Organisational Communication Barriers and Strategies for Jet2holidays

This report provides a comprehensive analysis of organisational communication within Jet2holidays. It begins with an introduction to the concept of organisational communication and its importance. The main body of the report delves into various aspects, including organisational theories applied by Jet2holidays such as Acceptance theory of authority, Bureaucracy, and Theory X and Y. It identifies several barriers to effective communication faced by the company, such as choice of wrong communication, noise, cultural and emotional barriers, environmental barriers, decision-making barriers, and poor leadership. The report then outlines strategies employed by Jet2holidays to overcome these barriers, including clarifying ideas, choosing the right communication medium, effective leadership, understanding cultural differences, avoiding noise, and involving employees in decision-making. Furthermore, the report evaluates the communication practices within Jet2holidays, differentiating between formal, informal, horizontal, and vertical communication. The report concludes by emphasizing the significance of organisational communication for the success of Jet2holidays, highlighting the importance of overcoming barriers and implementing effective communication strategies.

Assessment 2 Individual Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organisational communication....................................................................................................3
Organisational theories of Jet2holidays.......................................................................................3
Barriers faced by Jet2holidays.....................................................................................................4
Strategies used by Jet2holidays for overcoming these barriers...................................................5
Communication practices In Jet2holidays...................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Organisational communication is the type of communication channels internal or external
used by the company for its effective team working and removing all barriers to communications
(Stephenson, 2018). Jet2holidays is United Kingdom tour Operator Company providing various
holidays packages worldwide. In this report we will include analysing the purpose and principles
behind different forms of organisational communication and identification of the challenges to
effective communication. Furthermore, it will developing strategies for overcoming
communication barriers and evaluating the communication practices at individual and
organisational levels.
MAIN BODY
Organisational communication
Organisational communication has wider field because it includes all type of
communication used in various companies (Wang, 2019). Effective communication is the key
success of every company and various organisation using different organisational
communication channels internal and external.
Figure 1organisational communication

Organisational theories of Jet2holidays
Organisational theories are the ways and methods of resolving misunderstanding due to improper
conduct of communication channels which leads to inefficiency in the performances of the
employee’s and managers.
Jet2holidays is using various organisational theories are as follows:
Acceptance theory of authority
This theory is proposed by Chester barnard in 1938 and it is used by Jet2holidays because
it include the authority of manager and its acceptability by its subordinates. This theory is all
about mutual acceptance of both the manager and the subordinates to work according to their
needs and company’s goals (Johnston, 2020). This theory helps this company by no conflict due
to acceptance by the subordinates and proper authority can be given by the manager about the
instructions and roles of the work.
Bureaucracy
This theory by German sociologist Max websites in which all set of rules and procedures
are clear to each level from higher to lower. Each department should be communicated its
individual responsibility and roles so that there is no confusion and misunderstanding in work or
the higher level employee’s cannot pressurised the lower level employee’s (Prottas, 2018). The
Jet2holidays is communicating its lower and higher level employee’s all the work and
procedures properly for no bureaucracy.
Theory X and Y
This is motivational theory designed by McGregor in which Theory X focus on
supervising or controlling the people or employee’s in way to achieve organisational goals
whereas theory Y is focusing on rewarding and recognising employee for achieving the set
targets (Zeng, 2021). Both the theories work on improving the performances of the employee by
motivating them through controlling or rewarding. The Jet2holidays is motivating its employee’s
by paying higher compensation for meeting the set targets or the managers of this company are
supervising the employee in a way to make them do the work with efficiency.
Barriers faced by Jet2holidays
Jet2holidays is facing various barriers by the people in tours and booking holidays abroad
worldwide. Different barriers faced by this company are:

 Choice of wrong communication: This is the biggest form of barriers in every
organisation because choosing the wrong medium can have negative effects on the
message that has to be changed and creates misunderstanding in understanding the
message (Bakar, 2020). The Jet2holidays is not using all type of languages due it its
customers are facing problems in understanding the proper packages and benefits. This
company has its operation worldwide and only 1 or 2 languages are not sufficient.
 Noise: This Company is advertising its products worldwide and the most common barrier
that makes the process insufficient is the noise. It occurs due to various physical,
semantic. Psychological and physiological factors of the customers due to its operation
worldwide. This creates the problem in understanding the message properly and involved
in assumptions which are not true.
 Cultural barriers: It involves misunderstanding in the meaning of information’s due to
different cultures and communication style of the people worldwide (Sovacool, 2020).
The employee’s with different cultures and languages it becomes difficult to make the
advertisement and the information understand properly by each employee. Cultural
differences are a big hurdle in understanding each other’s thoughts and feelings.
Figure 2 cultural barriers
 Emotional barriers: The emotions play a key role in understanding a particular message
properly because if the employees are sad or frustrated in their personal life
communicating with them is just waste of time because they will not understand the
information behind the message properly and will assume the meaning according to their
thoughts and vice versa.

