University of Suffolk: Business Communication Report for Go Travel

This report analyzes the organisational communication practices within Go Travel, a hospitality services provider operating in Europe. The introduction highlights the importance of effective communication in addressing issues such as cultural misunderstandings and unorganized communication between offices. A literature review explores relevant communication theories, such as scientific management and bureaucratic theory. The discussion section examines principles of communication like clarity, attention, and consistency, followed by an evaluation of communication practices and barriers, including psychological, emotional, and physical barriers. Strategies to overcome these barriers are proposed, emphasizing cultural awareness, video conferencing, communication applications, and feedback mechanisms. Recommendations include implementing new policies, utilizing digital communication strategies, and encouraging feedback to enhance communication flow. The report concludes by emphasizing the significance of organisational communication in improving employee performance and achieving organizational goals, with references to relevant sources.

Business organization
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INTRODUCTION...........................................................................................................................3
Literature review..............................................................................................................................3
Principles of communication.......................................................................................................4
Communication practices and discuss communication barriers relevant to Go Travel...............4
Strategies to overcome barriers relevant to GoTravel.................................................................4
CONCLUSION................................................................................................................................5
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INTRODUCTION
Organizational processes are defined as an exchange of ideas, information and views in
order to accomplish organizational operations. Organizational processes can be in both formal
and informal form through which entity in sure accomplishment of organizational goals in a well
defined manner (Oscarsson, 2019). Organizational communication aid entity to specify roles as
well as responsibilities to every individual and operate management functions in a well defined
manner. Main aim of organizational communication is build relationship while interacting with
internal members along with interested external public. Organizational communication is
important aspect for Go travel, as this industry provides hospitality services in Europe and faces
issue related to unorganized communication between offices. This creates cultural
misunderstandings. This report is been conducted in order make significant improvement in
communication practices of Go travel staff. This report will include literature review effective
communication practices and strategies to improve them along with recommendation.
Literature review
As per according to Mendelson, 2019, In order to make significant improvement in the
communication process between offices and overcome issues related to language ability and
misunderstandings, Go travel by taking advantage of classical theories of organization
communication entity can analyze communication process and can undertake alternative
approaches in order to make significant improvement in communication process. In this by
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taking advantage of scientific management theory, Go travel can effectively able to balance
constraint and creativity. This theory also aid management to systematically manage
communication process and undertake operations in a well defined manner. Along with this
company can also take use of bureaucratic theory with the help of this entity can make
impossible relationship with staff through which formal as well as informal communication can
be maintained in a well defined manner.
Discussion/Analysis
Principles of communication
Communication is one of the most important components pertaining to an enterprise which
provides assistance to individuals functioning within the confines of a company to set effective
networking with each other. Also, the top management makes use of effective communication in
order to deliver information about the policies and strategies of the company among staff. There
are certain principles of communication that need to be complied with, by the individuals who
are a part of the company. These principles are discussed in the organisational context of Go
Travel as follows:-
Principle of Clarity:
This principle states that the message delivered should be communication in a clear
manner so that it is comprehensible by the recipient. There must not be any extent of ambiguity
prevailing within such kind of message. This will ensure the arousal of interest within the
recipient in relation to responding to the message received.
Principle of Attention:
The communication within the confines of Go Travel needs to be such that the attention
of recipient can be drawn to the message. The acts of a superior also draw the attention of
subordinates.
Principle of Consistency:
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The premise of this principle is that the communication done must be consistent with the
plan, policy, programme and objectives of the company. A misalignment between them will lead
to confusion.
Communication practices and discuss communication barriers relevant to Go Travel
Communication is regarded to be an essential process for each and every corporation which paces up
the functioning of business in an effective manner. It is so because communication tends to set
networking within the individuals working in the confines of a company. Also, is it seen that
communication is leveraged by the top management of an enterprise to facilitate interaction with the
employees as per the organisational requirements. Thus, at any point of time, the importance of
communication in light of corporate context can never be ignored. In the absence of strong and effective
communication, it can be often said that the organisational objectives may not get fulfilled in due course
of time. In this relation, a number of times, it is seen that various barriers affect the execution of
communication within the confines of Go Travel. This strives to hinder the execution of correspondence
taking place between the employees or between the employer and the employees. Such barriers are
discussed in relation to Go Travel as follows:-
Psychological barrier:
These are the barriers whereby the employees working within the confines of a company such as Go
Travel undergo inability to concentrate upon work owing to prevalence of personal challenges, work
stress, depression or many other factors. This is a barrier which is very difficult for an organisation to
manage, in order to facilitate effective communication.
Emotional barrier:
This is a barrier to communication which is associated with the emotional state of an individual
working within the boundaries of an entity. In this relation, whereby an employee of Go Travel is found
to be emotionally immature, they will tend to encounter complexities in relation to execution of effective
interaction with other individuals within the organisational premises. Such emotional immaturity may
include sudden outbursts of anger, sadness, and frustration and so on.
