Organisational Culture, CSR and Leadership Analysis Report

This report delves into the critical importance of organizational culture in contemporary business environments, exploring its multifaceted impact on employee behavior, organizational performance, and overall company success. The report begins by defining organizational culture and its significance, then discusses the assumptions and limitations of the provided article, and concludes with key takeaways. It then examines different perspectives on organizational culture, including the role of leadership in shaping and maintaining it, and provides an analysis of CSR practices, using Coca-Cola as a case study. The report also reviews peer-reviewed journals on CSR and concludes by emphasizing the importance of a positive organizational culture for achieving and maintaining long-term goals. The report highlights various models of organizational culture, the impact of CSR initiatives, and the importance of ethical considerations in business practices. It underscores the need for leaders to understand the implications of culture on their workforce and adapt to the evolving dynamics of the workplace.

Running head: ORGANISATION AND MANAGEMENT
Importance of organisational culture in today’s world
Name of the student
Name of the University
Author note
1.Main argument
The meaning of organisation culture can often spark a debate, however, one of the widely
accepted fact remains that there is a need for it. Organisational culture refers to the values and
guidelines that is embedded in the work policy of an organisation and is a guiding parameter
to assess growth and development. It plays an important role in shaping the mindset of the
workers and in turn, the overall development of the company. The article in discussion brings
various point of view about the definition of organisation culture, while some describe the
cultural effect as a sense that binds those togethers, others argue and point out it is a forced
reiteration that does not consider feelings of the employees. The need for organisational
culture is examined in this topic (Scott et al, 2018).

2. Assumption and Limitation of the article
While evaluating the article by Michael D. Watkins the readers must understand few
things. The article discusses various opinion on the topic of the organisational culture
gathered from an online platform called LinkedIn, where the writer asked the public about
their thoughts on the subject. He then analyses few statements to provide the readers an
insight on the various existing cultural dynamic in an organisation. His analysis based on the
repetitive behavioural function without any thought or feeling is as if churning a machine, in
this sort of work culture is very harmful for the personal growth of the employee and results
in emotional labour. According to research, rigorous work culture in Japan is a leading cause
of death, the phenomenon is known as Karoshi (Yamauchi et al, 2018, p.85-91).
Another instance, the writer breakdown how the organisational culture is an
evolvement of the organisation plays a crucial role in shaping the culture. It is the civilization
of the workplace with its norms and attribute that gives a unique framework to the work
culture. The language is engaging and easy to understand, helps to gain knowledge. However,
the article is provides limited information regarding why the readers should care about the
existence of the culture in organisational structure.
3. The conclusions drawn from the article
The article draws several conclusions on the various perceptions of the organisational
culture. The influence of organisational culture effects the productivity of the company,
psychological impact on the workers, and leaders must understand the implications of the
culture it has on their workforce. The leaders of the organisation face different cultural
values in their internal as well as their external environment such as political, religious
and others. This can create a state of confusion within the organisation, if the leader tries
to adapt to every change. The leader must understand the need to find a common ground

and strive hard to maintain a balance of culture in a work environment (Muls et al,
2015,p. 633-638. )
Culture in any environment should be positive, it should evaluate their
approaches and eliminate the malpractices that exists, just like an immune system. For
instance, young mothers face discrimination at work and are believed to incapable of
performing their role simply because they are mothers. A discrimination that has led to
many women lose their jobs unfairly. Recently Jacinda Ardern the prime minister of New
Zealand became the first woman to bring her baby to a meeting in the UN (Roy, 2019).
The article concludes that cultural dynamic are multilayered, complex and always
changing, but nevertheless, the writer intends to tell his readers that a positive value
system at work can transform an organization and help it to attain and maintain goals.
4. Discussion
The importance of organisation culture is evident, it adds to the value of a
company for it achieve and maintain long term goals. A company with a good
working culture is appreciated by its workers and keeps them focused to obtain goals
for the company, which helps it develop further. In reference to the article and the
study materials, it derives a similar perception of the organisational culture. While
exploring different work cultures, Robert Cooke states there are notably three types of
culture. Firstly the constructive culture where employees have positive interpersonal
relationship and it fosters maximum growth. Next, culture has no leadership style and
employees do as they please. Thirdly Cooke states, the competitive style where
competition is high but the workers share no interpersonal relationship which is bad

for a teamwork and effects the development of the company (Küpers, 2016). It is
important that the workers are self-motivated to accomplish their goals within the
stipulated time without the outside influence or inside pressure.
Edgar Schien another theorist stated that the evolution of work culture is a
gradual process it is influenced by the personal experiences of the employees (Schein,
2017). Other than these there are other models of organisational culture as well such
as Hofstede model and Charles Handy model which advocate a positive
organisational culture for maximizing productivity.
5. CSR approach and analysis of Coca-cola
Corporate Social Responsibility is integral part of an organisation management
whereby, the organisation integrates their social and environmental concerns through
interaction with stakeholders (UNIDO. (2019). The company chosen to be examined is Coca-
cola group which is a beverage giant operating in over 75 countries worldwide. The brand
value of the company is one of the best in the world and has a very strong CSR presence.
They have been involved in creation of the Coca-cola Foundation which 2017, which has
donated over $138 million dollars to over 300 organisation in 70 different countries. The
company supports programs that empower women, supports community development
through education, youth development and AIDS awareness programs in developing
countries (Company et al., 2019). The company is very environmentally conscious and
supports causes that encourages suitability, through recycling and water management project.
It has responsible sourcing of raw materials through careful screen process. When a company
is as huge as Coca-cola it can make a huge impact all over the globe with innovative strategic
CSR activities (Company et al., 2019).

There are some recommendation that the company could consider to improve their
CSR goals, there are as follows, firstly, Coca-cola requires a lot of water and contributes
heavily to air pollution and water pollution for untreated waste management, as an
environment advocate it should consider a better water and waste management strategy. Also,
the company faces backlash as a major contributor to plastic in the environment also a
negative attribute, and should come up with alternate packaging methods to combat the
situation.

6. Peer reviewed journal on CSR
Two peer reviewed journal has been chosen on CSR they are, Corporate Social
Responsibility and Sustainability: The New Bottom Line? and, Corporate social
responsibility influences, employee commitment and organizational performance.
The first article examines the relationship and effectiveness of CSR and studies the
relation between CSR and corporate sustainability in The Royal Dutch shell plc a
petrochemical company. This relevant in establishing the effectiveness of the CSR method
and if it is sustainable (Fontaine, 2013). The second article discusses the influence of CSR in
employee attitudes. The research shows positive psychological influence on the employee
where the company practices CSR. The research pointed the employees feel pride in
associating with company and are more motivated to work. The job satisfaction derived by
the employees is much more as they can relate to the value system of the company adding to
a positive organisational culture, thus eventual growth and development of the company
(Ali,et al, 2010, p. 2796-2801).
7. Citation
The CSR acts as potential risk management strategy which helps the company
to build and maintain a good public image. It takes a long time to build a good image
but one negative aspect can harm the image of the company considerably. Public
image is driving factor that influences the stakeholder, future investors and effects
sales. Therefore it is one of the most important aspect that CSR helps to manage.
“Studies suggested that corporate social responsibility increases employee
commitment level with the organization, because CSR interventions also included
activities for the welfare of employees and their families.”

Reference
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Company, O., Main, O., Journey, A., Mission, V., Inclusion, D., & Rights, H. et al. (2019).
The Coca-Cola Foundation. Retrieved 1 September 2019, from https://www.coca-
colacompany.com/our-company/the-coca-cola-foundation
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