Organizational Behavior and Leadership: Amazon Case Study Analysis

This report provides a detailed analysis of Amazon's organizational behavior and leadership, focusing on the challenges the company faces regarding employee motivation, management styles, and overall organizational culture. The report begins with an introduction to leadership and its importance, followed by a background of Amazon and its market position. It then delves into an in-depth analysis of the organizational behavior and leadership issues within Amazon, including the impact of demanding work conditions, employee treatment, and leadership styles on employee morale and productivity. The report explores relevant theories such as the ERG theory of motivation and Herzberg's two-factor theory to explain the issues. Finally, the report offers alternative solutions and recommendations for Amazon to improve its leadership practices and address the identified organizational behavior problems, aiming to foster a more positive and productive work environment.

Running Head: ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 0
Organizational Behavior and
Leadership
(Student Name)

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 1
Table of Contents
Introduction......................................................................................................................................2
Background Of Company................................................................................................................2
Analysis of Organizational behavior or leadership issues...............................................................3
Literature Review............................................................................................................................5
Alternative Solution.........................................................................................................................6
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 2
Introduction
Leadership is one of the processes of influencing the behavior of the other individual to
work willingly as well as enthusiastically for achieving the predetermined goals of the
organization. Leadership plays a prominent role in the organization that makes other individual
participative in achieving targeted goal of the organization as well as individual goal (Antonakis
& Day, 2017). Most of the leading companies have used effective leadership style to grow in
such competitive market to make them unique from its competitors as well as guide the
employees to achieve targeted goal that is set by the company. The contemporary roles relating
to lead the team as managing the conflicts, coaching to enhance the team member’s performance,
used to serve as troubleshooters (Grint, Jones & Holt, 2016). In the recent, the leadership is
concerned with bringing out the best quality of ability people that have to offer and help them to
focus on the energy of individual as well as zeal along united front to achieve common goals
(Covin & Slevin, 2017). In the recent scenario, the companies are facing challenges in adopting
effective leadership in the workplace that can motivate the employees to achieve the goal. It
causes the issue of employee turnover that enhance the cost of the company. One of the leading
companies Amazon is also facing such kind of issues in its business. Amazon also faces
challenges in managing its employees efficiently that affected overall performance and growth of
the company (Mendenhall et al., 2017).
In the following part there will be detailed analysis of the issues and concern that is faced
by Amazon Company and impact of such issues in its organization. At the end proper
recommendations will be given to the company that can help them to enhance its performance
and leadership skills in more effective and efficient manner.
Background of Company
Amazon Company is considered as one of the largest and leading electronic retailer in the
international market. The company was introduced in the year 1995. It is one of the leading
retailer of electronics where the consumers can buy almost everything they can imagine online as
well as the company is always trying to provide the lowest possible prices to its consumers that
made the consumers feel more satisfied from its services (Kantor & Streitfeld, 2015). The

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 3
company has buyer pool in all 50 states of USA as well as further 160 countries. It has expanded
its business in the international market in an effective as well as efficient manner that makes
them competitive in the market. The products that are offered by amazon are CD, DVDs
computer hardware, software, electronics, and home based products and other many more that
are visible to the consumers through online websites as well as other international websites
(Correll et al., 2016). The company has vigorous brand goodwill as it stances 43rd among the best
brands around the world. The company believe that the novelty is the vigor to carry change in the
international market so that continually invent to fascinate the consumers to improve its produce
to encourage the developer following Amazon structure for formation of the trades as well as
enhancing the inspired competence of their products creator. The company provides an easy
platform for the consumers through providing online services. Most of the consumers prefer to
buy from amazon rather to visit shops. It provide friendly and healthy environment to the
consumers hat motivate them to buy its products more efficiently (Hewage, Halgamuge, Syed &
Ekici, 2018)
Analysis of Organizational behavior or leadership issues
Amazon is considered as one of the leading company however, the company has faced
certain organizational and leadership issues as they are explained in below points to understand
in more appropriate manner as they are:
 The massive worldwide existence joined with the socially varied set of staff has serious
the degree of the involvedness in the labor organization. The current working condition
affecting to the business’s inferior as well as mid-level staffs are not favorable to
development due the main reason the business has not represented noticeable grade of
adaptation to native culture as well as effort morals that is experienced in the markets
which it provides. The operational condition at its warehouse is also stated to be
unsuitable for its staffs. The payment relating to the inferior level staffs of the company
are beneath par as associated to the imbursement made for the similar notch of staffs in
the other companies. Such issues create the issue of demotivation among the employees
at greater level that affected on the overall management of the company at greater level
(Larcker & Tayan, 2016).

