Strategic Analysis of Eggfree Cake Box Company Performance

This report provides a comprehensive analysis of the Eggfree Cake Box Company's strategic plans and performance. It begins with an introduction to organizational strategy and then delves into a critical analysis of the company's existing strategic aims and objectives, including an evaluation of its components. The report further examines factors affecting the company's strategic aims in the short and medium term, followed by the application of diagnostic and analytical tools to assess progress toward strategic goals. Stakeholder expectations and their influence on future strategy are also critically assessed. The report then uses strategic tools to evaluate the company's strategic position and progress, before exploring and justifying alternative strategic options to meet organizational aims. The report concludes with a summary of the findings and recommendations.

Reviewing
organisational
strategy plans and
performance

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Critically analyse the existing strategic aims and objectives of organisation.......................3
1.2 Undertake a critical evaluation of the components of current organisational strategy.........4
1.3 Critically analyse the factors affecting the strategic aims of organisational strategy over
the short and medium term..........................................................................................................5
TASK 2............................................................................................................................................6
2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards
existing strategic aims and objectives.........................................................................................6
2.2 Take responsibility for and critically assess the expectations of all stakeholders and their
influence upon future organizational strategy.............................................................................6
2.3 critically analyze, interpret and produce an evaluation of the existing organizational
strategic position and progress towards achieving the existing strategy. Use at least three
recognized strategic tools............................................................................................................7
TASK 3 ...........................................................................................................................................8
3.1 critically evaluate and develop a range of alternative strategic options to meet
organizational strategic aims, direction and objectives in the short and medium term..............8
3.2 Determine and justify the existing strategic option that can meet the revised strategic
position........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisational strategy is sum of actions which an business firm intends to take for
accomplishing long term goals. All these actions together result in making up company strategic
plan (Cacciolatti and Lee, 2016). In addition to this, strategic plans take minimum a year to
completed and require involvement from all level of organisation. Such as top management
creates larger organisation strategy while middle as well as lower management adopt goals and
plans for fulfilling overall strategy step by step. This report is based on based on Eggfree cake
box company which start their journey in 2008 with one small store as well as in second quarter
of 2017 they have approx. 70 branches with several more coming. It is part of retail industry
having more than 50 employees as it is medium scale organisation which headquartered in
Enfield London.
For better understanding of organisational strategy concept report will going to discuss
strategic aim and objective of company along with critical evaluation on organisational strategy.
Moreover, factors which affecting aim of organisational strategy will also critically evaluate. In
addition to this, range of diagnostic tools will be implement for assessing progress towards
existing strategic aims and objectives. Furthermore, stakeholder and their influence on
organisation strategy will elaborate as well as for evaluating organisational strategic position
several strategic tolls will implement. Apart from this in end section of report alternative
strategic options will discuss which help in meeting strategic aims, direction and objective in
both short and long term. Moreover, justification for existing strategic option will be given which
help in meeting strategic position.
TASK 1
1.1 Critically analyse the existing strategic aims and objectives of organisation
Egg Free cake box company which start their journey in 2008 with one small store as
well as in second quarter of 2017 they have approx. 70 branches with several more coming. It is
part of retail industry having more than 50 employees as it is medium scale organisation which
headquartered in Enfield London. In addition to this, Egg Free cake box Company pride
themselves as they use finest quality ingredients as well as take up-most care in production of
cake. Company feel greatest honour for them as they share customers important occasions as
well as they feel pride in delivering first grade services as well as beautiful and delicious cakes.

In addition to this, there are some aim and objectives of respective organisation explanation of
these are as follows :-
Aim of Egg Free Cake Box Company is to think each other as family as well as their
success is because they held on to values of family. Along with this, they extended family circle
for including their customers.
Objectives of Egg Free Cake Box Company is to expand their business at global level
and opening more branches within United Kingdom also. In addition to this, they want to be well
known organisation of Egg Free cake company with the assistance of quality offering and
beautiful cakes.
Thus, it has been analysed that, expanding business at global level will provide assistance
to Egg Free Cake Box Company enhancing their customer base as well as profitability. But at
some level it may create risk for respective business firm only when their products will not liked
by customers in new market.
1.2 Undertake a critical evaluation of the components of current organisational strategy.
Organisational strategy is sum of actions which an business firm intends to take for
accomplishing long term goals. All these actions together result in making up company strategic
plan. Moreover, each and every division within an organisation have their different strategy
which play important role in accomplish goals and objectives of business firm in effective
manner (Kayaga, Kingdom and Jalakam, 2018). Although, each strategy have both advantages
and disadvantages. Explanation of organisational strategy on the basis of every division with
their critical evaluation in relation of Egg Free Cake Box Company are as follows :-
Marketing department - Egg Free Cake Box Company marketing division strategy is
market development as respective organisation make its presence at global level level. In relation
of this marketing department do promotion with the assistance of social media tools such as
Facebook, Twitter, Instagram and many more (Laforet, 2017). Such strategies will help in
attracting large number of customers on the other hand it may be risky as several customers may
not like Egg free cake.
Research and development – This department of Egg Free Cake Box Company strategy
is to conduct market research which help them in analysing need and want of customers in
effective manner as well as also help in make them satisfy. But on the other hand, it will result in
extra expenses also because company have to hire experts for conducting research.

