OGBH201 Leadership Analysis of Jeffrey Bezos & Amazon's Success

This report provides an analysis of Jeffrey Preston Bezos as a leader, highlighting his key decisions, vision, and the challenges he faced. It begins with a brief introduction of Bezos, including his background and roles as the CEO and founder of Amazon, owner of 'The Washington Post,' and owner of Blue Origin. The report then delves into significant decisions made by Bezos, such as quitting his job as Vice President at D.E. Shaw to start an online bookstore, founding Amazon in 1994, diversifying into online sales of video and music, establishing Blue Origin, and launching Amazon Web Services. Furthermore, it discusses Bezos' vision for Amazon to be the most customer-centric company globally and the challenges he encountered, including raising capital and entering the risky e-commerce business. The report also extracts valuable leadership lessons from Bezos' journey, emphasizing risk-taking, trend-setting, team-building, customer satisfaction, and striving for excellence. In conclusion, the report attributes Bezos' success to his strong desire for learning new technologies and his entrepreneurial spirit.

JEFFREY PRESTON
BEZOS The Leader

INTRODUCTION
Born in the year 1964 in albuquerque in new
mexico (Araoz 2014)
Role model- his grandfather, lawrence gise
Father-
Mother-
Occupation- entreprenuer
Roles- CEO and founder of amazon, owner of
‘the washington post’, owner of blue origin

IMPORTANT DECISION THAT
JEFFREY PRESTON BEZOS
HAS MADE
Quitted his lucrative job of being the vice president in D.E. Shaw
In the year 1993, jeffrey preston bezos decided to start an online
bookstore.
Founded amazon in his garage in the year 1994 on 5th of july
In the year 1998, jeffrey preston bezos decided to diversify his
business into online sales of video and music
In the year 2000, he founded a human spaceflight start-up
company called the blue origin
In the year 2002, he led amazon to launch web services named as
amazon web services

CONTINUATION..
In the year 2007, bezos
launched his amazon
kindle
In the year 2018
dispatched amit
agarwal, the current
global senior vice
president of amazon to
india with about 5.5
billion dollars in order to
localise the operations
all over the supply chain
routes of the company.

VISION THAT JEFFREY
PRESTON BEZOS HAS FOR
THE ORGANISATION
Make amazon the most
customer centric company
present in the world (Kennedy
2018).
A place where people could
come for finding and
discovering anything that they
might to buy online

CHALLENGES THAT JEFFREY
PRESTON BEZOS HAS
FACED
A very bright and lucrative careers was waiting for
him but bezos chose to follow his dream career
He struggled a lot to raise 1 million dollars in order
to get the company off the ground (Weinstein and
McFarlane 2017)
Entering into the business of e-commerce was
regarded to be a very risky move in those days.

LESSONS WE CAN LEARN
ABOUT JEFFREY PRESTON
BEZOS AS A LEADER
Following your heart
Being a risk taker
Being a trend settler
Building a strong team
Being an explorer instead of conqueror
Emphasising more on the customer satisfaction rather than on
making money
Striving for excellence
Emphasising on efforts instead of on the results

CONCLUSION
Jeffrey Preston Bezos has achieved all his success because of his
very strong desire and determination towards learning new
technologies
He is an amazing global entrepreneur
He has proved that everything is possible in this world

REFERENCES:
oAraoz, C.F., 2014. It's Not the how Or the what But the who:
Succeed by Surrounding Yourself with the Best. Harvard
Business Press.
oKennedy, D., 2018. The Return of the Moguls: How Jeff Bezos
and John Henry Are Remaking Newspapers for the Twenty-First
Century. University Press of New England
oWeinstein, A.T. and McFarlane, D.A., 2017. How libraries can
enhance customer service by implementing a customer value
mindset. International Journal of Nonprofit and Voluntary
Sector Marketing, 22(1), p.e1571.

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