Organisational Communication: Barriers and Strategies Report

This report delves into the realm of organisational communication, exploring various theories such as team learning, agenda setting, and adaptive structural theory, which are crucial for effective workplace dynamics and innovation. It also examines the significant barriers impacting the tourism industry, including the COVID-19 pandemic, language differences, payment challenges, and currency fluctuations, all of which influence travel decisions. Furthermore, the report outlines strategic approaches that travel agencies can implement to surmount these obstacles. These strategies encompass leveraging digital platforms for enhanced sales and communication, managing expenses effectively, understanding customer behaviors and preferences to provide tailored services, and providing comprehensive information to address client inquiries and concerns. By analyzing these aspects, the report aims to offer insights into fostering successful business operations and customer satisfaction within the organisational and travel sectors.

Assessment 2 -
Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discussing general theories of organisational communication...................................................3
Evaluating the barriers which prevent people from booking holidays abroad............................4
Outlining the strategies which travel agency has implemented to overcome different barriers. 5
CONCLUSION ...............................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Organisational communication defined as the various forms of channels which helps the
employees and the management to establish an effective communication in the workplace. There
are various motive of these theories it helps the company to achieve an efficient growth for the
future (Bolten, 2020). The report aims to analyse about understanding the organisational
communication appropriately. On the other hand, in this report there will be brief discussion
about the relevant theories of the organisational communication. Along with that, there is
evaluation of the barriers which prevent people from booking the holidays for abroad. For further
instance, there are different strategies which must be implemented in the workplace to overcome
different challenges.
MAIN BODY
Discussing general theories of organisational communication.
There are different theories of the organisational communication which help the company
to carry out the operations smoothly in the workplace and become more productive. The main
purpose of these theories is to innovate new ideas with the help of proper communication. It is
mentioned below:
 Team learning theory – This theory suggest that the management and employees share
thoughts and implement different innovative ideas in the working environment. The main
focus is to become more profitable in the market. The achievement of inherent goals and
objectives helps the company to attain an efficient growth for the future. In this theory
every employee has individual point of view they can present different thoughts to grow
the organisation (Chen, Davison, and Ou, 2020). On the other hand, the leaders motivate
employees to maximize their efforts and work as a team to achieve the future targets in
the market.
 Agenda Setting theory – This theory helps the management to set up an strategic plan to
achieve their goals and objectives. With the help of suitable method the business
individuals tries to attract large audiences in the market. The company must follow an flat
hierarchical structure to carry out effective operations. There are different agendas which
the organisation can discuss to become more profitable in the market.

 Act theory of communication – In this particular theory the management establish
effective communication with the employees to motivate them. The knowledge and
vision of the management help them to maximize the workforce productivity. The main
component of this theory that the organisation needs to follow a specific process for the
completion of work in an effective manner.
 Adaptive structural Theory – This is the most vital communication theory the
perspective of this theory is wide and structured. In this the main focus is setting up an
effective process (Floyd, and Cardon, 2020). The individuals can present different ideas
and their thoughts with the help of the technology. The management improves the
technological factors to establish an enhanced connection with the employees in the
workplace. In accordance to adaptive structural theory there are wide range of factors
which helps to improve the organisation overall performance in the market.
 Actor network Theory – This theory could be defined as adapting to several factors in
which the technological components exists in the environment. On the other hand, they
are continuously changing in order to establish a healthy working environment. This
theory is also named as social theory. Changing in accordance to the social situation can
benefit the individuals. The operations in the organisation could be done in a better an
effective way. This also benefits the organisational working structure they can enhance
their business operation with an important process.
Evaluating the barriers which prevent people from booking holidays abroad.
There are different barriers which has impacted the tourism industry. Many organisation
had face severe losses in this industry. These barriers are regulated with the current changing
trends of the industry. The barriers are described below:
Covid 19 barrier – The covid 19 pandemic has given an significant blow to the tourism
industry. There are various organisation in the industry which fails to deliver the effective
performance in the market. Travelling is the of the most important factor which attracts different
individuals (O’Rourke, 2019). The pandemic has impacted the people perspective towards the
tourism industry. This is the main barrier which stops the visitors to go in their favourite
destinations. To travel safely different individuals has to follow the rules and regulations which
is abide by the government. These covid 19 protocols ensures the safety of the tourists in an
effective manner.