 Environmental barriers: This are the barriers causes due to various climate,
technological environments of the countries or organisations people of different areas
cannot travel in all the seasons people for example people will travel when the snow fall
starts, or will go to the beaches in summer times so this creates barriers due to various
climate changes. The company is using various technology and some are becoming
complex due to noise and behaviour of the employee’s in using those technologies.
 Decision- making barriers: The Jet2holiodays employees are facing problem due to no
involvement of employee’s in decision taking. This makes them feel demotivated towards
doing the work efficiently and effectively due to lack of communications to them.
 Poor leadership: Due to lack of communication between the teams the leaders and
employee’s creates conflicts between the employees’. Leaders have to communicate
properly the work and the methods of doing it and the employee should communicate all
its difficulties to the leaders for better working.
Strategies used by Jet2holidays for overcoming these barriers
 Clarifying ideas before communicating: The manager of Jet2holidays is framing all its
messages and information in a way so that it can be understands by the employee’s
easily. The manager should use easy languages and grammars and all the meaningful
facts to work so that the employees have no doubts related to the messages.
 Choosing right medium of communication: The manager is using correct way of
communicating to the employee’s according to the situations for example the negative
feedbacks of the employee should not be discussed in front of everyone because it
decrease the confidence of that employee. The manager should punish or warn the
employee personally or reward the employee in front of everyone to increase its morale.
 Effective leadership: The leaders of the Jet2holidays should engage in encouraging and
motivating the team members for doing the work efficiently through various strategies
like listening to the employee problems carefully and communicating the organisational
message in front of everyone so everyone should understand the goals.
 Understanding each cultural difference: The manager and the top level team of this
company first should understand the various cultural differences of each employee and
plan services and strategies according to the cultural differences. The manager should
create the message in a way so that it can be understood by each employee’s.

 Avoiding noise: The best of effective communication is avoiding noise which hinders the
meaning of the messages and information shared (Neill, 2018). Jet2holidays’s manager
and team should involve in the decision making in which they ask the feedbacks of the
information conveyed so that manager get to know that information is understood by
everyone. The leaders and managers should engage in those activities like clearing every
employee doubts regarding the information’s or goals of the organisations.
 Involving in the decisions: The manager of Jet2holidays should involve its subordinates
in decision making so that they can give their ideas and thoughts in the decisions.
Communicating ideas and decisions with everyone to makes it better to understand the
proper meaning of the communication by the entire employee’s.
Communication practices In Jet2holidays
The Jet2holidays is following various communication practices are:
 Formal communication: This type of communication is used by this Jet2holidays to
make it clear in front of everyone the company’s rules and regulations and working
conditions that has to be followed by each and every one for proper working. This type of
communication is used to send formal and important messages via email or documents
(Mheidly, 2020).
Figure 3 formal and informal communication
 Informal communication: These company employees are communicating with each
other in informal ways so that they can exchange their opinions with more understanding.
This communication is also called Grapevine communications used to share information
fast at each level this is the easiest and fastest way of communication in the organisation
via phone, face to face or chats (Albalawi, 2020).

 Horizontal communication: This type of communication involves sharing information
and thought from one department to another department in which information can be
shared easily from cross departments.
 Vertical communication: This is the method of communication used by Jet2holidays for
communicating from top level management to lower level management. This method is
used for communicating ideas from employee’s to managers and providing feedbacks
from the manager to employee for better working.
Figure 4 Vertical and horizontal communication

CONCLUSION
From the above report it has been concluded that organisational communication plays a
significant role in the successful working of the Jet2holidays. It uses various theories of
communication to overcome the barriers and effective and efficient working in the organisations.
Further, it also concluded that this company is facing various communication barriers due to lack
of attentions of the employee or semantic barriers, or choosing the wrong medium which
prevents the customers for using the services of this company. Lastly, various methods and
practices are used which are helpful in preventing the barriers with proper using of
communication channels etc. for making everyone understand the shared information.

REFERENCES
Books and journals
Stephenson, and et.al., 2018. The role of Facebook and Twitter as organisational communication
platforms in relation to flood events in Northern Ireland. Journal of Flood Risk
Management, 11(3), pp.339-350.
Wang, and et.al., 2019. Communication channels in safety analysis: An industrial exploratory
case study. Journal of systems and software, 153, pp.135-151.
Johnston, J. ed., 2020. Public relations: Theory and practice. Routledge.
Prottas, D.J. and Nummelin, M.R., 2018. Theory X/Y in the health care setting: Employee
perceptions, attitudes, and behaviors. The health care manager, 37(2), pp.109-117.
Zeng, Y., 2021. From Lu Town and Wei Zhuang of Inferiority to Wali Town of Misery--on the
Acceptance Theory of Xun Lu’s Rural Novels by the Ancient Ship from the Perspective
of Time and Space. International Journal of Frontiers in Sociology, 3(21).
Bakar, A., Shah, K. and Xu, Q., 2020. The effect of communication barriers on distance learners
achievements. Revista Argentina de Clínica Psicológica, 29(5), p.248.
Sovacool, B.K. and Griffiths, S., 2020. The cultural barriers to a low-carbon future: A review of
six mobility and energy transitions across 28 countries. Renewable and Sustainable
Energy Reviews, 119, p.109569.
Neill, M.S., 2018. Change management communication: Barriers, strategies & messaging. Public
Relations Journal, 12(1), pp.1-26.
Mheidly, N. and Fares, J., 2020. Leveraging media and health communication strategies to
overcome the COVID-19 infodemic. Journal of public health policy, 41(4), pp.410-420.
Albalawi, H. and Nadeem, M., 2020. Exploring the Impact of Ineffective Formal
Communication between Teachers and Students: A Case Study of Mustaqbal University
and Jubail University College, Kingdom of Saudi Arabia. English Language
Teaching, 13(3), pp.68-76.
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