing cost which means the change in procedure or documentation when
implementing or change in structure of job roles in ASDA. It influences all the level of the
association or can be explicit to specific division or offices. It is driven by the inside
departmental pioneers. The adjustment of tasks is to work on the interaction for the upper hand.
The ASDA and Aldi face the type of change which is beneficial in becoming successful in the
market
Organisation Changes
PEST/SWOT
Drivers of change Impact on strategy Impact on
operation
ASDA Technology Factor Technology The pricing is
affected from the
change in
technology as
consumers tends to
make purchase
form online
websites.
The ASDA is
retail sector which
uses own mobile
application for
promoting product
and services and
attracting
customers so that
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higher results can
be achieved. In
ASDA technology
is change which
impacts on
company
operations while
offering goods and
services (Busfield,
J., 2017).
Strength Structure The structure in
ASDA is
hierarchical
structure which h
puts impact on
both operations
and strategies
directly and also
change impacts on
ASDA
performance and
productivity in
market.
In the ASDA job
structure is
effective due to
having suitable
provision of salary
for employees by
managers which is
grounded on
knowledge &
performance
impacting
operations of firm.
Aldi Technology Factor Technology In the
technological
change the Aldi is
based on social
media marketing
for promoting its
products which
The products are
offered at lower
prices which helps
Aldi in increasing
large customer
base and market
share by adapting
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also helps in
improving
efficiency of
operations
(Darwish, S. and
Smart, F., 2020).
The change also
affects strategies
and operations of
the company.
the changes.
Strength Structure The Aldi change
structure is related
which change in
procedure,
command and
administrative
which benefits in
effective decision
making. The
guidance is
provided by the
managers to
middle level
manager and lower
level in such a way
proper chain of
command flows
(Denhardt, R.B
and et.al., 2018).
Their is directive
working of
employees in
directive for
attracting
customers with
efficiency and
capabilities. The
organisation
operations are
affected with the
change in
structure.
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Task 2
P2 Evaluate the ways in which internal and external drivers of change affect leadership,
team and individual behaviours within an organisation.
The organisation has its own culture which effects ability of competing and responding
for successful change. The internal and external drivers identifies ways in which organisation
moves forward and makes people to move from their comfort zone ans work differently. The
internal factor involves change in staff, organisation culture whereas external factors includes
technology, political, economic etc.
Leadership- The standards are set by the leaders for leading the team in expected
behaviour and employees are motivated for having the desired performance and behaviour. The
leaders are required to have company support in making decisions. The organisation culture puts
impact on leadership as leaders are dependent on resources like staff, finance for attaining goals.
The culture influences leadership and in accordance to culture style is adopted. The organisation
success depends optimum utilization of resources in ASDA. The change drivers considers new
approaches for motivating team members (Emam, M.M. and Gaad, E., 2018).
Team behaviour- The change driver like technology, organisation culture influences the
conduct of group as they oppose change to complete the necessary working and efficiency. For
such the explanation, leaders and association re-evaluate the methodologies for changing the
conduct of group towards the arising circumstance. The team has its own way of culture that
impacts the group capacity to follow through with responsibilities. The effective group has clear
vision and correspondence in ASDA.
Individual behaviour- The effect of change driver on individual recognises organisation
employees as they feel less motivated towards change and develops negative attitude. The
employees plays important role in defining tasks and responsibilities and working of organisation
is affected by work ethics & personal values.
The external drivers consider the PEST analysis in context to ASDA.
 Political- It comprises of political stability, government, trade policies which affects
operations of business. The abrupt changes in the political framework will have the result
of new guidelines and guidelines inside UK. The organisation management of ASDA will
adjust the current activities and new methodologies will be executed in viable way to run
business (Flores, M.A. and Ferreira, F.I., 2019).
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 Economic- The changing situation in the worldwide market influences the adjustment of
business cycle which incorporates the elements of economic situations, interest rates. The
organization in framework to ASDA assists in building the compelling connection with
the provider and client.
 Social- This component comprises of financial status, populace disposition, segment
changes which is considered by the management of ASDA. With the assistance of
innovative work exercises the advertiser examinations the inclinations, request and
impression of the client of explicit geographic area and choices are made appropriately
(Geddes, B and et.al., 2018).
 Technological- It involves change in technology, innovation by considering
technological environment. The technology becomes obsolete with the time and requires
huge investment for new technologies. In the ASDA training program is provided for
increasing efficiency due to change in technology.
Change Internal factor Impact on
leadership
behaviour
Impact on team
behaviour
Impact on
individual
behaviour
The
organisatio
n wants to
bring
change in
Marketing
strategies.
 Change in
staff- In the
workforce
variation
takes place
and in
hierarchical
structure of
employee.
 Organisatio
n culture –
It is an study
of individual
and group
The new standards
are set by the leaders
for employee
motivation so that
their can be desired
behaviour and
performance in
organisation culture
(Hinton, G., 2018).
The resources of
organisation also
impacts on leadership
by creating healthy
relations with
This driver of
change in staff
and organisation
culture affects
team behaviour as
as they resist
change to carry
out the required
functioning and
productivity. The
change helps in
bringing
coordination and
effective
The employees
work according
to have change in
marketing
strategies by
having better
communication
so that
performance can
be enhanced
(Hjorth, L. and
Hinton, S., 2019).
The employees
alos defines their
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behaviour
and attitude.
The rules,
procedure
are
explained
for
performing
business
activities.
customers for
bringing strategies.
marketing
strategy can be
build with
effective
communication
(Iorg, J., 2018).
tasks and
responsibilities.
