Organizational Behavior: BBC Case Study Analysis and Recommendations

This report provides a detailed analysis of organizational behavior within the BBC, examining the company's cultural evolution, motivational strategies, and team dynamics. The report begins by exploring the BBC's historical organizational culture, characterized by a power-based structure, and the negative impacts of this approach, including employee dissatisfaction and reputational damage. It then examines how the introduction of new leadership and HR strategies, such as a shift towards a people-oriented management style, has improved employee motivation and engagement. The report delves into various motivational theories, including content and process theories, and how they have been applied to enhance team effectiveness. Different types of teams within the BBC are identified, and factors contributing to team effectiveness are discussed. Finally, the report offers recommendations for improving team performance and addresses barriers to effective performance within the organization. The conclusion emphasizes the positive outcomes of the implemented changes and the importance of continuous improvement in organizational behavior.

ORGANIZATION
BEHAVIOR
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
TASK 1............................................................................................................................................3
P1 a) Earlier organisational culture at BBC................................................................................3
P1 b) Influence of culture power and politics within organization BBC....................................4
TASK 2............................................................................................................................................5
P2 a) Process and content motivational theories of management................................................5
P2 b) Motivational theories and techniques that enhance effectiveness in teams in BBC..........6
P2 c) Influence of improved level of motivation helps in achievement of common objectives. 7
PART 2............................................................................................................................................7
Task 3...............................................................................................................................................7
A Different types of team within BBC........................................................................................7
B.) What makes the teams effective in organization...................................................................8
Task 4.............................................................................................................................................10
A) Suggestions to improve the team performance and productivity within BBC.....................10
B) Barriers to effective performance within the BBC...............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Organization behaviour is considered as the study of human behaviour that exists in
different cultures of business enterprise among the group of individuals. It is also analysed as
subset of management functions that involves understanding and influencing behaviour of
employees within organization towards achievement of organization goal (Katzenbach and
Smith, 2015). In present report, the organizational culture of BBC has been analysed by using
various cultural tools and typologies. Earlier culture of enterprise has been discussed along with
the changes which are made by authorities to overcome the problems at workplace. Along with
this, the impact of culture, power and politics on the culture and behaviour of employees within
BBC is also explained which provides an understanding about various strategies which are
formulated and implemented by director human resource management. Various motivational
theories and techniques have been recognised in order to assess the effectiveness of teams and
improved level of motivation within enterprise. Moreover, organization theory has also been
discussed in order to provide an understanding about the improvement in productivity and
profitability of organization.
PART 1
TASK 1
P1 a) Earlier organisational culture at BBC
As per the effective research, organization is considered as group of individuals that work
together with an aim of accomplishment of organizational goal. Employee coordination and
cooperation within organization is essential for smooth functioning of business enterprise
(Phillips and Phillips, 2016). They have to deliver their level bests and achieve the set standards
within stipulated time duration. In this context, the earlier culture within BBC was realized as
power culture in which the authority to take decisions was only remain in the hands of superior.
It can be explained with the help of Handy’s typology of organizational culture.
Power Culture: In this, Handy has described that this culture as the spider’s web in which all the
important and big spider reside in bottom of the web. From the organizational context, all the
major authorities and individuals remain in the middle of the organization. In BBC, the earlier
organizational culture was considered as authoritarian which more focus on power. Employees
at operational were not provided any authority as the power was also remains in the hands of
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some senior managers and they were only focused on maximizing profits. Most power full and
top authorities were surrounded by those workers who want some power at workplace. Size is
considered as the problem for power cultures. Senior employees have found it difficult to link
major task and retain control, they have always achieved success in business operations when
they establish new business units with freedom and they usually retain financial control in their
hands. Vital decisions have been taken by senior authorities as they have all the powers. They
have also enjoyed special preferences which created situation of dissatisfaction and conflict
among different individuals in BBC. Apart from this, due to this culture employees suffered
various like workplace harassment and torture by senior authorities. This situation has created
major problem as many employees had left organization. It also provided major impact on
reputation of company and also decreased the level of growth and development within industry.
Hence, it can be said that the power culture within enterprise has harmed the business reputation
and influenced the employees of organization and them negative feeling to leave the workplace
without making another solution.
P1 b) Influence of culture power and politics within organization BBC
From respective case study, it has been clearly analysed that there is major impact of
culture power and politics on business operations and culture within organization. It also plays
huge role from development of strategies to the communication among the employees at
workplace (Russo, Linhares and Santos, 2013). The organization culture at workplace has
represented that only some specific employees at senior posses the power and authority to make
plans and strategies. It was also considered as dictatorship within BBC. Moreover, many
employees were harassed and abused by these authorities. It had affected badly as these
employees have left the job and brand reputation of company had started to diminish rapidly.
Further, the politics at workplace was normal but those personalities who possess the power have
not taken any initiative to provide motivation to employees which has impacted negatively.
Other than this, they were used to motivate the individuals on the basis of coercion for loss of job
and punishments.
