ACCG301: Foleo Group Ltd - Business Proposal for Smartwatch Technology

This report presents a business proposal for Foleo Group Ltd, focusing on the introduction of a smartwatch featuring hologram technology. The report begins by outlining the context of the market, highlighting the growing consumer interest in smartwatches and the competitive landscape dominated by companies like Samsung, Pebble, Nike, Fitbit, and Garmin. The proposal emphasizes the innovative potential of hologram technology, targeting communities such as healthcare professionals, sports personnel, and intelligence agencies. The report analyzes the potential benefits for these communities, including improved communication, data analysis, and information access. The report also uses Porter's Five Forces model to analyze the competitive environment and its impact on the business. The analysis examines the potential impact on stakeholders, particularly customers and suppliers. The conclusion suggests that the technology will be most beneficial for working professionals and higher-degree students aged 25 to 45. The report provides a comprehensive overview of the business plan, market analysis, and stakeholder impact.

RUNNING HEAD: ORGANISATIONAL PLANNING AND CONTROL
Organisational Planning and Control
Student’s Name
University Name
Author’s Note

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The community in which Foleo group Limited ope rates
Because of the emergence of large number of technically leading organisations in the domain of
electronic gadgets in the country, the share of customers of smart watches is growing. However
comma the consumer taste and also alternating with the change in technology introduced with
every new series of smart watches introduced by the leading Technology brands. Smartwatch
technology which maximum advanced features like zooming camera, graphic based gaming and
so on is supported on smart watches designed by Samsung, Pebble, Nike Fitbit, Garmin and so
on (Udoh and Alkharashi, 2016)). However, when the Foleo group is trying to capture the market
which and innovation of hologram Technology with 3D imaging it is necessary to determine
which will be infected with the utility of the product design and innovation. The service
community consisting of professional slide personal attendants or supervisors you need to take
down notes of every minute or prepare information list for being forwarded to, will need the help
of this Hologram Technology. Again, people serving in the fashion and Wellness industry will
also be able to use this Smartwatch Technology. This kind of users can use the Hologram
technology in order to store great data regarding the fashion trends; fashion styles all the items
which they are willing to promote (Shin and Biocca 2018). The Hologram Technology added
with personal featuring software will allow the uses of this Smartwatch to show people the styles
created by them. They will not need to carry any personal catalogue for the purpose. In fact, they
can also show their customers, what style will be most suited based on their skin or face pattern
on a completely 3D platform. This Smart watch supports the high graphics mobile applications
by means of which photo editing and VFX will be easily supported on this Smart watch. Hence,
considering all these facts, it requires mention that every individual community which will be
benefited by the introduction of the Hologram technology of the Foleo group Limited smart

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watches, will have to be tech savvy and heavy users of technology and gadgets. Since this is an
innovative product, which has not been launched commercially by any organisation, it is difficult
to apprehend what benefits it will provide two significant communities. However, it can be
communicated that one of the communities that will be mostly benefited as an impact of using
this Smartwatch technology is the Medical and health sector professional community. it is often
impossible to describe the condition of patients to the doctors in Big nursing homes when they
are on round. In case there are Healthcare providers teaching a patient, they can record videos of
significant motions or symptoms of the patients begin send to the doctor’s through personal
messaging. the doctors will best understand the condition of the patient, if they personally which
was the video clip on 3D platform using the Hologram technology of the smart watch. This will
make Healthcare service easier and better. This technology can be used for communication
between the doctors and patients also. On critical instances, doctors need to the prescribed
medication to patients over phone calls. Hence, on that instance if the patient and the doctor can
communicate Each Other face to face over a phone call using that 3D platform Hologram
technology of the smart watches, they will barely need a face to face meeting. Another most
significant community that will be profited with the introduction of this innovative technology in
the market is the sports community. Although it will be beneficial what the players, however it
will especially benefit to the coaching staff who will be able to track the reflexes of the players
and their field movements which camera and display them there analysis on the spot by means of
this Hologram Technology (Hsiao and Chen 2018). The reason behind the argument that sports
committee will be highly benefited with this technology, for analysing reflexes and movements
of players is that when the players are on the field and so are the coaches or players, who are not
able to carry their technical gadgets all the time, which include their mobile phones

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(Rauschnabel 2018) . Nevertheless, they can easily afford to wear a watch. Now, if we confirm
the same action by means of a watch for which river utilising smart televisions with giant
screens, personal tablets and various other analytical features, it is evident that causes as well as
players will be benefited with the innovation of this technology. Other communities that will be
benefited with this introduction are the Intelligence Bureau, private detectives and so on.
Conveying information will be very easy and so will be accessing the information. Hence, any
community that is involved with conveyance and tracking of live information with display, will
be greatly benefited from the introduction of this technology in the market. Is not yet established
whether it will be an application based technology or a General technology of the Smart watch.
In case it is a mobile application based Technology, it will be mainly accessed by the community
which higher technical knowledge and have free internet access.
Conclusion
Analysing the indicated communities which will be most benefited by introduction of the
secondary, it can be commented in the end that maximum benefit of this technology will be
experienced by working professionals for higher degree students aged between 25 to 45 years.

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Reference List
Shin, D. and Biocca, F., 2018. Impact of Social Influence and Users' Perception of Coolness on
Smartwatch Behavior. Social Behavior and Personality: an international journal, 46(6), pp.881-
890.
Rauschnabel, P.A., 2018. Virtually enhancing the real world with holograms: An exploration of
expected gratifications of using augmented reality smart glasses. Psychology &
Marketing, 35(8), pp.557-572.
Hsiao, K.L. and Chen, C.C., 2018. What drives smartwatch purchase intention? Perspectives
from hardware, software, design, and value. Telematics and Informatics, 35(1), pp.103-113.
Udoh, E.S. and Alkharashi, A., 2016, December. Privacy risk awareness and the behavior of
smartwatch users: A case study of Indiana University students. In 2016 Future Technologies
Conference (FTC) (pp. 926-931). IEEE.