External factor
Technology- This
is an important
driver for change in
ASDA. It is used in
request to bring
such change which
can help in drawing
in huge crowd in
short time frame.
In the marketing
sector the
development of new
technology leads to
the ASDA leaders for
acquiring new skills
for enhancing
employee efficiency.
The employees are
also provided
guidance for
improving the
performance and
productivity (Kickul,
J. and Lyons, T.S.,
2020).
While discussing
in context to team
the involvement
of technology in
marketing.
Several issues
will be faced by
team as they have
to work in
coordination with
each other by
considering that
each member will
be accountable
for the work.
With this positive
outcome can also
be their as
efficiency will be
The individual
deploys
technology will
makes employees
task easy as they
have to work in
one sitting and
handle the
advertising of the
organization by a
single click
(Kirk, C.A.,
2017).
However, this
may likewise
compress the
representatives to
invest more
amounts of
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increased by
learning new
things.
energy as there
will be ease in
doing the work.
P3 Evaluating the measures that is taken in minimising the negative impact of change on
organisational behaviour.
The poor handling of organisation change affects job satisfaction, productivity and
organisation working quality. The new skills and abilities provides support to business for
increase of productivity through which changes occurs. There are several ways for minimising
negative impact that is effecting on organisational behaviour.
 Leadership- The change management isn't simple where many organizations re-evaluate
the advisor and human asset trained professionals. The workers seeing them as outsider
have an issue in understanding the organization culture which is fundamental for the
administrator to fortify the capacities to oversee change and creating authority abilities.
To carry out the change plan adequately in the association of ASDA it is considered as
best practice. The participative leadership style must be adopted by leaders so that the
employees can freely express their views and the leaders can welcome their ideas and
opinions (Leung, N., 2017).
 Development of plans- The plans and strategies are developed in ASDA for motivating
employees by acquiring new practices. In the organisation educational and training
programmes are developed by manager and leaders which helps them in making familiar
with new practices and change which helps in reducing the resistance for change
implementation.
 External environment- The factors are concerned with the macro factor which is taken
into account while running organisation. To minimize the issue of change, the
management is required to conduct environmental analysis and states how it is affected
negatively. It is crucial for adapting good behaviour after acknowledging issues and
strategies are followed for creating business performance effectively (Magstadt, T.M.,
2020).
 Organisation Culture- It characterizes the guidelines, manners and practices which is
related with business exercises and execution is kept up with. The ASDA follows the job
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culture where the workers jobs and obligations are plainly characterized and controlled
by the top administration. This aides the business in creating execution and benefit.
 Technology- The new innovative advancements can be taken on by the organization to
roll out the improvement in advertising procedures so it can compete with competitors.
Moreover, it can make use of the digital marketing tools such as emails, social media, etc.
in order to make the campaign successful in ASDA (Müller, R., 2017).
Task 3
P4 Explaining different barriers for change and how they influence leadership decision-
making.
Force-Field Analysis
It is a system which accommodates various forces which impacts the circumstance. It
centres at the forces which are driving the movement (helping forces) towards the objectives or
the blocking movement (hindering forces) towards the destinations. The principle reasoning of
utilizing this model is that it shows the balance between the forces which drives the powers and
change which might oppose the change. To make the event of the change, the driving forces are
strengthened and resisting forces are weakened.
The utilization of this investigation is for the most part to decide best way to deal with the
circumstance. This might have fortified forces which can uphold the choice and furthermore
lessens an effect of the resistance to it. ASDA can utilize this force field analysis as it depends
with the understanding that any of the circumstance is an after effect of the powers against and
for the present status being in the balance (Quirke, B., 2017).
There are several changes which is been brought by ASDA, which involves the change in
services such as use of digital marketing techniques and campaigns, introduction of the e-
commerce for online shopping and many others. The company adopts these changes for reducing
the resiting forces which there is increase in driving forces.
The resisting and driving forces in context to the change brought in ASDA are illustrated
below-
 Lack of training- In directive to bring change in organisation which is associated with
technology, it is very crucial for the organisation to train employees so that right
technology can be adopted for enhancing the organisation efficiency. The lack of training
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is the biggest resiting factor which is not able to make use of effective technology at right
time and resulting in issues of fraud. However, ASDA have deployed self checkout
system but lacks in training of employees which results in several case of theft and fraud.
At initial time in system continuous monitoring is involved.
 Uncertainty- The change is resisted by the concern as how to implement change. ASDA
faced the uncertainty in regards to dissatisfaction of employees in present jobs, the
reaction of the administrator to their behaviour in certain circumstances. The uncertainty
arise in context for the adapting of technology and its use (Selengut, C., 2017).
 Technology- The technological innovation created need for change in the organisation
which helps in improving operations and company efficiency. With the help of this,
ASDA can brought change in marketing strategy. Online shopping through websites etc.
which leads to drive sales and revenue generation.
 Customer demand- This is on of the driving factor which needs company to bring
change in organisation. The ASDA has bring changes in order to fulfil demand in its
operations through online websites for shopping which helps in fulfilling the customer
demand through both online and offline modes.
 Capital investment- The organisation have sufficient funds for bringing change
which works as driving force as change is brought in organisation strategy and
operations. He ASDA plans to bring humour factor in marketing strategy which can
be successful through campaign because of having capability to invest more in the
business.
Forces Driving or resisting Strength of the force (1 is
least and 5 is highest)
Technology Driving 5
Lack of training Resisting 4
Capital investment Driving 3
Uncertainty Resisting 2
Customer demand Driving 1
Ways in which the resisting force can be reduced:
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