Organizational Behavior Analysis: A Report on Amazon's Culture

This report provides an analysis of organizational behavior, focusing on the case of Amazon. It begins with an executive summary and introduction, defining organizational behavior and its significance. The main body delves into determining organizational culture using Handy's cultural topology model, examining power, role, task, and person cultures within Amazon. It then explores how communication enhances organizational effectiveness and the role of culture in employee motivation, specifically through Maslow's hierarchy of needs. The report concludes by discussing how Amazon could leverage its culture to enhance success, referencing communication, and meaningful values. Overall, the report offers insights into Amazon's organizational dynamics, highlighting the impact of culture, motivation, and communication on its success, aligning with the assignment brief's focus on human behavior, the organization, and their interface.

Organizational
Behavior

EXECUTIVE SUMMARY
The report explains about the organizational behavior of company which relates to the
analysis of an individual and also the group behavior in company so that all goals and objectives
can be achieved within the specified period of time. It has an impact on the level of performance,
leadership and many other elements. The report explains about both primary and secondary
research of organizational behavior in relation with various models and theories.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Determine the culture in line through a theoretical model.......................................................................4
How culture improves organizational effectiveness by having the focus on communication..................5
Role of culture on employee motivation..................................................................................................6
How the company could use the culture to enhance success...................................................................7
CONCLUSION...........................................................................................................................................7
REFERENCES..........................................................................................................................................10
INTRODUCTION
Organizational behavior is defined as a study of all humans as well as company by
carrying out interface across them. It is considered as a primary goal of business organization

and with the help of this company would be able to give better idea through a satisfactory
change. In relation with the organizational behavior it refers to a multidisciplinary approach
because it creates and influence on different kinds of disciplines like experience as well as
sociology of all activities (Griep and Zacher, 2021). It is considered to be a shared effort of
company and an employee so that productivity and performance both can be developed on
continuous basis. The report includes determining the culture in line with a theoretical model,
how culture can improve company effectiveness by having the focus on communication, role of
culture on employee motivation and how company can use culture for enhancement and achieve
success. The report is based on Amazon. It is an American multinational technology company in
Seattle. The company was founded by Jeff Bezos in the year 1994.
MAIN BODY
Determine the culture in line through a theoretical model
Organizational culture involves different styles, value and behaviors which can be
distributed by different employees with the help of making a specific relationship with each
other. Business culture creates an impact on mutual level of understanding and also on
performance through which the daily operations can be achieved in an efficient way
(Schraggeová and Stupková, 2021). It is mainly considered as a significant element of business
which is escorted by all requirements that are demanded by employees and ultimately reach to
higher level of growth. With the help of handy cultures model all requirements can be
determined and at the same point of time the impact of organizational culture in Amazon. It is
further been explained as below:-
Handy’s cultural topology model:-
This model was formulated by Charles handy and model is considered as a basic idea of
management for culture. He explained four theories about its culture which initiates equal
relevance in businesses and at the same point of time helps in making a useful impact in all the
working activities of business organizations. It basically means the aspect of learning which
creates a high influence on employees and also on human behavior and level of motivation on
employees. It is defined as a theory which a company can follow in order to maintain a proper
surrounding in organizations and can be used by Amazon.
 Power culture: - In this step power will be in the hands of higher level of authorities and
also on senior level management of the company. In this organization takes many
decisions to enhance the company operations and also the power which is initiated by
different individuals. It is considered very fortunate to them and their presence is required
that have designed various roles and responsibilities of all employees. The managers
along with low level of executives should also follow instructions which can be done

