Management 2: Evaluating Company Analysis with Assessment Tools

This report provides an overview of free assessment tools used for company analysis, focusing on organizational behavior and strategic management. It describes tools such as McKinsey & Company OCAT, Mark Moore's Strategic Triangle, SWOT Analysis, and McKinsey's 7s Framework, detailing their functionalities, advantages, and disadvantages. The report emphasizes how these tools aid in identifying strengths and weaknesses within an organization, facilitating improvements in various aspects of business operations. It also addresses the practical applications of these tools in enhancing overall business processes and strategic decision-making. Desklib offers a variety of solved assignments and past papers for students.

Management 1
Organizational Behavior

Management 2
Abstract
This paper has been described the free assessment tools that are used to analyse the various parts
of the learning or any type of diagnostic. This paper has been described the different assessment
tools which are the process of documenting, measuring in terms of standard-based assessment
which gives various observations related to the topic of the assessment. Literacy assessment
many be formal, informal or formative or summative tests. In this paper the several assessment
tools have been described which includes SWOT analysis, McKinsey and Company OCAT,
Mark Moore's Strategic Tringle, Mc Kinsey 7s framework and several others. The various
advantages ad disadvantages of these assessment tools have been described in this paper. The
assessment tools are used to analyse the strengths and weakness of the organization and tries to
improve the several aspects of the organization. The different aspects are measured in this
process to improve the overall process of the organization. This process is used to do
improvement in the various aspects. All these tools are more useful in the process of business
and create many advantages in the overall process of business.

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Contents
Introduction.................................................................................................................................................4
Free Assessment Tools................................................................................................................................5
1. McKinsey & Company OCAT........................................................................................................5
2. Mark Moore’s Strategic Triangle.....................................................................................................7
3. SWOT Analysis.............................................................................................................................10
4. McKinsey’s 7s Framework................................................................................................................13
References.................................................................................................................................................16

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Introduction
This paper is made in regards to the proper analysis of the free assessment tools that are used to
analyse the operations of the business and their results get by the assessment. These tools are
used to maintain the overall process of the business and it defines the different measurement of
the business aspects. This paper will be discussed about the different assessment tools like Mc
Kinsey 7s framework, SWOT analysis, Mark Moore's model and Company OCAT. All these
tools give the knowledge regarding the growth of the organization and analyse all the functions
and activities used by the business. It is important to know the advantages and disadvantages of
these models as these models also have several advantages and disadvantages. As these tools
increase the strengths of the organization as by this all the process of an organization can be
analyzed properly.

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Free Assessment Tools
1. McKinsey & Company OCAT
 What is it?
It’s a free tool that is used to assess organizational capacity and identify its strengths including
areas of improvement. It concentrates mainly on Organizational aspirations, strategy, Leadership,
staff and volunteers. Other areas of focus are funding, organizational values, learning and
innovation, marketing and communication including management processes, organizational
infrastructure and technology. This tool is used to analyse the capacity of the organization in the
different aspects and provide proper information related to the capacity (Park, 2018). Different
elements of the capacity framework are scored on a grid and it defines the current status and
performance of the organization.
 How does it work?
The McKinsey & Company Organizational Capacity Assessment Tool is used to asses an
organization by circulating it to key individuals in an organization who can then respond to the
questions in the tool kit.
Since the tool is online-based, the first step one needs to do is to register the organization which
need to be assessed by providing details such as location, and funding sources and set the
deadline when the survey should be completed.
The next step is to invite respondents through the online system by sending a link to them. At
this point, it is important to note that McKinsey recommends that the respondents must be only
key employees, for instance, Senior Management and Board members of the organization and
not all employees. Once the online system has sent emails to the respondents, they are should
now complete it within the set timeframe after which the online system generates reports that can
be used to identify strengths and weaknesses. The system will further provide guidance or
recommendations on how to go about the debrief with everyone who was involved (Gaur and

