University OB Assignment: Critique of Motivation Techniques Article

This report critically analyzes an article focused on the impact of motivation techniques employed by managers to enhance worker productivity. The student identifies the article's thesis statement, strengths (such as the research methodology involving a substantial number of participants) and weaknesses (including the potential for motivational methods to be ineffective for all employees and the limited scope of the research sample). The critique reflects the student's agreement with the thesis, emphasizing the importance of motivational techniques like reward systems and flexible policies in fostering employee commitment and organizational success. The report integrates supporting evidence from various academic sources, highlighting the significance of job satisfaction, employee engagement, and the role of leadership in implementing effective motivational strategies. It concludes by reaffirming the crucial role of motivation techniques in modern business environments, the need for tailored approaches, and the overall impact on organizational growth and competitiveness.

Running head: ORGANIZATIONAL BEHAVIOUR
Organizational Behaviour
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................2
Thesis Statement of the Article:.............................................................................................2
Strength of the Article:...........................................................................................................2
Weakness of the Article:........................................................................................................3
Reflective Analysis:...............................................................................................................3
Conclusion:................................................................................................................................6
Reference:..................................................................................................................................8

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Introduction:
The following report has concentrated on an article called ‘The Effect of the
Motivation Techniques Used by Managers to Increase the Productivity of their Workers and
an Application’ written by Haci Guclu and Salih Guney. It has enlightened various aspects of
the article to provide a vivid concept about it. The article has primarily focused on the use of
motivational technique in modern business organization to stimulate the performance of the
employees. The article has argued various aspects of motivational practices in the modern
organizational structure. The following article has articulated critical analysis on the article to
provide vivid concept about it.
Thesis Statement of the Article:
Thesis statement of the article is- managers use modern motivation techniques to
enhance the productivity of the organization.
Strength of the Article:
The writers of the article have conducted a research work among 229 participants to
reach to the conclusion. Among the participants, 183 people were employees and 46 people
were managers. This is one of the strength of this research study. The authors of the article
have followed all the required path to construct the research work which helps the work to
develop.
Another strength of the study is that the writers have analysed all the relevant research
paper and study while conducting the research work. This has enriched their research work. It
is considered as the initial stage to conduct any research work, which plays most crucial role
in the success of the research work.

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Weakness of the Article:
Motivation techniques are always not accepted by all the employees of the
organization. An organization is made up of numerous employees. Single motivational
method may not work for all the employees of an organization. This aspect has not been
highlighted by the writers of the ‘The Effect of the Motivation Techniques Used by Managers
to Increase the Productivity of their Workers and an Application’. This works as a weakness
of this study. Moreover, a gap is remained due to this reason.
Another weakness of the study is its research method. The researchers have mainly
concentrated on the weaving and dying fabric factories. Here lies the gap of the study. It is
not necessary that the method that will be applicable for this sector can be applied on other
sectors as well. The writers needed to collect sample from various sectors to draw conclusion.
Due to this reason, this research work is being greatly criticised by other researchers.
Reflective Analysis:
I agree with the thesis statement of the study. I believe that motivational techniques
works as a major strength for every business organization to motivate employees to work
together to achieve the organizational common goal. I believe employees are the key element
of every business organization on which the success of the organization is highly relied. In
this competitive era, where the competitive nature of the market is increasing day by day, it
has become mandatory for every organizational management to maintain healthy relation
with their internal stakeholders. Motivational techniques include the reward and recognition
system, performance appraisal system, leave policy for the employees and monetary support
to the employees who required. By adopting such practices, a business leader can easily
motivate employees and enhance their commitment level towards the organization. It will
provide a sense of importance among the employees and they will feel as an integral part of
the organizational structure and it stimulate their performance. Eventually it will help the

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organization to flourish day by day which will help the organizational management to battle
against the rival companies. In order to survive in the competition, it is important for the
business organizations now a days incorporate some motivational techniques within the
organizational policy (Quratulain and Khan 2015).
It is often evident that many leading business organization adopt motivational
techniques to retain their loyal and skilled employees for a long period of time. An exemplary
example of such business organization is Google. Google has set an example for other
organizations by taking a remarkable initiative. Google has promised all his employees that if
any of their employees passes away while working with the organization, the family of the
employee will receive 50% of the salary every year until the next twelve years. This has
distinguished Google from its rival organization and this has enhanced its competitive
advantage as well. It has motivated the employees to work as a team to achieve the
organizational goal, which can be evident by the growth of Google (Yidong and Xinxin
2013).
Many researchers have argued about the requirement of motivational techniques
within the organizational structure (Harunavamwe and Kanengoni 2013). Fredrick Herzberg
has claimed in his research that there are two types of motivational technique that can support
the growth of the employee performance, such as- satisfiers and dissatisfiers. Satisfiers
method includes the job satisfaction like promotion, satisfactory remuneration, incentives and
so on. On the other hand, dissatisfiers method includes hygiene, working environment and so
on. I believe these two types of method is highly beneficial for the organizational leaders to
maintain peaceful and healthy environment within the organization (Azar and Shafighi 2013).
As employees are the key pillar of success for every organization, it is important for the
organizational management to meet the satisfaction level of the employees to ensure a bright

