BTEC Level 5 Business: Organisational Types, Functions, and Structures

This report, prepared for a BTEC Level 5 HND Diploma in Business unit, analyzes various organizational types, including for-profit, non-profit, and non-governmental organizations, as well as legal structures like sole traders, partnerships, and private limited companies. It explores the size and scope of organizations, ranging from micro, small, and medium-sized enterprises (SMEs) to large, international, and global entities, considering their objectives, market share, and growth. The report examines the interrelationships between different organizational functions such as marketing, finance, human resource management, and operations, and how these functions link to organizational objectives and structure. It also provides a critical analysis of different business structures and the complexities of transnational, international, and global organizations, alongside a discussion of market forces, stakeholder responsibilities, and competitive analysis. The report uses examples like Tesla and WikiLeaks to illustrate the concepts discussed.

Assignment brief
Assignment front sheet
Qualification Unit number and title
BTEC Level 5 HND Diploma in Business Unit 1: Business and the Business
Environment (15 credits) (Assignment 1)
Learner name Assessor name
Sabrina Tsang
Date issued Hand in deadline Submitted on
30th Aug 2021 18th Oct 2021
Assignment title Organisational Types, Functions and Structures
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria
reference To achieve the criteria the evidence must show that the
learner is able to:
Evidenc
e
(Page
No)
P1 Explain different types and purposes of organizations;
public, private and voluntary sectors and legal structures.
P2 Explain the size and scope of a range of different types of
organisations.
P3
Explain the relationship between different organisational
functions and how they link to organisational objectives
and structure.
M1
Analyse how the structure, size and scope of different
organisations link to the business objectives and product
and services offered by the organisation.
M2
Analyse the advantages and disadvantages of
interrelationships between organisational functions and
the impact that can have upon organisational structure.
D1
Provide a critical analysis of the complexities of different
types of business structures and the interrelationships of
the different organisational functions.
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice. I
understand that “PLAGIARISM” means taking and using the ideas, writings, works or
inventions of another as if they were my own and will be treated as disqualification
Learner signature: Date:

Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business
Student Name/ID
Number
Unit Number and Title Unit 1: Business and the Business Environment
Academic Year 2021-2022
Unit Assessor Sabrina Tsang
Assignment Title Organisational Types, Functions and Structures
Issue Date 30th Aug 2021
Submission Date 18th Oct 2021
IV Name
Date
Submission Format:
Your assignment should be typewritten in Times New Roman, font size 12, 1.5 lines spacing on
A4 paper, page numbered and be submitted bound. This is in the form of an individual
assignment. You are required to make sure of headings, paragraphs and subsections as appropriate,
and all work must be supported with research and referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system.
A cover page, table of content page, charts/diagrams/process and a reference page is used
as the skeleton of the assignment.
Unit Learning Outcomes:
LO1 Explain the different types, size and scope of organisations
LO2 Demonstrate the interrelationship of the various functions within an organisation and how they
link to organisational structure
Assignment Brief and Guidance:
You are the senior business analyst of a global consultancy corporation. The consultancy corporation
has a large range of clients globally major in various products and services, in view of the business
drop in 2019 – 2020 due to COVID-19, your corporation looking into the ways to have the business
success.
You, as the senior business analyst have to provide a report which explain the different types, size
and scope of organisations. Also, demonstrate the interrelationship of the various functions within an
organisation and how they link to organisational structure.
Provide a report of the following according to the above scenario:
Different types of organisations:
1. Differences between for profit and not for profit and non-government organisations (NGOs).
2. Micro, small, medium-sized enterprises (SMEs). Different business purposes, objectives and supply
of goods and services.
3.The range of legal structures associated with different forms of business: sole traders, partnerships
and private limited companies.
Size and scope of organisations:

1. Differences between large, medium-sized and small organisations including objectives and goals,
market share, profit share, growth and sustainability.
2. Global growth and developments of transnational, international and global organisations.
3.Differences between franchising, joint ventures and licensing. Industrial structures and competitive
analysis.
4. Market forces and economic operations e.g. scarcity and choice, supply and demand, income
elasticity.
5. Stakeholders and responsibilities of organisations to meet different stakeholder interests and
expectations.
The various functions within an organisation:
1. The role of marketing, finance, human resource management and operations within an
organisational context and the interrelationships.
2. How functions relate to overall organisation mission and objectives.
Organisational structure:
1.Different structures depending upon the size and scope of the organisation, including bureaucratic
and post-bureaucratic, parent, strategic business units (SBUs), matrix and functional levels.
2. Organisation structures and complexities of transnational, international and global organisations.

Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO1 Explain the
different types, size
and scope of
organisations
P1 Explain different
types and purposes of
organisations; public,
private and voluntary
sectors and legal
structures.
P2 Explain the size and
scope of a range of
different types of
organisations.
M1 Analyse how the
structure, size and
scope of different
organisations link to
the business objectives
and product and
services offered by the
organisation.
D1 Provide a critical
analysis of the
complexities of
different types of
business structures and
the interrelationships
of the different
organisational
functions.
LO2 Demonstrate
the interrelationship
of the various
functions within an
organisation and
how they link to
organisational
structure
P3 Explain the
relationship between
different organisational
functions and how they
link to organisational
objectives and
structure.
