Organisational Change Management Evaluation: Marriott UK Hospitality

This research proposal aims to examine the evaluation of organisational change management and the reasons for resistance to change within the UK's hospitality industry, focusing on a case study of Marriott. The research objectives include understanding the basic concepts of change management, evaluating the role of adopting change management by Marriott in terms of business functions, determining the reasons for employee resistance to change, and investigating the strategies adopted by Marriott to deal with change resistance. The study employs a positivism philosophy, a deductive approach, and a survey strategy using quantitative research methods for primary data collection through questionnaires. Potential outcomes include in-depth information on change management and its role within organizations. The proposal also suggests an alternative methodology using interviews for qualitative data and includes a conceptual map, Gantt chart, and risk register to manage the research process effectively. Desklib provides access to this and other solved assignments for students.