Impact of Organizational Behaviour on BBC's Performance: A Report

This report provides an in-depth analysis of organizational behaviour within the British Broadcasting Corporation (BBC). It begins with an introduction to organizational behaviour, emphasizing its impact on business performance and productivity. The report examines Handy's cultural typology, including power, task, person, and role cultures, and how they influence employee behaviour. It then explores the effects of culture, power, and politics on the BBC's operations. The report delves into motivational theories, such as Maslow's hierarchy of needs and Herzberg's theory, to improve team effectiveness and employee motivation within the context of both BBC and Cadbury. Additionally, it analyzes different team types within organizations, using the Tuckman and Jensen model for team development at BBC. Finally, the report identifies organizational concepts and theories affecting the BBC's productivity and discusses the main barriers impacting its performance, culminating in a comprehensive conclusion.

Organisation
Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 a) Handy cultural typology....................................................................................................1
P1 b) How culture, power and politics is influencing behaviour of BBC...................................2
TASK2 ......................................................................................................................................3
P2 a) Content and process of motivational theories....................................................................3
P2 b) Motivational theories will help organisation to improve team effectiveness....................5
P2 c) Improving level of motivation within Cad-bury................................................................6
TASK3.............................................................................................................................................6
P3 a) Types of team in context of Cad-bury...............................................................................6
P3 b) Effective teams development of BBC (Tuck-man and Jensen's model)...........................7
TASK 4............................................................................................................................................9
P4 (a) Organisational concept/theory which affects the BBC's productivity..............................9
P4 (b) Main barriers that effect performance of BBC.................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisation behaviour is a study in which analysis the way of people interact within
group. It helps to create more economical business firm. The main work of this examination is
manage all employees in an effective manner. It is a scientific approach that can helps to
organise all business activities among staff members. Through this, company are able to achieve
goals and objectives in limited period of time effectively. In this report BBC firm are selected to
analysis impact of organisation behaviour on business performance as well as productivity in
ling period of time. BBC is a British Broadcasting Corporation located in UK, London. It is a
established by government with agreed by parliament of United Kingdom. It established in the
year of 1922 and public limited firm with revenue of £4.954 billion in the year of 2017 (Lee, L.
and et. al., 2011). In this assignment covers Handy's cultural typology and motivational theories
in order to improve motivation with in BBC to achieve goals and objectives effectively. It also
cover different type of team with in organisation and model of Tuckman and Jensen.
TASK 1
P1 a) Handy cultural typology
This theory are established by Charles Handy. He is born in the year of 1932 at Ireland
and they have specialist in organisation culture. He has provide various kind of points which
affect firm working environment as well as workers performance. As per the case study, BBC
have conducting organisation restructuring which are very complex in their nature so that in
order to remove all traditional methodologies and implemented new one to achieve goal of
digital future. Organisation is a place where several person are work together in order to achieve
goals and objectives in specific period of time. It is a management responsibilities to develop
healthy working environment with in work place that affect productivity as well as reduce
conflict among staff members. In handy theory, explain four kind of couture in each and every
company which are define firm's methodologies of working. These all point are discus as below:
Power Culture: With in enterprises, employees are work in efferent level of department
and accordingly they have power to completing their work effectively. The main power of
decision are allotted to top management and they are the main body of whole business unit
(Martin and Burke, 2012). BBC has revamping their culture resulted employees has came for
work and do their best through this firm are able to achieve value of their money. Human
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resources manager of BBC has restructuring current working style which help to improve
workers confidence and they grape opportunities easily. In any company there are very few
person which have decision making power in order to operate business activities like develop
strategies and plan, arrangement of finance etc. in an effective manner. All other employees are
follow their decision in given seniors. BBC has distribute working power according to staff
members capabilities and professional skills so that they are achieve goals in give time frame
effectively. Through this, they are motivating their employees toward organisation work thus
enhance their performance as well as productivity in long period of time.
Task Culture: In this, company has large number of employees are work to completing
whole operations process as well as work in order to achieve goals and objectives in specific
period of time. HR manager has focus on developing transparency at work place, for this they are
organising campaigns on speaking out, greater recognition of good work etc. has create
significant impact on BBC working culture. They are common skills and knowledge to complete
work effectively. The standard team size contain four to five members. In the BBC has assign
task to their employees according to their capabilities and skills. So that, through this activities
they are able to motivate all staff members in an appropriate ways which help to achieve
common goals effectively.
Person Culture: Employees thinking, feeling, behaviours and many other thing may
affect organisation culture. All workers are work together and develop culture which are called
civilization (McEvily and Tortoriello, 2011). As per case, in the past time employees perception
of BBC has perhaps weren't raising concerns not easily solve that create negative impact on
company performance. In order to restructure organisation, human resources manager of BBC
has doing lots of work on workers so that they feel free to share their opinion and thought. It
create positive as well as negative impact of firm performance at market place and take seat
behind of their competitors. Management of BBC analyse workers needs and wants and
according provide work to increase productivity and quality of product as well as services.
