Comprehensive Analysis: Aston Martin's Organisational Performance

This report provides a comprehensive analysis of Aston Martin's organisational performance. It begins with an overview of the company's activities, operations, and business environment, highlighting its competitive challenges and recent financial performance. The main body delves into the methodologies used to understand performance measurement, including the EFQM model and the balance scorecard, while also acknowledging their limitations. The report identifies key areas for improvement, such as cost, flexibility, and quality, and discusses the decision-making processes using the 4Cs framework (Compatibility, Configuration, Coordination, and Control). Furthermore, it explores the impact of performance management and offers recommendations for enhancing the company's strategies. The report concludes with key findings and a summary of the overall analysis, offering valuable insights into Aston Martin's performance and potential areas for strategic development.

Understanding
Organisational
Performance

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
a) Investigate of activities, operation and the business environment..........................................1
b) Methodology of analytical approach to understand performance measurement and
limitations....................................................................................................................................2
c) Identify the areas of improvement and decision making process for improve performance. .5
d) Impact of performance management and recommendations..................................................7
e) Key findings............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The performance is the procedure of activity to presenting a function or task to know that
how successfully the individual brings out the function. To understand the position of the
organization require to analysing the performance of business (Ahmed Haji and Hossain, 2016)
The organization performance consist of determination of business performance towards its
objectives and goals. It comprises actual findings and outputs that compared with intended
results. The determination concentrate on the main results regarding to shareholder value,
financial performance and market performance. To understand the performance of the
organization require to analysis the approaches and strategies that applied by the company to
operate business activities and conduct at different locations. To better understand the concept of
the report selected organisation Aston martin, which is a manufacturing organisation of luxury
sport cars and grand tourers. In this report consist of activities, operation and business
environment of the business along with analysis the methodology to understand the performance
measurement and limitations. Apart from the report, finding detail of performance management
and provide appropriate recommendations for changes and improvement.
MAIN BODY
a) Investigate of activities, operation and the business environment
Overview of the organisation – Aston martin which is a British independent
manufacturer of luxury sports cars and grand tourers. It was established in London, 1913 by
Lionel Martin & Robert Bamford. The headquarter of the company situated in Gaydon,
Warwickshire, England, United kingdom. The main business activity of Aston martin is
production activities where create the product according to design and assemble all the products
to run business and selling goods & services. There are consisting of activities such as factory,
making food products or assembling components (Ali and et.al, 2017).. The business
environment of London is competitive because there are many manufacturing company run their
business in same field so Aston Martin face several competitive challenges in business.
Operating activities are related with the daily routine activities that conduct by the business on
daily basis. There are defined different types of activities and operations that conduct by the
Aston martin into different types of countries such as:
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 The Aston marting conduct business activities in manufacturing where use the raw
material, parts and elements to produce finished goods in appropriate manner.
 To sell out the products direct to consumers select different distribution channels such as
social media, personal selling, sales agent etc (Almatrooshi, Singh and Farouk, 2016) .
 They are conducting operations into luxury cars and British Cultural icon.
 The business activities of the Aston Martin to conduct daily basis activities where consist
of manufacturing and selling of luxury cars, earning revenues along with general
administrations and maintenance activities.
 The main significant activities of the Aston marting to producing, sales, advertising and
marketing activities.
 The business activities of the business classified into three main activities such as
operating, investing and financing activities.
Business Environment: In UK have many organisation of manufacturing that produce
cars and provide competition to other organisation so Aston Martin face various challenges in the
competitive environment and face loss. Recently, company has slumped to 13 Million loss over
the most recent three months. So there is required to prepare effective marketing strategies that
focus on the business operations. According to that company compete in the competitive
environment and get the advantages (Brown and Pappous, 2018).
b) Methodology of analytical approach to understand performance measurement and limitations
The performance measurement is based on the regular measurement where results are
generated on the basis of the actual data and know the effectiveness and operations of the Aston
Marting effectively. There are analysing of the internal resources such as order complete on time,
revenue, operating income are utilised to operate activities and provide different types of
services. The purpose of the measure the performance of the organisation to get rational basis to
selecting the appropriate process promovent to help to become leading organisation. Through the
measurement a manager recognise the best practices that good for the business and help to
expand usage elsewhere (Harbi, Thursfield and Bright, 2017). It permits benchmarking of
procedure regarding the performance against outside the business.
To understand the performance of the organisation use analytical approach that is utilised
for particular procedure in order to break the problem down into different aspects which is
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required to solve it. Every element becomes a easier and smaller to solve the problems. Through
this approach mainly sort out the global environment sustainability problem which is a difficult.
