Organizational Behavior: Analysis of Burberry's Practices Report

This report delves into the realm of organizational behavior, utilizing the British clothing brand Burberry as a case study to illustrate key concepts. It begins by examining how organizational culture, politics, and power dynamics influence individual and team behavior, referencing Handy's culture model to categorize different organizational structures. The report then explores various theories of motivation, including content and process theories, and how they can be applied to enhance employee performance. Furthermore, it analyzes the characteristics of effective and ineffective teams, drawing upon Bruce Tuckman's Team Development Model to understand the stages of team formation and development. The report also discusses the impact of power dynamics within an organization. The report concludes with a comprehensive overview of the concepts and philosophies of organizational behavior, providing insights into how these principles can be applied to improve workplace environments and foster successful business outcomes. This report provides an analysis of the application of organizational behaviour principles with the help of Burberry as a case study.

Organizational Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO 1.................................................................................................................................................1
P1 Organisation's culture, politics and power influence individual and team behaviour:...........1
LO2..................................................................................................................................................3
P2 Theories of motivation............................................................................................................3
LO3 .................................................................................................................................................6
P3 Effective and ineffective team:...............................................................................................6
LO 4.................................................................................................................................................7
P4 Concepts and Philosophies or Organizational Behaviour:.....................................................7
CONCLUSION................................................................................................................................9
REFERENCS.................................................................................................................................10

INTRODUCTION
The actions done by the employees within an organisation is known as
organisational behaviour. To have an effective operation of the employees in an organisation this
principle is used. Organisational behaviour promotes innovation, communication, job
satisfaction, job performance and encourage leadership.
This study of behaviour not just study the individual but also group
performance. This study could lead to lot of effectiveness in the organisation of the works by
observing them and talking to them about the factors which are not letting them do there best in
the organisation. This organisational behaviour study will lead to good environment in the
organisation. In the present time this study has evolved to modern theory of decision making and
business structure. This study also includes influence of individual and team behaviour which
aims for better performance of the industry. This elaborates how the task is accomplished
through the motivation of leader which generates awareness of the work.
Burberry a British clothing brand was establishes in year 1856, by Thomas
Burberry. This brand focuses on the development of outdoor attire which aimed to enter a high
fashioned market. Burberry have their own unique style and a pricing strategy. Burberry
developed their own fabric which was breathable and waterproof which was an advancement in
their own kind. Yearly revenue generate by Burberry is approximately 2732 million Euros. Its
headquarter is in London, United Kingdom.
MAIN BODY
LO 1
P1 Organisation's culture, politics and power influence individual and team behaviour:
Handy's Culture Model
Handy’s culture model has the following four sub points. This includes the following:
Power culture:
Power within the culture is widespread through the hands of the person in charge which
are leaders and mangers. Power making is in the hands of the few people who takes the
responsibilities of various sectors of the organization which can help in the growth and
development of the firm( Majumdar, 2018).
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The person or authority within power, decides what needs to be done on behalf of the
organization. Employees are judged on the basis of the task they perform they carry out in the
organization which are allotted to them which decides the growth of the employee within the
organization.
The person in-charge of Burberry helps in the development of the employees which helps
in maintaining the work balance within the environment, which can be done to in order to make a
sustainable environment within the workplace. Authority with power must deliver the work in
the workplace and make the environment better which can help in the better sustainable
environment. Swift decisions are possible where the leader are capable to make decisions
according to the need of the organization(Agarwal, 2016).
Role:
Role culture defines the roles and responsibilities of the individual in an organization
which facilitates the working culture of the environment. Power or role is flown from an order of
higher authority to lower authority. Work becomes easier as the divisions are made which can
help in working within a safe environment.
Task Culture:
Task culture is formed when the team are formed in an organisation which are formed to
complete a particular task which are carried out to complete a task. Therefore power within the
team will shift as the team shifts or the member fluctuates within the team. Task carried out
depends on the team build which carries the task, dynamics of the task is achieved by the right
mix of skills, personality and leadership(Bakotić, 2016). Task culture can increase the skills,
productivity and personal stability in the team as well as for individual. Power is derived as there
are experts which are needed for a task to be carried out at Burberry.
