School of International Hotel Management: Hilton Consultancy Report

This report provides an organizational consultancy analysis of the Hilton Hotel, examining its internal and external business environments. It includes a scope and analysis, a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, and an analysis of management techniques. The report delves into the issues facing Hilton, such as increasing competition and the need for strategic investments in IT projects. Findings and results are presented, followed by an action plan and recommendations for expanding brand value and improving customer service. The report emphasizes the importance of staff training, menu choices, and room design. The study also includes a PESTLE analysis. This report aims to assist the company in implementing actions to avoid negative impacts on business performance and enhance the overall customer experience.

Organisational Consultancy

TABLE OF CONTENT
EXECUTIVE SUMMARY...................................................................................................................3
INTRODUCTION.................................................................................................................................5
Scope and analysis.................................................................................................................................6
SWOT analysis..................................................................................................................................6
MAIN BODY......................................................................................................................................11
Management techniques..................................................................................................................11
Describing and analyzing the issues of Hilton.................................................................................14
FINDINGS AND RESULTS...............................................................................................................16
ACTION PLAN..................................................................................................................................18
Recommendations...............................................................................................................................20
CONCLUSION...................................................................................................................................21
REFERENCES....................................................................................................................................22

EXECUTIVE SUMMARY
Strategic management provides overall productive direction by further evolving plans
and resourceful policies for achieving objectives, allocating resources for further
implementing plans innovatively among operational plans. The report has analysed
discussion of Hilton hotel, where hospitality industry has been widely expanding towards
best innovation parameters within recent time as per customer’s preferences (Kazmina,
Provotorina and Petrenko, 2020).Research has analysed Hilton hotel varied problems, issues
evolving within where findings have shown that increasing competitive factors within
industry has been bringing decrease on hotel revenue. Problem is that approaches to assess
benefits from It projects within company considering varied new cost of investments, where
strategic investments are lacking widely and to further scale up larger arenas. Report has
analysed internal and external business environment factors, where recent innovation in
marketing has been rising along with facilities among hotel infrastructure perspectives. Study
has also researched aspects, that brand value has been strongly risen among customers
goodwill where Hilton productive strategic investments are widely heading (Yang, Henthorne
and George, 2020).
Further research has also primitively examined focus on depth analysis, where Hilton
heads on training management with best functional expertise goals, cognitive and competitive
skills for strengthened innovation. The report has also analysed that Hilton management
trainings to all employees are done, with best scale expertise for strengthened benchmarks,
and motivation is in built for scaling up work competencies actively (Klimova and Glumova.,
2020).
Analysis has also analysed in detail that hospitality trends with best functional
mechanisms are further connectively worked on at Hilton, for operating innovation and
strategic competitive growth where investments are done actively. Research has also worked
on within recommendations for expanding brand value growth competencies, where Hilton
leverages specific focus for expanding commercial strength. The report has also examined
services within global parameters evolving within hospitality services, where Hilton has been
functionally growing with wide scale commercial innovation. It has been also found out that
Hilton expertise in food and beverage services, events where venue, design and environment
factors are further actively headed (The Biggest Hospitality Trends of 2020, 2020).

It can be also analysed that staff training, menu choices and hotel rooms are
functionally planned up with best technical rise goals for further scaled up expertise factors.
Hilton has been also exercising active innovative business expertise, where larger technical
connective innovative advancement is there for strengthened up hospitality services. The
hospitality industry is widely evolving among global domains, where Hilton has been
actively evolving with its commercial goals expanding towards best functional avenues,
where customers recent reviews shows its premium quality rise which has also further
evolved towards technical productive benchmarks.
Report has examined in detail. Report within research also has worked on in detail
that hospitality industry has been functionally growing with varied fundamental scale rise
actively, towards which specific consistencies needs to be further evolved. This also exceeds
on for strengthening commercial competitive edge among larger scope paradigms, which
further strengthens up wider scale revenue targets actively. Hospitality industry widely
determines new scope for strengthened up larger pace for strengthened up productive pace,
where it can be analysed that Hilton further engages among customer satisfaction (Top
Hospitality Trends and Predictions for 2020, 2019). Through the study, it has been examined
that action plan assist the company to implement the action accordingly so that it does not
causes any negative impact upon business performance. Moreover, with the help of specific
tenure and budget, company is also able to meet the defined aim of the study in effective
manner. Further, by implement the training and development session into the business will
also assist the company to improve the customer services within a business. Through this
method, company is able to improve the overall performance and provide best customer
service to the customers so that they remain satisfied. Further, it also assist to meet the
defined aim of the Hilton and it also improve the management techniques which in turn help
to generate the best outcomes (100 Hotel Trends You Need to Watch in 2021 & Beyond,
2021).