Further, the top level management of BBC has hired new director in HR department named
Valerie Hughes D’Aeth which has aimed to remove the negative power culture from BBC and
changing it to people’s management. Through formulation and application of some important
strategies and making changes in some policies and activities of human resource management, it
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has made BBC a people oriented business enterprise. It has changed perception of employees by
providing healthy and safe working environment without any torture or harassment from senior
employees. They used to work within organization with full motivation and cooperation for
achievement goals and growth in market (Sevincer, Kluge and Oettingen, 2014). It has also leads
to change in behaviour of employees from negative to positive. Mainly the priority of
management has been distributed among the three major areas which have established the
democratic structure of BBC. These major priorities was to give innovative programming as well
as content, modify culture to influence and hold qualified employees within organization and
major transformation in policies and practices of HR. Along with this, director of Tony hall with
directors of human resource Valerie Hughes D’Aeth has removed 40 % of senior managers so
that organization culture at enterprise could be eliminated. There major decision has divided the
structure within two parts which are nations and regions of channels and commissioning. As per
Janet smith, “Delayering management was considered as significant element of strategies of
Hughes-D’Aeth’s to make BBC even more effective place for our people”.
TASK 2
P2 a) Process and content motivational theories of management.
In order to retain qualified employees, it is essential for every organization to provide
motivation to employees through fulfilment of needs as well as meeting there expectation at
workplace (Upadhaya, Munir and Blount, 2014). In the context, management of BBC also needs
to use some motivational theories which provide an understanding about the ways to provide
motivation to employees. Basically there two theories that consist of various other theories of
motivation such as:
Content theories of motivation:
These are mainly concentrated on internal factors that encourage the behaviour of
individuals. One of the content theory, Maslow’s hierarchy theory states that human behaviour
within organization gets affected by five major and important factors like physiological, social,
safety, self esteem and self actualization needs (Lasagabaster, Doiz and Sierra, 2014). In present
scenario, the two factor theory which is hygiene and motivation has been developed by Fredrick
Herzberg. It has clearly defined that human behaviour within organization gets affected from
these two main factors. Motivational factors involve bonus, job recognition, involvement,
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participation and transfer of authorities for taking decisions. Hygiene factors include things like
compensation, supervision and training etc.
Process theories
These theories of motivation concentrate on justification and rationales of development
motivation within human behaviour (McAdam, Miller and McSorley, 2016). In this, Vroom’s
expectancy theory and porters and Lawler’s model has described the process of motivation. They
have stated that influence performance will rise in organization if some sort of benefits influence
them. From organizational context, those benefits are considered as rewards, bonus, rise in
compensation and promotion etc.
(Source: Sabater-Mir, Palma-Zurita and Cuadros-Oller, 2016)
Figure 1:Content and process theories of motivation
P2 b) Motivational theories and techniques that enhance effectiveness in teams in BBC.
Various researcher and philosophers have developed some effective motivational theories
and techniques that aids in influencing the behaviour of individuals (Sabater-Mir, Palma-Zurita
and Cuadros-Oller, 2016). As per the case study, culture in BBC has shifted from authoritative to
democratic culture. Presently, employees have given all the rights and authorities through which
they can safeguard their interest at workplace. Most tremendous techniques applied by human
resource director within enterprise leads to growth and increased brand reputation in market. It
has also leads to overall improvement of productivity and also increased the profitability.
Moreover, the expectancy as well as reinforcement theory of motivation supports the
administration of BBC to identify and recognise the behaviour of employees. Further, these
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theories have made the human resource management competent enough to develop and apply
successful strategies and plans that lead to increasing the suitability of team work culture.
Apart from this, these process and content theories applied within BBC has resulted in
rise growth and development of business operations of enterprise in market. At present,
employees and employers work together with an aim of accomplishment of set targets.
Therefore, it can be said that this theories and techniques aids in growth and development of
organization and also assist in increasing the goodwill and reputation of BBC.\
P2 c) Influence of improved level of motivation helps in achievement of common objectives.
As per the review, the changes that are made by newly appointed director of human
resource within BBC have lead to increase in motivation of employees (Shafritz, Ott and Jang,
2015). In previous culture, employees have faced various difficulties like torture and harassment
that degrades the reputation of organization. In order to protect the brand reputation the director
Tony hall along with the director of human resource formulated some specific strategies like
removal 40% senior managers, has resulted in increase in motivation level and commitment of
employees. Now the organizational culture of BBC transforms to people oriented management
where employees have right to participate in managerial decision making process and free to
review any misconduct occurred in the organisation.
Transformation of various incentives schemes and rewards policies has also increased the
level of motivation. Further, employees are provided with special privileges which are basically
based on their performance level. This increases the determination in employees and they strive
to perform better and better to enjoy those special privileges. Hence, it clearly understood
workers with individuals work efficiently so that set standards must be accomplished in specified
time duration.
PART 2
Task 3
A Different types of team within BBC
At the international organisation BBC there are different types of team which play
significant role which are as follows:
Informal team: Informal team is a team which developed within the company naturally and it
create positive and health y competition between the staff members. Further it can be stated that
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this team is developed through communication and support of each other which help
organisation in growth and success.