Human resource – For market development process there is requirement of more
workforce also so within this it is strategy of Egg Free Cake Box Company to hire more
employees. This will help company in expanding their business within effective manner but, it
may result in many other extra expenses as they have to spend extra money for hiring setup.
1.3 Critically analyse the factors affecting the strategic aims of organisational strategy over the
short and medium term
Environmental pollution is increasing day by day as there are several organisation whose
activities result in negative impact on environment (Carneiro-da-Cunha, Hourneaux Jr and
Corrêa, 2016). Thus, it is important for each and every organisation to take major steps in
relation of environment. In relation of Egg Free Cake Box Company it is essential for them to
design long and short both term organisational strategy in relation of environment. Explanation
of these in terms of Egg Free Cake Box Company are as follows :-
Long term goals – These are the goals which an organisation implement for minimum 3
years. Thus, Egg Free Cake Box Company design their long term organisational strategy for
positive impact on environment. Respective organisation will design their long term goals as
they will use recycled packaging of their cakes. This will help them in attracting large number of
customers as well as also result in positive impact on environment.
Short and medium term goals – These goals are generally for one year only as well as it is
important for an organisation to make their short term goals. Because accomplishing these will
result in motivating staff members (Dawodu, Badejo and Olulana, 2018). As Egg Free Cake Box
Company will conduct corporate social responsibility in relation of environment i.e., each and
every employee one in month have to plant tree which result in positive impact on environment.
Because there are several organisations who cut trees for their daily operation which result in
reducing trees day by day. Although, respective long term goal of Egg Free Cake Box Company
result in positive impact on environment as well as develop brand image in eyes of customers.
Because people are more brand aware now a days s they prefer to purchase products from such
companies who conducting CSR activities in relation of environment.

TASK 2
2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards existing
strategic aims and objectives
It is important for Egg Free Cake Box Company to audit their strategies, aims and
objectives within effective manner. So that, if their any requirement of modification and
implementation of new strategy then respective organization will be able to implement their in
effective manner (Martí, 2017). There are several tools which Egg Free Cake Box Company can
implement within their working for analyzing that at what they had accomplished their aim and
objectives which are as follows :-
Key performance indicator – It is set of quantifiable measurements utilized to gauge
overall long term performance of an organization. In addition to this, Key performance indicator
tool provide assistance in determining company's strategic, operational and financial
achievements in comparison of other business within same sector. For Egg Free Cake Box
Company respective tool will be effective as it provide assistance to them in determining status
of their aims and objectives accomplishment.
Balanced Scorecard – It is also an tool which focus on strategic agenda of company
with selection of data items for monitoring that is mix of both financial and non-financial items.
Moreover, balance scorecard is visual tool that utilize by an business firm for measuring
effectiveness of activities against strategic plans of an organization (Park, 2017). It is a strategic
planning tool used ubiquitously in organizational management that clearly and concisely
communicates what the organization has set out to achieve and how it proposes to do it.
Thus, above mention tools will provide assistance to Egg Free Cake Box Company in
conducting audit of their aim, objectives and strategies within effective manner. With the
assistance of this respective organization will be able to accomplish their goals and objectives in
effective manner.
2.2 Take responsibility for and critically assess the expectations of all stakeholders and their
influence upon future organizational strategy
Stakeholder are the one who have interest within company and they can be employees,
suppliers, vendors and any other partners. In relation of Egg free cake box company there are
several stakeholders such as employees, unions, customers, vendor shareholders, owners, supply

chain partners, community members and many more. Although, each and every stakeholder in
respective organization have different expectation such as customers want good quality products
at affordable price, employees want all the benefits with better appraisals, shareholders want
higher dividend to be paid by business firm, money lenders want their money back with interest
amount and many more (Mukhezakule and Tefera, 2019). So it can be said that every individual
stakeholder have their different expectations from organization and making their expectation
fulfill result in long term sustainability of Egg free cake box company.
Along with this, stakeholder also have wide influence on future organizational strategy as
stakeholders are part of board of directors and they help in decision making. Stakeholders can
also take over certain divisions such as services, research, human resource and development as
well as manage them for ensuring success of organizational strategy. In addition to this,
stakeholders in company have power to disrupt the decisions in effective manner as well as they
bring more ideas which management have to follow (Bourne and et. al., 2018). Thus, in simple
term it can be said that stakeholder have power of influencing overall organizational strategy in
effective manner as well as they can select also that which strategy will be suitable for company.
2.3 critically analyze, interpret and produce an evaluation of the existing organizational strategic
position and progress towards achieving the existing strategy. Use at least three recognized
strategic tools
Strategic map is the tool which use for visually displaying position of an organization as
well as line of business relative to competitors. In addition to this, strategy map usually place
organization based on 2 or 3 dimensions which capture either important elements riving
preferences of consumers or essential attributes characterizing competition. There are mainly
three steps of respective map explanation of those in relation of Egg Free Cake Box Company
are as follows :-
 Select dimension – First step determine the dimensions it can be any factor which assist
in defining competition in industry. These can be based on product styling like
conservative versus sporty or luxury versus mass market goods. Moreover, they may be
base on differentiation (Jaoua, 2018). Thus, offering of Egg Free Cake Box Company is
different which help in attracting large number of people in effective manner.
 Assess dimension – In second stage company assess one of its product line on every
dimension. Within best case this can be done quantitatively such as price is dimension