There are using different tools to analysis the performance of the Aston Marting according to
that take effective decisions:
EFQM Model (The European foundation for quality management) apply by the
organisation to assess the framework and measure those areas where required to improvement
across all the business activities. It is excellence model which is focused on the organisation
products as well as services for its customers, service users or stakeholders. This model provide a
platform to Aston martin where learn from other manufacturing company to improve the
performance. Through the benchmarking these organizations will lead for the sustainable
economic growth (Laforet, 2017).
This model wants to support the directors as well as managers in training & sharing ideas
and creation with the aid of the EFQM model as a general framework. It is excellence model
which is famous for the quality management tool in the Europe that utilised by more than 30.000.
organisations to improve performance. Through the benchmarking with other lead for the
sustainable economic growth. Through this Model Aston marting analysis the quality of the
product and know in which area required to improvement in effective manner. The aim of this
model to quality, efficiency and sustainability are the key factors where consist of total quality
management (TQM) concept. There includes universal structure for the particular concept hence
allows business to share information effectively, irrespective of the various divisions, culture and
life phase where they are situated.
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After the applied of this method to know the standards of the nine main areas of the field,
analysing the actual quality of the products from operational management. Executing and
precedence of development, actual implementation and monitoring of the remedial actions.
Through this model analysis that Aston martin do not focus at the last stage of the product
assembling that create problem regarding to quality (Laihonen and Pekkola, 2016).
Balance Scorecard: It is a strategic management that applied by the organisation to
analysis the performance to used metric to analysis and improve different internal business
activities and their resulting for external results. Balance scorecard mainly utilised to measure
and provide the feedback regarding to performance of the business. Data collection is important
that provide quantitative outcomes to managers and executives to collect and interpret the
information and use for the make effective decision in the context of the business. It is applied by
the Aston Martin:
 To know what are company trying to accomplish
 Prioritize products, services and projects.
 Adjust with the day to day activities where every one doing according to the strategy.
 Measure and monitor growth towards strategic targets.
It is just not score card it is a methodology which is starting after recognising the small
number of the financial and non financial objectives which is connected with the priorities based
strategy. It used to measure the set targets and different approaches which is different from the
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other methodologies. This scorecard has been categorised into different areas such as: financial,
internal processes, customer and organisational capacity (Osisioma, Nzewi and Mgbemena,
2016).
c) Identify the areas of improvement and decision making process for improve performance
To analysis the performance of the Aston Martin use the measurement tool of EFQM
model and balance scorecard. Along with this model also use Polar diagram which is focused on
the every activities of business after that provide results. For performance measurement the
degree in which the operations fulfil the performance objectives at any point to get satisfaction
from the customers. Performance objective like quality, speed, dependability, cost and flexibility.
After applying the different types of the model and approaches of performance
measurement identify the those area where required to improvement. These area are cost,
flexibility & quality. There is no doubt company supplying the quality products but many time
they did not focus on this as a result it become reason of accident. So it is required to take
suggestions from the expertise to launch nay new car in the market (Pekkola, Saunila and
Rantanen, 2016).
To manufacture quality products they charged highly from the customer so many people
can not afford it so it is required to Aston marting deduct the cost of the car s they are selling
product in the lower price and afford by the medium income based people. There is set structure
of the car no flexibility so impact on the performance because people wants to discounts in the
set prices. Along with, there are finding different areas where required to improvements in the
Aston Martin Such as:
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 Proper training to employees: To get success in the Aston Marting required to focus on
the training & development of the employee that supports to get advantages in effective
manner.
 Require to maintain proper work flow
 No updated processes & technology
 Time consuming in decision making
For decision making procedure required to focus on the 4C's that helps to set up global
manufacturing company Aston Martin: Compatibility: It presents of a decision making dimension that shows careful
determination of the various business scenarios where set up the facilities in order to take
effective decision regarding to Aston Martin competitive strategy (Pipatprapa, Huang
and Huang, , 2017). To get success in the development required to management analysis
the historical development in the context of the manufacturing conditions, human
resources availability and market demand for the produced product. Due to rapidly
changes in the marketing activities and market demand of the customer make predict of
the businesses regrading to manufacturing trends. Configuration: Due to defined about the product required to elaborated of the different
approaches of the management that used by the Aston Martin for the development and
the configuration for the operational schemes to get the more details about the procedure
of the business. At the dynamic market place it is required to focus on the frequently and
required adjustments that adopt by the market regarding the legal, economic and political
trends. On the basis of the unique specific capabilities required to focus on the
international locations where business wants to expand and all the best possible
configuration. There are utilising the different local advantages in order to know all the
location regarding to business activities. Coordination: It is a strategic approach that based on the development and tactical
approach to present facilities of the organisation. The manufacturing presents the
Coordination of independent production facilities can be characterized as a feature of
ensuring that individual actions are appropriately synchronized, synthesized and
coordinated in order to carry out certain collaborative activities and tasks. This can be
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accomplished through sufficient predictive organising of the worldwide factories'
operations to calibrate their person activities as per the master plan.
