This report provides an executive summary and in-depth analysis of organisational behaviour, with a specific focus on Apple's corporate culture. The report identifies and examines the impact of culture on productivity and progress, emphasizing the need for a positive work environment. It explores how Apple, as a global brand, adapts its rules and policies to accommodate diverse employee backgrounds. The main body of the report delves into theoretical models like Hofstede's cultural dimensions to critically identify Apple's culture, analyzes how culture improves organisational effectiveness with a focus on communication, examines the role of culture in employee motivation, and discusses how Apple uses its culture to enhance success and growth. The report concludes by summarizing the key findings and provides relevant references to support its arguments.