Problem solving team: This types of team is important within the organisation as it work is to
solve issues of employees which they face within the company. In this team different department
employees work in a team as it is called cross functional team. At the BBC company there are
different types of employees of different department work together in respect to solve problem as
it is one of the major responsibilities of team.
Virtual teams: Technologies greatly impact the team which work within the organisation.
Through the help off collaborative software and conferencing system help in improving the
ability of employees to work hard and meet the requirement of the organisation. Further they can
also make effective decision from different places. Further, there role is to work hard in respect
to accomplish success.
Project team: Project team in the organisation is the team which developed within the company
according to the needs and requirement of the project. There are different types of project which
need to carried out for this purpose there is need to develop team so that project can be
completed effectively.
Formal team: Formal team is the team which is developed in respect to carry out different set of
activities. This types of team perform their task under the guidance of team leader. There role is
to complete their task in the given period of time (Heizer, Render and Munson, 2016.).
Hence, it shows that there are different sets of team within the firm which play significant role in
respect to accomplish goal and objectives. These all team have some importance and they work
hard for the BBC.
B.) What makes the teams effective in organization
There are different types which make team effective within the organisation that are as
follows
Clear direction: Team who work in the organisation always has clear direction so that they can
work accordingly. They also develop their understanding related to their roles and
responsibilities in respect to accomplish goals(Hutchinson, Mack and Plastow, 2015).
Skilled and Knowledgeable members: In the organisation team become effective if they have
huge knowledge and skilled related to the work which they need to accomplish. They work
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effectively and solve all the problems which they face at the time of carrying out the task.
Cooperation is important at the early stage so that employees that given task can be completed on
time.
Interpersonal relationship: Interpersonal relationship is one of the significant aspect as because in
the team there are different background and culture people work together. Therefore it is
important to develop interpersonal relationship so that employees can work effectively.
Apart from this with the use of model it become easy for the BBC to develop effective team that
is Tuckman and Jensen Model
This both theory focused on the way team can be handle within the company in respect to
accomplish the given goal and objectives (Group Formation Model, 2017). There are different
phase in the team building which are as follows:
Forming: It is a stage in a team which has high dependency on leader in respect to guidance and
direction. Further it a stage in which team is developed and BBC communicate with them
different goals and clarify the deadline of the task.
Storming: It is the next stage in which different team members are delegated set of roles and
responsibilities by the team leader so that each and every one work accordingly.
(Source:Tuckman's Team & Group Development Model, 2017)
Figure 1:Tuckman's model
Norming: At this stage different types of task and difficult task within the company is resolved
with the help of leader. Further it can be stated that all the authorities are provided to team
member.
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Performing: In this stage all the team member work effectively and efficiently in respect to
accomplish goals.
Task 4
A) Suggestions to improve the team performance and productivity within BBC
Leadership theory can be applied at in respect to improve the performance of team
members and to increase the productivity and profitability.
Path goal theory: Path goal theory is effective as because it is based on the assumption. Such as
employees view related to they put their efforts in the company. It is important for the team
leader to provide support to team member and reward them on their best performance so that
they work hard for the company. Further it can be stated that team leader need to clarify the
goals and direction so that team members can work accordingly. This help in improving the
performance of team member and help company in increasing the productivity and profitability.
B) Barriers to effective performance within the BBC.
In the BBC company there are different types of barrier company face in respect to
improve the performance of the team (Dachs, Stehrer and Zahradnik, 2014). There are some
barriers which are as follows:
Centralised structure: In BBC it is considered as one of the significant barrier within the BBC.
As this structure lead to create dissatisfaction among the team members due to which they are
unable to work effectively. Further it create problem in carrying out the daily task in an effective
manner. Therefore this structure lead to create problem for employees as well management due
to which company productivity get hampered (Du Plessis, Wakelin and Nel, 2015). Along with
this communication also lead to impact the organisation performance and productivity. It is
important for the team member to keep effective communication so that their issues get solve on
time and employees do not get impact due to miscommunication. If there is ineffective
communication then it lead to increase the chances of conflicts and also impact the organisation
performance.
Cooperation is additionally considered as boundary where individuals are required to work in a
group to fulfill the program provided out and it might likewise make misjudging between them.
Sharing of thoughts to the representatives and no illuminating the ways and thoughts of
successful working may likewise make results on the implementation.
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CONCLUSION
From the above report it is concluded that in a culture directly impact the organisation
performance and productivity. There are different types of motivational tool which can be used
within the company in order to motivate the employees. This lead to improve the productivity
and profitability of the firm. Employees are important part of an organisation they need to
motivate so that the they work effectively. Further it is concluded that Informal team is a team
which developed within the company naturally and it create positive and health y competition
between the staff members. Project team in the organisation is the team which developed within
the company according to the needs and requirement of the project. In the organisation team
become effective if they have huge knowledge and skilled related to the work which they need to
accomplish.
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REFERENCES
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examination of the association between board selection, gender diversity and outcomes.
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Developing Leadership Skills. Management Teaching Review, 1(3), pp.148-154.
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Culture and Compensation Strategies Using Charles Handy's Typology. Performance
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