Organizational Behavior Report: BBC Case Study and Analysis

This report provides an in-depth analysis of the organizational behavior within the British Broadcasting Company (BBC). It begins by exploring Handy's cultural typology as applied to BBC, examining power, task, person, and role cultures. The report then delves into how cultural factors, power dynamics, and politics influence behavior within the organization. A significant portion is dedicated to motivational theories, including content (Maslow's Hierarchy, Herzberg's Two-Factor) and process theories (Expectancy). It investigates the motivational techniques employed by BBC and their impact on team effectiveness and employee performance. Finally, the report discusses the contributions of improved motivation levels, such as increased productivity, job satisfaction, and enhanced customer service, and examines various types of teams within BBC.

ORGANISATIONAL
BEHAVIOUR

INTRODUCTION
Organizational structure is the study of human behaviour. It is directly related to behaviour
of people at work place. This concept has been influence entire performance of form. This
concept interferes among employees and companies. Present study is based on BBC which
stands for British Broadcasting Company. It provides varieties of services to numerous people
and able to attract population in order to build special place in entire country and maintain
performance as well in effective manner (Unsworth, Dmitrieva and Adriasola, 2013). Different
motivational theories are stated below which are needs to be opted by organizations for the
purpose of maintain their effective performance.
TASK 1
P1
(A). Handy cultural Typology of BBC.
BBC is the multinational company which opt various models in order to analyses internal
performance of the entity. Handy cultural typology is able to allow people to understand internal
affairs of firm. Through this, member can easily identify ways to analyse which organization
work or not.
Power Culture- There are numerous companies which whose ultimate control or power
has been maintain by the group of people who are part of company. As they are responsible to
use their collective efforts in order to attain target with in stipulated time period (Latham, 2012).
However, this is the effective way to improve overall performance of firm and maintain work
quality as well. Power culture provide an opportunity to use their power and responsible to take
best possible decision which is beneficial for entire firm.
Task Culture- Task has been considered as work allotted to members according to their
skills, knowledge and experience. Furthermore, BBC is the multinational company which is
responsible to form teams and perform business activities accordingly. Organizational target
easily achieved with the help of team work (Kazemipour and Mohd Amin, 2012). Members who
include in a group can share their views and ideas with each other and try to fulfil target
collectively. Higher authority of company provide work to them as per their rights and interest
and maintain performance accordingly.
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Person Culture- In BBC workers are more concerned about themselves then company.
Managers and leaders are responsible to conduct training session for them in order to build trust
among and maintain performance in effective manner. Each and every member can actively
contribute in continuous growth and development of firm. Managers try to motivate employees
in order to boost up their confidence level and maintain performance in effective manner.
Role Culture- Higher authorities of BBC have to allot work to their subordinates on the
basis of their skills and knowledge (Wong, Wong and Ngo, 2012). Decision making power needs
to be develop among employees. Through this productively can be enhanced which provide
fruitful return to company.
(B). Cultural, power as well as politics affected behaviour within BBC.
In this modern era, there are several types of variables which are influencing firm ability to
achieve its own goals, target as well as objectives. Effective decision made by manage having
impact on performance or work quality of employees (Odetunde, 2013). BBC is the
multinational company so that it has a highly diversified and experienced workforce that belong
to different caste, race, religion, place of birth, background or follows various values or ethics.
Due to this reason nature and behaviour of every person is different from each other. Work
should be aligning to them on the basis of their skills, talent and capabilities.
Furthermore, power needs to separate among employees on the basis of requirement of
firm. Through this, no conflict creates among them also workers can easily attain their set of
target. Different business activities conducted by BBC which having impact on culture, tradition
and behaviour of people (Thomson and Van Niekerk, 2012). Employers are responsible to
provide best working environment t people which is safe, secure and healthy. Members handle
ultimate power to take effective decision for the betterment of continuous growth of firm.
Managers and other higher authorities of firm are responsible to closely monitor work
performance of employees for the purpose of identify their strength and weaknesses. Also they
must ensure that ever members are responsible to perform functions in order to comply with
rules, regulation and procedure which are imposed on them as per the policies of company. In
case person failed to do so, company can take strict action against them and imposed penalties on
them equal to specified under law.
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P2
(A). Theories of motivation
Motivation is the effective technique which is used by manager in order to boost up level
of confidence of employees and enhance their work quality as well. It can deliver best possible
results fruitful for the continuous growth of firm (Arnolds and Boshoff, 2002). It is must for
managers to motivate as well as encourage workers who are working for the organization called
as existing employees as to ensure that their ability to perform is improved.
Content theory: These theories of motivation are the one that analyse the elements inside
the individual that affect their behaviour. Main focus of these are the needs that encourage or
motivate people. Abrraham Maslow, Federick Herzberg and theory of David. C McClelland is all
come under this.