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 4
 The company punished its staffs or staff for taking any leave or for taking any kind of
leave even for medicinal treatment or severe family activities. The policy retitled to the
management of staffs look like that of startups in its place of public company as large the
extent as that of the company Amazon. The response conventional from existing as well
as ex-employees affecting to the human resource rules of the company as well as culture
represent low optimism on the part of such staffs. It tends to ascend out of organization
that tends contrivance rules that ends up enhancing the ratio of labor business (Althafairi,
Alhoumaida, Saxena & Almsri, 2019).
 The management style f Mr. Bezo is mostly prejudiced by his disputed rough behavior
that include keenness to tell other how to perform, an nature for candor contiguous on
confrontation as well as all-embracing the assurance in the influence of metrics. He has
adopted autocratic style of leadership in his business in which most of the decision is
taken by his own without consulting it with its employees (Van Quaquebeke, Becker,
oretzki & Barrot, 2019).
 The culture of amazon is transparent about who is high-achiever as well as who us not.
The staffs are forced to as well as frequently working long into the twilight hours. The
company expects that the emails that attain after nighttime is often that is trailed by the
message are requesting for quick reply. While analyzing the leadership culture it has been
found that the employees are encouraged to publicly rip apart their co-workers idea in
meetings. Moreover, one of the tools is provided to the boss in which they are allowed to
send compliment or complaints about its team members to their superiors (Ulrich &
Allen, 2016).
 Since the team members are ranked, the lowest raking employees are fired by the
company. It enhances the level of pressure among the employees at greater level. The
employees are forced to work efficiently otherwise they can be fired any time if any
deficiency find in the performance of the employees.
 The employees often spend great number of working hours for company. They are force
to work from home at night and on the weekend. They could also be required to attend
the conference calls on Easter Sunday as well as Thanksgiving. The employees also face
criticism from superiors for poor internet connection while on vacation (Sibony, Lovallo
& Powell, 2017).

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 5
Literature Review
The different theory of the organizational behavior or leadership that might be
momentous to emphasis recognized problems of Amazon is encompassing of ERG theory of
motivation. ERG theory of motivation identifies the requirement of the individual into three main
groups that set up of being, empathy as well as growth needs. The being needs cover all type of
psychological as well as physical needs of the individual such as safety, clothing, water as well
as affection (Lazaroiu, 2015). Moreover, the other group of ERG theory is the empathy needs
that involve exterior as well as societal respect. Such suggests efficient association with
dissimilar people such as employers, relations, friends as well as other colleagues. It supports in
carrying nous of assurance as well as safety among the individual. The growth need in ERG
theory include self-actualization as well as internal esteem. It implies a people to make the
creative or ingenious inspiration in the persons (Velmurugan & Sankar, 2017).
Other theory of organizational behavior or leadership that might be used to focus on the
numerous employees’ associated problems of Amazon is two-factor theory of motivation which
is suggested by Mintz Herzberg. According to such theory, the factor of job is divided into two
major aspects which include inspiration aspects as well as hygiene aspects (Maurya & Agarwal,
2018). The motivation factors include the appreciation that can be in the form of appraisals of the
individual for realizing the accomplishments of the subordinates. Moreover, the attribute of the
motivational factor is responsibility. It is the process in which the employees take the
accountabilities for execution their responsibilities. Furthermore, the development and promotion
is also vital in order to improve his career development as well as opportunity of the
advancement for motivating the staff. In addition with, the effort that is allocated to the staffs is
required to be stimulating as well as evocative that can help in enhancing the level of motivation
for employees in an effective and efficient manner (Sanjeev & Surya, 2016). On the other hand,
the hygiene factor is such factors that are wanted to inspire the staffs in the office. Though, such
aspects are not benefited in the long-run, therefore, absenteeism of such aspects valor outcome in
cost of motivating for the staffs in the office. The hygiene factor can be subdivided into
maintenance as well as dissatisfactions issues. The pay edifice is required to be judicious as well
as suitable according the industrial standards (Baumeister, 2016).

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 6
It has been classifies that the business enclosures unjustified pressure on its employees in
the practice of strenuously, reduced leaves or breaks as well as in term of incentives. As a
consequence, the company has unsuccessful to uphold the being as well as kinship need of the
ERG theory as well as other theory of motivation. As the staffs did not obtain sufficient leaves
for their corporeal illness, it has negatively prejudiced their level of inspiration.
Alternative Solution
The company is required to evaluate the leadership as well as organizational behavior
issues that occur in its workplace. It is highly required for them to take further initiative to
motivate its employees towards the targeted goal. N the recent, the employees feel pressurized
for their work due to which they do not feel free and motivated. Therefore it is required for the
company to adopt such strategies that make them feel employees relaxed and can able to work
more efficiently.
The company fails in providing any benefits to the consumers thus; it can provide other
services to the employees such as incentives, appraisal, dinner or lunch with boss on great
performance. It will help the employee to work more appropriately and will not feel that much
pressurized that they are feeling currently. It is highly required for the company to adopt various
strategies that can able to heal up the leadership issues that are occurring in the business as well
as is highly required for them. The prevalent set of work culture at Amazon requires a thorough
evaluation in order to identify the shortcomings in the managerial policies that are pertaining to
employee as well as worker motivation. The policies that aggravated workplace politics require
amendment in order to facilitate an environment where the employees can able to focus upon the
designated jobs rather than indulging in the activities that are predominantly unproductive.
The feedback policy pertaining to the employees require overhauling as well as grievance
redress department is also required to be set up by the company that can provide proper platform
for the employees to raise their issues and can be solved in an appropriate manner. Moreover, the
performance parameter is also required to be scaled down in order to facilitate minimization of
attrition rate of the staffs or employees in an organization (Fiaz, Su & Saqib, 2017).