M2 Analyse the
advantages and
disadvantages of
interrelationships
between organisational
functions and the
impact that can have
upon organisational
structure.

Higher Nationals - Summative Assignment Feedback Form
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Unit Title Business and the Business Environment
Assignment
Number 1 Assessor Sabrina Tsang
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BTEC Level 5 Higher National Diploma in Business
Unit 1: Business and the Business Environment (15 credits) (L/508/0485)
Assignment 1
Assignment Title: Organisational Types, Functions and Structures
Student Name: Mubashar shafiq
Class: BDB15
Assessor Name: Miss Sabrina Tsang
Date issued: 30/08/2021
Completion date:
Submitted on:
Learner declaration
I certify that the work submitted for this assignment is my own and
research sources are fully acknowledged. I understand that
“PLAGIARISM” means taking and using the ideas, writings, works or
inventions of another as if they were my own and will be treated as
disqualification.
Student signature: Date:
Contents
3

Higher Nationals 2
Assignment Brief – BTEC (RQF) 2
Executive summary 6
1) Different organisations 7
1.1 Profit organizations 7
1.2 Non-profit organisations 7
1.3 Non-government organisations 8
2) Supply of goods and service 9
3) Micro, small, medium-sized enterprises (SMEs). 10
4) Business purposes 11
5) Business objectives 11
6) legal structures 12
6.1 sole traders 12
6.2 Partnerships 13
6.3 Private Limited company 13
7) Differences between large, medium-sized and small organisations including objectives and goals, market share,
profit share, growth and sustainability 14
7.1 large organisations 14
7.1.1 Objectives and Goals of large organisation 14
7.1.2 Market share of large organisation 14
7.1.3 Profit share of large organisation 14
7.1.4 Growth and sustainability of large organisation 15
7.2 Medium organisations 15
7.2.1 Objectives and Goals of medium organisation 15
7.2.2 Market share of medium organisation 16
7.2.3 Profit share of medium organisation 16
7.2.4 Growth and sustainability of medium organisation 16
7.3 Small organisations 16
7.3.1 Objectives and Goals of Small organisation 17
7.3.2 Market share of small organisation 17
7.3.3 Profit share of small organisation 17
7.3.4 Growth and sustainability of small organisation 17
8) Transnational organisations 18
8.1 Global growth of Transnational organisations 18
8.2 Developments of Transnational organisations 18
9) International organisations 18
9.1 Global growth of International organisations 18
9.2 Developments of International organisations 18
10) Global organisations 19
10.1 Global growth of Global organisations 19
10.2 Developments of Global organisations 19
11 Franchising 19
12 Joint ventures 20
13 Licensing 20
14 Industrial structures 20
15 Competitive Analysis 20
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1) Different organisations
1.1 Profit organizations
Tesla is a Private Limited company formerly known as Tesla Motors, has grown since
its IPO a decade ago into one of the world's biggest producers of electric vehicles
under the leadership of CEO Elon Musk. The company sells cars, SUVs, and trucks. In
addition to electric vehicles, Tesla has expanded into energy generation and storage
systems. Tesla stock will join the S&P 500 and S&P 100 on December 21. In the
trailing 12-month period, Tesla has generated revenue of $28.2 billion and net
income of $556.0 million. (Reiff, 2020)
Tesla have a long-term goal, forward-looking mission. SpaceX is a perfect example: it
is far more operationally efficient, and that is largely due to the fact that it is
privately held. This is not to say that it will make sense for Tesla to be private over
the long-term. In the future, once Tesla enters a phase of slower, more predictable
growth, it will likely make sense to return to the public markets. (Tesla, 2018)
Tesla is a profit organization company. The electric carmaker, which was founded in
year 2003, said it going to earned $721 million in coming year, year 2020, in contrast
to a big loss of $862 million in 2019, the pandemic was a drag on sales and
production in the US. Tesla made $270 million in the last three months of the year,
up from $105 million in the same period of 2019.
Tesla’s shift toward profitability was an important turning point for the company
and for an auto industry that has seen few successful new entrants in recent
decades. The company’s success was made possible in large part by rising sales in
China and Europe, and the addition of a fourth car, the Model Y, that appears to
have become its top seller in the US. (Boudette, 2021)
1.2 Non-profit organisations
WikiLeaks, a public Limited company, that functioned as a clearinghouse for
classified or otherwise privileged information. WikiLeaks was founded in 2006 by
Australian computer programmer and activist Julian Assange (Ray, WIKILEAKS, 2010)
WikiLeaks has contractual relationships and secure communications paths to more
than 100 major media organizations from around the world. This gives WikiLeaks
sources negotiating power, impact and technical protections that would otherwise
be difficult or impossible to achieve. (Wikileaks, what is Wikileaks, 2015)
WikiLeaks is a Non-profit media organization and Web site that functioned as a
clearinghouse for classified or otherwise privileged information. WikiLeaks was
founded in 2006 by Australian computer programmer and activist Julian Assange.