Process theory: These theories are the one that explain how behaviour of an individual
changed by various motivational elements. Reinforcement, expectancy, goal setting and quity are
the four theories of motivation.
The theories which will be opted such as Maslow need hierarchy, Two factor theory
introduce by Frederick Herzberg and others.
 Maslow Need Hierarchy Theory- Abraham Maslow depicted five various levels of need
for which every single person has to perform (Maslow’s Hierarchy of needs. 2017). As
per this theory, managers have to check current work quality of employees and maintain
the same as well.
 Physiological needs- This has been considered as basic level of demand where an
individual or worker need vital components for his own survival. Food, clothing
and shelter are the best example of such basic elements required.
 Security and Safety Needs- This is the second level which is required to be fulfil
by members of firm. With the help of this level requirement of individual can be
easily meet and provide job security to them.
 Social needs- Every single person in organization have to use their collective
efforts for satisfy needs and try to perform business activities as per the
requirement of company (Wood and et. al., 2016).
 Esteem Needs- In BBC firm, managers and leaders are must focused on ensuring
that no person has to go through any insult.
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 Self-Actualisation needs- This is the last stage in which person can achieve
whatever they want with the help of focuses on resources as well as time limit.
 Herzberg Two Factor theory- Fredrick Herzberg affirmed two types of variables which
are opted by leaders and other higher authority of firm for the purpose of boosting
motivation and leadContent theory: These theories of motivation are the one that analyse
the elements inside the individual that affect their behaviour. Main focus of these are the
needs that encourage or motivate people. Abrraham Maslow, Federick Herzberg and
theory of David. C McClelland is all come under this.
 Process theory: These theories are the one that explain how behaviour of an individual
changed by various motivational elements. Reinforcement, expectancy, goal setting and
quity are the four theories of motivation. ership of every person within company.
 Hygiene factor- These are the elements which are required for present at
workplace to identify dis-satisfaction of people. Thus, absence of this factor can
enhance to lower level of satisfaction as well as hampers worker’s ability or
capability to participate in business performance.
 Motivational factor- These types of factors can build up satisfaction in every
person at work place. Also it having impact on work quality of employees.
Expectancy theory: This theory was developed by Victor H. Vroom in 1964. This theory
helps in maximise the employee's performance. As per this, needs of individuals are the main
reason behind their motivation. Basically this deals with two elements which is motivation and
management. Employees of BBC are motivated as managers provide them direction and
encourage them to perform well.
(B). Motivational techniques used by BBC
There are different types of theories are presented by researchers, which are needs to b
used by managements and other higher authorities of BBC. Through this they can maintain
effective relationship among workers and employers. These types of factors are aid to entire
company maintain flow of business activities (Ramachandran and et. al., 2011). Theories are
helpful to meet set of target of firm and maintain entire work performance. Certain benefits of
these factors are as aligned below-
Learning- Existing employees are continuously learning and making them wiser. With the
help of learning employees become effective.
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Discipline- Through continuous learning, people become capable to maintain discipline in
order to conduct task and business activities.
Productivity- Motivated employees are able to perform well as well as also helpful in
developing a positive environment within company.
Job satisfaction- In case employees are satisfied with their job then it may create
motivation among them. Through this, firm receive fruitful return.
Theories used to improve effectiveness of teams in BBC
Theories described above can be used at BBC to enhance the motivation level of employees.
 Theories helps in develop team spirit among staff members to satisfy their social needs in
which an employee like to work in group for satisfy their socialising needs.
 These theories build the personality of employees which helps in make a decent team.
(C). Contribution of improve levels of motivation.
Higher level of motivation process BBC can increase productivity or efficiency which is
required at present for the purpose of overcome threats from the markets. Some importance as
well as contribution of motivation are as stated below:
Job responsibilities and duties- BBC provide various types of job opportunities to large
number of people who are seeking for best job. The main objective of BBC for providing people
with qualitative goods or services can be easily attained (Bissell and Dolan, 2012).
Volunteering- In case workers are not satisfied with working environment or condition then
they are unable to perform business activities in effective manner. Managers and other members
are responsible to fulfil duties and responsibilities which are imposed on them as per the
requirement if firm.
Customer service- BBC is the multination company which provide best services to people in
order to attract them and try to keep customers for long time.
Higher efficiency- Motivated employees are able to attain their target with in stipulated time
period. This can enhance level of efficiency of work and manage performance as well.
