Continuous Organisational Improvement: Strategies and Planning

This presentation delves into the critical aspects of continuous organisational improvement, examining the necessary changes driven by both internal and external factors. It specifically highlights the need for companies like NTUC Fair Price to adapt their strategies in response to technological advancements, governmental policies, and evolving customer expectations. The presentation outlines a plan for implementing improvements across various areas, including technology, marketing, and customer service, with a focus on measurable outcomes and timelines. Furthermore, it emphasizes the importance of a robust monitoring process to ensure that the implemented changes lead to the desired improvements, such as increased customer satisfaction and operational efficiency. The conclusion reinforces the significance of adapting to factors like technological changes and governmental policies to achieve planned improvements.

MANAGING CONTINUOUS
ORGANISATIONAL IMPROVEMENT

INTRODUCTION
■ This presentation will explain some changes like technological and other which the company
requires to improve. It will also show some factors that put pressure on the company to make
changes like governmental policies, advanced technologies etc.

TASK 3
Explanation of changes required by an organization for achieving
improvements
■ Due to some internal and external factors which lead and create the need of changes, companies
require to make changes in their strategies and policies. NTUC fair price offers health, beauty and
wellness products to its customers at lower price than its competitors. The main aim of this
company is it wants to improve grocery shopping experience with ads for new retail concept. It
wants to make changes and develop some factors for accomplishing its goals includes:

CONT…
■ Marketing activities: This company also requires to make changes in its Marketing activities.
From face to face marketing it requires to make it digital marketing. By doing this it can introduce
the new concept of its retail store to wider range of customer and save time as well as cost.
So, it can be said that by making these changes, this company can accomplish its goals and
remove all its problems It wants to decrease cost of infant formulas and by making an effective use of
internet, research and development and technology it can achieve improvement.

Evaluation of factors that created the need for changes in an organisation
There are some factors that can cause changes in an organisation. In the context of NTUC Fair
price supermarket, it can be said that it wants to reduce the cost of living in Singapore by helping the
underprivileged in society. For this it offers its all products at lower price as compare to its competitors.
There are some factors that create the need for changes include:
■ Technology: Technology is increasing rapidly and this advancement of technology puts pressure on
the company to make changes in its processes and products for improving the living standard of
people. This company already offers its products at lower prices so it becomes difficult for it to more
invest in technology. So, it can be said that this is the main factor which create the need for changes.

CONT…
■ Governmental policies and laws: There are several laws and regulations regarding retail
industry which puts pressure on this sector companies to changes in their policies. Due to changes
in Healthcare laws, changes in inflation and taxes rates, the company has to makes changes in
their strategies for meeting the requirements of new laws.
So, it can be said that internal and external factors become the reason of making changes in
an organisation.

Preparation of plan that implement the proposed improvement for the
organization
A plan can help the company in improving all those areas which it
wants to improve for increasing sales and accomplishing its goals. In this
proposed plan it tries to implement its proposed improvements.

Areas need to improve Activities for improvement Time frame
Technological changes By understanding all employees about the importance of technology and by providing
training to them it can increase technology.
By recruiting young and skilled employees within an organization, the company can
implement technological changes and uses advanced technology.
20 days
Marketing activities For improving marketing activities, the company requires to study about customers. By
focusing on research and development the company can understand needs of customers.
By meeting them face to face rather than online, it can improve relationship with them
and know their complaints.
It can also make an effective use of social and local media if it does not have enough
time.
25 days
Customer service area For improving customers services, there is a requirement of knowing their needs and
demands. After identifying needs the company can try to provide them required features
of products at affordable prices.
By taking feedbacks from them and working accordingly on the basis of their complaints,
it can provide better customer services.
By providing special treatment like discount for seniors, making a kids area and post sales
services, the company can improve this area.
15 days

Analyses the monitoring process required to ensure the changes lead to
the planned improvements
Monitoring process also play an important role for making a planned improvement for the
company. For example real time service and process monitoring can tell the company about the reason
which cause a server spike. This process improvements ensures employees and the company that to
not repeat the same mistakes. There are some steps of monitoring process such as:
■ By writing down the metrics number of areas which the company need to improve. Foe example,
the company wants to increase customers satisfaction then it can monitor and check feedback of
customers on regular basis and compare it from previous feed backs as it improved or not.

CONCLUSION
From the above presentation it has been concluded that some factors created the need of
changes like governmental policies, technological changes. Due to these factors, an organization
required to make changes in their policies and strategies. It has also evaluated monitoring process that
ensure all changes which lead to the planned and decided improvements.

REFERENCES
■ Dodgson, M., 2018. Technological collaboration in industry: strategy, policy and
internationalization in innovation. Routledge.
■ Lewis, W.E., 2017. Software testing and continuous quality improvement. Auerbach publications.
Online
■ Changes required by NTUC Fair price. 2019. [Online]. Available through : <
https://www.thedrum.com/news/2019/08/28/ntuc-fairprice-touts-improved-grocery-shopping-expe
rience-with-ads-new-retail
>
■
■ Factors that create the need for changes in NTUC Fair price. 2019. [Online]. Available through :
<
https://www.businesstimes.com.sg/life-culture/company-of-good/ntucs-commitment-to-the-comm