Organizational Communication: Application in Career Development

This report provides a comprehensive overview of business communication, emphasizing the significance of organizational communication. It explores the role of communication within organizations, classifying it into formal and informal channels and highlighting its functions in achieving common goals. The report reflects on the author's personal interest in organizational communication, focusing on its impact on employee trust, relationships, and clarity within the workplace. It further discusses the application of organizational communication in a professional career, outlining techniques such as internal newsletters, theme meetings, and social networking groups to enhance information dissemination and employee engagement. The conclusion summarizes the key takeaways and reinforces the importance of communication in organizational success.

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Business Communication

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Table of Contents
Introduction......................................................................................................................................3
1) Short description of Organizational Communication..................................................................3
2 ) Personal reflection of great interest of Organizational Communication....................................4
3) Application of Organizational communication in present and future career..............................6
Conclusion.......................................................................................................................................7
Works Cited.....................................................................................................................................8

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Introduction
Business communication is a very vital topic of business management in my point of view. It
refers the process where information is shared between people within an enterprise and raises a
commercial benefit of the organization (Abraham et al., 2017). Business communication also
indicates how the organisation shares its information for promotional purposes of its product and
services to the targeted potential customers. Organizational communication is one of the
important parts of business communication.
1) Short description of Organizational Communication
Organizational communication is one of the most important topics in the context of business
communication. Organizational communication, as a field, includes consideration, analysis and
criticism of the communicational roles of the organisation. It helps a company to reach its
desired goal through managing its manpower. Thus it is a topic of great interest for me. It can be
classified into formal and informal communication. If the communication flows through normal
channels then it could be downward, horizontal or upward whereas the flow from informal
channels is like the grapevine. The functions of organizational communication are to send and
receive messages among some interrelated individuals in a certain environment or setting in
order to achieve a common organizational goal. These messages can be conveyed through face to
face, written or by mediated channels in the organisation (Russell Neuman et al., 2014.).
Organizational communication focuses largely on the relationship building and interacting with
inter-organizational individuals and also the interested external people. Communication is not
just transferring messages between the senders and receivers. It literally constitutes the social
world of the organisation. A successful organisation can have competent communicators. The

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organizational communication shows that the organisation depends greatly on the effective and
efficient communication skills of their employees which intern help in achieving the
organizational goal.
To create a proper flow of communication within the organisation, it is very important to recruit
employees who can give and follow instructions, accurately listen and provide feedback, get
connected with coworkers, customers and networks. The employees can provide serviceable
information, work well as the team, critically and creatively solve problems as well as provide
ideas in an understandable manner. Effective organizational communication includes the process
of creating and exchanging information, working with the diverse group of people,
communicating in a complicated environment and having the ability to communicate in a proper
manner. Thus, organizational communication builds a staircase to reach the organisational goal
easily (Bell & Davison, 2013) .
2 ) Personal reflection of great interest of Organizational Communication
In my point of view organizational communication has a great importance in building the base of
business communication. To achieve the organizational goal a smooth communication is
necessary among all the departments of the organisation. This can be developed if I able to create
smooth communication among the employees. Recent emphasis has focused on all levels of
interaction in companies. As per my findings interpersonal relationships are a large part of
organizational communication. Thus, great deal of these researches focuses on the process of
interpersonal relationships that are conducted in the framework of organizational hierarchies.
Employee trust- I think, an open communication can only create a sense of transparency within
the organisation which helps to build trust between employees. Keeping employees in dark can

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create tension, low job security among employees whereas strong communication can help them
feel valued and trusted. It also helps to reduce the feeling of uncertainty and cluelessness about
the organisation’s current status. This intern develops a much more positive work environment
in the organisation boosting the workforce to lead toward the desired goal of the organization
(Rice et al., 2017).
Relationship- organizational communication is essential to create a relationship between staff
members and level of employees, on both professional and social ground. In my point of view an
open communicating atmosphere is very helpful for the employees feel free to express their
opinions and ideas and can come up with innovative solutions to different problems of the
organisation. Communication in the organisation prevents the employees feel isolated and helps
to build the team to work effectively. By creating a strong relationship organizational
communication enables the employees to trust on each other. Thus, communication act as a
support system in building the good relationship with peers, coworkers, subordinates, clients and
stakeholders of the company (Real et al., 2014).
Clarity- Communication makes things clear within the organisation. A well-informed employee
always has the better attitude towards solving problems than a less informed employee of the
organisation. As per my knowledge there are different ways of communication like magazines,
journals, meetings which help to develop proper information among the employees.
Apart from the above-discussed points, I think there are some other roles of organizational
communication. Socialization is very important for the business organisation in the current
business world, where communication acts as a tool in socializing. Organizational
communication helps in controlling the management processes which intern leads the

