Organizational Behavior and Leadership Analysis: Kellogg's Company

This report provides an analysis of Kellogg's, focusing on its organizational behavior, leadership, and management practices. It begins with an introduction to the company and its goals, then delves into leadership and management behaviors, highlighting how the company motivates its staff. The report explores various organizational behavior and leadership theories, including situational and systems theories, and examines team behavior models, such as Belbin's model, to improve team performance. Furthermore, it investigates motivational theories like Herzberg's two-factor theory and expectancy theory, illustrating their application within Kellogg's. The report also examines consumer perception using the Engel, Kollat, Blackwell (EKB) model of consumer behavior. The conclusion suggests that Herzberg's theory of motivation will encourage customers to buy the company's products, while the EKB model will positively change customer perceptions of the company. The report includes a list of references, including books and journals, that support the analysis.

INTRODUCTION THE
MODERN WORKPLACE

INTRODUCTION
■ Kellogg's is an American multinational food manufacturing company. It was founded
by Will Keith Kellogg in 1898. Its headquarter was situated in Battle Creek, Michigan,
United States. The company is producing foodstuffs for current and former patients.
Later on it is known as Battle Creek Sanitarium Food Company in 1901

Goals and objectives of Kellogg's
Company
■ Goals and objectives encourage and support activity in all departments of the company.
■ It helps in competing in the market.
■ Emphasize and expand the business.
■ It helps in generating profit for the company.
■ Creating market value for the customers.

Leadership and Management
Behaviours
■ The staff of Kellogg is highly motivated by management and leadership of
organization. Management and leadership cares about staff of Kellogg and tries to keep
the organization behavior happier and familiar for employees. The organizational
behavior of Kellogg is too good according to employees who works there.

Theories of Organizational Behaviour and
Leadership
Situational Theory
■This theory is the approach to take decision for organization and employees to follow.
This theory gives the different approaches which follows the different methods to take
decision of working and procedures of the organization

System Theory
■ This theory enables the leader of an organisation to create a situation where all
employees can work productively according to their capabilities. The system theory
uses human behaviour to generate a model for good leadership. This also productive to
make organizational strategy and system design for different procedure.

Team Behaviour
■ There are different ways to improve the team behaviour to make performance of group
better. In the Kellogg's team leader can implement different changes to improve the
team behaviour for better performance and productivity. The current situation of
Kellogg is too good in performance and productivity.

Team Performance Model
Belbins Model
■Team behaviour in the Kellog is good in the present time and this can be improved more
by implementing the belbins model. To upgrade the performance of individual and evaluate
their work according to their work. The belbin's model gives 9 different job titles under
which the employees can be classified.

Motivational theories
Herzberg theory of motivation
■In 1959, Frederick Herzberg, who is a behavioral scientist introduced a two-factor
principle. However, according to Herzberg, there are a few process factors that leads to
contentment while there are other job factors that keeps the employees away from
dissatisfaction. Thus, in within Kellog's, Herzberg concept of Motivation introduces the
base of encouragement inside the place of job

CONT..
■ Motivational factor: Within kellog's these factors will positively impact the working of
the employees within the company. However, there are six elements that motivate
employees: success, acceptance, promotion, work-itself, possibility of development and
duty

CONT..
Expectancy theory of motivation
■While Maslow and Herzberg examine the connection among inner desires and the
resulting attempt to fulfill them, however, Vroom's expectancy principle separates
attempt,overall performance, and result
■Vroom uses a formula to calculate the motivational pressure:
■Motivational force = Expectancy x Instrumentality x Valence

REFERENCES
BOOKS AND JOURNALS
■Keane, R.E and et. al., 2015 representing climate disturbance & vegetation interactions in
landscape models.Ecological Modelling.309.pp.33-47
■Kelloway, E.K., Nielsen, K. and Dimoff, J.K. eds., 2017. Leading to occupational health and
safety: How leadership behaviours impact organizational safety and well-being. John Wiley &
Sons.
■Kok, S.K. and McDonald, C., 2017. Underpinning excellence in higher education–an
investigation into the leadership, governance and management behaviours of high-performing
academic departments. Studies in Higher Education. 42(2). pp.210-231.
■Lee, A.N. and Nie, Y., 2017. Teachers’ perceptions of school leaders’ empowering behaviours
and psychological empowerment: Evidence from a Singapore sample. Educational Management
Administration & Leadership. 45(2). pp.260-283