Language Barrier – It is one of the most important barrier which the visitors face while
travelling abroad. When people travel in different countries they had to maintain an effective
communication. There are various countries in which people does not speak English they are
following their traditional language. Different visitors might face problems and it can hamper
their experience. They can learn the language prior when they wanted to travel in different
countries.
Payment Barrier – It is necessary to have an establish source of paying in accordance to
different services. This is one of the most important barrier which most of the visitors face when
they travel abroad in different countries (Radovic Markovic, and Salamzadeh, 2018). Person
must carry different cards like Visa, Master card to pay for their services. They can book the
hotels and enjoy the luxury experience with a resourceful payment method. Person can also carry
the cash of their region and exchange it different currencies in a systematic manner. This barrier
is the most vital aspect which could hamper the person experience. On the other hand, they could
face different consequences in difficult situations.
Currency fluctuations – Travelling overseas is very hectic and the person might
experience the currency fluctuation barrier. Different countries value their currency in a different
way. There are various fluctuations which the individual might face while travelling abroad. On
the other hand, it is also difficult to manage the expenses. The person needs to indulge in proper
research while travelling to other countries. They must fix a budget to avail different services in
different regions. The fluctuations needs to measured in accordance to different countries.
Outlining the strategies which travel agency has implemented to overcome different
barriers.
Travel agencies could innovate different ideas and strategies to overcome different
challenges. With the help of these strategies the travel agency could earn more profits in and
provide excellent customer satisfaction. Various strategies are described below:
 Use of digital factors to improvise the sales and profits – Travel agency could
capitalise different digital factors to communicate effectively with different individuals.
This could improvise their sales and they will able to achieve the goals and objectives in
an systematic manner (Thill, 2020). Digital services could involve different factors. For
example, the travel agency could make the websites interactive and allocate the expenses
digitally. They could fill online forms and manage to communicate effectively.

 Managing the expenses – Travel agency could help the visitors manage their expenses
in an effective way. This is the most important which could be used by the travel
agencies to grow their business effectively. With the help of modern tools and software
they can easily evaluate all the expenses in an systematic manner. They could attain
maximum customer satisfaction by providing the services.
 Understanding clients behaviour and their preferences – Travel agency could
understand the behaviour of different customers and their preferences. They can help the
clients to take various decisions according to the market trends. While travelling to
different countries the visitors could experience various difficult situation (Williams,
2020). Travel agency needs to make the bookings in accordance to provide luxury
experience to the customers in different countries. The main focus is to provide
maximum consumer satisfaction and attain an significant growth.
 Help them in giving all the necessary information about the country – By providing
the relevant information about the country. The travel agency could make the person feel
informative by clearing all their doubts (Verk, Golob, and Podnar, 2021). There re
different queries and questions which an individual can ask to the travel agent. This will
help to main a healthy relationship and provide a maximum customer satisfaction.
CONCLUSION
From the above report, it has concluded that organisational communication theories could
help to establish an effective communication between the management and the employees. On
the other hand, in his report there will be brief discussion about various barriers which include
language and currency fluctuations etc. These factors affects the decisions of the person which
wants to travel abroad. Along with that, there will be evaluation about the strategies which the
travel agency must follow to overcome different challenges in the industry. For further instance,
these improvement can help the business to attain an overall growth in the future.

REFERENCES:
Books and Journals
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Chen, R.R., Davison, R.M. and Ou, C.X., 2020. A symbolic interactionism perspective of using
social media for personal and business communication. International Journal of
Information Management, 51, p.102022.
Floyd, K. and Cardon, P.W., 2020. Business and Professional Communication. McGraw-Hill
Education.
O’Rourke, J.S., 2019. Management communication: A case analysis approach. Routledge.
Radovic Markovic, M. and Salamzadeh, A., 2018. The importance of communication in business
management. In Radovic Markovic, M., & Salamzadeh, A.(2018). The Importance of
Communication in Business Management, The 7th International Scientific Conference on
Employment, Education and Entrepreneurship, Belgrade, Serbia.
Thill, J.V., 2020. Business communication today.
Verk, N., Golob, U. and Podnar, K., 2021. A dynamic review of the emergence of corporate
social responsibility communication. Journal of Business Ethics, 168(3), pp.491-515.
Williams, V., 2020. Effective business communication. Fundamentals of Business
Communication.