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Assange, a well noted computer hacker, pleaded guilty to the host of cybercrime
charges in 1991, because of his young age he received only minimal punishment. He
was inspired by Daniel Ellsberg to create WikiLeaks in 1971 release of the Pentagon
Papers. Observing that two years had elapsed between Ellsberg’s obtaining the
Pentagon Papers and their publication in The New York Times, Assange sought to
streamline the whistle-blowing process. In 2006 he created the basic design for the
site on a computer in Australia, but wikileaks.org soon moved to servers in Sweden
(later adding redundant systems in other countries) because of that country’s robust
press-protection laws. Although WikiLeaks relied on volunteer labour for much of its
daily operation, it deviated from the traditional “wiki” formula in that its content
was not editable by end users. (Ray, 2021)
1.3 Non-government organisations
Cure Violence is a voluntary sector, its guided by clear understandings that violence
is a health issue, that individuals and communities can change for the better, that
community partners and strategic partnerships are keys to success, and that
rigorous, scientific, professional ways of working are essential for effectiveness.
(Viloence, 2021)
Violence behaves like a contagious problem. It is transmitted through exposure,
acquired through contagious brain mechanisms and social processes, and can be
effectively treated and prevented using health methods. To date, the health sector
and health professionals have been highly underutilized for the prevention,
treatment, and control of violence. Now is the time to mobilize their nation’s
healthcare and public health systems and methods to work with communities and
other sectors to stop this epidemic. (Violence C. , about us, 2021)
Cure Violence is a non-government organisation, Cure Violence is guided by clear
understandings that violence is a health issue, that individuals and communities can
change for the better, that community partners and strategic partnerships are keys
to success, and that rigorous, scientific, professional ways of working are essential
for effectiveness. (Violence, 2021)
Cure Violence, a globally-recognized program that takes a public health approach to
reducing violence, and which has been part of the University of Illinois at Chicago
School of Public Health for more than 20 years, will become an independent non-
governmental organization. Currently, Cure Violence is the #9 NGO in the world
according to NGO Advisor, and the #1 NGO with a focus on addressing violence.
(Violence, Cure Violence to establish new NGO, 2019)
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2) Supply of goods and service
Tesla a relative fresher to the automotive sector, Tesla, Inc. (NASDAQ: TSLA),
headquartered in the California, is an automotive manufacturer and energy storage
company quickly becoming known for its electric car design. It also markets
automotive and home battery products. Tesla is a publicly traded company.
Concerned about competitors either obtaining inside information or buying out
necessary parts, Tesla is rather secretive about the more than two dozen parts
suppliers for the Model S, but many of them have been uncovered by diligent
researchers. The Roadster was the first electric car to implement the use of lithium-
ion batteries, as well as the first electric model to have a cruising range of over 200
miles. Tesla manufactures the basic electric components of the car – the electric
motor, the battery pack and the charger – but other parts come from suppliers
spread across the U.S., Europe and Asia. Tesla obtained a lot of attention and free
publicity when it produced the first electric sports car, the Roadster. Its next product
was the Model S, an electric luxury car. The limited cruising range before recharging
has been one of the major criticisms of electric cars, as most gasoline-powered
vehicles have a cruising range of around 410 miles. (MAVERICK, 2021)
WikiLeaks specializes in the analysis and publication of large datasets of censored or
otherwise restricted official materials involving war, spying and corruption. They
have so far published more than 10 million documents and associated analyses.
WikiLeaks is a giant library of the world's most persecuted documents. They give
asylum to these documents, they analyse them, they promote them and they obtain
more. WikiLeaks has contractual relationships and secure communications paths to
more than 100 major media organizations from around the world. This gives
WikiLeaks sources negotiating power, impact and technical protections that would
otherwise be difficult or impossible to achieve. Although no organization can hope
to have a perfect record forever, thus far WikiLeaks has a perfect in document
authentication and resistance to all censorship attempts. (Wikileaks, 2015)
Cure Violence stops the spread of violence by using the methods and strategies
associated with disease control Detecting and interrupting conflicts, Identifying and
treating the highest risk individuals Changing social norms. Whenever a shooting
happens, trained workers will immediately work in the community. (Violence T. C.,
2021)
Cure Violence is like an epidemic disease…and it can be effectively prevented using
health methods. Cure Violence stops the spread of violence by using the methods
associated with disease control. (Violence C. , Cure Violence Works, 2021)
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3) Micro, small, medium-sized enterprises (SMEs).
Zynex, it’s a micro company. That manufactures and markets medical devices that
treat chronic and acute pain, as well as activate and exercise muscles for
rehabilitative purposes with electrical stimulation. Zynex operates through medical
devices segment, which have included electrotherapy and pain management
products. They conduct their business through its subsidiaries and the operating
subsidiary is Zynex Medical, Inc. (ZMI). Their devices are intended for pain
management to reduce reliance on drugs and provide rehabilitation and mobility
through the utilization of non-invasive muscle stimulation, electromyography
technology, interferential current (IFC), neuromuscular electrical stimulation (NMES)
and transcutaneous electrical nerve stimulation (TENS). Their devices are small,
portable, battery-operated and include an electrical pulse generator that is
connected to the body via electrodes. (reuters, 2021)
Quipbank Trust Limited is an equipment bank which offers ALOT OF vehicles and
equipment rental and sales options. They specialize in mining and construction
equipment, agricultural equipment, automotive, trucks and trailers. They provide
unique and creative solutions that meet clients’ expectations not only by realizing
that the business objectives but particularly by strict adherence to the ethical
principles of equipment exchange.