INTRODUCTION
Organisation consultancy can be understood as widely essential aspect, which
provides companies enlarged business opportunities with independent advice on optimizing
new business procedures and innovation in human resources. It also involves company
structural planning, evaluation of varied business procedures and consistency within keeping
up best quality standards rise worked on innovatively. Hospitality industry is widely growing
within world with best dynamic business competencies, specific best innovations within
global aspects for further connecting to larger vision (Voronov, Khareva and Khnykina,
2020).
Hilton hotel is one of the best hospitality company , multinational brand where it
holds portfolios of various hotels and resorts. The report will conduct in detail analysis of
recent internal and external business environment impacting company, where professional
competitive aspects will be analysed for strengthening information based on operations.
Scope and analysis will determine focus towards varied new working positives and negatives,
that are impacting company strategic growth factors within business domains effectively.
Furthermore, research will also analyse management techniques used by company including
staff trainings procedures and varied working analytical skills which plays crucial role.
Report will further analyse varied aspects for in depth functional parameters, on which Hilton
as rising hospitality organisation further aims to enhance wider competitive goals for brand
value rise.
By practically implementing usage of varied business models, further findings will be
imperatively worked on where company has practical growth scope for wider scale advanced
dynamic expansion (Savic and Dariescu, 2020). It can be further also examined that areas of
venue, beverage services and hospitality services will be examined where company has
further wider scope for strengthening larger vision. Thus, it can be analysed that organisation
consultancy can be evolved by bringing on strengthened fundamental rise, for engaged
productive pace and wider scale technical consistency. Report will enable in depth
explanation for how present strategies are lacking innovation, and further analysis will
generate in depth of various new resources that should be implemented (Konovalova and
et.al., 2018).

Scope and analysis
Hilton company existing scope and further new advancement coming on can be
analysed by examining focus towards internal and external business factors, where
competitive industry is widely also growing larger scope segments (Hernandez, 2021).
Hilton hotel has approximately1.02 million hotel rooms worldwide in 2020, up from
previous room and the number of guests hotel is hosting has been also increased within each
year which explains functional rise among working scenarios productively (Zhong and et.al,
2021).
The hotel has been functionally investing towards expertise expansion, performance
benchmarks rise within promotions, marketing and for larger scale connective diversity
business targets effectively. Hilton is 101 years old, where the recent reviews from
customers have displayed that customers satisfaction from services has been variedly
growing within recent time periods, for structural growth rise informatively. Hilton Is
recognised internationally best hospitality company which develops own brand value rise,
where franchises are managed with approximately 2,200 hotels, resorts and ownership
properties. The hospitality services served by Hilton, are widely competitive for large
technical expertise where customers preferences are widely taken specific care. It also further
examines that the brand connective diversity for strengthening up larger scale technical
fundamental growth paradigms, on which best standards hospitality services are further
present (Presenza, Messeni, and Natalicchio, 2019).Hilton hotel investments are further also
consequently growing for strengthened benchmarks with best resources in quality sourcing,
which further also imperatively brings on wider scope competitively. There is furthermore,
effective connective innovation ,creative rise for technical promotions among hospitality
services which has also build up larger scale growth innovatively.
Swot analysis will further enable analysis of internal business environment, resources
where company is expanding new scale rise activities and further where new innovation
should be evolved. Hilton company swot analysis factors are as follows:
SWOT analysis
Strengths Weaknesses
 Hilton has huge brand value
within hospitality industry, where
 Hilton faces risk and operations
deviations due to varied political