Personal culture:
In an organization a person feels superior form other as he sees the complexity of the
work he achieves. Development of worker as individual is achieved as the tougher work they do
in order to make a profitability to the organization.
Burberry focuses on the development of the workers with proper training and facilities
provided which help the employees in their growth and development. This can help in achieving
the profit and market stability of Burberry.
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Impact of Politics-
In an organization if there are inner conflicts between the workers, there are chances that
the organization will not work. Workers use the tactics which help them to come out and shine
as a performer which can help them to achieve the profitability as incentives. Politics within the
environment can easily hinder the performance of the workers as there may be personal issues
regarding colleagues which can affect the salient working of Burberry. Working environment
gets affected as the workers have conflicts and are unwilling to work with one another(Brunning,
2018).
Burberry faces this problem of politics, as there arises a social conflict between workers
which affects the working environment of Burberry. Team tasks are difficult to achieve and
develop core if the politics lie between workers.
Impact of power-
The French and Raven impact of power can lay positive as well as negative impact. In an
organization if there is a wrong use of power there are many situation where workers are affected
by the wrong use of power. Power has a negative impact on the minds of the workers which
makes it difficult for a employee's to work under such circumstances. Like there are many cases
where the man with authority has a wrong use of his powers which can affect employees salient
working which can affect the overall performance of the workers. There are many situations
where the workers are unwilling to continue in the organisation.
LO2
P2 Theories of motivation
Content Theory-
Content theory can be explains the need of person changes with the change in time. This
theory explains why the need of humans changes with time. They elaborates a specific factors
that motivates the behaviour which changes the human needs. This can be explained by the help
of vroom expectancy theory.
Psychological needs:
Psychological needs are the basic needs which are required for the employee in every
firm which must be fulfilled within the organization. Every employee's needs basic requirement
can be foods, clothes, sleep and basic requirements(Chinomona, Dhurup and Joubert, 2017).
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Burberry aims to provide a basic things which are required for the employees within the
organization which helps them with the sustainability in the work culture. Many of the personal
requirements are fulfilled by the wages they get, company ensures the proper payment at the time
which satisfies the workers.
Safety needs:
These are the needs which are required within the organization which can provide
employees with a safe working environment which can provide a safe working environment to
the employee's which are rules and regulation which are required for stability and security of the
workers. Burberry assures the safe working environment with all the rules and regulation abide
which can provide workers with safety within the organization. There must be a proper
management if a worker works for extra hours in an organization(Coccia, 2015). There must be
certain norms which must not be violated and must provide a safe working atmosphere for
employees. Safety and security at workplace must be ensured by the management of burberry
which can provide a safe working environment to the workers.
Belongingness:
An employee working at Burberry must be treated as an asset to the organization as he is
imparting a best of his knowledge and time to the firm. They must be treated as a part of
organization and must not be left out alone(Cooper, 2016). They must be motivated time to time
which can help them with a social aspect. Burberry must understand the feelings and aspects of
the workers and help in the minimization of burden of workers understanding the social needs.
Self Esteem Needs:
These are the needs which are used to considers as the workers are needed to be
motivated their self esteem must be boosted by providing them with new opportunities and
responsibilities which can boost them with self esteem and upgrade their performance(James,
2017). New opportunities will generate a new working experiences and keeps them motivated.
Self Actualization:
Self-fulfilment must be achieved by the employee's as the worker must be distributed
between workers. If the work carried out by the workers must be appropriate as per the self
satisfaction the workers feels motivated and work with active participation. As the target given
by Burberry is achieved it can feel the self satisfaction which can encourage and boost their self
esteem.
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Process Theory-
Process Theory is a system of ideas that explains how a work changes and develops. This
process is based on how and why the particular thing is happening(Caesens and et.al., 2016). To
understand Hierarchy of needs in an organization Maslow's hierarchy of need is addressed,
which consists of five stages:
psychological needs, safety needs, belongingness and love needs, esteem needs, self-
actualization:
Expectancy- In this variable there has to be a right source of raw material available, the right job
skills and having the right support to get the work done by others. Burberry makes sure that the
raw materials they are using are easily available and they get the right people in the company for
the right kind of work. The company is doing well because Burberry is making sure of all the
small factors which helps in rapid growth(King and Lawley, 2016).
