Organizational Behaviour Analysis: Store Manager at Asda Report

This report examines organizational behaviour within the context of Asda, a subsidiary of Walmart, focusing on the role of a store manager. The author, working as a store manager at Asda, discusses challenges related to employee motivation, low wages, and the impact of cost-cutting measures. The report applies Herzberg's Two-Factor Theory to analyze these issues, highlighting the significance of hygiene factors and motivation factors. It identifies issues such as mistreatment of employees and the need for improved leadership. The report suggests strategies to improve employee motivation, including timely rewards, competitive salaries, and improved employee benefits. The author emphasizes the importance of maintaining a positive work environment and building a strong brand image. The report concludes by referencing relevant academic sources to support the analysis.

Running head: ORGANIZATIONAL BEHAVIOURS
ORGANIZATIONAL BEHAVIOURS
Name of the Student
Name of the University
Author Note

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Introduction
The applicability and relevance of organizational behavior theories are pretty high in
the workplace of mine. Organizational behavior helps to study the individual human behavior
in reference to the settings of the organization. It rotates around the study of individuals,
teams or groups as well as the entire organization, which actually helps to analyze the
behavior. I work as a Store Manager in Asda, which is a subsidiary of Wal-Mart and based in
Leeds. Walmart is a multinational retail chain business based in USA. The organization
operates as a departmental store where huge discounts are given on the products sold there.
The organization was established by Sam Walton in the year of 1962. The headquarter of the
organization is in Bentonville, Arkansas. The company has its business in more than 27
countries with more than 11,000 outlets present in these regions. In terms of revenue, Wal-
Mart is the largest company across the globe. Apart from this, the company is also the largest
private employer globally. Asda is a grocery chain and operates like that still after the
acquisition by Walmart, and the store hugely focuses on the non-food items in its 633 stores
across the world. The low pricing strategy has helped the organization to capture the large
international market. Wal-Mart focuses on improving the business value by surveying the
growth opportunities and mixing the core values of the organization to each and every aspect
of the business (Eisenberger, Malone & Presson 2016).
Analyzing the Situation Faced
But recently, the diverse business environment has issued different challenges for the
organization. The demand as well as the motivating factors are changing due to the change in
the socio-economic structure and multicultural approach. It has been a major challenge for
me, being the Store Manager to manage all the employees in order to uplift the overall
performance of the organization. Wal-Mart has been facing some issues related to

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organizational behavior globally. The situation which I am facing is the mistreatment with the
employees with the other managers of the organization (O'Neill, Beauvais, & Scholl 2016).
The leadership role is in jeopardy in the organization of Wal-Mart. I can see that the
employees are not motivated enough in the store due to some reasons. Low wage rate is
creating a problem in the organization, whereas the same rate is comparatively high in the
rival companies. The cost-cutting activities are being strictly controlled by the organization of
Wal-Mart. The company is reducing the benefits given to the employees along with their
wages, and this is creating a negative feedback and increasing the tendency of leaving the
organization among the employees. Every business entity involves in a strategy of
maximization of the profit. According to the Herzberg’s Two Factor Theory of Motivation,
there are two factors related with the motivation of the employees at the workplace
(Alshmemri, Shahwan-Akl & Maude 2017). The hygiene factors include the working
conditions, job security, interpersonal relationships, salary and management and supervision.
Absence of any of these factors can lead to demotivate the employees, like the situation
which I am facing right now in the organization. The performance of the employees is also
getting hampered due to this. The employees are calling strikes in other outlets also as thy are
not getting adequate amount of salary. They are not working efficiently enough, which is
hampering the revenue generation of the company (Yusoff et al 2013).
Strategy Development
The organization needs to assess the situation so that it has a positive influence among
the employees, and timely reward should be given to motivate them enough to not leave this
organization and join the rival companies. The employee benefits should be given to the
employees of the outlets, like rewarding the employee who will meet the weekly targets, or
will achieve the daily hourly targets. This kind of rewarding benefits will motivate the
employees to perform better, so that the sales is not hampered in the outlets and the revenue

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generation is also not affected by the organization. Salary should be paid in time, and some
bonus should be given according to the performances and attendances of the employees and
maintenance of cordial relationship with the customers visiting the outlets. Motivating the
employees is one of the major organizational behavior aspect which should be maintained
highly in each of the outlets of Wal-Mart, as this will not hamper the brand image of the
organization (McShane & Von Glinow 2013)

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Reference
Alshmemri, M., Shahwan-Akl, L., & Maude, P. (2017). Herzberg’s two-factor theory. Life
Science Journal, 14(5), 12-16.
Eisenberger, R., Malone, G. P., & Presson, W. D. (2016). Optimizing perceived
organizational support to enhance employee engagement. Society for Human
Resource Management and Society for Industrial and Organizational Psychology, 2-
22.
Malik, M. E., & Naeem, B. (2013). Towards understanding controversy on Herzberg theory
of motivation. World Applied Sciences Journal, 24(8), 1031-1036.
McShane, S. L., & Von Glinow, M. A. (2013). Organizational Behavior 5/e.
O'Neill, J. W., Beauvais, L. L., & Scholl, R. W. (2016). The use of organizational culture and
structure to guide strategic behavior: An information processing perspective. Journal
of Behavioral and Applied Management, 2(2), 816.
Yusoff, W. F. W., Kian, T. S., & Idris, M. T. M. (2013). Herzberg’s two factors theory on
work motivation: does its work for todays environment. Global Journal of commerce
and management perspective, 2(5), 18-22.