 Control: The particular strategy defined about the approach is described, global plants are
successfully developed, setup and cooperation procedures are created and the warehouse
activities are continuously monitored. A well-designed dynamic monitoring system helps
to maintain continuity in achieving strategic goals by defining the duties and
responsibilities of the workers in the production framework of the business. Therefore,
when developing effective management protocols for foreign plants, compatibility among
cultural norms and operational structures is essential (Santos, Howick and Pilkington,
2018) .
After analysing 4C's know that in which areas focus then make decision making
procedure that supports to increase the performance of the organisation in proper manner.
d) Impact of performance management and recommendations
From the above discussion it is concluded that performance management impact in
positive as well as negative manner. Due to apply performance measurement tool effectively
know where is required to focus on those areas where required to improvement. According to
that prepare effective strategies that supports to business to get higher profits in particular period
of time. Aston marting set their effective goals & objectives that achieve in particular period of
time so for this required to those strategies that helps to achieve in certain period of time. There
are defined the Impact of the performance management such as:
Positive Impact: The positive impact that through performance management Aston
Martin effectively manage the business activities in proper manner. Business set its goals &
objectives in order to get different advantages in proper manner. As a result it is required to
develop best approach and apply according to situation of the business that impact in the proper
manner to get success and growth for the long time. Through the management know the weak
areas where required to improvement. These areas are training & development of employees,
cost, time consuming for decision making. For this company develop different strategies and
apply the improvement effectively. Through performance management people get satisfaction
about the products and services and make brand image in the market and get position as the
leading organisation.
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Negative Impact: The negative impact of the performance management that for this
require to apply different types of performance measurement tool that take more time and delay
in the decision making procedure. Many time company do not identify proper situation and take
wrong decision that impact in the negative manner. When people know about the organisation
performance so they feel down and not work properly. So it is worked of the discouragement in
the organisation regarding to work (Semedo, Coelho and Ribeiro, 2016) .
Recommendation
 It is recommended that for the performance management used those tools that not take
more time and take decision on time.
 To improve weak areas require to meet with the employees who is part of this and ask
about the situation .
 It is suggested that focused on those areas where required to understand the different
things that is related with the performance.
e) Key findings
To set the effective performance in the organisation required to focus on the different
theories which is linked with the performance such as:
Goal setting theory: The particular theory invented by the Edwin Locke in the 1968 that
advise about the individual goals and objectives in order to establish effective role of staff
members. It is require to encourage of the staff members for the effective performance. If they
are presenting so help to Aston Martin to achieve their goals & objectives early. This is because
staff members keep following their goals. When they are not achieved the goals so they
improved the performance or apply alternation for the goals and collect all the realistic data. In
the context of performance improvement so get the outcomes for the performance management
system aims. It applying because every organisation set their goals which is acquired through
goal setting theory and there is required to achieve goals in certain period of time (Yang, Secchi
and Homberg, 2018).
Expectancy theory: This theory developed by the Victor Vroom in the year of 1964.
According to this theory hypothesis of the behaviour of people who is working in the
organisation from long time. On the basis of the expectancy of valued goals set by them. The
individual alter the behaviour in good manner which is most like to lead them to achieve these
goals. In this theory focus on the performance management of employees that direct impact on
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the organisational performance. So it is believed that performance influenced on the expectations
concerning for the future events. It is applied by the Aston martin to know the actual
performance of the organisation and fulfil the business activity or not.
CONCLUSION
It is concluded that to acquire of the goals and objectives of any organisation required to
understand the performance of the organisation. After the analysis of organisation know they are
selecting effective marketing regarding to get success and growth in the market and become
leading organisation. For this applied different types of measurement tool that help to get about
the company information and this model help to know the weak areas where is required to
improvements. For these areas develop effective strategies in order to improve areas and get
good position in the market. After all the analysis there are provided recommendations for the
weak areas and understand how to improve this. There are applied theory which is related with
the performance such as goal setting theory and expectancy theory.
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Online
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model-criteria-The-model-is-based-on-the-premise-that-excellent-results-
ie_fig1_261128502>
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