company has varied brand
engagement and expanded among
international platforms with fast
capital structure which has also
enhanced vision and goodwill
targets (Kurbonova, 2021).
 The brand has been able to
functionally bring on large
innovative digital strategies, best
promotion tools and business
competencies for strengthening
corporate goals within longer run.
 Hilton also has 540 hotels in 78
countries, which makes it one of
the most repudiated company,
where integration of best
technologies and best innovation
has strategically shaped up wider
productive goodwill targets
within business domains.
changing policies within
international business platforms,
where the brand needs to further
reinvent wider scale commercial
synergies with best usage of
innovative new resources within
structure.
 Hilton also has competitive risk
from various new companies and
brand coming on within
hospitality industry, where it has
less market share presence
despite of being strong global
brand. This factor heads on
importance for bringing on wider
scope which creates risk from
external factors (Magno and
Cassia, 2021).
Opportunities Threats
 Hilton hotel has opportunities in
emerging markets within international
business platforms where
commercial expansion towards varied
expertise factors is crucial. It can be
analysed that there is further scope for
expanding towards new international
business domains with innovation.
 Hilton has also opportunity to use
best innovations and digital market
expertise, where multi-media
channels are there present. Digital
marketing opens up varied platforms,
Competition on price point is widely crucial
for analysis, where Hilton faces risk of
changing varied international countries
positions. This further also examines focus
that competitive hospitality industry holds
wide complexity factors, where innovation
has to be further extended for bringing larger
brand value rise.
There is threat of stagnated business services,
where company has lack of vision for wider
scale new strategies to be practically worked
on. Hilton has been also experiencing varied
scale risk with new brands and companies

for strengthening promotional reach
within hospitality industry for
revamping larger scale competitive
expansion.
coming up within industries, where larger
scale growth needs to be focused on (Flohr,
and Curtis, 2021).
Analysis in detail:
The swot analysis has analysed in detail that Hilton has strengths of strong brand
image with varied scale working productivity rise within competent hospitality services ,
where it further has larger scope for expanding towards new innovations . Swot factors have
competitive new edge fundamental growth rise where internal factors shows, company has
been witnessing competitive factors by new companies and brands coming on. Hospitality
services are being widely planned, further technically diversified with high creative business
resources where customers preferences are widely taken care of. The swot model has also
analysed in detail that there is further scope to competitively expand among business targets,
by bringing on varied larger scale digitalisation for faster productive marketing (Shapoval,
and et.al, 2021).
Pestle analysis
Political factors  Hilton with global market presence , has varied international
market presence, where with changing political factors and
situations the company has been witnessing wide range of
changes also. After Brexit implementation, Hilton for further
expansion in European countries faces complications rise,
where there is further decline within working aspects
(Hernandez, 2021).
Economic factors
 The economic factors such as interest rates, inflation growth
and GDP within country have strong working impact on
company business strategies with external competitive
environment on rise. This further also heads on profound rise

where there is currently slowdown among economies, where
level of productivity factors has been also declining
(Nikolskaya and et.al, 2020).
 Hilton with rising complications within economic situations
around world, faces wide scale risk for strengthening
customers preferences and technical innovation. This further
heads on profound rise among commercial growth
benchmarks, where economic parameters plays strong
essential role with imperative expansion.
Social factors  Hilton with changing new advanced customers preferences,
higher customisation on demand within hospitality services
has been further investing to bring on wider scale larger
consistency goals. The social factors within external business
environment are varying, where specific customer’s
preferences among services need to be further analysed wit
changing business demands.
 Hilton hotel with changing demands and changing larger
scale functional scope aspects, has been investing to bring on
varied diverse scope rise. This further opens up pace where
larger scale functional diversity is further focused on
actively.
Technological factors  Hilton hotel has been investing to bring on productive
engagement with clients, by usage of best digital and
technological platforms which further add to profound rise.
Technology factors plays specific role for further
synchronising new range of efficacy targets, where digital
promotional technology also comes under this factor which
further plays specific role.
 Technological factors are also widely competitive to bring
on untapped larger scale rise within hospitality services,
where Hilton as one of the fastest growing competitive
brand aims to further invest on technology for bringing
competitive rise profoundly (Gilet, 2021). By evolving
towards best technology instruments, customers hospitality