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organisation to the desired goal. It also helps the managers to perform their duties which include
planning, organizing, leading and controlling within the organization.
3) Application of Organizational communication in present and future career
Organizational communication is the internal communication techniques of the organisation
which I could use to disseminate information and communicate with the employees of the
organisation. There are different techniques of organizational communication across different
companies regardless of its size and nature. The techniques employed for communication should
be cost-effective as well efficient to be effective (Singh et al., 2016). I looked at three primary
ways Organisational Communication research. When I study organizational communication I
look at quantitative methods for predicting behaviors, or qualitative methods for understanding
behaviors. Again I can use qualitative methods for study communication in the natural
environment of organizations in order to understand organizational cultures and their function.
I can use Organizational communication in the creation of the internal newsletter or an email
program where some appropriate employees will be entrusted with the responsibility of
monthly/fortnightly creation of newsletter or email program. The newsletter which may contain
important information of the company, health and safety tips of the employee etc will be
circulated to all employees in the organization through emails. I can also use it to carry changes
of policies, special dates, and the name of the employee of the month, fun games or puzzles that
can be enjoyed by the employees (Boyd, 2017).
Again I will use internal communication to present theme meetings rather than the old stereotype
meeting format. This can be in the form of additional refreshment arrangement for the attendant
in the meeting or use different lucid but interesting themes. These kinds of regular theme

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meetings can be conducted to update the employees as well as management on general or
specific topic.
Lastly I can use organisational communication to create a social networking group or channel.
Social networking is on a great importance in today’s business world. This can be generated for
employees in the organisation by providing the base for linking to social network group in the
form of face book, twitter or link din. This will create a platform for all the employees in the
organisation where any information can be posted. All employees can interact with various
groups and share various kinds of required information which would not be possible without the
use of such social networking group. In my opinion these small steps will create a base ground of
networking to the world market (Kearney et al., 2017).
Conclusion
Thus, from the above discussion about organizational communication, I have come to know the
importance and role of communication in an organisation. The assignment also depicts the
various application of organizational communication of our current professional career.

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Works Cited
Abraham, J., Takwin, B. & Suleeman, J., 2017. A confirmatory factor analysis among
Indonesians. Counterfeit self: Kasetsart Journal of Social Sciences, 2(4), pp.222-40.
Bell, E. & Davison, J.., 2013. Visual management studies: Empirical and theoretical approaches.
International Journal of Management Review, 15(2), pp.167-84.
Boyd, J.J., 2017. Retaining High-Performing Healthcare Employees. Voluntary Employee
Turnover, 5(7), pp.12-45.
Kearney, C., Soleimanof, S. & Wales, W.J.., 2017. Examining Facilitative Configurations of
Entrepreneurially Oriented Growth: An Information Processing Perspective. British Journal of
Management, 10(1), pp.118-30.
Real, J.C., Roldán, J.L. & Leal, A.., 2014. From entrepreneurial orientation and learning
orientation to business performance: analysing the mediating role of organizational learning and
the moderating effects of organizational size. British Journal of Management, 64(2), pp.186-208.
Rice, R.E. et al., 2017. Organizational Media Affordances: Operationalization and Associations
with Media Use. Journal of Communication, 67(1), pp.106-30.
Russell Neuman, W., Guggenheim, L., Mo Jang, S. & Bae, S.Y.., 2014. The dynamics of public
attention: Agenda‐setting theory meets big data. Journal of Communication, 64(2), pp.193-214.
Singh, S., Darwish, T.K. & Potočnik, K.., 2016. Measuring organizational performance: A case
for subjective measures. British Journal of Management, , 27(1), pp.214-224.

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