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 7
Recommendations
 Leverage high impact leadership practices: communication play a vital role in the
organization. It is one of the main challenge that amazon is facing which is probably
consider as weakness for company. therefore, it is required for the senior manager or
leader of the team member to communicate with its team that will help in creating special
bond among the team member and leader that can help the leader to mold its team
according to the requirement and the employees will also not feel pressurized while
communicating with his senior (Choi, Tran & Kang, 2017).
 Create Healthy Competition: the company lags in creating healthy competition among the
coworkers. They fire low ranking employee that create issue of fear among the employee.
Therefore, it is required for the company to praise the top ranking employee in term of
incentive or other remuneration patter that will help in creating healthy competition
among them and can able to motivate them towards the targeted goal more efficiently.
 Provide relaxation time: the company feels resist providing leaves or any kind of holiday
to the employee. It enhances the exhaustion level among the employees that forces them
to quit the job. Therefore, it is required for the company to provide proper leave facility
to the employees that help them to balance their work life more effectively and efficiently
as the employees feel fresh from such break that will enhance their concentration towards
their work more effectively.
 Praising employees: employees do not only work for salary but also work for self-esteem
that can be come while someone praise his or her work in front of other team members.
Therefore, the company can introduce performer of month that will automatically make
the employees proud and their employees will also learn and motivate from the awarded
person that can directly create great impact on the performance of the individual in an
effective manner (Miao, Newman, Schwarz & Cooper, 2018).
 Democracy style: it is required for the leader to adopt democracy style in its workplace
that can give freedom to the managers and employees to take decision live adopted by
other leading companies Google and Facebook. It will provide flexible environment in
the workplace that will give an opportunity to the employee to grow in such work place
more effectively and efficiently. The flexible environment will provide quick decision

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 8
making that can be done by the employees and also will enhance the level of confidence
among them
 Leadership Training to employees: the company should arrange leadership training to the
employees in which they can give new situation to the employees that is required to be
solved by the employees. it will help in enhancing the decision making power of the
employees that can provide new opportunity for the employees to grow as well as to the
company to get some innovative ideas with such future leaders in more efficient manner.
Therefore, such training will benefit to both the employees as well as the organization
that made them grow in the market.
 Healthy organizational environment: the company is facing challenges in providing
healthy environment to the employees as the working hours of the employees are not
limit to the particular time that enhance the tiredness among the employees. Therefore,
the company should provide proper refreshment facility to the employees that will make
them will refreshable. The company should also adopted some tools such reward system,
award system and promotion factors that will motivate the employees towards the
targeted goal (Williams et al., 2017).
Therefore, through such manner, the company can able to maintain efficient organizational
culture in the workplace that can help them to motivate its employee more efficiently and
effectively.
Conclusion
From the above analysis it can be concluded that leadership play an essential role in the
success of the companies. Most of the leading companies have adopted effective leadership’s
strategies to grow in the market. However, in the recent scenario, most of the companies face
issue in maintaining effective organizational culture due to lack in the organizational behaviors.
One of the electronic leading companies Amazon is also facing the issue of managing its
employees. The company has found to adopt ineffective organizational behavior that lead to
cause the issue of employee turnover. The company is not providing leave facility to the
employees and penalize in the case if any employee takes leave. It creates the issue of frustration
among the employees. Moreover, the employees are also forced to work in the night as well

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 9
when they are home and required to attend conference calls of the company that create issue of
unbalancing the work life of the employees. Amazon has increase the pressure of work among
the employees by firing on the low performance it demotivate the employees to achieve the
targeted goal and also enhance the level of tension among them. Such issue create unhealthy
environment in the workplace that is required for the company to focus on. Therefore, it is
required for the company to evaluate the leadership style that is adopted by them. The company
is required to revise the managerial policy in which they can change the pursuance of the
company towards the employees. Moreover, the company should provide proper platform to the
employees to share their views and can able to share their issues that can help them to
concentrate the work only rather than other issues. The company is the main resources of the
company therefore, it is required for them to value them and motivate them to achieve growth
and success in the market.

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP 10
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