services can be further extended for strengthening best
competitive benchmarks actively which further connects to
wider spread efficacy targets.
Legal factors  Employment laws, customer laws and varied other legal
frameworks should be adhered by Hilton ,where hospitality
company has been further investing on advanced resources
strategically. The legal factors have strong role for gaining
larger vision oriented growth and regulated business
parameters for strengthening scope, external larger working
scenarios.
 Legal compliance strengthens quality of hospitality services
among customer market, and to further leverage best scale
diversity aspects within brand value rise goals (Nainggolan
and et.al, 2021). Employment standards should be legally
followed, for further encompassing specific functional laws
and extend varied untapped business goals.
Environmental factors  The environmental factors such as investing towards CSR
factors and sustainability goals enhances brand value rise
fundamentally, and strengthens functional scope for investing
strategically further. This further heads on profound focus for
extending new work advancement within environment
friendly practices and to strengthen up work diversity. To be
responsible towards stakeholders within external business
environment also plays specific role, where Hilton
investments are further extending towards community
engagement standards.
 Hilton has been known for bringing wider productive
investments, towards shaping CSR factors involvements and
to be accountable for cultural growth connectivity targets.
This further also heads on focus for strengthening practical
engagement of best sustainable resources , with high role of
environmental consciousness and towards productive
engagement goals (Carlisle, Ivanov and Dijkmans, 2021).

.
Analysis of pestle:
The pestle analysis has in detail analysed external business environment factors where
Hilton, as one of the most prominent hospitality brand is further expanding to bring on varied
new scale rise among functional expertise goals. Pestle analysis has explained in detail that
the varied range of commercial strengths, can be further expanded within economic,
technological and varied other external competitive factors. Hospitality industry is widely
growing among new innovations, creative working scale rise further expanding to bring on
best competitive fundamental competencies worked on productively. Hilton has further scope
to expand new lines within untapped commercial benchmarks, where CSR factors and
importance of imperative larger strengthened legal factors are worked on strategically
(Safaeva, 2020).
MAIN BODY
Management techniques
Hilton hotel has to further bring on new working engagement aspects for
strengthening advancement and improving overall management goals within industry
parameters , where new management techniques should be further implemented. Dynamic
change functional patterns should be implemented by Hilton for strengthening overall
competitive rise within hospitality rise, for productive advancement and consistency towards
shaping larger scale engagement goals. Workforce plays specific role within company.,
where staff training program plays specific working role within recent time periods for
bringing on learning towards varied advanced standards rise. This further signifies functional
synergies where new skills, potentialities and working capabilities should be worked on
actively on which new training sessions should be further employed (Top 10 hotel trends in
2020: Are they here to stay?, 2021).
 Staff training programmes: Hilton hotel will further bring on varied range of
hospitality training sessions for management and employees, for upgrading hospitality
services and fruitful enlarged productive business targets. Dynamic professionalism,
commercial business acumen and stronger experiences enhance scope for further
extending varied untapped new skills among employees. This further pertains

functional rise for extending strengthened scope as per potential target customers
market share which also motivates employee within company.
Hilton conducts various types of specialized practices to keep its staff aware about
recent trends and activities. It helps in deriving competitive advantages through
providing appropriate skills, knowledge and attributes to obtain success
(Babadjanova, 2020). This will give more insights to company to change its current
actions so that prevailing problems can be dealt in effective manner. In addition to
this, it will enable Hilton to process continuously by having accurate and suitable type
of employee for each department (What are the TopManagement Techniques? 2021).
This becomes essential for organization to not only identify but take appropriate
action so that cooperation with changing business environment can become possible.
 Open Communication method:
It is one of the most important tool which enable organizations in hospitality and others
sector to overcome half of problem. Communicating essential components so that mission
and vision can be clearly understood by employees. Having transparency between
management and staff creates positive working environment (Kubes and Rancak, 2018).
Hilton needs to give emphasis on improving its internal procedure regarding making
employees alter about changing policies and methods. This helps in deriving correct path to
accomplish roles and responsibilities in effectual pattern. Keeping communication channel
wide and open aids in deriving flexibility cooperating with changing external circumstances
can become possible for Hilton. This is identified that Hilton should give focus on
understanding employees working scenario problems through positively communicating
with them. This assists in overcoming those challenges that can be refurbished (Albors-
Garrigos, Igartua and Peiro, 2018). Improving efficiency through creating positive and
favourable working environment increases chance to get full potential of staff which can
ultimately inclines financial performance of Hilton. Resolves team issues
Teams are expected to work together for achieving common objective in appropriate
manner. Hilton as being part of hospitality industry need to maintain healthy working culture
in its organizational practices. Another management technique which is crucial to be
recognized in order to develop positive approach in business for improving the staff efforts
sharing margin to increase financial performance. Resolving the pertaining conflicts among