Quipbank, the E. Africa’s largest equipment sharing platform, has partnered with
leasing companies across the region to dispose and rent surplus good quality used
equipment. They have also partnered with local and regional banks to rent
equipment of distressed firms to enable debt mitigation. They stock assets from
leading brands to offer efficient output and reduce the cost of construction and
development of Africa. Quipbank is best poised to provide the highest quality rental
machines and offering exceptional maintenance services towards customer
satisfaction. They have entered into agreements with international firms such as
Faspol from Poland, Achelis, SREI from India, Atlas Copco from Sweden and South
Africa’s Hydraform to display and sell equipment on their behalf. (Limited, 2021)
4) Business purposes
Tesla founder and CEO of tesla Elon Musk created the company with the mission,
“to accelerate the advent of sustainable transport by bringing compelling mass-
market electric cars to market as soon as possible.” This mission is the backbone of
Tesla’s successful business model. (Zucchi, 2021)
Wikileaks is a self-described “not-for-profit media organization,” launched in 2006
for the purposes of disseminating original documents from anonymous sources and
leakers. Its website says: “Wikileaks will accept restricted or censored material of
political, ethical, diplomatic or historical significance. We do not accept rumour,
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opinion, other kinds of first-hand accounts or material that is publicly available
elsewhere. (Sauter, 2010)
Cure Violence is here to reduce violence globally using disease control and
behaviour change methods. Cure Violence Global envisions and works toward a
world without violence. Cure Violence Global represents a unique, interdisciplinary
health approach to violence prevention. (Violence C. , about us, 2021)
5) Business objectives
Tesla reached to that end goal, big leaps in technology are required, which naturally
invites a high level of scrutiny. That is fair, as new technology should be held to a
higher standard than what has come before. However, there should also be some
reasonable limit to how high such a standard should be, and they believe that this
has been vastly exceeded in recent media coverage. (MUsk, 2013)
WikiLeaks has sustained and triumphed against legal and political attacks designed
to silence their publishing organisation, their journalists and our anonymous
sources. The broader principles on which their work is based are the defence of
freedom of speech and media publishing, the improvement of our common
historical record and the support of the rights of all people to create new history.
They derive these principles from the Universal Declaration of Human Rights. In
particular, Article 19 inspires the work of their journalists and other volunteers. It
states that everyone has the right to freedom of opinion and expression; this right
includes freedom to hold opinions without interference and to seek, receive and
impart information and ideas through any media and regardless of frontiers. They
agree, and they seek to uphold this and the other Articles of the Declaration.
(wikileaks, 2011)
Cure Violence’s experience on the ground offers significant hope that the current
rate of high levels of violence can be reduce. A lot of evaluations have associated
the model with reductions in shootings and killings in areas that had been
disproportionately negatively impacted by violence, suggesting those most at risk of
involvement in shootings can change the way they think and behave, and that’s
conflicts that would otherwise lead to violence can be mediated lead to violence can
be mediated. (violence, 2021)
6) legal structures
6.1 sole traders
Cargill is sole trader’s company. Across the decades, Cargill has remained true to the
vision of founder W.W. Cargill: helping farmers prosper, connecting markets and
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bringing consumers the products they’re seeking. Along the way, they have
advanced how food and agriculture work, with breakthroughs that changed what
was possible. As they have pursued new opportunities, they have always done
business responsibly and in a way that makes us proud. It’s what unites us and
drives us to find ways to do things better each day, so they can sustainably nourish
the world well into the future. (cargill, 2021)
Cargill will nourish the world in a safe, responsible and sustainable way, while also
driving distinct value for their customers. High-performing, engaged and committed
employees are critical to achieving this mission, which is why they put their people
first. Cargill’s benefit plans and programs directly support this by enhancing the lives
of people around the world. They’re committed to providing valuable, competitive
and flexible benefits to our employees. (Cargill, 2021)
The cons of Cargill are, The people who have been sickened or died from eating
contaminated Cargill meat, the child laborers who grow the cocoa Cargill sells for
the world’s chocolate, the Midwesterners who drink water polluted by Cargill, the
Indigenous People displaced by vast deforestation to make way for Cargill’s animal
feed, and the ordinary consumers who’ve paid more to put food on the dinner table
because of Cargill’s financial malfeasance — all have felt the impact of this
agribusiness giant. Their lives are worse for having come into contact with Cargill.
(Waxman, 2021)
6.2 Partnerships
BMW & Louis Vuitton
Car manufacturer BMW and designer Louis Vuitton may not be the most obvious of
pairings. But if you think about it, they have a few important things in common. If
you focus on Louis Vuitton’s signature luggage lines, they’re both in the business of
travel. They both value luxury. And finally, they’re both well-known, traditional
brands that are known for high-quality craftsmanship. (up-rev, 2021)
Although the four-piece luggage set goes for a whopping $20,000, the price is right
for the target customer, as the BMW i8 starts at $135,700. A price like that kind of
makes that luggage set seem like a drop in the bucket. (up-rev, 13 Examples of
Successful Co-Branding Partnerships, 2021)
The advantage of this Co-Branding Partnership is, they can attract both buyers. The
BMW lovers and LV lovers. It will become popular in the market.