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Kumar, 2018). This tool is used to define the non-profit client and it creates too much confusion
in the business process. This assessment tool also used to analyse the mission and vision of the
organization and it improves the different aspects of the business. This process identifies
common obstacles arises in the organizational concept.
Advantages
The major limitation of the OCAT is that it can only assess how an organization is managed and
therefore cannot identify specific problem areas within existing systems and programs. This
means an organization may score well on the OCAT, meanwhile, it could be implementing
programs that may not be technically sound.
Besides, the OCAT requires internet and so if you have slow internet connectivity, the process
may be time-consuming. Further, if you don't have access to the internet, the tool becomes
useless and one needs to find another tool that can be used offline. Lastly, OCAT is a self-
assessment tool and so it may not be so perceptive which can lead to an organization incurring
extra costs by seeking the opinion of external consultants.
Disadvantages
The McKinsey & Company OCAT is a useful online though it only becomes a good choice when
you want to assess overall management in an organization or trying to get an internal opinion not
when you want to assess the technical aspects of programming as well as Monitoring and
Evaluation.

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2. Mark Moore’s Strategic Triangle
In this study of public value, Mark Moore, a professor at Harvard University came up with a
model he calls "The Strategic Triangle". He asserts that just as the private sector must create and
measure value for clients and shareholders, so is the government and its agencies must account
for the value it creates for its citizens and taxpayers as a public value. This tool provides a strong
analytical framework for strategic management among public managers. It analyzes an
organization or ideas within an organization based on three key elements namely, Legitimacy
and Support, Operational Capability and Public Value. The concept can help improve the value
and outcomes of various public projects and policies. This tool is much related to the public
value which helps to analyse the value of the public in the organization and it improves the
overall aspects of the business.
Each component in Mark Moore’s Strategic Triangle provokes our intellect by demanding
answers to the three questions. What kind of public value are we creating, who is going to
support and legitimize our work and finally, do we have the required operational capacity to
create public value (Nickerson, et al., 2015). The answers to these questions alone may not be
enough, they need to be aligned with one another in a sense.
 Legitimacy and Support
Legitimacy and support refer to people in positions of power and influence to either support and
legitimatize the organization and its vision or oppose it altogether. The model seeks to identify
these people who may include those with political power such as elected representatives or
regulatory authorities, the media, legal and financial institutions. All these people must accept
and appreciate what the organization is doing to create an enabling environment and support for
the organization. This means an organization must demonstrate that its vision creates public
value and that its activities are therefore necessary.
 Operational Capability.
Operational capability focusses on analyzing the organization's ability to effectively and
efficiently deliver and achieve its mandate. It looks at whether the organization has required
resources, critical processes and technology necessary to achieve desired results. To create public

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value, Moore argues that an organization must have enough resources correctly allocated, skilled
human resource, ability to manage change and access to useful information. The operational
capability is included in the overall process of Mark Moore's strategic triangle.
 Public Value
Mark more believes that public value is produced when the people’s wellbeing has been
improved as a result of the work we do. This must be clearly and specifically projected as
expected outcomes for specific programs being implemented. Moore argues that “Public
Value” is determined by both what the public values; and, what is of value to the public.
This creates a notion that public sector managers must deliver the public's current expectations
for public services and at the same time investing in programs that will bring long term benefits
to society. The public value matters a lot in the overall process of the organization that can be
analyzed with the help of this tool and this gives the proper prescription regarding the increase of
the value of the business among the common public (Giama and Papadopoulos, 2015) The
democratic legitimacy is also used in the overall process of determining the public value in the
business process.
Advantages
This assessment tool has various advantages in business analysis. Some of the advantages of this
model include:
 Legitimacy is the great intangible which improves the value of the business.
 The organization achieve great success with the help of the analysis of public value.
 The public can determine the value of work and increase the attraction of the customer's
 The consistency and effort of the partners get increased in the organization.
 The public management is an important part of the business aspects.
 Public value maintains better leadership of the process.
 This method makes several improvements in the business.

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Disadvantages
Along with the advantages, several disadvantages are also included in Mark Moore's model.
Some of the disadvantages are discussed below-
 The public value creates too much confusion in the organization analysis.
 The public value performance cannot be analyzed properly in the business.
 The organization cannot achieve proper strategic management with the use of this
assessment tool.
 All the operations of the business get affected by this assessment tool.
 The proper organizational behaviour cannot analyze by this assessment tool as it includes
several parts of analysis.

