A Comparative Organisational Development Report: Uber, BBC, Sony

This report provides a detailed analysis of the organisational development of three major companies: Uber, BBC, and Sony. It begins by outlining the background and details of each company, including their establishment, services, and financial performance. The analysis delves into the individual, departmental, and organizational levels of each company, examining their goals, structures, leadership styles, and employee management practices. The report highlights the key characteristics of each company, such as Uber's focus on global expansion and innovative strategies, BBC's commitment to public service broadcasting and diverse workforce, and Sony's technological leadership and international structure. It also explores how each company's goals and practices contribute to their overall success and market position. The report concludes with a comparative overview of the organisational development strategies employed by each company, offering insights into their effectiveness and impact on their respective industries.

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ORGANISATIONAL DEVELOPMENT
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ORGANISATIONAL DEVELOPMENT
Table of contents
Details of Uber.................................................................................................................................3
Background of Uber........................................................................................................................3
Analysis of Uber..............................................................................................................................3
Conclusion.......................................................................................................................................4
Details of BBC.................................................................................................................................5
Background of BBC........................................................................................................................5
Analysis of BBC..............................................................................................................................5
Conclusion.......................................................................................................................................6
Details of Sony................................................................................................................................7
Background of Sony........................................................................................................................7
Analysis of Sony..............................................................................................................................7
Conclusion.......................................................................................................................................8
Reference List..................................................................................................................................9
Appendices....................................................................................................................................10

ORGANISATIONAL DEVELOPMENT
Details of Uber
Uber is one of the famous online transportation companies that offer the people smartrip against
the same fare like a general taxi. It has been seen that Uber offers help desk software for their
customer that they can contact with them whenever they want. As per the statistical report of
Uber, it has been seen that in the present year the market capital of Uber was AUD$62.5 billion
and this statistics of income major financial loss for Uber. The demographic factor of Uber
represents that this transportation company has a large proportion of its users. The demographic
factors of Uber show that around 46% of children, 50% of other people use Uber as their
transport medium (Uber.com, 2017).
Background of Uber
Uber is well-known transportation company of America and Travis Kalanick and Garrett Camp,
established this company in the year 2009. It has been observed that the type of this company is
entrepreneurial by nature. The main characteristics of this company are that this company has
good management team and has great capital funding for the purpose of their business. The past
record of this company shows that this company has major financial support as many renowned
investors, companies invests their amount for this company. According to the record of
accomplishment of this company, it has been evidenced that Uber made collaborations with a
military organisation to offer their services for military dependents, veterans, soldiers. This
company offers their transportation services across a large area of their domain. Uber uses
various types of marketing strategy for their business and in the case of pricing, they use cost-
based pricing, surge pricing that they can meet both their organisational objectives, customer
satisfaction (Uber.com, 2017).
Analysis of Uber
Individual level
The main goal of Uber is to spread their transport services globally in the market and to end the
ownership of car in the world. Hence to meet the goal Uber needs to recruit mainly young, male
employees for their services and the main criteria of this company that their employees needs to
have adequate knowledge of driving, good communication skill, quality, own vision of life,
innovative skills and proper execution skill. If the employees have these kinds of qualities then
they can easily enhance the service level of this company. The effectiveness of good

ORGANISATIONAL DEVELOPMENT
communication skills, innovative skills and proper execution skills in the pre hiring post-hiring
situation is that it helps them to make good relation with the customers, meet the satisfaction
level of the service users.
Departmental level
Uber has international organisational structure and it has been seen that this company is designed
in the most innovative manner that helps to draw huge attention of the people towards their
company. It has been seen that this company treat their team like their family members and as
per the opinion of the members, this company also provides their team a good environment to
work, good culture, values, friendly atmosphere and scope for good communication, career
growth. The members of this company maintain good, cordial communication with others.
Organisational level
As per the opinion of the employees, members it has been seen that the respected company
maintains the good cultural atmosphere at their workplace. Apart from this, the respected
company also maintain good, peaceful environment at their workplace. Uber uses transactional
leadership for their business. As per the performance report of this company, it has been seen
that the service level of this company has been enhanced in comparison with the previous year
and they earn good amount of profit from their business. The total percentage of using their
mobile app, hiring their car for trip helps them to measure their success. As per the financial
report, it has been seen that this company earns AUD $ 1.5 billion revenue from their business
that means this company has good performance in the market (Uber.com, 2017).
Conclusion
From the overall discussion, it has been seen that the characteristics of Uber are effective enough
for enhancing their business globally. The main goals, objectives of this company also help them
to suit with the current market trend that they can have a strong position in the market. Apart
from this, the workplace environment of this company also helps them to control the employee
retention and helps them to lead a successful business.

