This report examines organizational behaviour within the context of Asda, a subsidiary of Walmart, focusing on the role of a store manager. The author, working as a store manager at Asda, discusses challenges related to employee motivation, low wages, and the impact of cost-cutting measures. The report applies Herzberg's Two-Factor Theory to analyze these issues, highlighting the significance of hygiene factors and motivation factors. It identifies issues such as mistreatment of employees and the need for improved leadership. The report suggests strategies to improve employee motivation, including timely rewards, competitive salaries, and improved employee benefits. The author emphasizes the importance of maintaining a positive work environment and building a strong brand image. The report concludes by referencing relevant academic sources to support the analysis.