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3. SWOT Analysis.
SWOT Analysis is a strategic planning tool for strategic management in various institutions. It
can help to build an effective organizational strategy because it analyses both internal and
external factors in an organization. SWOT Analysis may be termed as a simple but very
powerful tool for analyzing an organization’s resource capabilities and shortfalls, opportunities,
and threats it may encounter thus, the acronym SWOT stands for Strengths, Weakness,
Opportunities and Threats. This is a simple but useful framework used for the proper analysis of
the organization. The overall behaviour of the organization can be defined by this process. This
framework helps the business to determine what to do and also addresses what is lacking from
the business (Silva, et al., 2015). This helps to decrease the risks in the organization. This
provides the various advantages to achieve success in the business.
The tool is very significant in helping managers to identify organizational and environmental
factors using two dimensions: Internal and external. Internal dimensions refer to organizational
factors, strengths and weaknesses while external dimensions include environmental factors as
well as opportunities and threats. It is a strategic planning tool which provides a simple process
to assess the process of the business. The proper benefit can be analyzed by the business with the
help of this tool (Fenton and Neil, 2012). The business venture can be evaluated with the help of
this tool and by this, the organization achieves the desired objective that is much useful in
analyzing the overall assessment of the business. The organization achieve all the desired
objectives with the help of this process.
 Strengths
Organizational Strengths: Strength is the characteristic that adds value to something and
At the organizational level, Strength involves attributes or capabilities from which an
organization gains an advantage over others. SWOT analysis can reveal such an advantage over
other competitor organizations. In other words, organizational strength can be referred to as the
characteristics which make an organization more effective and efficient concerning competitors.
According to Dincer 2007:145, An organization can e said to be strong, equal or weak against
competitors based on five criteria’s: Relative market situation, relative financial structure,
relative production and technical capacity, relative research and development potential, relative

Management 11
human capacity and management effectiveness. Therefore, an organization needs to know its
strength Before going into action when encountered with a problem or an opportunity. The
various types of strengths can be analyzed from this aspect.
 Weakness
Weakness refers to not having the form and competency
Weaknesses in an organization may be regarded as negative and unfavourable characteristics that
puts and organization in a disadvantaged position against competitors. Such characteristics make
the organization less effective and inefficient in its operations which may result in an
organization failing to respond to possible opportunities or challenges and failure to adapt to
change. Pearce and Robinson (1991:182) state that facilities, management capabilities,
marketing skills, financial capabilities and brand image can be sources of organizational
weaknesses. SWOT analysis can help an organization to identify weaknesses and address them
before they become serious problems for the institution to handle. It can also help an
organization to foresee future difficulties and limitations which may affect their strategy.
 Opportunities
Opportunity means a situation or condition suitable for an organization
For managers, an opportunity is a situation that an environment presents to the organization
which can be exploited to achieve its goals. According to Harrison and St. John (2004:164),
“opportunities are conditions in the external environment that allow an organization to take
advantage of organizational strengths, overcome organizational weaknesses or neutralize
environmental threats”. The SWOT analysis is one tool that can help an organization to identify
and exploit existing and potential opportunities to effectively and efficiently achieve objectives.
 Threats
The threat is a situation or condition that jeopardizes the actualization
Threats refer to characteristics that may negatively affect an organization and put it in a
disadvantageous situation and consequently making it difficult to achieve organizational goals.
Threats can cripple an organization or make it lose superiority over competitors while in some
instance threats can cause unrecoverable damages. SWOT analysis becomes handy for any
manager because it can detect possible threats thereby giving managers an opportunity to
prepared and put in place measures to prevent such threats from impeding and organization.
External opportunities and external threats- refer to economic, social, cultural, demographic,

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environmental, political, legal, governmental, technological, and competitive trends and events
that could significantly benefit or harm an organization in the future.
Advantages of the SWOT analysis
SWOT Analysis is an analysis technique that has a general perspective and presents general
 SWOT Analysis like any other tool has its strength. The following are the advantages of
SWOT analysis:
 IT provides a guide to managers from a general to a more specific perspective. It further
provides an opportunity to focus on the positive and negative aspects of an organization
in a logical relationship.
 SWOT Analysis is an interactional analysis technique that makes macro evaluations
 Swot analysis helps to understand organizational weaknesses and by so doing, threats can
be managed or eliminated.
 By using SWOT Analysis, an organization can develop effective strategies that
distinguish it from competitors.
Disadvantages of SWOT analysis
The following are some limitations of the Swot analysis:
 It analyses opportunities and threats which are outside the organization and maybe
beyond its control.
 SWOT Analysis has a general perspective as an approach and present general solutions.
 The technique was developed at a time when environmental conditions were less
dynamic and therefore may not be as useful in today’s world where there is constant
change and competition because entries in a SWOT matrix may be affected over time.
 SWOT Analysis is an analysis technique that has a problem in terms of quality and
quantity.
 SWOT Analysis can identify many factors, nonetheless, it may not be possible to
determine priorities from the identified factors.