Physical barriers:
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This is acknowledged to be one of the most crucial barriers to communication whereby an individual
faces issues associated with prevalence of noise. This affects the execution of communication taking
place within the confines of a company such as Go Travel.
Strategies to overcome barriers relevant to GoTravel
It has been evaluated that there are number of communication issues that has been facing
by go travel, in this with the application of principle of effective communication company can
effectively able to improve communication practices in this entity by taking advantage of,
strategies company can effectively able to overcome communication are barriers (Balocco,
Ghezzi and Berbegal-Mirabent, 2019). This has been evaluated that it is essential for entity to
remain aware of cultural differences, this has been evaluated that Gotravel operate their services
in Europe. Thus, in order to connect with different offices it is important for entity to effectively
remain aware of cultural differences as employees in different offices belongs to different
backgrounds and mainly work towards a common goal. In this by taking advantage of video
conferencing company can effectively able to overcome the issue of mistrust and discomfort
(Zucchella and Previtali, 2019). Along with this, with the assistance of communication
application entity can virtually communicate with their staff members and can conduct meetings
through which photos and videos in conversation can be shared. Along with this proper feedback
is also important aspect with the help of communication flow can be effectively maintained
within an organization. In this entity is required to undertake feedback from employees from
different offices in Europe in order to ensure that they do not face any kind of issue with the
measure of strategies that has been undertaken by company (Saura, Palos-Sanchez and Correia,
2019). Thus, by taking advantage of different communication strategies Go travel can effectively
able to overcome the issues of communication and can ensure your proper flow of
communication through which entity can accomplish their organizational goals in well effective
manner. Proper communication strategies and measures not only increases flow of
communication but also make significant enhancement in the performance level of employees.
This automatically benefits entity to increase their overall amount of profitability through which
entity can ensure goodwill in marketplace.
Recommendations
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Communication is most important aspect of entity despite of their size and scope, as with
the assistance of effective organizational communication company can not only make increase in
performance level of employees but can also ensure accomplishment of organizational goals and
objectives in best effective manner. It has been evaluated that Go travel is facing issues related to
communication barriers thus, in order to overcome issues entity is recommended to implement
new policy as to make sure there is better flow of communication between different offices. In
relation with this Go travel, company is recommended to take use of principles of effective
communication and take advantage of digital communication strategies, as with the help of this
company can effectively increase flow of communication at faster rate. Along with this with the
help of strategy related to organization communication Go travel is recommended to encourage
feedback and focus on consistency effectively help them to make significant increase in
flexibility in organizational communication process.
CONCLUSION
As per the above mentioned report has been concluded that organizational communication is
most important aspect of an organization as it help entity to increase efficiency of functions and
activities of entity. This also ensures positive relationship between management and employees.
Effective form of organizational communication increases performance of employees as well as
company. This report includes communication practices and barriers along with practices to
improve them. Along with this significant organizational communication theories are also
involved in this project. Further company is recommended to undertake use of best effective
strategies and principles of effective communication in order to overcome the issues and further
ensure increase in future growth aspects.
REFERENCES
Books and Journals
Zucchella, A. and Previtali, P., 2019. Circular business models for sustainable development: A
“waste is food” restorative ecosystem. Business Strategy and the Environment, 28(2),
pp.274-285.
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Pambreni, Y., Khatibi, A., Azam, S. and Tham, J., 2019. The influence of total quality
management toward organization performance. Management Science Letters, 9(9),
pp.1397-1406.
Mendelson, H., 2019. Business Models. Orthopaedic Technology Innovation: A Step-by-Step
Guide from Concept to Commercialization.
Barber, L.M., Jenkins, J.H. and Moulton, J., International Business Machines Corp, 2019. System
and method for dynamic organization of information sets. U.S. Patent 10,380,231.
Saura, J.R., Palos-Sanchez, P.R. and Correia, M.B., 2019. Digital marketing strategies based on
the e-business model: Literature review and future directions. In Organizational
Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86-
103). IGI Global.
Balocco, R., Cavallo, A., Ghezzi, A. and Berbegal-Mirabent, J., 2019. Lean business models
change process in digital entrepreneurship. Business Process Management Journal.
Oscarsson, O., 2019. Boundary Work to Conduct Business as Usual: Interaction at the Boundary
Between the Affected Organization and Emergency Responders. Risk, Hazards & Crisis
in Public Policy, 10(2), pp.212-232.
Ati, L., Baga, L.M. and Satria, A., 2019. Business Model Canvas Non Government Organization
(NGO)(Case Study: Rimbawan Muda Indonesia). Indonesian Journal of Business and
Entrepreneurship (IJBE), 5(1), pp.32-32.
Schaltegger, S., Hörisch, J. and Freeman, R.E., 2019. Business cases for sustainability: a
stakeholder theory perspective. Organization & Environment, 32(3), pp.191-212.
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