Comparative Analysis of Facebook and Amazon's Business Strategies

This report provides a comparative analysis of Facebook and Amazon, focusing on their organizational planning, structure, leadership styles, and business strategies. It examines how these companies manage their activities, define their missions and visions, and allocate human resources to achieve their goals. The report delves into the impact of organizational culture, motivation, job design, power, and politics within both companies. It explores the hierarchical and divisional structures of Facebook, and the hierarchical structure of Amazon. The report also investigates the leadership styles of Mark Zuckerberg at Facebook and Jeff Bezos at Amazon. Moreover, it highlights the competitive advantages and marketing strategies employed by both organizations, including Facebook's matrix structure and Amazon's focus on e-commerce growth and prime membership. The report concludes by emphasizing the crucial roles that management and organization play in ensuring systematic working within an enterprise.

PEOPLE ORGANIZATION AND
MANAGEMENT

Organisational planning is a process, which helps to manage overall activities of an
enterprise. It is an effective tool as it provides the sense of direction and determines the mission
and vision. It is a function that works to develop an organisational structure, which allocates
Human Resource to ensure about accomplishment of determined goals and objectives. It is an
activity, which works to define and group people and maintain effective relationship between
people, work and resources (Brinckmann, Grichnik and Kapsa, 2010).
The present report is based on business activities of Facebook and Amazon. These both
deal in online functioning. Facebook works to connect with friends, facilities and other people
through the world, Amazon works to deal with online website and it has range of products;
customer visit this website and purchase the products as per their demands.
In addition to this, present report will consider things to determine the impact of organisational
culture, leadership, structure, motivation, job design and power and politics.
Facebook is the social networking website services, which connect people at global level.
In this, it can be said that Amazon is one of the leading shopping website in the world, which
provide goods and services to their customers. Both companies are online server providers and
work through internet (Chapin, 2012). Facebook has introduced new feature where retail can sell
their products on their site for free of cost. Whereas, Amazon company takes charge from there
retail company on every sell of their product. Both companies are the best in their own fields and
to face huge competition in the market. They have become giants in their market; Amazon is an
online retail and as the best cloud computing.
On the other hand, Facebook is the best digital advertising on social media. Shopping
website has expanded to great extend and now from this website, people can buy anything on
Amazon marketplaces. On the other hand, Facebook is growing at significant rate over the scale.
Also, has more level to overcome.
Both companies have different organisational structures; Facebook follows hierarchical
and divisional organisational structure. Therefore, it can be described as hybrid and combines
certain elements of both the structures. Whereas, on the other hand, Amazon uses only
hierarchical structure; for example, senior management team includes two CEOs, three senior
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vice presidents and one worldwide controller. Facebook maintains corporate teams on the bases
of their functional activities and operational activities. Also, adapts policies to involving
information technology and internet (Christofakis and Papadaskalopoulos, 2011). Amazon
market structure is different from that of Facebook; they adapt business functions bases for
determining interaction among components of the organisation. They focus on global function
and global division.
They make changes in their structure according to the changing conditions of the
organisation and changing in the trends. Facebook followers’ transformational leadership style
and Mark Zuckerberg is known as encouraging as well as aggressive leader. He uses all main
styles of leadership (autocratic, democratic and laissez-faire).Whereas Amazon has different
leadership style and is known for their unique styles. Jeff Bezos is known for working differently
and in unique way (Desai, 2013). They mainly use democratic, authoritative and also
transactional style of leadership. Both the companies are very popular and are known by their
brand name. They are both leading companies of the world today and are considered among the
best companies. Both organisations have competitive advantages over other competitors in the
market. Facebook and Amazon are two big brands in the marketplace. Therefore, has to face
more competition. In such organisations, people are friendlier with their employees and treat
them well. There easily adopts culture of different counties and are very flexible. Employees in
that organisation try to give best and perform at their best.
In this, Facebook’s organisational structure is having the variation of traditional
organisational structure. An enterprise constitution is helpful to provide specific directions. Here
it can be stated that Facebook is following matrix organisational structure. In addition to this, key
