Organizational Behavior Analysis: TechBrim Case Study Report

This report analyzes the organizational behavior of TechBrim, a software business company, focusing on effective management practices. It emphasizes the importance of a clear communication system, including both traditional meetings and the SUDHAR app for employee feedback. The report highlights the need for fair treatment, equal pay, and respectful leadership, advocating for transformational leadership styles. It applies Maslow's Hierarchy of Needs to motivate employees, addressing psychological, safety, social, esteem, and self-actualization needs. The report stresses the importance of creating a safe and supportive work environment, promoting social interaction, recognizing employee contributions, and empowering employees through autonomy and involvement in decision-making.

Running hand: ORGANIZATIONAL BEHAVIOR
Organizational Behavior
Name of the Student:
Name of the University:
Author’s Note:

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TechBrim Business
Techbrim is a software business company that mainly provides software services to all
the electronic and mechanical companies. Just like any other business organization, this company
also needs a proper management system for the smooth and interrupted functioning. The
structure of the business comprises of the HRM Department, the programmers, software testers,
marketing department, training department and the management team.
Figure1: Organizational Structure
(Source: referenceforbusiness.2013)
Managing the business
In order to carry on the business successfully, there must a proper communication
maintained among each and every department. The first and foremost thing that needs to be
implemented and followed within the business is a clear, quick and easy to access

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communication system. This communication system will be very much helpful in carrying
exchanging messages and information among all the departments. There are two different kinds
of communication modes used by the Company (Suh et al 2016). The first is the very traditional
method where the manager will conduct a meeting with all the officials. The second one is that
of usage of an app called SUDHAR, which can be used by the employees to forward all their
concerns and issues and their feedbacks to the respective heads. The SUDHAAR app indeed is a
very useful app that can be used by all the employees as and when they need. There must be a
special attention given by the helpline departments to see that none of the employees are being
bullied or harassed due to their age, race, caste, gender and other such demographic parameters.
There must be a total equality and justice maintained throughout the department. The company
must make sure that there is equal pay for all their workers irrespective of their sex. In other
words, there must never be any discrimination made between the male and the female workers.
They must be given equal amount of salary and also equal respect.
The leaders of the company must make sure that their behavior towards the employees
must be polite and understanding. The leaders must understand that if they expect their
employees to give in their hundred percent in order to increase their efficiency, then they also are
to be rewarded in exchange for it. The leaders must also adopt the transformational leadership
style in order to inculcate the efficiency and the mutual cooperation. The leaders must not be too
much bossy or rude over the employees (Sollie et al 2017). They must know that they can use
the tool of persuasion rather than using the tool of commanding or ordering. It is only when the
employees get a free and friendly attitude from their leaders that they tend towards increasing
their efficiency. There must not be a feeling of hesitation or fear among the employees. Rather
they must always be made to feel very much comfortable with their superiors. The leaders or the

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supervisors must always try to motivate their followers. The leaders must try their level best to
support the employees in every way possible.
Maslow motivation theory
The Maslow motivation theory must be used by the company to motivate their
employees.
Psychological needs
The company must try to solve the psychological needsof the employees first. These
include the basic needs of food, clothing, shelter, sleep. The company must at first try to make
their employees feel at ease by providing them ample scope for taking breaks in between their
working hours. The working hours that are set must be reasonable enough so as not exert excess
pressure on the employees. Giving them time to eat drink, visit the washroom and take necessary
breaks to refresh themselves from the work load.
Safety Needs
The company must make sure that all the employees are feeling safe and secure within
their working place. There must be personal as well as the financial security given from the side
of the Company. The company must provide the employees safe working conditions with the
accumulation of proper medical aid, fire fighting device and all other emergency staffs as and
when needed.
Social needs

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The social needs employees must also be looked after by the company itself. The
company managers must make sure that all the employees are socially interacting with each
other. The company must make sure that the employees know each other, communicate with
each other and have a good cooperation and mutual understanding. These are the very essence of
working together as a team (Makvand and Fernández Alarcón 2016).
Esteem needs
Apart from the mutual respect that every employee deserves, there is something called
esteem needs as well. The company must make sure that all the employees are getting
appreciated and rewarded for their efforts and contributions. There must be promotions, rewards,
appreciations and special recognitions given to all the employees based on their performances.
Self actualization needs
This will automatically be inculcated within each and every employee when the leaders make
them feel wanted and important within the organization. The employees must never be left out.
Transformational leadership is very much important over here. The leaders must always motivate
their employees by inviting them to be a part of all the important business decisions. They must
always not be controlled or ruled (Jonas 2016). They are to be given freedom and autonomy in
order to make themselves self dependent and reach the self fulfilling point.

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References
Jonas, J., 2016. Making practical use of Maslow’s Hierarchy of Needs theory to motivate
employees: a case of Masvingo Polytechnic. Journal of Management & Administration, 2016(2),
pp.105-117.
Makvand, A.F. and Fernández Alarcón, V., 2016. Effects of social media on organizational
behavior in non-democratic countries. Journal of Business and Economics, 7(2), pp.306-313.
Sollie, H., Kop, N. and Euwema, M., 2017. Mental resilience of crime scene
investigators. Criminal Justice and Behavior, 10(X), pp.1-24.
Suh, K.S., Suh, E.K., Lee, S., Lee, H., Hong, G. and Yoo, S.M., 2016, June. Design and
Evaluation of Social buttons for News Comments. In PACIS (p. 253).