In today's business environment, to achieve set goals and objectives it is very essential for
an enterprise to have skilled and motivated workers. As employees are the one who execute all
complex tasks and activities of company and these are the one who products final goods for
customers and sometimes interact with them. All theories of motivation help enterprise in use
various element to encourage workers to perform well. Motivation of theories helps managers in
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identify the main factors which must be there at workplace and which influence employees to
perform well and all this help in formulate effective policies which encourage employees and all
staff members to perform well at workplace.
Advantages of improved level of employee's motivation can be better understood by
following points:
 Improves employee's performance
 Reduce employee turnover
 Reduce cost of business operations
 Enhance company's productivity
 Increase quality of business
TASK 3
P3
(A). Various types of teams within BBC.
Group of people with linked propose known as team. It comes up with three four or more
individuals that have difference in skills, ability, knowledge, capabilities but they are connect
with each other for a cause and also shares common goal in organisation. Generally, for higher
complex task team are framed. Aim behind making groups is people will get to know how to
works in team, helps another one, share responsibility, facilitates other person to knows his
potential. It also creates friendly environment that allows member to go beyond boundaries.
There are several types of team as:
Problem solving teams- They made of for a particular hurdle to resolve them. Usually it
is a temporary kind of unit cause when problems are resolved these members are able to go back
to their positions. This squad helps in spreading positivity.
Functional team- These are permanent in company and provides ages to it. Here, persons
are coming from equal level or part which works for collective objective. There are no different
duties every Representative are acting their roles and responsibility.
Virtual team- Name says, they do not have any physical evidence but connected with
technology these people are separated but doing his job toward single objective. It deals with
online work along using social sites.
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(B). Tuckman model of team development.
Tuckman’s team model
this modal is given by Bruce Tuckman in 1965 for making group. This theory gave
description on conduction of training by company that provides health relation in it and also
helps in growth.
The modal has five stages as:
Forming- consist random people which will share knowledge and learn new thing
through each other to face challenges and grab opportunity. It also serves positivity and boost up
out comes.
Storming- it is all about exchanging knowledge, ideas to get best result. Through swap of
these unique members will generate innovation that enhance power to have desired result.
Norming- this phase happens when individual identify their competition and merge
objective. They will do his job and duties along have ambition to work for attainment of goal.
Here team needs to resist grievances and move forward.
Performing- it is all means in work achievement. BBC heading with stone steps in order
to attain his desired objective. Here employee get more task and connect with several activities,
so one's have no free time at work place.
Adjourning- final stage, where things are done successfully and organisation enjoys its
result and recognition.
TASK 4
P4
(A). Team performance and productivity within BBC
Set agenda/goals and suggest objectives- Employees of an organisation will do their
work more effectively and more appropriately if they clearly know about what company wants to
achieve (Burrell and Morgan, 2017). A work manger needs to inform their workers about their
wants and on which time they want to get them. For example, if a firm target some goal for short
duration than they should have to set some deadlines for executive to hand over proper work at
time and in other hand sometimes company start a long duration productivity services with a
large work force in this process they need a beyond research and after that a specific service with
advance features and full of customer’s satisfaction.
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Classification of work and responsibility- This a responsibility of management to
divide work according to individuals’ strength, skills and their ability. That will help to provide
efficiency into productivity and workers performance. Delegation of responsibility helps to
reduce unnecessary burden on an individual and arrange equal authority to employers in firm.
The indicated idea Helps them to understand their team in a batter way and also identify its
strength and weaknesses (Hashim and Wok, 2014).
Appropriate training and provide skills development- A mentor and supervisor is
analyse a person’s skills and their knowledge and dedication towards the work. If it is necessary,
then they contribute training and development process for them to polish their ability and
enhance their interpersonal skills. This process is helpful for both organisation and employer as
organisation can easily achieve their future objectives and make a impactful strategy and for
employers to get a specific training which will be a positive point for them. What is more that
address and aspiration needs of employers by providing opportunities for developing skills and
make them advance in professional approach (Chevallier and et. al., 2012).
Use of technology- As BBC is a Broadcasting corporation of Britain, so they need to
always be in touch with new technology and advance achievements of corporation (Ifinedo,
2012). Technology is always helps to increase significant productivity in organisation. For this it
is not just to know about how can work on a computer or having a knowledge of internet uses
but it is more than this, it should be a particular knowledge of new techniques and information
about utilize different hardware and software solution for provide easy and less time consume
ethics.
Communication effectively and efficiently- For an organisation, it’s very important to
improve their communication skills more effectively because this will provide a better way to
gather information about each and every field. It is only possible when management maintain a
positive and easy going environment between them and their employers to discuss each and
every issue and helps to solve them without any dispute. In communication, that's all about to
use this in an appropriate way for needs of business or company otherwise its result may be
negative (CHEN and et. al., 2013). Through Conversation a person can easily convey their ideas
to other and also can easily observes other choice and their thoughts.
