University of Suffolk: Business Communication Report on Go Travel

This report, submitted for the Business Communication module CFPBUS004 at the University of Suffolk, analyzes organizational communication within the context of Go Travel. It begins with an introduction outlining the importance of effective communication for the company and the report's structure. A literature review provides a theoretical foundation, followed by an analysis of organizational communication principles such as clear messaging, appropriate language, and consistency. The report then evaluates Go Travel's current communication practices, identifying barriers like time differences, perception issues, language misunderstandings, conflicts, and unorganized staff. Strategies to improve communication are proposed, including the application of principles like completeness, coherence, and timeliness. The report concludes with recommendations, such as providing proper training and recruiting skilled staff. The aim is to enhance Go Travel's internal and external communications, leading to improved efficiency and reduced misunderstandings. References to relevant academic sources are included to support the analysis and recommendations.

Business Communication

Abstract
Organisation communication is based on the structure of business and according to that
take all the effective decisions. This report based on the Go travel who face many issues in their
business. So for this apply different principles of communication like principle of completeness,
coherent, time and many others.

Table of Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................1
2. LITERATURE REVIEW............................................................................................................1
3. MAIN BODY...............................................................................................................................1
3.1 Analysing of organisational communication principles........................................................1
3.2 Communication Practice and barriers relevant Go Travel....................................................2
3.3 Apply principles of effective communication to improve practice and identify strategies. .3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Organizational communication is exchange of information, views, ideas within and
outside the business. This topic important for Go travel to introduce all the problems and
accordingly apply all relevant policies in order to assure about better communication between
different offices (Nickerson and Camiciottoli, 2013). The purpose of this report to identify all
issues that arise in company and apply proposed changes. This report will consist of purpose and
principle of organisation communication, principles of effective communication.
2. LITERATURE REVIEW
As per the William Scott (2019), Business communication is continuous procedure which
is consisted the transmission and right replication of ideas assured by feedback as per the reason
of right action that will help to achieve organisational goals. It helps to resolve all the problems
that impact on business organisation and make it profitable. For this required to use effective
communication channels and satisfactory transmission that effect in positive manner on business.
3. MAIN BODY
3.1 Analysing of organisational communication principles
The exchange of information and receive them is defined as communication that supports
to understand the way of others and make conclusion. Such as, Go Travel follow different types
of principles in order to sort out all issues that occur in their business and maintain effective
communication properly. There are discussed some effective communication principles such as: Principle of Clear message: The procedure start of communication by sharing message
with each other but for this require to it should be clear. Such as, Go Travel company
circulate information into different departments in clear manner which is easily
understand by them. Principle of appropriate language: To communicate with a person use specific language
that should be under-stable by the receiver in order to enhance performance of business.
It is required for Go travel to send messages on time with any delay to accomplish set
goals & objectives. Principle of objective: It means to send message to any person with a particular objective
that clear the meaning of message. Clear reason of communication supports
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administration to select right channel of communication (Martinez-Estrada and Conaway,
2012).
 Principle of Consistency: This means message will send by sender in continuous manner
without any break other wise communication gap create many problems. Along with
prepare plans, policies, goals and programmes within business that supports to deduct the
disputes and misunderstanding.
3.2 Communication Practice and barriers relevant Go Travel
Communication Practice is outlined as communication theory that applied by the
company to transform of theory and practice relationship. For effective communication require
to apply practices that supports to business and maintain all the activities effectively to sort out
issues that occur in Go Travel business. There are discussed different types of barrier in context
of Go Travel such as: Time Issue: There are identified main issue of time issue which is occurring due in Go
travel because of on e country it is day while another its night. As a result distraction of
communication and neglecting effective conversation. Perception and Stereotype thinking: Every person have own perception and views
according to that understand the message that send by the sender. Such as, Go Travel
company face with it as the staff have a mentality in regard of other nation individuals
with more ego, attitude etc., Language misunderstanding: Many time create problem of different language which is
faced by the Go Travel and create misunderstanding. Due to lack of communication skills
occur problem of sending and receiving messages. Increase in conflicts: Due to time differences, language barrier create problem of
conflicts that suffer by Go Travel. These problems are not easily sort out by company
with each other in certain period of time.
 Unorganized staff: Go travel company mainly face the problem of unorganized staff
where all the staff members are not behave in ethical manner and more use of alcohol and
drugs that impact on the business reputation in negative manner (Baldwin, 2012).
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3.3 Apply principles of effective communication to improve practice and identify strategies
Effective communication is defined as rectification to deduct barriers in business
discussion. It is defined as ability in which transfer the information from sender to receiver
through interpreting and responding to messages. With the help of this achieve all specific
business goals. There are apply different principles to improve communication practices like: Principle of Completeness: It is defined that messages should be completed and must
effective otherwise it creates dispute by receiver that show impact on business image in
adverse manner. This principle apply in Go travel to send information to share complete
and specific information in order to manage productivity. Principle of Coherent: It means describe all shared information which is related with the
particular subject and target purpose to achieve it easily. This principle is required for Go
Travel in order to transformation of views and ideas with the reason of target
accomplishment of business (Mayfield, Mayfield and Sharbrough III, 2015).
 Principle of time: According to this principle sending information on time in different
departments otherwise it creates problem to take effective decision on right time. Such as,
Go Travel can address all issues where mainly focus on this principle to overcome from
time issue barrier.
There are also discussed some strategies that supports to overcome from barriers relevant
to Go travel such as:
Provide Proper Training: In order to Sort out the problem of unorganized staff required
to provide proper training to all staff members in regard of their job role. Along with provide
different task and evaluate their performance to apply modification.
Recruit skilled staff members: For Go travel company recruit those people who have
already experience in same field. So they can easily understand all the activities and how to
perform in complex situation.
CONCLUSION
As per the above report it has been concluded that business communication is continuous
procedure which is conducting at large level and circulate information in proper manner. There
are identified different principles of communication such as principle of objective, consistency
and clear message. Along with identified main problem that face by company like time issue,
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unorganized structure and many other. To sort out these problems apply different principles and
stratifies effectively.
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REFERENCES
Books and Journal
Baldwin, C. Y., 2012. Organization design for business ecosystems. Journal of Organization
Design. 1(1).
Bjørge, A. K., 2012. Expressing disagreement in ELF business negotiations: Theory and
practice. Applied Linguistics. 33(4). pp.406-427.
Martinez-Estrada, P. D. and Conaway, R. N., 2012. EBooks: The next step in educational
innovation. Business Communication Quarterly. 75(2). pp.125-135.
Mayfield, J., Mayfield, M. and Sharbrough III, W. C., 2015. Strategic vision and values in top
leaders’ communications: Motivating language at a higher level. International Journal
of Business Communication. 52(1). pp.97-121.
Nickerson, C. and Camiciottoli, B. C., 2013. Business English as a lingua franca in advertising
texts in the Arabian Gulf: Analyzing the attitudes of the Emirati community. Journal of
Business and Technical Communication. 27(3). pp.329-352.
Wijaya, B. S., 2013. Dimensions of brand image: a conceptual review from the perspective of
brand communication. European Journal of Business and Managemrnt. 5(31). pp.55-65.
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