from higher level of authorities. In context with Amazon power will be designed for you
and also for higher level of authority.
Role culture: - In terms of this factor all workers have carried their work in accordance to the
rows and also specialization that mainly depends on educational qualification of employees. It is
considered as a culture which instructs more relaxed messages and also freeness among workers
that can lead to taking different decisions in accordance with the convenience because they have
more level of accountability on their own performance. Power in role culture leads to have
induces in business in relation with all duties and roles. The role culture of Amazon will be
allotted to all managers as they have worked through all their duties and responsibilities which
are completely perfect with all their working skills (Jacobsen and et.al, 2021).
 Task culture:- In accordance with this element groups get billed up who have worked to
achieve all goals and objectives within a particular period of time by having the lead
performance of business. It is defined as a culture which emphasize teamwork that
includes members who are from different specializations and have come together to
achieve a common goal and that is shared as per their common target and along with this
it persuades different kinds of strategies to build up an effective result. The team would
include 5-6 members which has good level of knowledge about their own area of
specialization and that lead to better efficiency of work. It will motivate all employees
due to which their learning would get developed and also the working capability. In
relation with Amazon they use this element to persuade the level of efficiency across
whole team and improvements are done on the basis of that.
 Person culture: - It is defined as a culture in which all employees would work in the
company and also get land in the organization in terms of performing all their job roles
and responsibilities. It creates a loss across the business and also on employee that will be
only to look forward with respect to the emotional connection and also on their own
performance. In context with Amazon they have used this factor to make their overall
business performance stable in terms all employees through which confidence gets
enhanced to perform whole work. Company mainly uses task culture to perform their
operations at higher scale and sharing a common goal across all employees.
How culture improves organizational effectiveness by having the focus on communication
The culture of business organization includes different rules, prospects, and ideologies of
business operations. In relation with organizational culture it is defined as a contribution of
operations towards the better performance of all employees with the help of better conversation
within whole organization so that all goals and objectives can be achieved within that time
period only. It would be determined in the market area that in accordance with the culture of
company it makes all their services and also working capabilities through different businesses. In
relation with Amazon communication is the most significant aspect to build up the level of
effectiveness. The strong level of communication would enable positivity in businesses with the

help of increasing their flexibility and transparency. Organizations enhance the level of
efficiency with respect to the focus on communication and it is further been explained as below:-
 Companies would provide some sense of right and also some relax to all workers and as a
result better connection with all employees by sharing all their views and also gather data
to produce advanced opinions which are in favor of businesses. In relation with Amazon
Company they are working with multi-channels which are provided with freedom of
employees to lead discussion and achieve growth.
 Amazon can have effective communication through which similar kind gets circulated
from e-mail through which message gets conveyed and transferred with morale of all
workers to be developed.
 Communication across higher level of authority and also with employee should be proper
for having same data which gets transferred by all employees and besides this proper
clarity is maintained. So, all organizations and employees are aware about all their targets
in context with the path that need to be followed in context with achieving all goals and
objectives. Employees working in the organization would be able to understand about all
roles and responsibilities towards the company and for this they will make better efforts
in relation to the fulfillment of all goals so that all skills can be enhanced in context with
professional development.
 Effective communication can be maintained by company where they pursue their regular
meetings on time. In relation with Amazon companies should carry and provide equal
level of opportunities to all workers on the basis of opinions so ultimately they should
collect all feedbacks so that solutions can be made in relation with all conflicts.
Role of culture on employee motivation
In terms of motivation it leads to enhancing the belief and trust over all workers through
which work would be done with better efficiency and achieve higher level of authorities. In
terms of Amazon they have always focused on retaining more employees which could sustain
them in relation with longer run of time as well as they are establishing mass flow theory which
is further been explained as below:-
Maslow theory of motivation:-
It is defined as a content based theory which was offered by mass flow and it states
different requirements of a person. Maslow defines that human requires certain needs to be
improved in accordance with the completion of one need which they always look up to and fulfill
the next one. In relation with the managers of Amazon, it will influence the working
performance of all employees with the help of better understanding about their needs and wants
and it is further been explained as below:-

