Organisational Culture: Morrison's Case Study Analysis

This report provides a comprehensive analysis of organisational behaviour, focusing on the impact of organisational culture on employee motivation, communication, and overall effectiveness. The report begins with an introduction to organisational behaviour and culture, followed by an examination of relevant theories and models, including Handy's culture model. It then explores how culture can improve organisational effectiveness by enhancing communication, supported by Berlo's communication model. The report further investigates the role of culture in motivating employees, referencing Maslow's hierarchy of needs. Finally, it concludes by highlighting how a positive organisational culture can contribute to enhanced success, specifically using Morrison as a case study to illustrate these concepts.

ORGANISATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories and model related to Organisational culture.................................................................3
Way culture improve organization effectiveness in context of communication..........................4
Role of culture in employees motivation.....................................................................................6
Good culture of organization assist to enhance success ............................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................11
Appendices.....................................................................................................................................12

INTRODUCTION
The behaviour in organization is a study of human and its behaviour in the particular
industry. In this researcher focuses on particular person primary in their organizational roles
(Wood and et. al., 2019). The organizational behaviour provides accurate understanding of
employees behaviour and their performance in the organization. The organizational culture are
the set of values and expectation that provide guidance for the team members and assist them to
perform their action accordingly (Stankevičiūtė and Savanevičienė, 2021). The motivation refers
to activities to initiate and guide the people so that they get oriented towards the common goal.
Morrison is a multinational supermarket having headquarter in Bradford, England, the company
is having about 10 percentage of market share. This report will evaluate how culture assist to
improve the effectiveness with better communication. The role of culture is also determined to
motivate its employee's. Further, it will analysis the use of culture of Morrison for enhancing the
success.
MAIN BODY
Theories and model related to Organisational culture
The organization culture refers to behaviour that an individual show while working in the
company. This culture involves a faith and value that is created by leaders and further
communicate with the help of methods, perceptions and behaviours (Khan, Khan and Hussain,
2020). The organization culture of Morrison can be explained by handy culture as under:
Handy culture model: Morrison organization culture can be defined through this model as this
is a leading approach on the organizational culture. The model carry four different elements of
culture that are power, role, person and task in the organization.
Power culture: In this culture if the Morrison follow this culture element than the power is
allotted to very few people of the company and remaining uses to follow their orders. The
employees are being judge as per their achievements rather the way they use to do the work. The
power as well as control of Morrison is managed from centre. As the power culture is strong
culture that Morrison can easily adopt (Yoon, 2020).
Role culture: This culture based on rules of every individual in Morrison. The rules are very
restricted in this as employees are having their power as per their role in the organization. This
culture is basically have detailed structure so this is long chain of demand. The people of the

organization have delegated role in defined structure. This is suitable for small organization that
are having few employees so that all of them have their separate authorities.
Task culture: With the help of task culture the Morrison team is being divided into different
segment, and they are performing their activities to achievement a common goal. With this
culture company can improve employees coordination and the task is achieved with more
effectiveness.
Person culture: Morrison can make use of this as every individual look at themselves as unique
and best in the organization (Altay and et. al., 2018). This culture state that Morrison can exist in
the market with its people who are working for the company. This culture assist people to come
closer and work with the people with different culture and background. The culture lead to make
better relationship between different types of people which are working collectively.
As per the above discussion the Morrison is having power, role and person culture that
help company to enhance its productivity as well as smooth functioning in the company. The
power and authorities are distributed in proper manner so that employees can complete their
duties more effectively. Role and power in Morrison are equally apportioned to the people
therefore these model shows the effectiveness of its culture. Therefore, the organizational culture
is very effective in the company can all the employees know the role, so they are regularly trying
to enhance the coordination and also assist to avoid the conflict.
Way culture improve organization effectiveness in context of communication
The communication plays a great role in developing an effective culture in Morrison
(Nel, 2018). As the organization culture of the company need an effective communication so that
interaction between different people get improve. Morrison can improve culture effectiveness by
focusing on its communication method. The organization culture increase the overall
effectiveness of organization. The better culture also lead to shape the communication that assist
all the employee to aware about information. As the company is having open as well as friendly
culture that assist for better communication. The managers of the company is regularly trying to
take feedback so that will lead to coordination in the organization therefore, with the help of
Berlo's communication model the communication flow can be understood easily:

Berlo's model of communication: this model shows the representation of communication that
assist for better communication. This involves four elements sender, channel, message and
receiver (Keyim, 2018). Which defined the flow of information in Morrison.
Source: It is basically the sender which send the information and from where the through are
being originated. The source uses to transfer the required information after putting creative
thoughts in it. The managers of Morrison are doing this activity for providing an effective
communication as the information are flowing from top to bottom in the company for example
manager passes the order to its subordinate regarding the way particular activities will be
completed and how the services are being provided to customers. The managers should have a
better communication skill to make things effective. Attitude is also plays a great role in
developing effective culture in the Morrison.
Message: This process comes under the source when the managers developed a creative idea
then they encode them in that language that is understandable for all the people of the company.
An effective message that Morrison managers can create that should involve an effective content
that is very simple, contenting all the necessary information that are required for subordinates to
implement that in work. The information should be will structured so that managers can easily
express them in most creative and interesting manner (Holt And et. al., 2017).
Channel: This element is a medium which show how the information will transfer to various
individuals within organization. The manager in order to decide the communication channel
considered two key areas such as type of information and receiver. Likewise, Morrison's
managers make use of email to inform every individual about necessary information related to
policies and procedure of company. Therefore, Morrison can develop an effective culture by
using a suitable communication channel in the organization.
Receiver: After the channel when the message reaches the receiver, they make affords to
understand what speaker want to convey and further respond accordingly. The receiver convert
them as per their preference and understand the information. In Morrison all the superior and
subordinate are at same platform so that the information flow in moderate form so that all things
are understood by employees of company in effective way.
As per this model of communication the Morrison and its culture have impact on each
other. As the socio- economic condition of every employee is also changing. The culture of
Morrison is enhanced by better and smooth communication throughout the company. As the

organizational culture of Morrison is play great role in developing a better communication style.
The culture difference in the Morrison's can cause the misunderstanding between the parties
which are involved in the communication style. So the culture needs to be effective for smooth
flow of information.
Role of culture in employees motivation
The motivation in employees defined as the set of achievement of goal, recognizing the
opportunities, taking regular feedback and encouraging the management of people. The leader
uses to assist the employees so that they can inspire towards the work. Employee's motivation is
main to become success in the business if the motivation practise does not preform then
company will lead to less productivity. The effective culture will also promote the employees to
be innovative and creative (Smith, Giacon and McLean, 2018). With the help of Maslow's need
hierarchy theory it has been explained how the Morrison's culture influence employee's
motivation.
Masclow's need hierarchy theory: This theory of maslow's help to fulfil employees need so
that they get motivated automatically. This model has a hierarchy way from downward to
upward. As per this theory the employees needs should be fulfilled, this model has five stages
and all of these should be satisfied employee's.
Physiological needs: In the process of employee motivation the physiological is main need of
employees as it involve food, clothing and shelter as these all are very essential for every person
in the world. This all things are required for survival and their personal maintenance for a normal
person. As the Morrison's culture have such kind of culture by which all the physiological needs
can easily fulfilled. When these needs are satisfied then Morrison's managers and leaders not
make affords to motivate the employee's. For motivating the employee's of the company they are
providing adequate amount of salary to the employees so that they can satisfy and work
positively.
Safety needs: When the Morrison's employees are satisfied by the physiological needs then it
comes security and safety related needs of employees working for the company. This need are
based on economic security and safety of employee's as these process require big investment of
Morrison's. For this individual of the company are motivated to work more and when the
employees safety and overall security is fulfilled then leaders inactive this process.

Social needs: As every employee in Morrison's is a part of society, so they are interested in
doing social things like companionship, interaction and belongingness etc. In these needs the
Morrison's leaders are trying that their group people should satisfy by social needs as the
working culture of Morrison's is in a way that their leaders and managers are helping their
employees to fulfil all the required needs so that they are inspired and work more and efficiently.
Esteem needs: The employees are also very concern about their self-esteem and their self-
respect while working for Morrison (Lardier Jr And et. al., 2018). This needs of employees assist
to develop self-confidence, strength and capability of employees working for Morrison. The
leaders and managers are trying to treat their employees very gently so that their self-respect and
self- esteem is enhanced, and they become more satisfied by the working environment.
Self-actualization needs: this stage of employee motivation theory contain culmination of
lower, medium and higher needs of the workers. This is basically fulfilment of all the needs of
the employee so that they can be maximum satisfied in their work and environment. As in this
the leaders of Morrison check whether all the employees are satisfied or not and if any default
occurs, and then they again continue with the motivational process.
From the above theory of Maslow need hierarchy shows the organizational culture of
Morrison as the employee are willing to retain in the organization because the physiological
needs are mainly focused by the managers of Morrison. The employees are also getting a better
working environment that is safe and social so that every employee get easily adjust and
motivated towards work.
Good culture of organization assist to enhance success
The culture of Morrison is effective as it leads improve the effectiveness and improve
over all productivity (Yadav and et. al., 2020). The culture of the company is very efficient as it
leads to better communicate and also help in motivating employees. There some aspect that show
culture assist in enhancing the success of Morrison:
Bridge ethnic barriers: The culture of Morrison assist to overcome with the barrier that are
earlier arising in the company. The different type people from the world are coming and working
together without any discrimination. This help Morrison to enhance the productivity and also
lead to success of the company (Syahrial and Badollahi, 2020). The company having that type of
culture that promote all the employees without considering individual prospect and preference to