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Path goal theory- It is based on specific style of leaders or their behaviours which are fir
in working environment for the purpose of attaining specific aims and objectives in an effective
manner. The main motive of this theory is to enhance motivation, satisfaction and empowerment
of staff members for making them productive.
Under this some points are given below:
Employee characteristics- Staff members interpret behaviour of their leader on the basis
of their needs like affiliation, desire, degree of structure etc.
Task and Environment characteristics- The main focus of this path goal theory is on
overcoming obstacles. Under this includes:
Formal authority system- In this based on task authority, leader can give clear aims and
objectives and also have control on employees.
Task design- Under this leader provide the support to employees.
Work group- If in case team is supportive then gaols can be achieved properly and if in
case not, then it is necessary for larders top espouse and cohesiveness to team members.
Leader behaviour style
Directive leadership- This leader provides particular guidance to team members
regarding their performance level.
Supportive leadership- The nature of this leader is friendly and also show its concern
towards subordinates.
Participative leadership- Under this, leader take the suggestions from its subordinates
and also discuss about necessary topics.
Achievement- oriented leadership- In this, gaols of leaders are big so for this leader
expect the high performance of team members.
Mainly path goal theory stated that behaviour of leader affect the employee's behaviour
and action at workplace. So it comes under the responsibility of a leader to research the main
element that affect the worker's performance and motivate them to perform well. With help of
this organisational theory, workers will be able to interact with each other and all this will be a
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happier culture at workplace. All this enhance employee's morale and motivate them to stay
more focused towards their job roles which provide various benefits to enterprise.
Theory of path goals can be use by BBC in order to achieve goals set by groups. This will
ensure achievement of set goals and at the same time will increase profits of company.
(B). Various barriers to effective performance.
It literal meaning is to block something from been happened. The prominent task for an
organisation to resist their employee's tricks to failure in given project. Working is most
important part for a company that construct workers’ worth at workplace. For effective
Performance, employees should concentrate on objective with ongoing process, management
needs to conduct those activities which will required to reduce fencing. Hurdles always making
problem in order to achieve objective (CHEN and et. al., 2013). BBC have need to drop these
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roadblocks in its firm which does not creates any issues in employee's performance. There are
several barricade at workplace listed as:
Inadequacy in communication- lack in transmission have ability to makes some hindrance
that affect will show on outcome of employee. It is very true point that if any fence occurs in
between communication then performance will be disturbing. For an organisation it is necessary
to have health communication. If it will not happen then outcome will be lost. For BBC, higher
authority should offer participation to his employees through they drag them in accountability
via this step of company build communication with workers.
Lack of training and development- poor learning season are a drawback for company. It is
well said that training is core thing for employees like if changes took place in firm and people
does not have idea about work and operations it could create blocks in attainment of ultimate
end, to reduce it company needs to provides proper learning lessons to employees in order to
enhance their ability to work and also helps in boosting confidence along accepting change in
organisation (CHEN and et. al., 2013).
Partiality- In indication of supervisor's behaviour, it can be an obstacle for performance.
Behave of higher authority would make impact on their worker (CHEN and et. al., 2013). This
draws down individual’s confidence and makes them uncomfortable at workplace. Hence
management should treat their individual's in same manner.
Quality relation- It depicts as in office relationships are needed to be sound cause if
relation is healthy, there will be connection arises among employees and management that
facilitates good work environment. Good alliance provides exchanges of skills. Knowledge,
duties, marks participation of one's with subordinates and offers authorities to contact with staff.
In context of BBC, they should offer productive affinity in organisation.
Work pressure or multitasking- Here it refers to doing core performance along with one
more duty. In world of advancement employees need to flow with technical gradation to enhance
his job quality and facilitates with higher reorganization at office. Management impose them to
more responsibility that makes a one puzzle. So now multitasking is a barrier in performance.
Because of it employee get pressured that will impact on individual's capacity.
Policies and restriction- Sometimes, organisational rules and regulation are the reason which
affect employee's capacity and confidence too (CHEN and et. al., 2013). As workers joins any
firm to get paid with good work environment, not only for appease they seeks more financial
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incentive. They also need to have enough amount of compensation package which not only
facilitated employee to complete his root desires but enhance his will to achieve one's ambitions.
Due to organisation restriction and policies of pay and financial thing they will lost interest in
organisation.
Effective and quality performance seeks to have smooth or non-restrictive environment at
workplace.
CONCLUSION
From this report, it is found that organisational behaviour has been considered as important
discipline which allows higher authorities of firm in maintaining relationship among people and
existing employees. BBC is also called as British Broadcasting Company which offer best
quality services to people for the purpose of keep them in effective manner. Managers and
leaders are responsible to use theories for motivate employees and enhance work performance.
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