which relatively straightforward to the map. In addition to this, other dimensions need
customer survey or opinions of experts for quantifying map in the situation when
perception of customer on quality and customer rating needed.
 Create a map – It is the final stage to place organization on map which is based on these
assessments (Jaoua, 2016). As creating or designing two dimension map is straight
forward as well as three dimension map can be also design by using circles for
representing organization. The larger the circle the value will be greater on its dimension.
(Source: Strategy Map, 2016)
Egg Free Cake Box Company is firm 3 which pursuing differentiation strategy and targeting
older customer base as well as selling good quality Egg free cake with beautiful designs.
TASK 3
3.1 critically evaluate and develop a range of alternative strategic options to meet organizational
strategic aims, direction and objectives in the short and medium term
Porter's generic model was described by Michael Porter in 1985 within their book which is
named as “Competitive advantages: Creating and sustaining superior performance”. This model
can be utilize for determining direction of company as well as there are mainly 4 strategies in

this such as cost leadership, differentiation, cost focus and differentiation focus. Explanation of
these in relation of Egg Free Cake Box Company are mention below :-
 Cost leadership – In this company target broad market and offer product and services at
lowest price as possible (Nwachukwu, Zufan and Chladkova, 2020). There are mainly
two options within cost leadership course. Thus, an organization can keep their cost low
as much as possible or make sure that they have large market share with average price.
Within both case point is that company keep their cost low as much as possible. Business
firm which apply respective strategy generally have substantial investment capital at their
disposal, low cost and efficient logistic when it comes to material and labor. Egg Free
Cake Box Company is focus on cost leadership while entering in new market which help
them in attracting large number of customer and enhancing market base.
 Differentiation – Company target broad market but their product and services have
unique features as well as company make their product exclusive as much as possible.
Succeeding using this strategy requires good research & development, innovation and the
ability to deliver high quality. Effective marketing is important, so that the market
understands the benefits of your unique product.
 Cost focus – In this company target niche market and offer products at lowest price as
possible. Within cost focus strategy company choose to target clear niche market as well
as by understanding dynamics of market and wishes of consumers company will make
sure that cost remain low.
 Differentiation focus - by targeting niche market company will focus on product
uniqueness. This strategy involve strong brand loyalty within customers.
In relation of Egg Free Cake Box Company, they are focusing on cost leadership while entering
in new market which help them in attracting large number of customer and enhancing market
base.
3.2 Determine and justify the existing strategic option that can meet the revised strategic position
For Egg Free Cake Box Company mainly two strategic tool has been used which will
help them in their market expansion and long term sustainability within business environment.
These tools are Strategic map as well as Porter's generic model both are essential tool which help
an organization is framing strategy within more effective manner and also result in
accomplishing goals and objectives of Egg Free Cake Box Company. But out of these two most

important is strategic as it will provide assistance to respective organization in analyzing
competitors also which is very important (Langston and Ghanbaripour, 2016). By analyzing
strategies of competitors in better manner an business firm will able to frame their strategy in
such manner that will help them in gaining competitive advantages, attracting more and more
customers, generating high revenue and many more. Thus in simple term it can be said that for
Egg Free Cake Box Company Strategic mapping is suitable strategy.
CONCLUSION
After going through overall discussion it has been concluded that, it is important for an
organisation to implement appropriate strategy within their working because it help in
accomplishing predetermined goals and objectives. n addition to this, strategic plans take
minimum a year to completed and require involvement from all level of organisation. Such as
top management creates larger organisation strategy while middle as well as lower management
adopt goals and plans for fulfilling overall strategy step by step. Along with this, there are
several factors which have wide impact on organisational strategy as it is important for company
to evaluate these in effective manner. Along with this, there are numerous strategic tools which
provide assistance to business firm in accomplishing their goals and objectives in better manner.

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Online
Strategy Map, 2016.[Online].Available through<https://ideas.darden.virginia.edu/strategy-
maps>