Instrumentality- Employees are working with great efficiency as they are aware of the reward
which can be achieved by the better performance. This will help in the better achivablity to the
firm which can help in rapid growth of the firm with faster rate. To make the task achievable the
worker are required to give the rewards which will help in the better concentration of the work.
Valence- There are many types of rewards which can be managed according to the need of the
workers like some prefer cash intensives and some prefer extra days off which can help in
maintain the employee's relationship.
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Motivational Techniques-
This technique relates the theory of motivation which can motivate workers. Which can give a
sense of motivation which can develop a fast working strategy which can help in better
working of the workers to deliver their best for the organization which can help the worker
to give their best with the help of motivation(Machado and Davim, 2017).
Reward- The employee's of Burberry make their best efforts for the organization which can help
in achieving the best of the work which can help in the stability in the firm this can be
achieved by the motivation of the leaders which can help in achieving the objectives and
developing sense of better working. Burberry in return must facilitate its workers by the
reward management strategy. Workers with best performance must be rewarded with
incentives and various other rewards which can motivate workers and increase their
working capability.
Compensatory leaves- These are the motivational technique which can work for the motivation
of the employees. if the worker works in advance they can get the compensatory leaves which
can work as a motivation to the employees(Rhoden, 2016).
LO3
P3 Effective and ineffective team:
Bruce Tuckman's Team Development Model
Forming- Proper direction and guidance from the leader and manager facilitates the workers .
Doubts that a team have are cleared by the leader. The leader must be aware to answer all the
questions that there team has, be it the objective or purpose or any external relationships. Leaders
of Burberry must be well aware of these factors and must always stand for the team to clear of all
the doubts and carry out team work effectively(Saintilan and Schreiber, 2017).
Storming- The decisions of an organisation does not comes so easily. A proper decision process
must be gathered which can help in decision making process. The team must be really focused
on the organisations decision. Framing the procedures which can help in completion of the task.
There is no space for emotions and relationships in the organisation. Burberry has to
interpersonal relationships between the employees and must be trained to be really focused on
the organisation's motives and goals. When employees are focused on there work makes the
organisation work more efficiently and helps in achieving the task which can help and support
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Burberry .
Norming-Commitment and the unity that the teams share have to be strong. The team will have a
development by group discussions to improve its working style and processes within Burberry .
The decisions weather big or small are taken into consideration when the entire team is in
majority. which ultimately helps in growth and development of the Burberry. The responsibilities
and roles must be very clear with the team members. Leaders must fulfil the deeds of the workers
and help in the development of Burberry(Selamat, Nordin and Fook,2017).
Performing- The team of Burberry must be well aware of there aim and objectives, they must be
peculiar with the task they carry. The teamwork is assigned by the leader which defines the
tasks. The team have a good bond and can openly ask leaders for interpersonal development, an
open channel between a leader and employees must be carried out. The team of Burberry looks
after one another and helps each other supports and appreciates the tasks of each other.
Effective Team:
Effective team Ineffective team
Effective Team can be a team which consists
of a leader and a manger. Which can help in
the development of the team with the co-
relation of work between the worker and
Leader. A leader plays an important role in the
development of the a good team, a good leader
motivates, supports and helps in the better
working of the team. A good team must
support and help each other with the problems
and difficulties they faces. In an effective team
work, the members of the team put in all the
efforts and have a voice of their own. They
work for their own work and development of
the organization which can bring a change in
personal behaviour, which helps in the mental
growth of the fellow workers. Leaders agrees
to the views of the employees and workers and
Ineffective team consists of a leader which
does not pays attention to his team. They act
like a boss where work assigned must be
completed with the framework. There are
conflicts between workers which does not
show common interest in the team work and
team efficiency. The decisions are imposed by
workers and are not addressed or helped.