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The disadvantage is that it will become more expensive because of the Co-Branding
Partnership. The price of a BMW will increase into double.
6.3 Private Limited company
Tesla is a Private Limited company, Tesla Private Limited is majorly in Electricity, Gas
& Water companies’ business past 40 years and currently, company operations are
strike off. Tesla Private Limited is a non-govt company, incorporated on 02 May,
1981. It's a private limited company and is classified as ‘company limited by shares.
(Edition, tesla-private-limited, 2021)
Tesla’s Advantages: They built a platform from the ground up as an EV. They
rethought everything and this gives it a better Experience. Frunk, no start button.
They have invested in superchargers. Huge plus. Their software platform. We can’t
compare with other car makers with tesla investing in a ground up platform that is
good.
Tesla disadvantageous: They still trying to figure out production that the other guys
have worked out. Their interior could do some upgrading especially in their S and X.
It does not yet have the quality of an Audi or BMW. If they had an all-electric BMW
or Audi, it might sway people to get that instead. If the gas stations will begin to
invest in charging stations. This might reduce the uniqueness of SC. (Hareyan, 2017)
7) Differences between large, medium-sized and small organisations
including objectives and goals, market share, profit share, growth and
sustainability
7.1 large organisations
Coca-Cola Europacific Partners large organisation. It’s one of the leading consumer
goods companies in the world. They are in the privileged position of making, moving
and selling some of the world’s most loved brands. (Partners, 2021)
7.1.1 Objectives and Goals of large organisation
At Coca-Cola Europacific Partners, they have a simple but vital purpose - to refresh
Europe, the Pacific and Indonesia and make a difference. Sustainability is at the
heart of our business - central to that is their ambition to reduce greenhouse gas
emissions in Europe, Australia, the Pacific and Indonesia by 2040. (Partners,
Sustainability, 2021)
They combine the strength and scale of a large, multi-national business with an
expert, local knowledge of the customers they serve and communities they support.
Their business generates over €15 billion in revenue, selling more than 3-billion-unit
cases. At the heart of everything we do is a simple but vital purpose, which they
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share with The Coca-Cola Company - to refresh Europe, the Pacific and Indonesia
and make a difference. (Partners, Introducing Coca-Cola Europacific Partners, 2021)
7.1.2 Market share of large organisation
They have a solid track record, and we operate in the large and growing Western
Europe & Asia Pacific non-alcoholic ready to drink markets, where we have leading
positions with the world's best brands. They are building a sustainable company on
three pillars: great beverages, great service and great people. Their people, make,
move and sell the world's best loved drinks, serving a consumer population of over
600 million across 29 markets. (Partners, The world's largest Coca-Cola bottler based
on revenue, 2021)
7.1.3 Profit share of large organisation
Coca-Cola Europacific Partners annual/quarterly revenue history and growth rate
from 2006 to 2021. Revenue can be defined as the amount of money a company
receives from its customers in exchange for the sales of goods or services. Revenue
is the top line item on an income statement from which all costs and expenses are
subtracted to arrive at net income. Coca-Cola Europacific Partners revenue for the
quarter ending June 30, 2021 was $M, a 100% decline year-over-year.
Coca-Cola Europacific Partners revenue for the twelve months ending June 30, 2021
was $7.034B, a 47.56% decline year-over-year.Coca-Cola Europacific Partners annual
revenue for 2020 was $12.115B, a 9.98% decline from 2019.Coca-Cola Europacific
Partners annual revenue for 2019 was $13.459B, a 1.06% decline from 2018.
Coca-Cola Europacific Partners annual revenue for 2018 was $13.603B, a 8.79%
increase from 2017. (macrotrends, 2021)
7.1.4 Growth and sustainability of large organisation
The COVID-19 pandemic has laid bare the urgency behind a range of environmental
and social concerns. They believe that they can – and must – recover in ways that
support their communities their economies and their planet. They have put a green
future at the heart of their vision for the business and their sustainability strategy.
They want to grow our business in a way that manages their social and
environmental impacts and contributes to a better future. They are doing this
through their Group wide sustainability action plan – This is Forward. Created with
The Coca-Cola Company (TCCC), and developed through continuous consultation
with their stakeholders, including customers, NGOs and suppliers, across all their
territories, the plan places sustainability at the heart of our business strategy.
(partners, 2021)
7.2 Medium organisations
Zeeto is a Medium sized organisation. They are focused on helping publishers solve
traffic monetization challenges with technology so that they can focus on creating
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great content that extends the reach and impact of their digital property. (zeeto,
2010)
7.2.1 Objectives and Goals of medium organisation
A national furniture company is trying to sell more to existing customers. They want
to send personalized marketing messages featuring the next piece of furniture the
client plans to purchase. The company needs answers to carry out this campaign.
The company already purchases data from vendors and has full purchase history of
all their customers. Experience tells them that they only want to contact customers
who have spent over $5,000 in their stores. They can target these customers in
Zeeto’s platform by securely uploading a targeting list.
