UK College: Organizational Behavior Report on BBC (Unit 12)

This report provides a comprehensive analysis of the organizational behavior within the British Broadcasting Corporation (BBC). It begins by examining the evolution of BBC's organizational culture, contrasting past challenges with current strategies. The report explores the impact of political dynamics and managerial power on employee behavior, referencing relevant theories such as those of Handy and Deal & Kennedy, and French and Raven. The analysis extends to motivational theories, differentiating between content and process theories, with specific application to the BBC. The report evaluates strategies to improve employee motivation and concludes with a discussion of different team types within the organization, emphasizing their importance for problem-solving and development. The assignment fulfills the brief to demonstrate understanding of how culture, politics and power influence individual behavior across organizations.

Organizational Behavior

Tables of Contents
TASK 1.......................................................................................................................................................3
Organizational culture of BBC in Past and todays...................................................................................3
Political and power behavior of Manager of BBC...................................................................................5
TASK 2.......................................................................................................................................................5
Process and content theories of motivational...........................................................................................5
Improve the motivational level of BBC firm-..........................................................................................9
TASK 3.....................................................................................................................................................11
Different type of teams and importance.................................................................................................11
BBC Effective team-.............................................................................................................................12
TASK 4.....................................................................................................................................................13
Theories and concepts of motivational in BBC organization.................................................................13
CONCLUSION........................................................................................................................................15
REFERNCES...........................................................................................................................................16

INTRODUCTION
Organizational behavior is a process that study about the employer and employee in the
organizations. This is the main part of organization when the employee can behavior towards the
organization. This process also help for identifying the employee engagement towards the BBC,
this report will discuss about the BBC organization which is based on the board caste company
to provide the different services to the customers. BBC has to change the culture, management
and communication system. This report will discuss about the different Political, culture of
organization or power of company. This report will discuss about the importance of employee in
company. BBC is a leading firm for increasing their business all over the world and trying to
influence the staff member of team and individual. Furthermore, it also summarized the various
theory or concept that help for managing the business operations and functions. This assignment
will discuss the different type of effective team that support and analyze the development of
dynamic cooperation’s. At last task, evaluate the different philosophies of the organizational
behavior.
TASK 1
Organizational culture of BBC in Past and todays
BBC is based on the board casting organization in the Britain and this organization
provide the different types of services to their customers. This organization is providing the
different services related the news and information etc. In past few years, BBC face many
challenges regarding the working culture because employees are not communicated with the
other employee (North and Jensen, 2018).
Some employee of BBC create political environment that impact on the organizational culture. In
this way, many staff member complaint against the culture and management system of the
organizations. In April 2000, the director of BBC decided to track all the information and records
of trade. At present, director has been change the culture and management because they planning
an effective strategies for controlling and managing the entire business in proper manner (Van
Knippenberg and Hogg, 2018).
Manager of BBC understand the need and requirement of business operations and functions in
effective manner. Nowadays, this organization is recruiting the best employee that manage the

entire business process and increase their business all over the world. In this way, BBC can be
achieved their goals and objectives. Afterwards, the director has been changed the working
culture of organization and maintain their services in proper manner. Organizational culture is
the approach for providing the direction of business according to the theoretical perspectives. For
Example- Deal and Kennedy is defined the culture of organization and also measure the few risk
of organization because in the large firms which provided the high quality of services to their
customers. It also characterized by the team and group meetings, buzzwords.
According to the Charles handy, the organizational culture can be divided into four different
ways.
 Power culture- this is based on the actual power of the few controls from the center such
as web. BBC follows some power culture and have specific rules and regulation that
manage the business operations in effective manner. For Example- At the time crisis, it
impacts on the culture of BBC because employee is not aware about the rights and cannot
communicate with the other employee. In this way, managers cannot fulfilled their need
and requirement due to crisis in 1992.
 Role culture- role culture is main part of organization to clear delegated towards the
higher authorities that are taken the decision regarding the business development. BBC
firm follow the hierarchical system to control the business issues and problems in the
organization. Power is defined the position of person and their expert skill and knowledge
(Hosgorur, Altinkurt and Kan, 2017).
 Task culture- Task is based on the team or group of people for solving the problem and
issues. In BBC, this organization is build an effective team for performing business task
for growth and development. This culture often the different type of reporting line in the
matrix structure. For Example- due to crisis, employee is not focus towards their work. In
this way, BBC faces many challenges related the growth and development of business.
BBC is also faced the problem in the market pressure and technological factors.
 Person culture- A person culture is that where all the individuals believe in themselves
superior to the company. Many professional partnership can operates the person culture
because the partner bring the expertise in the particular areas.