Leader are ineffective as their decisions do not
facilitate the workers. Lack of motivational
support offered by the leader. There arose
situation of conflict between team members
which are less likely to be resolved. Team
members does not supports or helps each other
which can decline the performance of the
organization. Leaders do not agrees to the
views of the workers their works are not
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keeps their perspective in consideration and
help in the development and achievement of
the task. Task are not just assigned but are
explained to the workers and helps them in
achieving those tasks. Decisions taken in an
effective team are supported by one and all,
which are taken into consideration by every
member of team. they work for a common
objectives and goals(Sharma, 2016).
addressed and helped. A lot of conflicts arises
as there are many problems as there are no one
to understand the problems which gives rise to
various conflicts. Ineffective team does not
show any growth and development in the
industry and declines the performance of the
organisation. They does not manages the work
together. Decision taken are not in favour of
the team members. They do not work with the
advice and help of each other they work with
the aim to achieve their own task which does
not helps the team.
LO 4
P4 Concepts and Philosophies or Organizational Behaviour:
Path- goal Theory
This theory is based on the ways in which the leader appreciates for the work of the
employees. Leader helps and motivates them to do more for the welfare of the organisation and
helps to achieve the aims and objectives of the organisation. The leader is the only personal who
can motivate the employees which make them aware to do the task and functions of the
organisation and make them to do their best for the betterment of the organisation. Burberry have
leaders in there organisation which make the employees take out there best of innovations and
hard work to reach the goals of the company. There are many ways which are defined in order to
motivate employees(Singh, 2015).
Flexible- The leadership of the leaders is very flexible and can adapt to all kind of situations.
Leaders must be flexible in defining the tasks and helping the workers. This can only happen
because of the environment of the business and also because of the characteristics and work.
The ability of motivation and working strategies imposed by the leader independently also plays
a major role.
Investigating Motivation- The leader can motivate and influence their employees to get a better
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outcome from the organisation to achieve the goals and aims of the Burberry. The leader must
know how to motivate their team accordingly and have influence on the employees to get the
best out of them. Motivation can be given in terms of rewards and incentives as a manner of
motivation. The leader must have respect in their teams so that if they say something then the
team obeys that and works upon it efficiently.
Social Capital Theory:
The social relationship between Burberry and each employee is very much friendly and
supportive. Burberry valuers and supports the employees and understands their personal and
professional needs. Burberry tries to create a healthy environment for the workers which can
create a greater sense of employee organisation relationship which brings achievements to the
organization. There exists a mutual understanding between the workers which helps each other
in group task by motivating and supporting each other. This theory defines the participation and
indulgence of the workers at Burberry(Welford, 2016). This theory believes in the generation of
social awareness in the organization which can be beneficial for the the strategic planning within
the organization and for the development of the employees which can help in the achievement of
the firm. This theory aims to working and improving the skills of the workers within
organization.
CONCLUSION
Burberry understands and taking care of all there employees. The company has faced a
lot of down fall in the past and now are having a stable market. The portfolio of the company is
strong there the company still exists and measures have been taken recently to avoid the
repetition of the past situation. Company facilitates customers with the innovation and the
advancement of work which they offer. The leadership and organisational behaviour in the
internal environment is really good and taken good care of by the management. If the employees
are happy then there is a probability of getting in more profit and more innovative ideas. All the
factors and theories work in favour of Burberry to understand the employees and the
environment of the working space. Burberry has a very effective team which is working for them
and they do not have internal conflicts or politics in the company. The company is very focused
on its aim and goals and flexible for its employees. The employees who are putting in extra or
working with good quality of work they are given reward and motivation to continue there work.
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Burberry always works for the welfare of the workers, they aims to provide a better
facility to the workers which can help in maintaining the growth and development of the
workers. The above study concludes that the behavioural change in the minds of the workers are
set to achieve a feasibility in the organisation. Which aims to work for the better learning
capability and achieve-ability of the workers. They focus on the development of the workers
providing the needs and demands of the workers which are fulfilled.
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REFERENCS
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Saintilan, P. and Schreiber, D., 2017. Managing organizations in the creative economy:
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