When anyone on that list visits a partner's website in the network, Zeeto asks them
the question. As the questions are answered, Zeeto streams them back to the
retailer’s CRM and email system, allowing them to customize their marketing
material for much higher efficiency. (Zeeto, 2021)
7.2.2 Market share of medium organisation
Zeeto has market share of 0.06% in online-audience-data market. Zeeto competes
with 48 competitor tools in online-audience-data category. Top alternatives for
Zeeto online-audience-data tool are inMarket with 41.53% Sojern with 10.52%
Tapad with 9.07% market share. (slintel, 2021)
7.2.3 Profit share of medium organisation
Since Zeeto was founded in 2010, it has participated in 1 round of funding. In total
Zeeto has raised $0. Zeeto's funding round was on May 2018 for a total of $0. Zeeto
provides technology marketing including campaign creation, optimization and
testing. Zeeto was founded in 2010. Zeeto's headquarters is located in San Diego,
California, USA 92101. It has raised undisclosed amount in 1 round. The latest round
was in May 2018. Zeeto's primary investor is Haas Portman. Zeeto's Founder & CEO,
Stephan Goss, currently has an approval rating of 70%. Zeeto has an estimated 63
employees and an estimated annual revenue of 4.1M (owler, 2021)
7.2.4 Growth and sustainability of medium organisation
Zeeto was been included to Entrepreneur's Top Company Cultures list, a
comprehensive rating of U.S.-based organizations with high-performing cultures
developed in collaboration with CultureIQ® culture management software and
services. Zeeto is ranked #3 in the Medium Company category on the Top Company
Cultures list. Zeeto is known for cultivating a culture that encourages innovation.
“Our culture is driven by the extremely talented group we have working here.
People expect to be challenged on a daily basis and really showcase their skills –
that’s what shapes the culture,” said Stephan Goss, CEO of Zeeto. “Because our
employees are motivated, they are also extremely engaged in the strategy of the
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company – we want them to be proactive in the decision-making process and buy
into the long-term goals of the company.” Along with spoiling their employees with
virtually every perk imaginable, Zeeto believes in total transparency and parity
among company departments. Every key financial and daily metric is shared with
the whole company so that no one is left in the dark. Zeeto has virtually erased the
hierarchical structures that exist in the typical workplace environment. (DIEGO,
2015)
7.3 Small organisations
Pharmacy 777 is a small organisation. Pharmacy 777 is committed to providing
professional and caring service in a healthcare industry that can be clinical and
rushed at times. Their goal of providing this individualized approach earned them
the 2016 ‘Community Engagement Award' at the WA Regional Small Business
Awards. They have even implemented a personalized medication plan that
addresses the full range of health issues and questions that a patient or family
member may have, as well as providing free appointments and consultation rooms
for comfort and privacy. (KAMINIC, 2017)
7.3.1 Objectives and Goals of Small organisation
Pharmacy 777 Pharmacists are empowered to go beyond the dispensary and engage
with their local communities and collaborate with their larger health care network
to drive health change and make a positive difference in the lives of their patients.
getting to know us better so they can personalise our care and advice to us
providing patient care services and professional support for a variety of health
concerns ensuring our prescribed therapy is working for you by reviewing our
medicines making our life easier by packing our medicines giving our accessibility to
customised medicines via our compounding network. (pharmacy777, 2021)
7.3.2 Market share of small organisation
For nearly 60 years, Pharmacy 777 has been caring for the health of Australians – a
vision born in 1962, now a reality as Pharmacy 777's continuous development of
innovative and professional health services has contributed to what the Group
stands for today – professional, caring, exceptional service and growth – creating a
positive impact on our patients' health, transforming people's lives and that of
others. (linkedin, 2021)
7.3.3 Profit share of small organisation
the Pharmacy 777 Community necessitates strong leadership, shared values, and a
commitment to service. Pharmacy 777 is a Pharmacy Industry leader in the provision
of health services, wellness programs, and patient care. The Group's Network in
Australia has 34+ branches, 600+ employees, and is still growing! Creating and
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empowering a team of high-quality individuals who share our values and share their
vision. (rocketreach, 2021)
7.3.4 Growth and sustainability of small organisation
For almost 60 years, Pharmacy 777 Pharmacists have been making patients their
purpose. Their approach is different and that’s exactly what makes it profitable and
sustainable. Pharmacist led Directorship Pharmacists only Business Development
Team Advisory Board with 40% Pharmacist representation Pharmacy Owner
Advisory Groups to improve and innovate. (777, 2021)
8) Transnational organisations
Toyota Motor Corporation. Toyota strives to be a good corporate citizen by
engaging with and earning the trust of its stakeholders, as well as to contribute to
the creation of a prosperous society through all of its business operations.