Through this, all staff members has develop their own working environment which help
competing task in given time frame.
Role Culture: All staff members has develop organisation culture by their personality
trait as well as others things like education, qualification, experience, specialization etc. In this,
all labour face many kind of issues in order to complete their work in an effective sways. For
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restructure organisation, HR manager of BBC has develop collaborations among team members,
simplifying complex working process and better management visibility etc. thus help to
implemented new action of plan at work place. BBC has observe their employees role in work
place and find out the gap between actual performance as well as desire performance and make
plan to reduce this gap effective. British Broadcast Corporation, was established in the year
around 1992, and it is the oldest broadcasting company that give public service to its customers.
This organisation have around 20,950 staff members in total, whereas approximately 35, 402 are
working as part-time. During their initial years they were under Royal Charter, whatever fees
company is required are given by British Government, which are in further process after
Parliament agree for the same.
According to Smith, BBC management has fail to develop healthy and safe working
environment for their employees by lack of communication, investigation etc. at work place.
Thus create negative impact of their performance as compare to their competitors at market
place. In provide case, in BBC workers are harass by top authorities which create negative
impact on their work and outcomes. Through this types of deficiency, reduce growth and overall
product or services quality of the company.
P1 b) How culture, power and politics is influencing behaviour of BBC
Now days, in one enterprise employees are came through various different culture as well
as society which affect their overall development as well as performance. If management
decision are bias in nature that create negative impact on employees work. Company face
various kind of issue related to their staff members because they are came form different
background like caste, cultural, society, nations, religion and many more. So that, it is very
difficult of manage all staff members with in work place effectively (Ng and Feldman, 2012).
Company provide some power to individuals which are help to enhance productivity to achieve
goals and objectives in an effective manner. Politics: Organisation politics has create positive as well as negative impact on workers
action. It is a management liabilities to manage healthy politics among employees which
can not affect their own rule and regulations. Political connection of labour help
enterprises to enhance their loan and current level of deed that help to run business
activities effectively in long period of time. But it has some negative points like politics
at work place create conflict between subordinates and senior. If administration take
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action related to this issues they need to consider labour interest and specialization in
order to completing task in high effective ways in limited period of time. Power: It is a set of authorities given to individuals with in enterprises in order to
achieve goals and objectives in specific period of time. It help to established smooth
functioning of whole business activities (Punjaisri and Wilson, 2011). It they can not
distribute their power in an effective ways then it create negative impact on organisation
performance as well as productivity. For restructuring firm, HR has executed strategies
according to this, all employees has feel free to share their problem with them and they
listen each one issues and investigate it in order to build confidence in employees.
Through this, productivity of workers has been increase resulted BBC achieve target in
limited period of time. Failure of BBC administration had been noticed due to
unresolved issues of employees as well as harassment which affect quality of work
negatively like less outcome is related to upstream effect and high productivity is related
to downstream effect.
 Culture: Company culture is create mentally by all staff members like belief,
assumptions, values etc. that are brought enterprise labour. This culture decide attitude
and behaviour of employees like how they behave, performance, react related to their
work or job. For restructuring organisation chart, BBC focus on revamping culture
through campaigns, develop better visibility, appreciating workers efforts, positive
relationship between team persons, simplifying complex working and many more
resulted develop healthy working environment at work place. As per given case,
management of BBC has develop certain structure of work which are followed by all
individuals with in an organisation (Solomon, Russell-Bennett and Previte, 2013).
TASK2
P2 a) Content and process of motivational theories
Motivation is very important in an organisation through which they can encourage staff
members to perform well and generate desired outcomes. It can be done through several modes
such as motivational speech, performance appraisal, appropriate incentives as per excellent work
of an employee. Encouraging activities plays an essential to enhance morale along with loyalty
of workers towards their company which reflect into their improved productivity on regular
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basis. There are different kind of theories which are providing support to motivate employees in
correct manner to improve their productivity. Some of theories that can be implement in BBC
that are explained as follows:
Maslow's hierarchy of needs: - It was introduced by the most influenced psychologist
Abraham Maslow in which it analyse five types of requirements of employees. These desires of
workers should be completed to encourage them in appropriate manner. Psychological needs:- It may includes several acquirements which are necessary for
basic life like food, shelter, clothing etc. It is important to render correct amount of pay
to fulfil all that. Safety needs:- The firm have to take care of security of employees by preparing
essential and right policies. It is relevant to health and safety along with psychological
aspects of workers (Tierney and Farmer, 2011). Social needs:- There are several requirements related to social area including family,
friend and knowns through maintaining an emotional connection. It is necessary to
reduce stress of loneliness and anxiety. Esteem:- The factor of esteem includes several special qualities and talents which are
pleasing by people around. This may involve various components such as status, image
amongst known ones and it impacts on self confidence of an individual.
