Organizational Behaviour Analysis and Intervention: Woolworths Case

This report examines the organizational behaviour of Woolworths Limited, focusing on challenges related to employee motivation and high turnover rates. The analysis identifies issues such as a lack of employee recognition, inflexible working hours, and insufficient focus on employee needs, which ...Read More

ORGANISATION BEHAVIOUR
MANAGEMENT

TABLE OF CONTENT
● Introduction
● About Woolworth Limited
● Problems faced by the Organization
● Intervention design
● Conclusion

INTRODUCTION
● Organisation behaviour management is basically behavioural analysis of the
organisation that can help the company to improve performance of the
individual and group of the people.
● It helps to analyse the safety at work and for the proper management organisation
usually work on training and development of the employees and employers so that
performance of the company can be improved

About Woolworth Limited
 Woolworth Limited that is an Australian company founded by Stanley Edward
in the year 1924 having head quarter in Bella Vista, Australia. It is basically
retailing company having approx. 205,000 employees.
 Woolworth Limited is having more than 205,000 employees and it is difficult
for the human resource management to manage such huge workforce.
 Company is also having more than 800 stores and have full time and part time
employees that help the company to manage the stores.

Problem faced by the company
 Main focus of the human resource managers is over production and performance
part and they are not focusing on employee motivation.
 Top level manager of Woolworth Limited are not having proper communication
with there employees and as a result they are not able to understand the basic
requirements of the employees.
 Most of the employees working in firm are part time employees.
 Employees are having low level of motivation and that is affecting their job
responsibility and they are also not finding any future scope in retail sector.
 This also is resulting in high employee turnover as employees are not seeing
their bright future in retailing and they are also not getting recognition as top
management is not focusing on employees needs

Low level of motivation
 Management of Woolworth Limited is facing issues related to employees
motivation as employees are demotivated to work effectively as there basic
needs are not been fulfilled by the firm
 They do not get involved in different organisational activities and there
commitment is also not 100%, so it becomes difficult for the human resource
managers to manage the daily business operations of the firm.
 Employees behave negatively and change in attitude is seen.
 This also results in lower productivity of the business

Maslow's Hierarchy of needs
 This theory is very helpful to understand basic needs of the employees that
organisation can provide in order to have potential employees
 Physiological needs
 Safety needs
 Belongingness
 Self esteem
 Self actualisation

High employee turnover
 Company is facing issues related to employees retention and this is being analysed
with the help of Herzberg's two factor theory.
 Hygiene factors:- These factors are essential in order to have motivation in the
company. Not having these factors lead to dissatisfaction and employee turnover
ratio may increase. Woolworth Limited is not having rigid company policies and
that is the reason employees are dissatisfied as they are not getting flexible
working hours.
 Motivation factors:- Another factor is motivation that motivates the employees to
have high performance. As Woolworth Limited is not giving recognition to there
employees they are less motivated towards there performance and employees have
to be given rewards for there good efforts so that other employees get motivated.

Intervention design
Woolworth Limited can have a change program that can help the company to
improve the current situation of the organization. Company can use different
techniques in this change program in order to have organizational behavioural
development
 Sensitivity Training
 Survey feedback
 Team building
 Goal setting

CONCLUSION
 Company is have less motivated staff and they are not retaining for
long period in the organisation.
 Company can solve these issues by using different techniques like
Goal setting, Team building, Survey feedback, Sensitivity Training that
can make the employees motivated towards there work.