These corporate principles serve as the foundation for our initiatives, reflect values
that enable action, and guide our thinking. (toyota, 2021)
8.1 Global growth of Transnational organisations
Toyota Global Sales Performance has been aligned with global industry growth in
recent years, and in 2018 was reported up 1.2 percent, at a new All Time Record of
8.9 million units, with more than half of which done in Asia. The focus2move team
predicts 10.7 million volumes by 2025 in a recently published study. (focus2move,
2019)
8.2 Developments of Transnational organisations
Toyota coordinates and integrates all development phases, from basic research to
forward-thinking technology development and product development, to ensure that
Toyota develops cutting-edge, high-quality, and appealing vehicles quickly and
continuously. (toyota-global, 2021)
9) International organisations
Saudi Arabian Oil Co. Aramco has unrivalled conventional proved reserves and crude
oil production. Aramco maintains its low-cost, low-carbon-intensity crude oil
production by utilizing a skilled workforce that operates in a safe and reliable
manner and by leveraging technology. (aramco, 2021)
9.1 Global growth of International organisations
Saudi Aramco subsidiaries are major players in the region's thriving energy market,
serving as a major crude oil supplier to India, China (including Taiwan Province),
Japan, South Korea, and the Philippines. Our local offices provide marketing and
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portfolio management services, as well as other business support to us and our
partners, as part of an aligned regional strategy. (aramco, Global presence, 2021)
9.2 Developments of International organisations
Continuous technological investment is a critical enabler of our company's long-
term viability. Their approach contributes to the strengthening of their global
position in oil and gas by increasing production efficiency and resilience.
They concentrate on innovative upstream and downstream technologies that
improve the accessibility, usefulness, sustainability, and competitiveness of their
resources and products. They can make meaningful, positive contributions to major
global energy issues by developing impactful, innovative solutions for the benefit of
our business and energy consumers worldwide. (aramco, Technology development,
2021)
10) Global organisations
Facebook, they are constantly iterating, solving problems, and collaborating at
Facebook to connect people all over the world. As a result, it is critical that their
workforce reflects the diversity of the people they serve. Hiring people from diverse
backgrounds and perspectives allows them to make better decisions, build better
products, and provide better experiences for everyone. (Facebook, 2021)
10.1 Global growth of Global organisations
In 2020, Facebook user growth is expected to be 8.7 percent. This was the highest
rate of growth recorded during the time period under consideration. With a
coronavirus outbreak expected in the first half of 2020, internet users turned to
social media to stay connected. (Department, 2021)
10.2 Developments of Global organisations
Listening to Mark Zuckerberg announce that Facebook Messenger would open up as
another developer platform, as Facebook did back in 2007, at the recent F8
conference transported me to another era. Facebook was not what it is now. You
could invite a large number of your friends to play a variety of games and create a
new type of application using the platform. In 2007, the Facebook Platform was akin
to the Wild West. Exploring and building the social graph was a lot of fun.
(Schippers, 2015)
11) Franchising
Subway. Dr. Peter Buck, a nuclear physicist, changed the life of a college student
with a few simple words, "Let's open a submarine sandwich shop," more than 50
years ago.
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Peter Buck inspired Fred DeLuca, a college freshman, to open a submarine sandwich
shop to help pay his tuition. With Peter's initial $1000 investment, a business
relationship was formed that would change the landscape of the fast food industry
and the lives of thousands of people.
In Bridgeport, Connecticut, the partners opened their first restaurant, serving fresh,
affordable, made-to-order sandwiches. The popularity of the sandwiches and the
brand grew over the years, but one thing remained constant: their core values and
principles: Always provide exceptional service to your valued guests;Provide the
highest quality menu items at a price everyone can afford and enjoy; and Keep
operating costs low and ensure you have great systems in place and never stop
improving. (subway, 2021)
12) Joint ventures
Crocs footwear, which began in Boulder, Colorado as a simple, comfortable boat
shoe, is now available in over 120 styles for men, women, and children worldwide.
Crocs offers colorful, lightweight comfort for any occasion and season, with distinct
collections. All Crocs™ shoes are uniquely designed and manufactured using the
company’s proprietary closed-cell resin, Croslite™, a technology that gives each pair
of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs wearers know and love. Crocs™ footwear is ideal for casual wear, as well
as for professional use and recreational activities. (Crocs, 2021)
13) Licensing
Hasbro, Inc. (Hasbro) is a toy and entertainment manufacturer. The United States
and Canada, International, and Entertainment and Licensing are the Company's
operating segments. Hasbro fulfills the fundamental need for play and connection
for children and families all over the world, from toys and games to content
development that includes television programming, motion pictures, digital gaming,
and a consumer products licensing program. The Company's U.S. and Canada
segment markets and sells its products in the United States and Canada. (reuters,
About Hasbro, Inc., 2021)
14) Industrial structures
External factors affecting firms in the international automotive industry include raw
material availability and technology-based firm competitiveness. Tesla's tenacity
reflects its strategic effectiveness. This company analysis demonstrates that the
company is able to grow despite competitive challenges. However, as shown in this
Five Forces analysis, Tesla must ensure that it addresses external factors based on
the intensity of the forces affecting the business:
Competitive rivalry or competition (Strong Force)
Bargaining power of buyers or customers (Moderate Force)
Bargaining power of suppliers (Moderate Force)
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Threat of substitutes or substitution (Moderate Force)
Threat of new entrants or new entry (Weak Force) (KISSINGER, 2019)
Tesla, Inc. competes in a fiercely competitive market. This section of the Five Forces
Analysis describes the impact of competition on the automotive and energy
solutions industries. In the case of Tesla, the following external factors and their
intensities are to blame for the intense competitive rivalry:
Small number of firms (weak force)
High aggressiveness of firms (strong force)
Low switching costs (strong force)
The automotive market is dominated by a small number of companies. This external
factor, according to Porter's Five Forces analysis framework, limits the impact of
competition on companies such as Tesla, Inc. However, these companies are
generally aggressive in terms of product innovation and promotion. Large
automotive companies, for example, have aggressive marketing campaigns. Tesla's
marketing mix, or 4Ps, partially meets such aggressiveness, which strengthens
competitors' effects on the business. Furthermore, the low impediments for
customers to buy cars from other manufacturers (low switching costs) strengthens
the competitive force. (KISSINGER, Tesla Inc. Five Forces Analysis (Porter’s Model) &
Recommendations, 2019)
15) Competitive Analysis
Tesla Motors Inc. is a company based in the United States that specializes in the
production of efficient electric vehicles and electric power train components. Tesla
Motors has maintained its reputed market position and has provided its competitors
with stiff competition. Furthermore, Tesla produced the Tesla Roadster in 2008,
which was regarded as the first high-performance and efficient electric sport car.