characteristics of an enterprise include organisational creativity and innovation. Facebook’s
organisational structure has been divided into three main components as corporate functional
based theme, geographial division and product based division (Durand and et.al 2011).
Thus, Facebook works to manage operational activities throughout the organisational
structure. Thus, geographical location will be used in order to determine the division of light in
terms to find out the differences between social advertising and online advertisement. The
product based division put their consideration over products as are Instagram, messenger and
whatsApp etc. In this way, it can be said that structure of Facebook can be defined as hybrid and
it combines with certain elements of hierarchical and divisional organisational structure. It can be
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said that organisational structure plays a main role in order to maintain working of an enterprise
effectively. The structure of an enterprise determines effective working so that it can process
business activities systematically.
Amazon also follows functional and Hierarchical organisational structure. In this, hierarchical
structure emerged due to immense size of working enterprise. This enterprise remains highly
flexible in terms to adapt frequent changes in external place of market. In addition to this,
functional structure of Amazon helps to put consideration over basis for determining interaction
among number of components. There are number of components are global function based
groups, global hierarchy and geographical division. Thus, corporate structure of Amazon is very
much effective in terms to support international growth in the e-commerce market. It is efficient
in promoting higher flexibility and responsiveness by having increment in empowerment
(Fulong, 2015)
In this, motivation and job design of Facebook is very attractive as they focus on mobility. In
this, employees can perform their work in freely manner. It also enables employees to avoid
burning avoid space related distraction and constraints. Thus, physical mobility at the office,
there are number of employees who are having the flexibility to have effective control over
work-scheduled can be controlled within the reason. One of the major advantages is to empower
individual boundaries that are helpful for employees to manage their individuals’ boundaries and
block out visual and auditory distraction.
The job design of Amazon is inclusive as number of departments as are interior designer, art
director, advertising promotion and manager. To motivate the employees, they must maintain
effective and good communication to carry put the process effectively. With help of it, major
considerations are needed to be given on technical skills so that all work can be carried out
effectively (Hough and et.al., 2010).
The power of Facebook is taking initiative in terms to put their effective steps in terms to
continuously learn and optimize how they can able to leverage find, build, inspire and helps to
connect with customers. The marketing strategy is one of the effective tools as it requires in-
depth knowledge in marketing strategy, branding, visual market etc. This is one of the effective
tools to determine the growth of an enterprise. In addition to this, marketing strategy is ready to
deliver the products to customers.
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In this, as per research, it has been analysed that Amazon prime has grown users in US.
Increment in the prime membership work as to continuous to add probability stream so that firm
earning can be increased. Thus, Amazon is number one online retailing sector; this firm has been
engaged in business activities to provide multi range of products to customers.
In addition to this, it can be said that Amazon has a growing role in the US economy. In addition
to this, it can be said that Amazon sells number of books, toys, and apparel and consumer
electronics and there should also be large investment in grocery business (Eddleston and et.al
2013). The Amazon strategy is very effective as it is very impressive as it is assistive in terms to
have enlargement in the prime membership thorough the exclusive offers and better pricing
strategies. This online website is taking number of initiatives in order to grow their business in
global manner.
Based on the above notion, it can be affirmed that management and organisation played crucial
role in order to bring systematic working in an enterprise. The present report is based on to have
effective comparison on Facebook and Amazon. In this present report, the following activities
are need to be covered as are Organisational culture, motivation, job and design, power and
policies and organisational structure.
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REFERENCES
Books & Journals
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growth: planning's emerging fourth wave. Journal of the American Planning Association,
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Christofakis, M. and Papadaskalopoulos, A., 2011. The Growth Poles Strategy in regional
planning: The recent experience of Greece. Theoretical and Empirical Researches in
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Desai, V., 2013. The Dynamics of Entrepreneurship Development Management: Planning for
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