Organizational Change Plan for ABC Pty Ltd: MGT615 Project Analysis

This organizational change plan for ABC Pty Ltd, created for the MGT615 course, focuses on increasing market share and revenue through technology infrastructure upgrades and staff competency reviews. The plan outlines specific goals, objectives, and the roles of key stakeholders, including the business owner, marketing team, and project manager. It addresses the required organizational climate, potential problems such as employee resistance, and mitigation strategies using tools like ADKAR. The implementation strategies involve counselling, project timelines, employee training, and a detailed communication plan. The plan also includes a cost-benefit analysis, a staff development and training plan with face-to-face and online sessions, and a plan review process involving customer and employee feedback. This comprehensive approach aims to deliver excellence in products and attract new customers while recovering lost revenue.

Organizational
Change Plan
ABC Pty Ltd.

Purpose and Rational
• Help ABC Pty Ltd to increase in their market share as well
as revenue
• The first priority is upgrade of the existing technology
infrastructure
• Development as well as distribution of the beauty
products in boutique stores plus retail chains
• Second priority is review of the staff competencies
• Providing training to the staffs to maintain a competition
position in the Australian market

Goals and Objectives
• Improve over 8% of the market share of the company
• Increase in entire market rate by 10% in six months
• Provide consistent technology platforms and training to the
employees
• Increase in market revenue of the company by recovering of
23% of the revenue lost in 1 year
• To deliver excellence in products by attracting 25% of new
customers

Key Stakeholders and Roles
• Business owner: Provide support in organization change processes
• Government: Responsible to review legal change requirements
• Marketing team: Increase in public awareness
• Project partners: Provide technical advices
• Project manager: Organize entire change management plan
• Business consultant: Execute plan based on client’s requirements
• Financial officer: Estimate cost and collect funds

Organizational Climate to
implement plan
• Final resources required for funding, investment in change
development and source of income
• Physical resources required for facilities provided for getting IT
infrastructure like ERP system
• Better culture to align with organizational goals to deliver
excellence in products by attracting 25% of new customers

Problems Description and
Mitigation
• Employee resistance is a problem of developing nee
changes
• ADKAR is a modern tool used to manage the change
problems
Elements Details
Awareness Communicate new changes with the employees
Desire Employees desire to participate as well as support the
organizational changes
Knowledge Gather knowledge about possible change areas
Ability Ability to acquire new skills and manage their own behaviour
Reinforceme
nt
Sustain the organizational change

Implementation Strategies
• Counselling services should provide to employees for
navigating the change situations
• Implement timeline to manage project changes
• Project meetings are conducted to aware the employees
about the changes in the business
• Training to the employees for adapting new IT
infrastructure as well as computer applications

Communication Plan
Audience Description Frequency Method
Employees Aware of the possible changes Weekly Meeting
Business Owner Board meeting to discuss on benefits of the changes Each two weeks Meeting
Project Manager Contribution of the department newsletter Quarterly Conference call
Business Consultant Updates on the change implementation plan Weekly Meeting

Cost benefit analysis
• Upgrading to current technology infrastructure will
require cost for software development
• Training needs will not require more cost, as software is
available online
• Human resources are also increased as well as financial

Staff development and training plan
• Provide training in structured way to learn skills
• Training should include face-to-face training sessions and
on-the-job coaching for using the advanced technology
infrastructure
• Online training is also conducted such that the employees
can get ideas of changes.

Plan Review
• Customer feedback is taken by performing survey method
• The employees are taken feedback by face-to-face
meetings
• Evaluation and coaching is conducted helps in taking
feedback from the employees