 Self actualisation:- This can be described as various kind of innovative and creative
features of a person so that they an able to enhance their performance to generate
desired results regularly.
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(Sources: Maslow's hierarchy of needs, 2015)
Herzberg's theory of motivation:- This can be described as an effective approach to encourage
staff members in BBC and that is explained below: Hygiene elements:- This can be defined as various components like salary, incentives,
safe working conditions, safety and so on. All of these factors are necessary to be
completed to motivate workers (Alejandra Gonzalez-perez and Leonard, 2013).
 Motivational elements:- It may considers several constituents like providing
opportunities, satisfactory returns for their efforts etc. that can motivate an employees for
ling period of time.
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Illustration 1: Maslow's Hierarchy needs

(Sources: Maslow's 2 factor theory, 2012)
Adam's Theory of Motivation:- It is called as 'Equity Theory' that speaks about
equilibrium of inputs as well as outputs that are endowed by workers (Lazaroiu, 2015). This
concept believes that all staff members with in company become demotivated if they consider
that organisation are not provide rewards for their hard work and their stimulation are more than
outputs which help to achieve goals in an effective manner. A equality between inputs and output
would be retained by organisation as well as workers so that they provide equality to all
members.
Lockey's Theory of Motivation:- It is also named as Goal Setting Theory that says, it is
important for company to achieve the objectives of administration but not more essential than
what become by gaining these objective. They have conferred five goal setting value that
develop better chances of success in future. They are:-
 Commitment towards teams
 Clarity of goals
 Challenging goals
 Feedback gain
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Illustration 2: Maslow's two factor theory

 Task Complexity
P2 b) Motivational theories will help organisation to improve team effectiveness
There are different types of motivational model that are able to encourage staff members
in more effective as well as efficient manner. It is important to build a health and strong relations
between superior and its sub ordinates to perform together properly.
Sometimes, it is observed that workers are not happy with their professional work and get
demotivated everyday them. Managers of BBC can apply Herzberg's two factor theory to render
an effective presentation of their growth of performance to encourage people.
Maslow's theory:- This can be utilised by leaders of company through which they can
enhance skills and abilities of workers to gain more from organisation and designation. In this
theory four needs stages are come that is psychology , social, self esteem and self actualisation
needs. Maslow's has says each and every person has want to satisfy their needs in an effective
manner in order to gain satisfaction. Management of the company has implemented this theory
and full fill need of all staff members by step to step need process which help to improve
motivation in long period of time. In context with BBC, they are adopting this theory in order to
know the needs and wants of customers so that they can give better services to employees. This
is enabling them in understanding the nature and behaviour of workers so as to provide effective
outcomes.
Expectancy theory:- It can be described as to provide more benefits from company as
per excellent and improved targets achieved by staff members (Alfes and et. al., 2013). In this
theory, management of the company has analyse their employees need and wants effective in
order to full fill their expectancy appropriately which help to motivate them effectively in limited
period of time. Employees have lot of expectancy which are required to be fulfilled so that they
remain with the company for a longer period of time. This will aid them in generating more and
more money which they can use for future proceedings.
P2 c) Improving level of motivation within BBC
Leader and managers of an organisation have to evaluate motivational mind set ups of
employees because it directly impacts on performance of them. Level of encourage,net of people
must be examine in BBC which is given below:
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Improved commitment of employer:- leaders and manager has an essential role of
allocating appropriate targets according to field of expertise of an individual. This will facilitate
employees to perform more properly and create better outcomes. For this, management of the
company has empower their manager in order to enhance their work performance which are
associated directly with employees. Through this employees feel motivated when their
subordinates has provide power to competing work by their own ways.
Increased satisfaction level of workers:- Superior ha e to make sure that firm should
render correct amount of profits to workers as per their excellent performance. Through
empowerment to employees firms has able to increase motivation level of employees in long
period of time.
Enhanced efficiency of employees:- It is important to provide regular learning as well as
training programs to develop skills and abilities of people. This will facilitate to gain better
outcomes from staff members. Management of the company has analyse their employees need
and preferences and accordingly they provide work to them through this they are able to enhance
productivity of work in limited period of time.
TASK3
P3 a) Types of team in context of BBC
There are various kind of different aspects are necessary to be conducted in an
organisation. For this purpose, many of contrary divisions are set up in BBC so that necessary
targets can be done in organisation on regular basis (Bergeron and et. al., 2013). It is important
for these departments to work with mutual coordination because they are performing to complete
a single target of company. They have to build several effective as well as efficient teams who
are capable to perform with proper cooperation with each other to create correct results.
Functional team:- This kind of teams are generally prepared by managers of any
company to work properly for completing desired roles and responsibilities. These are necessary
to fulfil a common objective an enterprise. It is more essential to render roles as per field of
expertise of an individual so that they can work on it effectively and generate better results. BBC
have function team in their work place in order to run whole business activities in an effective
manner. This group members as work in differently but their goal has common so that at the end
they are achieve it effectively.
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