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4. McKinsey’s 7s Framework
McKinsey's 7s framework is a tool that can be used in a variety of situations to analyze various
parts of an organization. This is the tool can help to get a holistic understanding of an
organization. For instance, it can be used to analyze how future changes might affect the
organization or be used to determine the best strategy to implement a project. The framework can
also be used to determine how various departments within an organization align with each other.
The 7S framework has seven components which are the structure, strategy, systems, skills, style,
staff, and shared values (Frank Voehl and H. James Harrington 2016:69). Voehl and Harrington
further allude that the 7s model is based on the theory that an organization can only perform well
if all the seven elements are well aligned. This means it can be used to understand how
departments are related in an organization thereby establishing how well an organization is
prepared to achieve its goals. Further, the seven elements of the framework are divided into two
categories namely hard and soft elements Hard elements are those that can easily be quantified
and implemented which Strategy, System, and structure, while the soft elements are much more
complex and qualitative and they are shared values, skills, style, and staff.
The 7S model can be a useful tool for internal organizational analysis. It can be applied to
analyze the entire institution, a department or even a project within the same organization. The
underlying factor for the McKinsey 7S model is that all the seven elements must be in balance. If
one of the elements align with others it leads to a negative impact on the organization. The model
can be used to perform an analysis which can evaluate the current situation in comparison with
the desired situation. This can help to identify problems and find solutions. The same model can
be used after some time to see if problems were resolved. This tool is also used to analyze the
organization by monitoring the internal changes occurred in the business process. This model is
depending on the internal situation of the organization. The seven internal factors are included in
the organization and determine the success of the structural report of the organization. This
process identifies the areas that are not effectively aligned and analyse the proper design of the
overall organization (Yarime and Tanaka, 2012). This model is used to make the necessary

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changes in the organization and it continuously reviews the 7s of the business. The proper
changes are used to implement the proper analysis of the organization.
Advantages
 It enhances the efficiency and effectiveness of an organization by ensuring that essential
components are well aligned with the vision.
 It helps to align departments and process within an institution.
 Because it helps with organizational alignment, it facilitates the strategic implementation
of policies.
 Management can analyze the effects on the organization thereby enhancing preparedness.
Disadvantages
 The model is time-consuming which may affect other activities in the organization.
 The conclusion of the analysis sometimes does not have a proper factual backing.
 It is difficult to evaluate the degree of suitability and viability of the model to an
organization.
 It only analyzes internals factors thus neglecting external factors which may have a
substantial impact on the performance of an organization.

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Conclusion
From the above information, the several aspects related to the assessment of tools has been
analyzed. It has been identified that these tools provide several benefits to the business and
improve the overall aspects of the organization. The organizational behavior has been analyzed
by these assessment tools as it is important to analyse the various process of the business.
McKinsey and company OCAT is a free tool that is used to assess organizational capacity and
identify its strengths including areas of improvement. It concentrates mainly on Organizational
aspirations, strategy, Leadership, staff and volunteers.
The McKinsey & Company Organizational Capacity Assessment Tool is used to asses an
organization by circulating it to key individuals in an organization who can then respond to the
questions in the tool kit. In the study of Mark Moore’s model, public value, Mark Moore, a
professor at Harvard University came up with a model he calls “The Strategic Triangle”. He
asserts that just as the private sector must create and measure value for clients and shareholders.
SWOT Analysis is a strategic planning tool for strategic management in various institutions. It
can help to build an effective organizational strategy because it analyses both internal and
external factors in an organization. McKinsey's 7s framework is a tool that can be used in a
variety of situations to analyse various parts of an organization. This is the tool can help to get a
holistic understanding of an organization. All these tools are used to define the several aspects of
the

Management 16
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