do their work with. The company is trying combine different people in same type of work so that
they can work together.
Comprehensive and integrated workforce: The company is having and integrated workforce
that is ever-changing in nature so it leads to better work and employees are working in changing
environment, so they are also get trained accordingly. The Morrison culture is very effective as it
helps in enhancing the organization success.
Employees motivation: The culture of Morrison is developed in a way that every individual
working in the company is being motivated by different style that helps employees to inspired
towards their work and give their best in the work. The company is making use of its culture to
motivate its potential employees. With its motivated employees the company can enhance its
goals and productivity as well (Ta'rifin, 2018). Morrison is having motivated staff that are
regularly trained to perform their duties more effective.
Healthy work culture: With the healthy working in the organization as the employees are given
better infrastructure, salary and career development opportunities and friendly atmosphere so that
employee can work more efficiently with this the organization can get competitive advantages
and improve the success of the company. The employee's in the Morrison are having leaders and
managers support to perform their individual duties.
Decrease employee's turnover: Morrison is having a health environment that lead to increase in
employees retention and decrease the turnover as the company is having so friendly and efficient
working environment that help employee to work for long-term.
CONCLUSION
This report concludes that the organizational behaviours is the way of performing the
activities that Morrison is conducting. The organization culture of Morrison is having an
effective and helpful culture that is regularly leading to enhance the profitability. The
organizational culture of Morrison is well-developed as all the employee's know their power to
perform the duties and the power is also distributed as per the role of the employees. The culture
is so effective that all can get the information within the time. The communication of Morrison's
follows hierarchy as people are getting information according to their role the information follow
from top to bottom. The employees are also motivated by the culture of Morrison as they are

having efficient and effective leaders and manager that take of employees who are needed the
motivation to perform their duties. They satisfy the needs of employees so that they can work
more efficiently and create better output. The culture of Morrison lead to enhance the success
with different prospect like it has overcome from ethnic barriers and having a motivational
environment that lead to enhance the performance and also reduce the turnover of the
employees .

REFERENCES
Books and journals
Wood, J. and et. al., 2019. Organisational behaviour: Core concepts and applications. John Wiley
& Sons Australia, Ltd..
Stankevičiūtė, Ž. and Savanevičienė, A., 2021. Linkage between Leaders’ Behaviour in
Performance Management, Organisational Justice and Work Engagement in Public
Sector. Economies, 9(1), p.15.
Khan, M.A., Khan, M.H. and Hussain, A., 2020. EFFECT OF ORGANIZATIONAL CULTURE
COMPONENTS ON EMPLOYEE JOB PERFORMANCE IN PAKISTAN. Gomal
University Journal of Research, 36(1), p.41.
Yoon, S., 2020. Organizational Culture, Organizational Structure and Emotional Labor of Dental
Workers Impact of Convergence on Job Satisfaction. Journal of Convergence for
Information Technology, 10(1), pp.187-194.
Altay, N. and et. al., 2018. Agility and resilience as antecedents of supply chain performance
under moderating effects of organizational culture within the humanitarian setting: a
dynamic capability view. Production Planning & Control, 29(14), pp.1158-1174.
Nel, H., 2018. A comparison between the asset-oriented and needs-based community
development approaches in terms of systems changes. Practice, 30(1), pp.33-52.
Keyim, P., 2018. Tourism collaborative governance and rural community development in
Finland: The Case of Vuonislahti. Journal of travel research, 57(4), pp.483-494.
Holt, N.L. And et. al., 2017. A grounded theory of positive youth development through sport
based on results from a qualitative meta-study. International review of sport and
exercise psychology, 10(1), pp.1-49.
Smith, H.A., Giacon, J. and McLean, B., 2018. A community development approach using free
online tools for language revival in Australia. Journal of Multilingual and Multicultural
Development, 39(6), pp.491-510.
Lardier Jr, D.T. And et. al., 2018. The moderating effect of neighborhood sense of community
on predictors of substance use among Hispanic urban youth. Journal of ethnicity in
substance abuse, 17(4), pp.434-459.
Syahrial, S. and Badollahi, M.Z., 2020. Development of a Community-Based Marine Tourism
Attraction in the Samboang Beach in Bulukumba Regency. Journal La Bisecoman, 1(2),
pp.1-9.
Ta'rifin, A., 2018. Motivation and Management: Flexibility of the implementation of motivation
theories in pesantren context. HIKMATUNA, 4(1), pp.145-168.
Yadav, G. and et. al., 2020. A framework to overcome sustainable supply chain challenges
through solution measures of industry 4.0 and circular economy: An automotive
case. Journal of Cleaner Production, 254, p.120112.

Appendices