Tesla Motors is well positioned in the high-end luxury niche market and has
captured a significant market share. However, there is a little threat to Tesla Motors
from hybrid and low displacement diesel vehicles as they are the substitute of the
Tesla Motors. Tesla has maintained a high position in a market due to its high
performance, technology, established brand, and unique competitive product lines.
However, the industry in which Tesla Motors operates requires huge capital
investment. In addition, there are strict laws and rules for the new entrants in the
industry. Hence, the strategic positioned of Tesla Motors have a little threat.
(thecasesolutions, 2021)
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16) Scarcity and choice
When there is a scarcity of resources, decisions must be made! Scarcity refers to the
limited nature and availability of resources, whereas choice refers to people's
decisions on how to share and use those resources. The issue of scarcity and choice
is central to economics, which is the study of how individuals and society allocate
scarce resources.
Some resources are abundant, while others are scarce. We are more concerned with
how we will spend our time on any given day than with the air we breathe. This is
because there appears to be an abundance of breathable air while the number of
hours in a day is clearly limited. Because our decision to breathe is unconscious, it is
somewhat uninteresting to an economist. On the other hand, an entire branch of
economics exists to understand and explain our time allocation choices: how many
hours we work and how many hours we play are critical to the labor market. Not
only is people's time in short supply, but so are their skills. (McKenzie, 2020)
17) Supply and demand
supply and demand, in economics, relationship between the quantity of a
commodity that producers wish to sell at various prices and the quantity that
consumers wish to buy. It is the main model of price determination used in
economic theory. The price of a commodity is determined by the interaction of
supply and demand in a market. The resulting price is referred to as the equilibrium
price and represents an agreement between producers and consumers of the good.
In equilibrium the quantity of a good supplied by producers equals the quantity
demanded by consumers. (Britannica, 2021)
18) Income elasticity
The higher the income elasticity of demand for a specific good, the more demand
for that good is linked to changes in consumer income. Businesses, for example,
typically assess the income elasticity of demand for their products in order to
forecast the impact of a business cycle on product sales.
Goods can be broadly classified as inferior or normal based on the values of the
income elasticity of demand. Normal goods have a positive income elasticity of
demand, which means that as incomes rise, so do the number of goods demanded
at each price level.
Furthermore, luxury goods are a type of normal good with demand elasticities
greater than one. In response to a percentage change in their income, consumers
will buy proportionately more of a particular good. Consumer discretionary
products, such as premium automobiles, boats, and jewelry, are examples of luxury
items that are extremely sensitive to changes in consumer income. When the
business cycle turns negative, demand for consumer discretionary goods tends to
fall as workers lose their jobs. (HAYES, 2021)
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19) Stakeholder analysis
Tesla's products are frequently viewed as the polar opposite of traditional
automobiles. All of the product's innovation is based on a non-traditional way of
thinking about business strategy. For example, one of its business strategies allowed
it to penetrate the high-end market by creating an aspirational premium product
and then target the middle class and mass markets by launching the affordable
Model 3 sedan. This would necessitate a rethinking of Tesla's supply chain system
and production planning in order to deliver the car effectively and on time, as the
company's success and future depend on it. Aside from that, from a strategic
standpoint, Tesla also aspires to be an environmentally friendly company, so they
benefit from government and regulation in a variety of ways.
As previously stated, Tesla intends to enter the high end market by developing high-
end products, but it also intends to enter the middle class by launching an
affordable Model 3 sedan. Thus, the customer is a key factor that influences Tesla's
income; additionally, Tesla's customers are concerned about the quality of the
product, which justifies Tesla's product pricing level. To meet such a demand, the
company is currently attempting to reduce the cost of batteries in cars in order to
reduce the overall cost of the finished product. As a result, rather than purchasing
batteries from Panasonic, Tesla is attempting to establish its own battery production
in order to make the car more affordable to the general public. Furthermore, one of
the company's main goals these days is to expand the charging station network
around the world, which would improve overall customer satisfaction and service
quality. As a result, Tesla is able to address the concerns of its customers as a
stakeholder group. (Srujit Biradawada & Friends (Aarti, 2021)
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