Political and power behavior of Manager of BBC
Politics and power are the major part of organization that existing the organization culture
of BBC. Manager is responsible person for managing the entire business activities in proper
manner. Manager is playing important role for communicating with the other employee to
identify their requirement towards the business development process. BBC always concern about
the customer services. In BBC, higher authorities have many power to control the entire business
and taken right decision regarding the development. Power is based on the skill and knowledge
that easily understand the problem of people and providing the best services to customers.
Politics culture impact on the organization because it inspire the staff member towards the
negative attitudes. In this way, it create negative impact towards the business operations and
functions. Positive power is inspire the employee towards the growth and development of
organizations. In BBC, Manager is develop the positive environment in the organization and
always motivated towards their goals and achievements. They also create the policies and
condition that support the employee because these policies provide the equal rights to their
employees. It is easy for employee to use their rights and build their own identity. BBC is a
leading organization that’ why, they have efficient manager to handle the business issues and
problems in proper manner.
TASK 2
Process and content theories of motivational
Motivational theories is playing important part of organization because it is useful for
inspire the employee to develop the drive and achieve their goals. Motivational is required for
employee to build their confidence and putting some efforts towards the growth and
development. The purpose of motivational to operate the entire business operations and increase the
productivity or profitability of company. There are important theories divided into different parts such as
Content theories and process theories.
Content theories are mainly defined the individual and unique quality and characteristics of the
motivations, this theory is the earliest motivational theories and it is also known as needs theories. It can
be associated with the different view of concentrates on the importance of determine motivate.

Maslow’s Hierarchy – This is the most important motivational theory which is developed by Abraham
Maslow in 1950. They also put their ideas towards the different level of organizations. It is divided into
different groups Such as
Figure 1 Content theories
(Source: Aguenza and Som, 2018)
Deficiency need
 Social needs
 Physiological needs
 Safety need
Growth need
 Esteem needs
 Self- actualization needs
Maslow’s theory is the widely used for the business process and those employee who have attention
towards the company supervision.
Process theory- this theory is generally motivate the two different king of motivator such as extrinsic and
intrinsic etc.

Intrinsic motivator- these motivator is determine the actual performance of the particular job and task. For
example- intrinsic work for the achievement and goals, competence and responsibility.
Extrinsic motivator- this is based on the promotions, working conditions and promotions that happen only
the person environment and also controlled the others (Aguenza and Som, 2018).
In BBC, Process theories applicable when the employee constantly assess the different level of efforts
against the worker. The organization provide the reward and award on the basis of their performance and
quality. This theory is useful in the management system of organization and taken the right decision the
business and their development. This theory is deal with the process of motivational and mainly focus on
that how motivational occurs.
The Expectancy theory- According the business professor, motivational is the best approach to convince
the employee towards the organization and they also motivate to work together for the common goals. For
this ways, there is some correlation between the employee and performance and positive attitude always
help for improve the performance must rewarded to satisfy the need or requirement of business as well as
employee.
The process theories imply the BBC organization that have individual choices which is based on
the preferences. Manager of BBC understand the motivational theories and applied into theory business
process for growth and development.
Figure 2 Process Theories
(Source: Aguenza and Som, 2018)

As per the case study, employee were not given benefits according to their performance
due to this they started resisting performing their roles and also it led to decrease in their
productivity. Thus, it affected the entire BBC culture management can apply Expectancy theory
in order to motivate by performance.
Improve the motivational level of BBC firm-
Motivational theories are important part of organization which help for improve the
performance and development of organization. Employee are collectively participate towards the
common goals of company or perform different task for achieving their targets. In BBC,
Manager always motivate to their employee towards their common goals and objectives. In the
entire process motivational theories plays important role for improve the performance of
employee and level of business.
Recognize the great work- This is the most common factors of organization to motivate the
employee and how their hard work is recognized (Wilson, 2017). The employee of BBC firm is
continuously expend the discretionary efforts to produce the exceptional outcomes. It is not to
recognize the work but it is the important how to perform in well.
 Set the small and measurable goals- BBC organization is set up the small goals and
also measuring the business targets. It is required for organization to manage the business
operations and functions in proper manner. This goals is based on the shorts term for
increasing the business process all over the world. The Achievable goals provide the
motivational to the employee and boost the real motivation each time in the organization.
 Stay positive attitude- This is also important part of motivational level that help for
improving the organization and their business. Positive attitude also increase the
confidence level for achieving their goals and objectives. Positive attitude turn towards
the happiness and playing greater role in the success of organization or business process.
 Providing benefits- According to case study, BBC providing the best service to their
employee which is required for organization to always their need and requirement of
employee.

 Equal Pay- As per case study, BBC follows the equal payment policies that providing to
their employee. It also helps for motivate to their employee towards their work. In this
way, it can be achieved their goals and objectives.
TASK 3
Different type of teams and importance
Team or group is the most common factor that help for organization to solve the issues
and problems regarding the business process. In BBC, there are different types of team playing
important role. They also mainly focus on the external and internal working environment of
business.
Functional team- In BBC, this type of team is playing important role in the organization and
this team or group of members who are expertise in their specific fields and area. They mainly
concern about the different objective and goals to increase the profitability and productivity in
marketplace (Walumbwa, Hartnell and Misati, 2017). This team focus on the different level of
organization and also support to improve the internal and external working business
environment.
Problem solving team-this type of team is helping for solve problem and issues related
the business. Manager of BBC mainly focus on towards the real time solutions that help for
managing the business operations and functions. They communicate with the other employee to
discuss regarding the problems and how can remove in the business activities. Improvement in
their services requires for development because all the teams and group collaborate with each
other to solve the problems and issues. Workers and manager have enhance the business all over
the world.
Virtual team- This team is basically refer a group of individual people who work together form
various geographical locations and areas. Virtual team member using the modern technology and
communicate through the electronic device to send the information from one medium to another in proper
manner. This team is working with the different boundaries and technologies that help for increasing the
productivity and profitability of organizations.