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future of the organization. Two methods described by Herzberg can be used by the leaders to
influence his or her teammates.
There are various importance of motivational technique in the organizational growth
that can be easily availing by the business leaders by using these techniques.
As opined by Ganta (2014), motivational techniques enhance the efficiency level
among employees. It is not always enough to have educational qualification to perform any
role. It is important for the employees to participate actively in the function and adopt all the
techniques that are suitable to perform. Motivational techniques influence employees to adopt
these practices (Mafini and Dlodlo 2014).
Motivational techniques enhance transparency level between the employees and
employers. It helps employers to build a strong relationship with the employees (Valencia
2014).
Flexible rules of the organization increases the trust of the employees towards the
organization. It is important for the employers to gain the trust of the employees to help them
to perform (Hitka, M. and Balážová 2015).
Motivational techniques enhance the stability of the work force. Motivational
techniques help the organizational management to retain loyal and experienced employees for
a long time who can contribute to establish a bright future for the organization. By
implementing some practices like award or the best team, award for the best team leader, an
organization can easily influence his employees to work as a team and work together towards
the common goal of the organization (Temminck, Mearns and Fruhen 2015).
As stated in the given article, the use of motivational techniques will support the
growth of the employee performance and help the employee to achieve success in a particular

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task. This statement is supported by many other studies. As per these studies, great leaders
always encourage their subordinates to learn new skills and techniques (Muda, Rafiki and
Harahap 2014). Motivational techniques will enhance the desire for learning among the
employees. They will be motivated to adopt modern techniques to support the growth of the
organization. It will increase the creativity level among the employees. It will provide a great
opportunity of the employees to nurture their skills and work on their creativity. Business
leaders need to consider the fact that the more employees will be motivated, the more team
will be empowered (Panagiotakopoulos 2014). Job satisfaction has become the major concern
for the employers. They need to primarily focus on the job satisfaction level of the
employees. Otherwise, it will be difficult for them to survive in this competitive era. At the
same time, the organizational management must conduct a research before adopting any kind
of motivational technique. In the given case study, it can be seen that the researchers have
mainly focused on the fabric industry while conducting the research. It has been argued that
all type of motivational techniques are not suitable for all the business organization (Uzonna
2013). Thus, it needs to be considered by the employers while designing the organizational
structure.
Conclusion:
As per the previous discussion, it can be stated that motivational techniques lay
crucial role in the success of every business organization in this modern era. Although, the
techniques differ for each of the organization, some motivational techniques need to be
included in the organizational rulebook to stimulate the growth of the organization. The
nature of the business organizations has been transformed in the past few years. It has
become more competitive in nature due to arrival of the large number of competitors. In order
to survive in the competition, it has become essential for the employers to shape the

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behaviour of the employees and encourage them to contribute for the betterment of the
organization. Motivational techniques work as a weapon for the employers to influence their
subordinates. There are many techniques that can be adopted by the employers, such as-
reward system, leave policy, promotional, job enlargement and so on. These practices will be
beneficial for earning long-term organizational goal.

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Reference:
Azar, M. and Shafighi, A.A., 2013. The effect of work motivation on employees' job
performance (Case study: employees of Isfahan Islamic Revolution Housing
Foundation). International journal of academic research in business and social
sciences, 3(9), p.432.
Ganta, V.C., 2014. Motivation in the workplace to improve the employee
performance. International Journal of Engineering Technology, 2(6), pp.221-230.
Harunavamwe, M. and Kanengoni, H., 2013. The impact of monetary and non-monetary
rewards on motivation among lower level employees in selected retail shops. African Journal
of Business Management, 7(38), p.3929.
Hitka, M. and Balážová, Ž., 2015. The impact of age, education and seniority on motivation
of employees. Business: Theory and Practice/Verslas: Teorija ir Praktika, 16(1), pp.113-120.
Mafini, C. and Dlodlo, N., 2014. The relationship between extrinsic motivation, job
satisfaction and life satisfaction amongst employees in a public organisation. SA Journal of
Industrial Psychology, 40(1), pp.01-12.
Muda, I., Rafiki, A. and Harahap, M.R., 2014. Factors Influencing Employees' Performance:
A Study on the Islamic Banks in Indonesia. International journal of business and Social
Science, 5(2).
Panagiotakopoulos, A., 2014. Enhancing staff motivation in “tough” periods: implications for
business leaders. Strategic Direction, 30(6), pp.35-36.

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Quratulain, S. and Khan, A.K., 2015. How does employees’ public service motivation get
affected? A conditional process analysis of the effects of person–job fit and work
pressure. Public Personnel Management, 44(2), pp.266-289.
Temminck, E., Mearns, K. and Fruhen, L., 2015. Motivating employees towards sustainable
behaviour. Business Strategy and the Environment, 24(6), pp.402-412.
Uzonna, U.R., 2013. Impact of motivation on employees' performance: A case study of
CreditWest Bank Cyprus. Journal of Economics and International Finance, 5(5), p.199.
Valencia, C., 2014. Motivation and Productivity in the Workplace. The Myriad.
Yidong, T. and Xinxin, L., 2013. How ethical leadership influence employees’ innovative
work behavior: A perspective of intrinsic motivation. Journal of Business Ethics, 116(2),
pp.441-455.

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