 Psychological needs:- It is defined as a need which is more basic and is needed to have
survive in life. It involves food, cloth, water and so on. It is the most primary need of an
individual that enables the level of motivation to make them do the work. In relation with
Amazon they provide proper salary to all their employees that time will break their
facilities of food and drink.
 Safety and security needs:- It means a need which states the requirement of safety and
security in relation with job and life that can be associated with health, accident and other
contingencies. In terms of Amazon the managers of company provides insurance
facilities and also certain health safety facilities to all the workers so that they can do all
the work without having any kind of security issues at the workplace.
 Social needs:- It is defined as a need of belongingness and also care and affection which
are in relation with all the feelings to get accepted by other people. It provides moral
support to people in order to work. So, the managers of Amazon assure that their workers
have effective relations with all employees so that teamwork could be maintained and
also goals in order to have a stable life.
Esteem needs: - It refers to those needs which will create an impact on the feelings of being
recognized and also getting respect from other people in society. In Amazon they focus on
evaluating the performance of each worker by providing those gifts and rewards in terms of
higher performance (Kim, 2021).
 Self-actualization needs: - On the basis of this need of motivation it is in relation with
the requirements of all individuals that can lead to high level of success and top position
within the society. The managers of Amazon will focus on promoting a worker who
carries more tendencies in order to have better position in the workplace.
How the company could use the culture to enhance success
Develop a communicate meaningful values, it includes a guide for everyone in the
organization on how to act and interact which each other customer, and the community. The
convince of cultural factors on business is extensive, it impacts employees are the best managed

based on their values and priorities. That impacts the functional areas of sales and marketing and
distribution. It can affect an organization analysis and decision how best to enter a new market.
To become a success organization, have to improve organization culture first of all company has
to listen employees, they have to give employees with an environment to be let their opinion be
heard. Communication is the key, coordination with each other department, be transparent with
organization members. Follow the leaders, provide the regular feedback, implement the
gamification, it directly relates the employee understand the organization mission and vision
along with the goals. Strong culture is very important that assist large organization work will like
well appropriate manner (Permata and Mangundjaya, 2021). Human resources plays very
crucial role in the organization it will find easier to engage employees with a good corporate
culture behind them. Organization culture improves work environment it is a clearly defined
culture is a more pleasant place to work. The organization culture will give everyone shared
assumptions that assist everyone what’s expected of them. Organization culture makes strong
team work. An increase in group cohesive is one of the most powerful by products of a good
organization culture. Employees where they stand with in their teams and they trust everyone
else to do a good job. Teams members also valued and that their contribution is important to
success of the commercial enterprise. Organization culture makes hiring people easier.
Everybody wants to work for an organization with an appropriate culture. To become a success
organization have to give reward it is very essential to represent the organizational culture.
Encourage the social learnings, organization employees to participate in promoting organization
culture. By the appropriate social learning platform. Employees can feel empowered to learn and
share information with each other. Build fun memories and rituals, one way to this by social
clubs where people can socialize. The important work of the organization is about management,
if administration is good organization will become successful. Embody a flexible work culture,
that has been found to improve employee morale and productivity. Cultural based on mutual
trust thrive, by incorporating flexibility and agility in work schedules and patterns, it sends the
signal that trust the employees. Embrace diversity and inclusivity, nurturing a diverse and
inclusive workplace promotes a centered culture on honoring differences with dignity and
respects. This thing make everyone feel comfortable and welcome. Organization provide equal
opportunities for all )(Pusch and Holtfreter, 2021).Develop a high performance learning culture,
every successful commercial enterprise is a high performing organization that invested in their
teams learning and development. In most of the organization have an extensive learning culture
compared to low performers. To enhance a high performance learning is to develop employees
who are highly engaged and proactive their development goals. It is also a culture where teams
looking forward to take a part in knowledge and social learning.

CONCLUSION
From the above report it has been concluded that organizational behavior helps in
formulating more positive environments in a business organizations by influencing the behavior
of employees for bringing up the level of trust among all employees so that better efficiency can
be build up. The attitude of business would be maintained properly by performing all operations
in a particular period of time. It also relates to the level of motivation through mass flow theory
which has been initiated for communication in company.

REFERENCES
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