In BBC, It can found the virtual team that used the different technology to increase their
performance and efficiency towards their goals and achievement. This team is identified the need and
requirement of customer with the help of tools and techniques.
BBC Effective team-
 An organization needs to make an effective team to improve the quality of services in
marketplace. All employee are work together in team to achieve their specific goals and
objectives. There are different ways to build an effective team of BBC.
Each and every member of team or group is responsible person for providing the right direction, writing,
and lighting and set the specific goals for growth and development. Team member are dividing each
specific role to the staff member according to their capabilities and performance. All employee are
completed their task in proper manner (Alimuddi. and Sukoco, 2017).
 It is always remember that the best work usually happen from the effective and efficient team
because they are put their best efforts towards the goals and achievements.
 Each and every employee has different skill and knowledge but some people are exceptionally
good. The employee prepare their own presentation to highlight the key factors that help for
improve the performance.
 One of the most important key factors is learning to put innovative ideas towards the business
process. In BBC, each and every employee provide the rights to give their own innovative
suggestion from the manager. This is the important part of organization to always change their
business process according the demand of consumers.
 For growth and development, work and people are combined together to create and build an
effective plans and strategy that help for increasing the business process across the world.
According to the tuckman and Jensen model, It is the based on the stage theory model which is
useful in the process of team and group of people that interact with the other process for the
development. There are different types of stages that help for managing the business operations
and function in proper manner.
 Forming stage- This is the first stage of tuckman and Jensen model. This model is based
on that period where the team or group member are combined with each other and agree
on the particular goals and achievements. This stage is developed the high degree of

uncertainty in the team members. They also build mutual trust between the team
members.
 Storming Stage- This is the necessary stage of growth and development of team or
group. Sometimes, the differences between the employees generated that could be
damage the relationship between them. An efficient or well facilitated storming process
help for understanding the better planning of business and need to establish the consensus
and compromise.
Norming Stage- At the time of norming stage of group development, it can resolved the issues
and emerge the relationship with the other employees. This process is indicate the each member
of behavior towards their goals and achievements (Lyubovnikova and et.al., 2017).
 Performing stage- The performing stage of team or group development which is
characterized by staff member. This staff members always focus on the problem solving
to achieve their goals and objectives. All the team members are in depended to take their
own decision regarding the business development. They also able to handle the decision
making process with any supervisor. Each and every team members are build a social
relationship to perform different role and task in the organizations. Team is working
synergistically to accomplish the group’s goals and objectives. Dissent is expected and
allowed as long as it is offered in ways acceptable to the team.
BBC could make effective team because of increasing their productivity and profitability
in marketplace. This staff members always focus on the problem solving to achieve their
goals and objectives. All the team members are in depended to take their own decision
regarding the business development. In this way, An effective team is build strong
relationship between them to achieve their goals and objectives.
TASK 4
Theories and concepts of motivational in BBC organization
Organizational theories and concept plays important role for improve the external and
internal; performance of business environment. BBC mainly focus on to increase the
productivity and profitability in marketplace. Motivational theories help for employee to inspire
towards their specific goals and achievements. It is required for BBC Company to maintain the

good relationship with their customers. There are various types of theory that help for growth
and development.
Path goals theory- path goal theory is applicable in the organization which is based on the
leadership to control and manage their working environment of business. It also provide the
behavior of employee or the internal working process of organizations. This theory mainly
concern about the goals and objectives in the organizations. Manager is handle the each and
every process of business and also manage the essential resources that required for business
development. Manager is also provide e the customer satisfaction services (Kinnie and et.al.,
2017). There are some factors that help for increasing the profit rate of business in global
marketplace. Manager is focus on the employee behavior and change the policies according to
their policies according to need and requirement.
This theory will help for improve the different level of productivity of business and environment.
Barriers in the effective performance of BBC
The performance of employee plays important role in organization to increase the profit
rate in marketplace. Performance depend on different parameter such as appraisal, facilities and
services etc. this will help for create an effective relationship between the employee and
management system of organization.
 Ignoring interaction- According to the manager, this is the most common barriers in the
organization that impact on the performance of employee. The interaction between the
manager and employee are minimum that cause of appraisal. Many employee not
satisfied to their salary. This is the main barriers in the performance. In order to
performance appraisal improve the employee ability towards the objective and increase
the productivity and profitability in all over the world.
 Lack of preparation- Manager and employee are needs to spend together to discuss
regarding the business development. Sometimes, lack of discussion or preparation impact
on the performance of employee and organization. In this way, it will reduce the
productivity and profitability in global marketplace (Chiaburu and Stoverink et.al., 2017).