ORGANISATIONAL DEVELOPMENT
Details of BBC
The British Broadcasting Corporation is one of the famous public service broadcasters of
London. It has been seen that if the people wants to contact this company they can subscribe via
BBC channels and Youtube. As per the statistical report of this company, it has been seen that
this company earns good amount of revenue from their business in the current passing years and
the revenue amount is £5.166 billion that mean good performance in the market. The
demographic factors of this company show that near about 20,951 people are working in this
company and different ages of experienced and young people are working for this company. A
large number of labours reflect the popularity of this company (Bbc.com, 2017).
Background of BBC
The British Broadcasting Corporation is the well-known public broadcasting company and the
origin of this company is London. This company established the year of 18 October 1922 by
John Reith. The headquarters of this company is located in the year of Portland-place, London. It
has been observed that this company provides various types of services such as television
services, operates radio, broadcast news, provides internet services, music concert and so on.This
company started their journey as private company and later on it become a public company.
(Bbc.com, 2017).
Analysis of BBC
Individual level
The main goal of this selected company is to enrich the lives of the people with their
inspirational program and services in order to educate the people properly and the other goal of
this company is to establish their company as the most creative organisation in the field of
broadcasting service. This company seeks for the tenure, experienced employees and the
employees need to be enthusiastic, need to have depth knowledge about the broadcasting
services, digital services and need to have knowledge about the freelancing. This kind of
efficiency level, knowledge of the employees help them to enhance their service level, helps
them to enrich their organisational values and also helps them to have good image among the
people. This kind of approaches of the employees also helps them to suit the pre-hiring, post-
hiring situation and this tends them towards the organisational objectives, aims.
Departmental level

ORGANISATIONAL DEVELOPMENT
This company has global structure and the design of this company is attractive enough to draw
full attention from a large number of people. It has also been seen that this company treats their
team as the most important part of this company. This company has provided many kinds of
facilities to their workers and provided them with a good environment. It guides experts for work
and provides a wide range of opportunity for the growth of career. Apart from this, it has been
seen that this company maintain good, effective communication with their employees (Bbc.com,
2017).
Organisational level
As per the feedback from the employees, it has been seen that this company try to maintain good
cultural; diversity at their workplace and the management of this company tends to practice cross
cultural leadership style for their services. As per the performance report of this company it has
been observed that this company provides good quality services to the people and they have
popularity for their services that means good performance level. The financial report of this
company presents that this company has good amount of revenue from their business that
indicates towards the business profit and strong economic stability.
Conclusion
It can be concluded that the goals, activities of this company are effective enough for
development, the business growth of this company. The demographic factor of this company also
helps them to have attention, loyalty from the people that determines their progress.

ORGANISATIONAL DEVELOPMENT
Details of Sony
Sony is a multinational company that is mainly famous for their technological services.
Customers can contact this company via consumer electronic support. Apart from this, Sony also
provides the people the support of Xperia for making a contact with them. On the other hand,
people can also subscribe on Youtube to contact this company. The financial statistics of the
company reflects the financial capacity of this company and as per the report; this company
collects ¥8.1 trillion that indicates strong economic capacity. On the other hand, it has been
observed as per the demographic factors 125,300 employees are working for this company
(Sony.net, 2017).
Background of Sony
Sony is one of the most famous international companies and the main origin of this company is
Japan. Masaru Ibuka and Akiro Morita founded this company in the year 1946. The headquarters
of this company is located in the Minato, Tokyo, Japan. This company provides various types of
services to the people such as technological services, financial services, banking services, credit
finance and provides advertising facility. Apart from this, it has also been seen that this
company provides their services to the community people and promotes various types of projects
in order to develop their services, to create awareness among the people (Sony.net, 2017).
Analysis of Sony
Individual level
The main goal of this company is to establish their company as the leading establishment in the
field of technology. It has been observed for the hiring of the employees, this company hires
such employee who has vast knowledge in technology, banking sectors, good qualification and
good communication level. It has also been observed that this kind of quality also helps their
employees in pre-hiring methods, post-hiring methods and this suits their business activities.
Departmental level
Sony has international structure and this company is designed in a well manner that they can
fulfil the needs of the people and can meet the satisfaction level of the customers. Apart from
this, it has been observed that this company treats their employees as an important part of the
organisation. This company maintains good communication with each department as it helps
them to make a good bond (Sony.net, 2017).
Organisational level

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It has been observed that this company maintain good cultural environment at their workplace.
On the other hand, it has been seen that this company practices autocratic leadership for their
business. As per the performance, report of this company it has been evidenced that this
company performs well in market and they also provides quality services to the people as this
strengthen their position in the business market. Viewing the selling percentage, this company
can measure their success. As per the financial report, it has been seen that this company achieve
¥ 2.463 trillion as total equity. The number of total assets is ¥ 16.67 trillion and its net income is
¥147.8 that proves their strong economic condition and huge business profit.
Conclusion
After viewing the overall discussion, it has been observed that goals, demographic of this
company are effective enough to promote their business in a successful manner, the activities,
performance of this company also helps them to meet their business purpose.

ORGANISATIONAL DEVELOPMENT
Reference List
Bbc.com. (2017). Bbc.com. Retrieved 17 January 2017, from http://www.bbc.com/
Sony.net. (2017). Sony.net. Retrieved 17 January 2017, from http://www.sony.net/
Uber.com. (2017). Uber.com. Retrieved 17 January 2017, from https://www.uber.com/en-IN/

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Appendices
Appendix 1: Poster of Uber
Appendix 2: Poster of BBC
Appendix 3: Poster of Sony